Dominique Hunter is exploring personal branding as an entertainment industry professional. He has experience as a musician and in acting. His goals are to obtain an entry-level job in music, sports, or acting within a year of graduating from Full Sail University in 2023, and to eventually own his own record label or talent agency. He plans to network by attending industry events, using social media, and seeking a mentor in the music or entertainment field.

1. PERSONAL BRAND EXPLORATION
Dominique Hunte
r
Project & Portfolio I: Week
1
November 30, 2021

2. I fell in love with music at a very young age
because I was surrounded by a talented
family. However My
fi
rst passion was to
play professional football because I was a
very good running back and receiver . I
also had an interest in acting, so I starred in
2 stage plays where I developed some
great skills from working with amazing cast
members with a lot of experience. My
football dreams faded away in 2009 when I
was injured my senior year. I lost all of my
scholarships and I lost my dream. I then
turned that pain to making music, I found
out that people loved my voice and my
music makes them dance so I took it
serious and became a loved by many. So
when I found Full Sail I knew it was the
perfect place for me.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Agent/manager of Artists,
Performers, and Athletes
• Advertising and Promotions
Manager
• Content Coordinator
BRAND ARCHETYPE - Hero,
Creator, Royalty, Lover
[Manager/A&R/Agent] for [Entertainment/Music]

4. [Entertainment Industry]
TARGET AUDIENCE
Kylie Rose
Outreach Plan:
• I
fi
rst plan to connect via Linked-in and
instagram.
• If she accepts my connection I will maybe
fi
nd
the right time and questions to ask her to learn
about her career.
• I will reach out this year and plan to follow up at
least 3-4 month after initial contact.
[Brand and strategic
partnerships] at [Universal
Music Group]
Evan Harrington
Outreach Plan:
• I will connect Via Linkend in and instagram.
• I will reach out through message on linked in.
• I will follow up 3-4 months after initial contact
PROFILE
PICTURE
[Assistant Director of
player Engagement] at
[Washington Football
Team]
Walter Perez
Outreach Plan:
• I will follow and connect with him via LinkedIn
and instagram.
• I will contact through message and engagement
with his post feeds.
• I will follow up every couple of months and after
graduation to learn how he got to his career.
PROFILE
PICTURE
[Associate Manager] at
[Warner Bros.
Entertainment]

5. GOALS
Short Term: (I want to have landed an entry level
job or internship at a record label, sports team, or
Acting agency, 2023)
‣During my college tenure or 6months- 1
year after graduation
Mid Term: (2026)
• Have many skills in my job area and get a
promotion.
• To have progressed from entry level or
internships to having a speci
fi
c title.
‣3-5 years after obtaining my bachelors
and to be pursuing my masters degree.
Long Term: (2030)
• Own my own record label or talent agency
‣1-7 years after obtaining my bachelors/
masters degree

6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Microsoft Excel
SOFT
HARD
Novice / Adept /
Expert
Microsoft Powerpoint Novice / Adept /
Expert
Organization Novice / Adept /
Expert
Time Management
Novice / Adept /
Expert
Audio Recording
SOFT
HARD
Novice / Adept /
Expert
Social Media Marketing Novice / Adept /
Expert
Writing Novice / Adept /
Expert
Persuasion Novice / Adept /
Expert

7. I help aspiring talent build a name and
career by management, development
and marketing.
PROMISE

8. CREDENTIALS
Work Experience:
• Music artist, 1 Album 3 Singles, Ceo
Iceyy world Llc
• Talent scout,
fi
nding new artist, artist
development and recording
Education:
• Entertainment Business B.S., Full Sail
University (2023)
Leadership Roles:
• Bring new music artist and
influencers to record and be
produced professionally.

9. COMPETITION
Levi Leitma
Industry Experience:
• Grammy U, MBA, NSCS
Education:
• U.S Army
• Full Sail University
• Hagerstown Community college
Leadership Experience:
• N/A
Skills and Pro
fi
ciencies:
• Customer Service- 0 endorsements
• MS Excel - 0 endorsements
• Team Management - 0 endorsements
Dominique Hunter
Overall Online Presence:
• 256 connections. banner: Esports, has
professional headshot, Pro
fi
le is nicely detailed, 0
published articles, He is active on other social
media, Has a customized LinkedIn URL
• Grade: Average, XX out of 100: 70
HEADSHOT
Industry Experience:
• 20+ years in Sports and
Entertainment
• 10+ years Music artist
• Music Artist
Education:
• Full Sail University
• Itt Technical institute
• Anne Arundel Community College
Leadership Experience:
• Ceo of iceyyWorld LLC, Clothing line
• 30K + Social following
Skills and Pro
fi
ciencies:
• Social Psycology- 3 endorsements
• Audio Recording - 2 endorsements
• Communication - 2 endorsements
Overall Online Presence:
• 219 connections, banner image is customized
with latest song title, Highly Professional
headshot ?, Pro
fi
le has a lot of detail, 0 published
articles, Is active on All other social media, Has a
customized linkedin URL?
• Grade: Average?, XX out of 100: 85

10. COMPETITION
Kayla Flores
Noteworthy Experience:
• President of Songwriting at Berkley
• Music Committee member in the business
careers in entertainment association
• Advertised Chips The Movie
HEADSHOT
Industry Experience:
• A&R Coordinator at Atlantic
Records
• A&R Assistant
• Music Coordinator
• Intern for Head of Operations
Education:
• University of California, Berkeley, Mass
Communication/Media studies B.S.
Skills and Pro
fi
ciencies:
• Social Media- 7 endorsements
• Marketing - 5 endorsements
• Event Planning - 5 endorsements
Overall Online Presence:
• 500+ Connections/ 517 Followers, banner very
beautifully customized with picture of music
records, Extremely professional headshot. Her
pro
fi
le is highly detailed and interesting, 0
published articles. Is active on other social
media, Has a customized linkedin url
• Grade: Superior, XX out of 100: 100
Dominique Hunter HEADSHOT
Industry Experience:
• 13 years Football Running Back
• 10+ years Music artist
• stage play/movie/Music Video
roles
Education:
• Full Sail University
• Itt Technical institute
• Anne Arundel Community College
Leadership Experience:
• Ceo of iceyyWorld LLC, Clothing line
• 30K + Social following
Skills and Pro
fi
ciencies:
• Social Psycology- 3 endorsements
• Audio Recording - 2 endorsements
• Communication - 2 endorsements
Overall Online Presence:
• 219 connections/217 followers, banner image is
customized with latest song title, Highly
Professional headshot ?, Pro
fi
le has a lot of detail,
0 published articles, Is active on All other social
media, Has a customized linkedin URL?
• Grade: Average, XX out of 100: 85

11. BRAND POSITION
For [Music Artist] who [Need a record label,
Management or development], I provide
[MY EXPERTISE IN MANAGEMENT, SOCIAL
ENGAGEMENT AND TALENT
DEVELOPMENT] because [I WANT MY
CLIENTS TO BE WINNERS AND STARS.]
“NIEK 2 ICEYY
”
ICEYY-WORLD LLC

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Grammy U
‣ 2021-2022
• BET/MTV/GRAMMY AWARDS
‣ 02/26/2022 | Microsoft Theatre, LA
• Rolling Loud
‣ July 22,2022-July 24, 2022 | West Palm Beach, FL
Digital Marketing
• Primary Content: I will continue to post music content
and comedy. I will start posting influential content and
content of anything I do in the entertainment industry.
• Primary Tools: I will post Daily or weekly on
Instagram, Facebook, Twitter, Linkedin, Tumblr,
• Website: I will use my digital portfolio to inform people
of my brand and accomplishments to come in the
future.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor that has built success in the
music industry or entertainment industry. I would
like for them to be experienced in management,
artist development/branding or marketing
06/2022 TO EST. PARTNERSHIP
Formal Education
• Entertainment Business B.S., Full Sail University,
2023
Technical Skills
• Data Analysis & Reporting, 10/2021
• Marketing, 09/2021
• Physical Science, 07/2021
• Creative Presentation 02/2021
Soft Skills
• Psychology of play, 11/2020
• Business Law, 11 2021
• Business Management, 08/2021

14. Dominique Hunter
You know [Someone with an amazing Talent]? Well,
what I do is [Build Their Dream into an Empire]. In fact, [Check out
my site and follow me on social media ].
“ https://iceyyworld.wordpress.com
Instagram: @iceyyasfaw
k
Linkedin- https://www.linkedin.com/in/niek2iceyy/
Twitter: @ic3yyworl
d

15. REFERENCES
Dominique Hunter on linkedin: Certi
fi
cate of
completion. LinkedIn. (n.d.). December 15, 2021, from
https://www.linkedin.com/feed/update/
urn:li:activity:6876851519950516225/
https://www.linkedin.com/in/niek2iceyy/
Kayla Flores. LinkedIn. (n.d.). Retrieved December 15,
2021, from https://www.linkedin.com/search/results/
all/?
keywords=kayla+flores&origin=RICH_QUERY_SUGGES
TION&position=0&searchId=3682de75-1d90-4425-
aae3-600c49e790f4&sid=tlM
Levi leitma - Full sail university - winter park, Florida ...
(n.d.). Retrieved December 15, 2021, from https://
www.linkedin.com/in/levi-leitma
Kylie Rose, LinkedIn. (N.d) Retrieved December 15,
2021, from
https://www.linkedin.com/in/kylierosemusic
Walter Perez - Associate operations manager - linkedin.
(n.d.). Retrieved December 15, 2021, from https://
www.linkedin.com/in/walter-perez-0995185a
Evan Harrington - Linkedin. (n.d.). Retrieved December
15, 2021, from https://www.linkedin.com/in/evan-
harrington-96993076
13-1011.00 - agents and business managers of artists,
performers, and athletes. O*NET OnLine. (n.d.).
Retrieved December 15, 2021, from https://
www.onetonline.org/link/summary/13-1011.00