Jordan Wright grew up in California and is pursuing a career in sports broadcasting. He has a background in sales and communication and is currently studying sportscasting at Full Sail University. His goal is to land an internship at ESPN Radio upon graduation in 2022 and eventually have his own radio show. He is developing his personal brand through networking, a podcast, and digital marketing.

1. PERSONAL BRAND EXPLORATION
Jordan Wright
Project & Portfolio I: Week 3
May 23, 2020

2. Jordan Wright was born and raised in Tulare,
California, a small farm town between Fresno
and Bakersfield. Growing up with three
brothers, all close in age, everything became a
competition, especially when it came to
backyard football. His love for the game has
remained with him into adulthood, as is
prevalent with his career pursuit in
sportscasting. His background in sales and
communication, coupled with his education
as a Sportscasting major at Full Sail
University make him an ideal candidate to
become one of today’s rising stars in the
sports broadcasting world.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio Announcer
• Program Director
• Broadcast News Analyst
Entertainer Archetype: Uses vocal
and communication techniques to
sound friendly, humorous, and
knowledgable. Keeps a captive
audience by showing them the lighter
side of life and sports. Has a real
drive to please the consumer with
pleasant and relatable banter.
Sports Broadcasting for Radio

4. • DEMOGRAPHICS: 80% Male,
40-50 years old, Predominantly
white, married, college educated,
located in Northeast U.S.A.
• PSYCHOGRAPHICS: Former
athletes, current authors and
bloggers, love thrilling tv shows,
main focus is charity work and
giving back to their communities.
• IDEAL AUDIENCE MEMBERS:
Eran Sinai, “Common Sense” Host
(ESPN); Bill Edwards, On-Air
Talent (ESPN); Ezequiel Morales,
Journalist (ESPN).
ESPN Radio
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land an intern position at ESPN Radio .
‣Connect with and reach out to 20 ESPN
Radio team members on LinkedIn by
February 28, 2022.
Mid Term: (2025)
• Become a supporting on-air talent member.
‣Executive produce a show and become a
recurring member by February 28, 2025.
Long Term: (2040)
• Host my own show.
‣Own my own studio with money saved up
from real estate side job and secure 3
business partnerships by February 28, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Communications and Media 87%
Face-to-Face Discussions 65%
Critical Thinking 70%
Social Perceptiveness 60%
SOFTHARD
Operate Control Consoles 10%
Gather Information for News Stories 10%
Professional Writing 40%
Oral Expression 60%
SOFTHARD

7. I help radio stations gain listeners and
subscribers by entertaining and inspiring
American families through friendly,
humorous, and interactive dialogue.
PROMISE

8. CREDENTIALS
Work Experience:
• 15 Years working multimedia, recording,
and live sound equipment
• 5 Years of sports blogging
Education:
• Real Estate License, Kaplan College
• Sportscasting, B.S., Full Sail University (Exp. 2022)
Awards:
• Employee of the Month (August 2019)

9. COMPETITION
Jesse Larson
Industry Experience:
• 3 Years of statistics and color
commentary
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• U.S. Navy for 5 years
Skills and Proficiencies:
• None listed
Jordan Wright
Overall Online Presence:
• Less than 100 connections, banner image
customized, amateur headshot, no articles
published, inactive on social media, URL
customized
• Grade: Poor, 15 out of 100
Industry Experience:
• 15 Years working multimedia,
recording, and live sound equipment
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• Supervisor at Bravo Farms
Skills and Proficiencies:
• Licensed Real Estate Agent
• Sales
• Communication
Overall Online Presence:
• Less than 100 connections, banner image not
customized, professional headshot, very little
information in summaries, no articles published,
very active on personal social media accounts, URL
customized
• Grade: Poor, 5 out of 100

10. COMPETITION
Jeff Radcliffe
Industry Experience:
• 24 years of television news/sports
talent, editorial, and production
experience.
Education:
• Communication Studies, B.A. at Virginia Tech, 1995
• Course Director-SE at the Dan Patrick School of
Sportscasting / Full Sail University
Noteworthy Experience:
• The television and radio play-by-play voice of
Major League Soccer's Orlando City S.C.and Las
Vegas Lights FC of USL
Skills and Proficiencies:
• Writing
• Producing
• Play-by-Play Commentary
Jordan Wright
Overall Online Presence:
• 500+ connections, banner image not yet
customized, professional headshot, detailed profile
summaries, 15 recommendations, URL not yet
customized, premium membership
• Grade: Excellent, 90 out of 100
Industry Experience:
• 15 Years working multimedia,
recording, and live sound equipment
Education:
• Current student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• Supervisor at Bravo Farms
Skills and Proficiencies:
• Licensed Real Estate Agent
• Sales
• Communication
Overall Online Presence:
• Less than 100 connections, banner image not
customized, professional headshot, very little
information in summaries, no articles published,
very active on personal social media accounts, URL
customized
• Grade: Poor, 5 out of 100

11. BRAND POSITION
Bringing excitement, humor, incredible
insight, and good spirited fun back into the
America’s homes, cars, tablets, and phones.
JORDAN “SMOOTH J” WRIGHT
Jordan earned the nickname
“Smooth J” while working at a
grocery store not only for the way he
worked, but for his voice and
humorous anecdotes.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SVG College Sports Summit
‣ May 27-29 | Atlanta, GA
• FSTA’s Summer Conference
‣ June 15-16 | Dallas-Frisco, TX
• Hashtag Sports
‣ October 21-22 | New York, NY
Digital Marketing
• Primary Content: est. podcast called “Just a Bit Inside”; 10
min. episodes throughout the week followed by one 30
min. episode on Fridays. Bring fans up to speed on the
latest and hottest news; host and syndicate through
anchor.fm
• Primary Tools: FB and Instagram - promote podcast
through photos and links; LinkedIn - network with people
in the industry; collaborate with other sportscasters.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase sportscasting knowledge and
embed podcast episodes and Twitter feed.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior broadcaster with at least 20 yrs of
experience in radio; tech savvy and enjoys traveling
to sporting events, May 2020
Formal Education
• Complete Sportscasting, B.S. by expected
graduation date in 2022
Technical Skills
• Proficient in Pro Tools and other recording
equipment
• Sound and Lighting certified- College of the
Sequoias, December 2009
• Adobe Creative Cloud certified- Full Sail University,
2020
Soft Skills
• Recorded six albums and EPs, 2010-2014
• Just a Bit Inside podcast, created September 2019
• Personal Branding on Social Media- LinkedIn
Learning 2020

14. Jordan Wright
Growing up in a small farm town, you are fortunate
enough to see a lot of people being genuine with each
other. There is no better example of that than my father.
He taught me the value of working hard, staying focused, and most
importantly brightening someone else’s day. These are values that I take with me
on my journey to become America’s next great voice. My success in sales,
recording, and interpersonal relationships can be attributed to a certain charisma
that can only be had by a genuine love of life and a passion for what I do. I can’t
wait for America to get to know me and take this journey with me!
“

15. REFERENCES
Larson, J. (2020). Jeff Larson LinkedIn Profile. Retrieved
May 23, 2020 from https://www.linkedin.com/in/jesse-
larson1993/
Radcliffe, J. (2020). Jeff Radcliffe LinkedIn Profile.
Retrieved May 23, 2020, from https://www.linkedin.com/
in/-radcliffe73919505jeff/
ONETOnLine.org. (2020). Summary Report for: 27-3011.00 -
Search Sportscasting. Retrieved May 23, 2020, from https://
www.onetonline.org/link/summary/27-3011.00
ESPN. (2020). ESPN Company Page on Glassdoor. Retrieved
May 23, 2020, from https://www.glassdoor.com/Overview/
Working-at-ESPN-EI_IE13401.11,15.htm
ESPN Career Site. (2020). Production Internship Los
Angeles - Summer 2020. Retrieved May 23, 2020, from
https://jobs.disneycareers.com/espn
SVG (2020). College Sports Summit. Retrieved May 23, 2020,
from https://www.scoreandchange.com/sports-business-
conferences/
FTSA (2020). Fantasy Sports Trade Association’s Summer
Conference. Retrieved May 23, 2020, from https://
www.scoreandchange.com/sports-business-conferences/
Hashtag Sports (2020). Hashtag Sports Conference.
Retrieved May 23, 2020, from https://
www.scoreandchange.com/sports-business-conferences/