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Nicholas Garratt Personal Brand Exploration

Personal Brand Exploration for Nicholas Garratt, a Digital Marketing student at Full Sail University.

Nicholas Garratt Personal Brand Exploration

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PERSONAL BRAND EXPLORATION
Nicholas Garratt
Project & Portfolio I: Week 3
April 21, 2019
Nicholas Garratt grew up in a small town along
the Rainbow River of central Florida. He shaped
his “road less traveled” mindset while
adventuring the caves, rivers, and forests of his
home town. Always the seeker, Nick grew up
fascinated with the evolving camera
technologies and set out to document the ever-
changing world. He Joined the Navy and traveled
the world as a Photojournalist for 13 years. Nick
is currently enrolled in the Digital Marketing
program at Full Sail University where he is
learning to harness the power of marketing while
adventuring into entrepreneurship.
Identity
Profession
Potential Job Titles:
• Owner/Photographer
• SEO Specialist
• Brand Manager
Explorer Archetype - Discovering
brand stories that excite and fulfill
lives by revealing the freedom that
is earned when you take the road
less travelled and choose to blaze
your own course.
Product Marketing for Professional Rodeo Organizations
• DEMOGRAPHICS: Realtors: 80%
Female, 30-60 years old,
Predominately White, Married,
College Educated. Construction
business owners: 90% Male, 30-45
years old, predominately white,
16% Hispanic, 10% Black.
• PSYCHOGRAPHICS:
Entrepreneurial spirited, Job-
creators, family oriented,
conservative, hardworking,
capitalists.
• IDEAL AUDIENCE MEMBERS:
John L. Scott, Real estate Agency
Owner. Hoffman Construction,
Jake Rockwell, Real Estate agency
owner. Amazon Sellers Group.
Real Estate, Construction & Developing Brands
Target Audience
Goals
Short Term: From now until graduation (2021)
• Establish Nicholas Garratt Photography
‣ Connect with at least 200 real estate agents, landlords,
hosts, construction companies, hotels, and small brands
to offer commercial photography and videography
services by Dec 31 2019.
‣ Achieve 500+ professional LinkedIn connections
‣ Finish Home Inspection Certifications
Mid Term: (Postgraduate thru 2030)
• Evolve N.G. Photography into a marketing media company that
assists startup brands and business professionals with
developing their digital identity and strategic marketing
campaigns.
‣ Build a strong network of marketing & media creatives
by 2020.
‣ Launch my first physical product by 2022.
Long Term: (2040)
• Develop a diverse portfolio of products, Businesses, and real
estate properties.
‣ Have at least 4 rental houses by 2025
‣ First Apt building by 2030
Skills Analysis
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Photography 87%
Adobe Creative Suite 60%
Critical Thinking 85%
Fluidity of Thoughts 70%
SOFTHARD
CRM Software 0%
Web development 10%
Business Writing 30%
Impromptu Speaking 30%
SOFTHARD

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Nicholas Garratt Personal Brand Exploration

  • 1. PERSONAL BRAND EXPLORATION Nicholas Garratt Project & Portfolio I: Week 3 April 21, 2019
  • 2. Nicholas Garratt grew up in a small town along the Rainbow River of central Florida. He shaped his “road less traveled” mindset while adventuring the caves, rivers, and forests of his home town. Always the seeker, Nick grew up fascinated with the evolving camera technologies and set out to document the ever- changing world. He Joined the Navy and traveled the world as a Photojournalist for 13 years. Nick is currently enrolled in the Digital Marketing program at Full Sail University where he is learning to harness the power of marketing while adventuring into entrepreneurship. Identity
  • 3. Profession Potential Job Titles: • Owner/Photographer • SEO Specialist • Brand Manager Explorer Archetype - Discovering brand stories that excite and fulfill lives by revealing the freedom that is earned when you take the road less travelled and choose to blaze your own course. Product Marketing for Professional Rodeo Organizations
  • 4. • DEMOGRAPHICS: Realtors: 80% Female, 30-60 years old, Predominately White, Married, College Educated. Construction business owners: 90% Male, 30-45 years old, predominately white, 16% Hispanic, 10% Black. • PSYCHOGRAPHICS: Entrepreneurial spirited, Job- creators, family oriented, conservative, hardworking, capitalists. • IDEAL AUDIENCE MEMBERS: John L. Scott, Real estate Agency Owner. Hoffman Construction, Jake Rockwell, Real Estate agency owner. Amazon Sellers Group. Real Estate, Construction & Developing Brands Target Audience
  • 5. Goals Short Term: From now until graduation (2021) • Establish Nicholas Garratt Photography ‣ Connect with at least 200 real estate agents, landlords, hosts, construction companies, hotels, and small brands to offer commercial photography and videography services by Dec 31 2019. ‣ Achieve 500+ professional LinkedIn connections ‣ Finish Home Inspection Certifications Mid Term: (Postgraduate thru 2030) • Evolve N.G. Photography into a marketing media company that assists startup brands and business professionals with developing their digital identity and strategic marketing campaigns. ‣ Build a strong network of marketing & media creatives by 2020. ‣ Launch my first physical product by 2022. Long Term: (2040) • Develop a diverse portfolio of products, Businesses, and real estate properties. ‣ Have at least 4 rental houses by 2025 ‣ First Apt building by 2030
  • 6. Skills Analysis Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Photography 87% Adobe Creative Suite 60% Critical Thinking 85% Fluidity of Thoughts 70% SOFTHARD CRM Software 0% Web development 10% Business Writing 30% Impromptu Speaking 30% SOFTHARD
  • 7. I help product-focused businesses carve a path through the rough seas of digital marketing to promote product and brand awareness by using engaging digital storytelling techniques. Promise
  • 8. Credentials Work Experience: • 13 years service in U.S. Navy as a Photographer and Mass Communication Specialist Education: • Photojournalism, DINFOS • Studio Art, A.A., Santa Fe College • Digital Marketing, B.S., Full Sail University (Exp. 2021) • (Future) Innovation & Entrepreneurship, M.S., Full Sail University (Exp. 2022) Awards: • Navy & Marine Corps Achievement Medal • Bronze Star
  • 9. Competition Nicholas Garratt Industry Experience: • 13 years as a photojournalist and Mass Communication Specialist with the Navy Education: • Current student enrolled in Digital Marketing, B.S. at Full Sail University • Studio Art, A.A. at Santa Fe College • Photojournalism, Defense Information School Leadership Experience: • U.S. Navy, multiple leadership roles Skills and Proficiencies: • Photography - 0 endorsements • Adobe Creative Suite - 0 endorsements • Public Speaking - 0 endorsements Overall Online Presence: • Less than 200 connections, banner image not yet customized, professional headshot, lack of details throughout profile, no articles published, inactive on personal social media accounts, URL not yet customized • Grade: Average, 20 out of 100 Karla Huff Industry Experience: • 8 years as a photographer • 3 years in marketing Education: • Graphic Design & Studio Arts, Art Institute of Hollywood • Fine & Studio Arts B.A., Southern Oregon University Leadership Experience: • Various volunteering rolls that show leadership Skills and Proficiencies: • Photography - 13 endorsements • Event planning - 4 endorsements • Adobe CC - 5 endorsements Overall Online Presence: • Less than 200 connections, banner image not customized, Professional headshot, plenty of details throughout profile, no articles published, inactive on social media, URL not customized • Grade: Decent, 40 out of 100
  • 10. Competition Joe Wilson Industry Experience: • 15+ years editing and publishing • 10 years as a photographer • 2 years as a filmmaker Education: • Philosophy & Journalism, Cleveland State University Leadership Experience: • News and magazine editor • Newspaper publisher Skills and Proficiencies: • Photography - 99+ endorsements • Advertising - 41 endorsements • Adobe CC - 23 endorsements Nicholas Garratt Overall Online Presence: • 500+ connections, banner image customized, Professional headshot, plenty of details throughout profile, no articles published, somewhat active on social media, URL customized • Grade: Excellent, 80 out of 100 Industry Experience: • 13 years as a photojournalist and Mass Communication Specialist with the Navy Education: • Current student enrolled in Digital Marketing, B.S. at Full Sail University • Studio Art, A.A. at Santa Fe College • Photojournalism, Defense Information School Leadership Experience: • U.S. Navy, multiple leadership roles Skills and Proficiencies: • Photography - 0 endorsements • Adobe Creative Suite - 0 endorsements • Public Speaking - 0 endorsements Overall Online Presence: • Less than 200 connections, banner image not yet customized, professional headshot, lack of details throughout profile, no articles published, inactive on personal social media accounts, URL not yet customized • Grade: Average, 20 out of 100
  • 11. BRAND POSITION Stoking the fires of freedom & exploration by creating media that will take you places. Nicholas Garratt In 2010, Nicholas volunteered for a NATO public affairs position in Afghanistan just so he could see the war-torn country with his own eyes.
  • 12. Networking & Marketing Industry Events & Organizations • American Photographic Artists (APA) ‣ Collegiate Membership • American Marketing Association PDX (AMA-PDX) ‣ Collegiate Membership | Portland Chapter • Digital Summit Portland ‣ June 11 - June 12, 2019 | Portland, Or Digital Marketing • Primary Content: Photography, filmmaking, and published articles. • Primary Tools: Instagram - Photography and live video. Youtube - primarily for video content. LinkedIn - Connect with professionals and businesses and post articles regarding b2b marketing services. • Website: Full Sail digital portfolio site to showcase school work. Personal website to function as the central hub for content that links out to my social networks.
  • 13. Professional Development Mentor • Seeking professional owner/operator Photographer with a pension for filmmaking that uses drones and AR/ VR technologies. Formal Education • Current student enrolled in Digital Marketing, B.S. at Full Sail University • Studio Art, A.A. at Santa Fe College • Photojournalism, Defense Information School Technical Skills • FAA Part 107 small UAS remote pilot. Mar 2019 • Premier pro Training - Lynda.com, May 2019 • Learning Headshot Photography - Lynda.com, Apr 2019 • Marketing on Instagram - lynda.com Apr 2019 Soft Skills • Script Writing for Nonfiction- Lynda.com, May. 2019 • Business Writing Strategies - Lynda.com, May. 2019 • Join local real estate investors club, starting may. 2019 • Speaking as a Freelancer- Lynda.com, Apr. 2019
  • 14. Nicholas Garratt You know how the right photo or video can elicit a wave of feelings and emotions? That’s because Images have the power to move the world, they help us make wiser decisions in life and business every day. After 13 years as a military photojournalist, I have decided to go to the limits for the entrepreneurial world too. I capture priceless moments, document important projects, inspect vital infrastructure, and still find room to tell compelling brand stories that connect with adventurous consumers. “
  • 15. References ONETOnLine.org. (2019). Summary Report for: 27-4021.00 – Photographers. Retrieved from https://www.onetonline.org/link/summary/ 27-4021.00 ONETOnLine.org. (2019). Summary Report for: 15-1199.10 - Search Marketing Strategists. Retrieved from https://www.onetonline.org/ link/summary/15-1199.10 ONETOnLine.org. (2019). Summary Report for: 11-2021.00 - Marketing Managers. Retrieved https://www.onetonline.org/link/summary/ 11-2021.00 Huff, K. (2019). Karla Huff LinkedIn Profile. Retrieved April 20, 2019, from https:// www.linkedin.com/in/karla-huff-16049216/ Wilson, J. (2019). Joe Wilson LinkedIn Profile. Retrieved April 20, 2019, from https:// www.linkedin.com/in/joewilsonphoto/ Digital Summit Portland (2019) Digital Summit Portland. Retrieved from https:// portland.digitalsummit.com American Photographic Artists (2019) American Photographic Artists. Retrieved from https://apanational.org American Marketing Association (2019) American Marketing Association. Retrieved from https://www.ama.org