Personal Branding Presentation for Week 3

1. PERSONAL BRAND EXPLORATION
Tyler Norton
Project & Portfolio I: Week 3
May 26, 2019

2. Born in 1993, Tyler Norton is the oldest of 4
siblings. Tyler moved around Colorado
quite a bit before settling in Greeley,
Colorado. Athletics shaped Tyler’s life as he
was growing up. He was a three sport
athlete in high school, and the love for
sports has never ended. When a career as
a MLB Umpire didn’t pan out, Tyler
decided to pursue broadcasting. Tyler is
currently enrolled at Full Sail University
where he is determined to develop the
skills necessary to be your favorite on air
personality.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio Announcer
• Sports Director
• Reporter and Correspondant
Hero Archetype - determined
and disciplined, and they strive
to become an expert through
lots of practice and overcoming
challenges.
Sports Broadcaster for Professional Athletic Association

4. • DEMOGRAPHICS: 80% Male,
35-40 years old, predominantly
white, college educated, and
family oriented
• PSYCHOGRAPHICS: Enjoys a
wide variety of sport, spends
free time with family, great at
telling stories
• IDEAL AUDIENCE MEMBERS:
Timothy Doherty, Executive
Recruiter & Sourcer (AT&T),
Lauren Stella, Program
Management and Talent
Acquisition Professional (CBC),
Lynn Matthews, VP Talent
Acquisition (ESPN)
Recruiters & Hiring Managers at AT&T Sports entertainment
group, Capitol Broadcasting Company, and ESPN
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level job with local radio or television
company.
‣ Connect with local amateur and professional
sports personalities and send information
regarding my skills and career desires on
LinkedIn by December 31, 2020
Mid Term: (2025)
• Become a regular sideline reposter for professional
sports team.
‣ Show the skills necessary to be an effective
sports reporter to be considered for a full-time
position with a professional spots broadcast
team.
Long Term: (2040)
• Become the main television or radio personality for
a professional sports organization.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Suite 55%
Typing 55 WPM 88%
Public Speaking 85%
Work Ethic 95%
SOFTHARD
Video Editing 35%
Social Media Marketing 45%
Time Management 80%
Writing 75%
SOFTHARD

7. I help sports fans of all ages feel like
they are at the game when they are not
physically in attendance through
descriptive words to tell the story of
what is happening in the game.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 Years experience in hard labor jobs
• 7 Years service as a youth, high
school, and college sports official
Education:
• Professional Baseball Umpire Course (PBUC), 2015
• Sports Broadcasting B.S., Full Sail University (Exp. 2021)
Service:
• Achieved Life Scout rank in Boy
Scouts of America
• Local service projects through
church organization multiple times
a year.

9. COMPETITION
Brandon A. Warren
Industry Experience:
• Does not include work
experience on profile; assumed to
still be in school
Education:
• Current student enrolled in Sports Broadcasting,
B.S. at Full Sail University
Leadership Experience:
• None listed at this point in time. Hard to tell
what leadership qualities he possess.
Skills and Proficiencies:
• Skills of Journalism, Customer Service, and
Microsoft Word, but no proficiencies. Assumed to
have basic knowledge.
Tyler Norton
Overall Online Presence:
• Less than 50 connections, banner image has
been customized, no articles published, does no
seem to be active on social media. URL is
customized.
• Grade: Poor, 10 out of 100
Industry Experience:
• One Year as part of the University of
Northern Colorado Student Sports
Radio.
Education:
• Current student enrolled in Sports Broadcasting,
B.S. at Full Sail University
Leadership Experience:
• Multiple Leadership roles in church and
throughout grade school.
Skills and Proficiencies:
• Adobe Creative Suite
• Public Speaking
• Time Management
Overall Online Presence:
• Less than 50 Connections, banner image
customized, professional headshot, no articles
published, active personal social media accounts,
URL customized.
• Grade: Below Average, 30 out of 100.

10. COMPETITION
DJ Stanec
Industry Experience:
• 7 months as beat Writer/Intern for
Colorado Avalanche and Mammoth
• 10 months as sideline reporter and Color
Commentator for RMAC Network online
Education:
• Coe College, Communications Studies B.A.
• Certificate, Sports Broadcasting, Colorado Media
School
Noteworthy Experience:
• Co-host for AM 950 “Weekly Wrap Up” Show. Tasked
with producing and running equipment, and
editing sound bites to fit goal of the show.
Skills and Proficiencies:
• Sports Knowledge- 2 endorsements
• Leadership- 2 endorsements
• Broadcasting- 2 endorsements
Tyler Norton
Overall Online Presence:
• Over 300 Connections, Banner image
Customized, professional headshot, no articles
published, active on personal social media
accounts, URL customized
• Grade: Average, 55 out of 100
Industry Experience:
• One year as part of the University of
Norther Colorado Student Sports
Radio
Education:
• Current student enrolled in Sports Broadcasting,
B.S. at Full Sail University
Leadership Experience:
• Multiple leadership roles in church dnthroughout
grade school
Skills and Proficiencies:
• Adobe Creative Suite
• Public Speaking
• Time Management
Overall Online Presence:
• Less than 50 connections, banner image
customized, professional headshot, no articles
published, active on personal social media
accounts, URL customized
• Grade: Below Average, 30 out of 100

11. BRAND POSITION
Bringing youth and passion to
broadcasting that keeps you coming
back for more, one game at a time.
TYLER “T-NORT” NORTON
Tyler donned the nickname,
given by teammates, “T-Nort”
while playing baseball during
his high school years.

12. NETWORKING & MARKETING
Industry Events & Organizations
• National Sports Media Association
‣ Collegiate Membership
• 2019 NSMA Sports Media Convergence Summit
• June 24th, 2019- Salem, NC
• Colorado Broadcasters Association
• New Membership
Sports Broadcasting
• Primary Content: Establish a blog to begin talking about
local sports, focusing on college and professional teams in
the area, one blog post per week; post about professional
and collegiate games on Twitter as events are happening
during the game.
• Primary Tools: FB, Instagram, and Twitter - Promote blog
posts with links; LinkedIn - Network with industry leaders
and publish articles with links to new blog posts weekly.
• Website: Full Sail digital portfolio site to showcase
developed talents through school; use blog to showcase
writing skills and knowledge about the events.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking radio or television broadcaster with at
least 10-15 years of experience in sports play-by-
play, sports fanatic, family oriented, hard working
individual
Formal Education
• Complete Sports Broadcasting, B.S. by expected
graduation date in 2021
Technical Skills
• Wordpress 5 Essential Trainee- lynda.com,
August 2019
• Adobe Creative Cloud Training- lynda.com,
December 2019
Soft Skills
• Impromptu Speaking - Lynda.com, August 2019
• Time Management Training - Lynda.com, July
2019

14. Tyler Norton
You know how the age of sports
fans that listen to the game on the
radio or watch it on tv is climbing? Well,
what I do is bring youth to the broadcasting stage through
the use of social media and blogging. In fact, I have
created my own blog to talk about some local professional
sports issues that I have opinions on.
“

15. REFERENCES
CBC (2019). Capitol Broadcasting Company Company Page on
Glassdoor. Retrieved May 25, 2019, from https://
www.glassdoor.com/Job/jobs.htm?
suggestCount=0&suggestChosen=false&clickSource=searchBtn
&typedKeyword=Capitol+Broadcasting+Company&sc.keyword=C
apitol+Broadcasting+Company&locT=&locId=&jobType=
Colorado Broadcasters Association. (2018). Member Benefits &
Applications. Retrieved May 25, 2019, from https://
www.coloradobroadcasters.org
Doherty, T. (2019) Timothy Doherty. LinkedIn Profile. Retrieved
May 24, 2019, from https://www.linkedin.com/in/timothy-
doherty-ab157a/
Matthews, L. (2019). Lynn Matthews LinkedIn Profile. Retrieved
May 24 2019, from https://www.linkedin.com/in/lynn-
matthews-5163843/
National Sports Media Association. (2019). Events. Retrieved May
25, 2019, from https://nationalsportsmedia.org/news/category/
events
National Sports Media Association. (2019). Student Members
Retrieved May 25, 2019, from https://nationalsportsmedia.org/
join-today/student-members
Onet Online. (2019). Program Directors. Retrieved May 23, 2019,
from https://www.onetonline.org/link/summary/27-2012.03
Onet Online. (2019). Radio and Television Announcers . Retrieved
May 23, 2019, from https://www.onetonline.org/link/summary/
27-3011.00#RelatedOccupations
Onet Online. (2019). Reporters and Correspondents. Retrieved
May 23, 2019, from https://www.onetonline.org/link/summary/
27-3022.00#JobZone
Stanec, D. (2019). DJ Stanec LinkedIn Profile. Retrieved May 24,
2019, from https://www.linkedin.com/in/djstanec/
Stella, L (2019). Lauren Sella LinkedIn Profile. Retrieved May 24,
2019, from https://www.linkedin.com/in/laurenmccann/
Warren, B (2019). Brandon Warren LinkedIn Profile. Retrieved
May 24, 2019, from https://www.linkedin.com/in/brandon-a-
warren/