Isamar Miranda Colón created a personal brand exploration document that outlines her background growing up in Puerto Rico, experience serving in the U.S. military, education pursuing an Entertainment Business degree, and goals of establishing her own film production company called VTX Entertainment. The document provides details on her identity, profession, target audience, skills, competition, and plans for professional development and networking to help achieve her career goals.

1. PERSONAL BRAND EXPLORATION
Isamar Miranda Colón
Project & Portfolio I: Week 3
August 23, 2020

2. Isamar Miranda Colón grew up in the Caribbean
Island, Puerto Rico. Her values come from their
culture since Puerto Ricans take care of each other in
their times of need. She’s been an avid writer and lover
of the arts her entire life and dreams of developing her
own Film Production Company. After serving 4 years,
and counting, in the U.S. military as a Non-
Commissioned Officer, Isamar enrolled in the
Entertainment Business program at Full Sail University
where she’s focused on developing business skills that
will aid in her future endeavors.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Executive Assistant
• Studio Production Assistant
• Coordinator, Post Production
Hero Archetype - Through everlasting
determination, I look to inspire others and
motivate them to be the best they can be.
When combining business and multimedia, I
can develop a creative and self-driven space to
encourage others to own their voice and
project it to the world.
Multimedia Production & Business Management

4. • DEMOGRAPHICS: 70% Female,
30% male, 30-45 years old,
Predominately Hispanic/Latino,
Married, College Educated, Located on
the East Coast of America.
• PSYCHOGRAPHICS: Likes
independence, not afraid of taking risks,
willing to go the extra mile, team player,
not afraid to speak their mind, hard-
worker, dislikes monotony.
• IDEAL AUDIENCE MEMBERS:
Tatiana Leon, HR Manager (NBC
Universal), Martha Schniepp,
Production HR Manager (Netflix)
Recruiters & Hiring Managers at Netflix & NBC Universal
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Acquire an Entry-Level position at NBC Universal as an
Executive Assistant
‣Connect with 25 team members of NBC Universal
LinkedIn by the end of January 30th, 2021.
Mid Term: (2025)
• Begin business plan and develop VTX Entertainment through
partnerships.
‣Expand network by 30% and acquire key partnerships
that could potentially contribute to my business by
December 31st, 2025.
Long Term: (2035)
• Establish and open VTX Entertainment in Orlando, Florida.
‣Save a total of $90,000, add finishing touches to the
business plan, and secure 4 business partnerships by
December 31, 2035.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Communications 80%
Microsoft Office 75%
Time Management 90%
Language (English & Spanish) 100%
SOFTHARD
Oracle Enterprise Manager 10%
IBM SPSS Statistics 10%
Professional Writing 50%
Public Speaking 60%
SOFTHARD

7. I enable and motivate aspiring artists and
filmmakers to push through their fear and
showcase their work by creating a cohesive and
safe space where creativity has no limit and no
stereotype.
PROMISE

8. CREDENTIALS
Work Experience:
• 4 years service in U.S. Army
• 1 year internship at Radio Isla 1320
• 4 month internship at WIPR Channel 6
Education:
• Radio & Television Production, Dr. Juan J.
Osuna (specialized)
• Entertainment Business, B.S., Full Sail University (Exp. 2021)
Awards:
• Purple Heart, U.S. Army
• Army Commendation Medal, U.S. Army
• Army Achievement Medal, U.S. Army
• Leadership Award, U.S. Army
• Best Editing, Festival Ponte Los Cortos

9. COMPETITION
Heath Hindman
Industry Experience:
• Current Full Sail University DECA Chapter
President and Worked as a Marketing
Assistant for 3 months.
Education:
• Current student enrolled in Entertainment Business, B.S. at Full
Sail University
Leadership Experience:
• DECA Chapter President
• Florida Federation of Garden Clubs Inc. Counselor
Skills and Proficiencies:
• Operations Mangement- 4 endorsements
• Project Management - 2 endorsements
• Creative Design- 2 endorsements
Isamar Miranda Colón
Overall Online Presence:
• Less than 200 connections, banner image is customized with a
city overview, professional headshot, ample detail throughout
profile, no articles published, active on social media, URL
customized
• Grade: Average, 37 out of 100
Industry Experience:
• 1 Year internship at local Radio Station as an
MCO and 4-month internship in Public
Relations Office at TV Network.
Education:
• Current student enrolled in Entertainment Business, B.S. at Full
Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles
• Leadership Award (2017)
• Production Director (Radio Isla 1320)
Skills and Proficiencies:
• Communications- 0 endorsements
• Leadership Development - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Less than 100 connections, banner image customized,
professional headshot, detailed summaries throughout part of
the profile, no articles published, active on personal social media
accounts and professional account, URL customized.
• Grade: Poor, 20 out of 100

10. COMPETITION
Brittany Musumeci
Industry Experience:
• ~18 years of administrative experience, 4
years as an Executive Assistant at NBC
News.
Education:
• Business/Corporate Communications, B.S. at Ramapo College of
New Jersey
Noteworthy Experience:
• Owner/Operator of Balance Face & Body Wellness Day Spa
• Operations Professional- 6 Years, and counting, of working for
NBC News.
Skills and Proficiencies:
• Customer Service - 9 endorsements
• Social Media- 5 endorsements
• Management- 4 endorsements
Isamar Miranda Colón
Overall Online Presence:
• Less than 200 connections, banner image not yet customized,
laid back amateur headshot, detailed profile summaries, URL
not yet customized and ample years of experience in the field.
• Grade: Good, 50 out of 100
Industry Experience:
• 1 Year internship at local Radio Station as an
MCO and 4-month internship in Public
Relations Office at TV Network.
Education:
• Current student enrolled in Entertainment Business, B.S. at Full
Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles
• Leadership Award (2017)
• Production Director (Radio Isla 1320)
Skills and Proficiencies:
• Communications- 0 endorsements
• Leadership Development - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Less than 100 connections, banner image customized,
professional headshot, detailed summaries throughout part of
the profile, no articles published, active on personal social media
accounts and professional account, URL customized.
• Grade: Poor, 20 out of 100

11. BRAND POSITION
Selfless Service, Duty and, Honor is not limited to the
military; with commitment and dedication to the
American and Latino culture, we will elevate the
creative field and erase all barriers.
ISAMAR MIRANDA COLON
Isamar has a passion for production
and a love for helping others, which
is why she joined the United States
Army

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 Sundance Film Festival
‣ January 28- February 3 | Salt Lake City, UT
• 2020 Lone Star Film Festival
‣ November 4-8 | Fort Worth, TX
• International Conference on Business Security and Information Assurance
‣ January 28-29, 2021 | New York
Digital Marketing
• Primary Content: I will create a web-series on YouTube called “NAME
HERE” where I’ll talk about self-development, career development and
business ventures, specifically, Entertainment Business. 1-2 Episodes per
week.
• Primary Tools: Instagram - I will promote the web-series with 30-second
promo videos, and instagram lives. LinkedIn - promote it to a growing
network by publishing key articles that will lead them to the web-series.
• Website: I’ll use the Full Sail digital portfolio site to showcase progressive
school work; utilize the blog section to post key articles and embed some
episodes.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking an Businesswoman with at least 25 yrs of experience
in the Entertainment Industry; married yet independent and
strong willed and transparent.
Formal Education
• Complete Entertainment Business B.S. by expected graduation
date in 2021
Technical Skills
• Set up an Oracle Enterprise Manager account; complete all
Oracle Courses through O-University, Dec. 2020
• SPSS Foundations - LinkedIn Learning, Sept. 2021
Soft Skills
• Business Writing Principles - LinkedIn Learning, Oct. 2021
• Communicating with Confidence - LinkedIn Learning, Sept.
2020
• Creating and Giving Business Presentations - LinkedIn
Learning, Nov. 2019
• Join the Orange County Toastmasters Club and attend on a
monthly basis by Nov. 2020

14. Isamar Miranda Colón
Have you noticed how most films and tv series seem a little
repetitive, stereotypical? Well, what I do and focus on is removing
this stereotype and allow writers hone their craft, regardless of where
they are from, creativity has no set of rules. Some say that as a U.S. Army reservist, my
ideas seem out of place. But, you know what I tell them? I have a passion, I have a drive and I want to
showcase it to inspire others with a dream. The military has taught me many things, but something that
cannot be taken away is the way you see the world. That’s what I do. I show the world through my eyes
and help others do the same. I produced a short film that raises awareness to serious causes and my
customers have referenced my works as raw, eye-opening and bold.
“

15. REFERENCES
14th Annual Lone Star Film Festival. (2020). LSFF. https://
www.lonestarfilmfestival.com
Brittany Musumeci. (2020). LinkedIn. https://www.linkedin.com/
in/brittany-musumeci-05bb36a7/
Heath Hindman. (2020). LinkedIn. https://www.linkedin.com/in/
heath-hindman/
International Conference on business security and information
assurance ICBSIA in January 2021 in New York. (n.d.). World Academy
of Science, Engineering and Technology. https://waset.org/business-
security-and-information-assurance-conference-in-january-2021-in-new-
york
Martha Schniepp. (2020). Production HR Manager (Netflix).
LinkedIn. https://www.linkedin.com/in/martha-schniepp-6a309b7/
NBCUniversal Career Site. (2020). Manager, strategy & business
development | NBC universal, Inc. https://sjobs.brassring.com/
TGnewUI/Search/home/HomeWithPreLoad?
PageType=JobDetails&partnerid=25354&siteid=5108&jobid=485071#j
obDetails=485071_5108
NBCUniversal Career Site. (2020). Studio production assistant at NBC
universal, Inc. Mediabistro. https://www.mediabistro.com/jobs/nbc-
universal-inc/job/153585-studio-production-assistant?
utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&u
tm_medium=organic
Netflix Career Site. (2020). Coordinator, post production - Original
studio film. Netflix Jobs. https://jobs.netflix.com/jobs/25905548
O*NET Online. (n.d.). 13-1111.00 - Management analysts.
O*NET OnLine. https://www.onetonline.org/link/summary/
13-1111.00
Orange County toastmasters. (2020). Toastmasters International
-Home. https://www.toastmasters.org/Find-a-Club/00000129-orange-
county-toastmasters
SPSS Foundations. (2020). LinkedIn. LinkedIn. https://
www.linkedin.com/learning/topics/spss?u=50813145
Sundance film festival Director Tabitha Jackson reveals approach for
2021 festival. (n.d.). Sundance Institute | Sundance Institute. https://
www.sundance.org/blogs/festival/2021-sundance-film-festival-approach-
tabitha-jackson
Tatiana Leon. (2020). NBCUniversal HR Manager. LinkedIn.
https://www.linkedin.com/in/tatiana-leon-aa42b727/