Albert Prieto is a first generation Cuban American student at Full Sail University studying sportscasting. He aims to create his own sports media brand that delivers raw, unrestricted content directly to fans. His goals are to land a job in sports media after graduation, advance to an on-air role in 5 years, and start his own sports network by 2040. Albert plans to network at industry events, build his portfolio through school projects and volunteering, and develop skills in areas like podcasting, video editing, and social media marketing to promote his personal brand.

1. PERSONAL BRAND EXPLORATION
Albert Prieto
Project & Portfolio I: Week 3
July 25, 2019

2. Growing up as a first generation Cuban
American in Miami, Albert has always been
influenced by the culture of his city. His non-
traditional views and down to the point
attitude is a clear reflection of this. He is
determined to create his own brand and put
out content to the sports world that is no
longer diluted by restrictions that major
companies have put on their employees.
Albert is currently enrolled at Full Sail
University where he is working towards his
bachelors in Sportscasting
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Technician
• Radio Announcer
• Film and Video Editor
Creator Archetype - producing
fresh and original content in the
hopes to realize a vision and
inspire individuality to my peers
and audience.
Director for ESPN

4. • DEMOGRAPHICS: 60% Male,
35-55 years old, Married,
College Educated, Located
Mainly on the East Coast.
• PSYCHOGRAPHICS: Fun and
outgoing personalities. Hard
working and motivated
individuals. Diverse group of
ethnicities
• IDEAL AUDIENCE MEMBERS:
Jason Williams, Director of
HR, (ESPN). Karina
Philyaw,Director of HR, (FOX).
Stacy Williamson, Senior
Recruiter, (ESPN)
Recruiters & Hiring Managers at ESPN, FOX and Univision
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land a job with a major media outlet doing
ruction work.
‣ Connect with, and send a follow up
promotional email to, 25 ESPN, FOX and
Bleacher Report team members on
LinkedIn by December 31, 2021.
Mid Term: (2027)
• Advance from the technical field to an on-air
talent as a guest of host .
‣ Build my name within the sports
community and establish relations with top
level executives in the field.
Long Term: (2040)
• Create my own sports media outlet.
‣ Bring together a team of highly qualified
broadcasters to start our own network of
sports news and analysis.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 80%
Media Creation 50%
Time Management 70%
Public Speaking 45%
SOFTHARD
OBS proficiency 10%
WordPress CMS 10%
Professional Writing 30%
Speech Clarity 40%
SOFTHARD

7. I help bring you sports in a way you’ve
been craving for a long time, raw and
direct, without the worry of watered
down content.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years of hospitality experience
• 3 years of retail experience
Education:
• Content Marketing, HubSpot
Certification
• Sportscasting, B.S., Full Sail University (Exp. 2022)
Awards:
• 8x top salesman of the month
• 1st place in group athletic competition

9. COMPETITION
Sam Coleman
Industry Experience:
• School Projects
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Assistant highschool football coach
Skills and Proficiencies:
• Google Analytics
• Adobe Cloud
Albert Prieto
Overall Online Presence:
• Under 50 connections, banner image not yet
customized, professional headshot, lack of details
throughout profile, no articles published, inactive
on social media, URL not yet customized
• Grade: Poor, 10 out of 100
Industry Experience:
• JA45 Cmera Work
• JR NBA Runner
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Store Manager
• Basketball Team Captain
Skills and Proficiencies:
• Adobe Cloud
• Social Media Management
Overall Online Presence:
• Under 50 connections, banner image not
customized, professional headshot, s, no articles
published, active on personal social media
accounts, Grade: Average, 10 out of 100

10. COMPETITION
Carlie McCall
Industry Experience:
• 5 years at ESPN
• On-air announcer at SECN+
Education:
• Auburn University (Radio,Televison and Fitm)
Noteworthy Experience:
• Auburns Gymnis Acadamy Team Coach
• Sports commentator- AUHD
Skills and Proficiencies:
• None specifically listed.
Albert Prieto
Overall Online Presence:
• 500+ connections, banner image not yet
customized, no headshot, detailed profile
summaries, 5 recommendations, no volunteer work,
URL not yet customized,
• Grade: Good, 65 out of 100
Industry Experience:
• JA45 Cmera Work
• JR NBA Runner
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Store Manager
• Basketball Team Captain
•
Skills and Proficiencies:
• Adobe Cloud
• Social Media Management
Overall Online Presence:
• Under 50 connections, banner image not
customized, professional headshot, s, no articles
published, active on personal social media
accounts, Grade: Average, 10 out of 100

11. BRAND POSITION
I deliver your sports needs, not just when
you want them but how you want them.
ALBERT PRIETO

12. NETWORKING & MARKETING
Industry Events & Organizations
‣ National Association of Broadcasters
‣ Small Market Television Exchange | Austin, TX | sep.
12 2019
‣ International Broadcasting Union
Digital Marketing
• Primary Content: Putting together a podcast and
continually working on school projects and volunteer
work to build a portfolio
• Primary Tools: Twitter and Instagram; Used to promote my
brand along with my podcast. Interacting with users and
engaging in sports topics.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase my experiences and link
visitors to my social media pages and podcast.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking mid-level sportscaster that is between the
ages of 35-40; someone that also has an
unconventional way of delivering sports.
Formal Education
• Complete Sportscasting B.S. by expected
graduation date in 2022
Technical Skills
• WordPress 5 Essential Training - Lynda.com,
expected by dec. 31, 2019
• Rundown Creator
Soft Skills
• Using Adobe Premiere to create highlight reels
• Video Logging

14. Albert Prieto
You know how the content you’ve been
watching in the sports media feels watered
down? ? Well, what I do is bring you content the way you want it,
without any of the limitations set by the mass media outlets . In fact,
my goal is to have an entire network of sports media with a team of
like minded professionals
“

15. REFERENCES
Coleman, S. (2019). Sam Coleman LinkedIn Profile. Retrieved July 25, 2019, from https://www.linkedin.com/in/
samallyncoleman/
McCall, C. (2019). Carlie McCall LinkedIn Profile. Retrieved July 25, 2019, from https://www.linkedin.com/in/carliemccall/
ONETOnLine.org. (2019).Summary Report for: 27-4012.00 - Broadcast Technicians. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/27-4012.00
ONETOnline.org. (2019) Summary Report for: 27-4012.00 - Broadcast Technicians. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/27-4012.00
NAB Site (2019). Events. (n.d.). Retrieved July 28, 2019, from https://www.nab.org/events/default.asp
NBU Site (2019). Summary Report for: 27-4012.00 - Broadcast Technicians. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/27-4012.00