The document outlines David Rodabaugh's personal brand exploration to become a sportscaster. It provides details on his background in sports coaching and management, current education in sportscasting, skills, goals, and plan to establish himself in the industry through networking, skills development, and creating online content. The document positions David as bringing a youthful approach to sportscasting to attract new and younger audiences.

1. PERSONAL BRAND EXPLORATION
David Rodabaugh
Sportscasting
October 19th, 2019
1

2. The oldest of two siblings, I grew up in a small
town in western Kentucky, which shaped me into
the sports-loving man I am today. I have been an
avid fan of sports for as long as I can remember.
My dream is to become a sportscaster and have a
career in the NCAA covering football and continue
my career to become an analyst for the NFL. After
being a team manager and eventually becoming
an assistant coach for my high school football
team and local college team, I then became a
coach and part-owner of a semi-pro football team.
I then enrolled in the sportscasting program at Full
Sail University, where I'm focused on developing
my skills as a sportscaster.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio/Television Announcer
• Television Host
• Sports Director
Girl/Guy Next Door Brand
Archetype - It's not uncommon to
become friends with new people you meet
because you have a way of making people
feel comfortable and understood. Your hard
working and humble ways are a breath of
fresh air for your audience who are
energized by how grounded and honest
you are.
Sportscaster

4. • DEMOGRAPHICS: 76.3% of
announcers are Male, and the
majority are Caucasian with a
median age of 40 years of age
and have college education.b
• PSYCHOGRAPHICS: Enjoys
risky outdoor activities, spends
free time watching sports and
spending time with friends and
family. Some may even be athletic
and spend time in the gym.
• IDEAL AUDIENCE MEMBERS:
Gus Johnson (CBS/Showtime/Big
Ten Network), Joe Buck (Fox),
Dick Vitale (ESPN)
Television Sports Announcers
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level position at a local radio or television station
and build my experience.
‣ Develop my Linkedin page to increase traffic by 15%
and to have 5-10 solid connections by graduation.
Mid Term: (2025)
• Land a successful intermediate or experienced level position
with the SEC Network.
‣ Expand my level of experience within the company to
advance my career and position as well as develop my
social media following by 30%.
Long Term: (2040)
• Establish my own show within the company or a position as full
time announcer for all of the prime time games in the NCAA or
NFL.
‣ I want to be in the running for the Emmy award for “Best
Sports Coverage” as well as have a savings of $100,000
to put my children through college.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Microsoft Office 80%
Adobe Creative Suite 75%
Computers and Electronics
90%
Telecommunications
50%
SoftHARD
ERP Software 5%
Music/Sound editing software
10%
Customer and personal service
40%
Public Speaking 60%
SOFTHARD

7. I will use my knowledge of sports and my
grounded and honest personality to
introduce the audience into a new era of
sportscasting.
PROMISE

8. CREDENTIALS
Work Experience:
• 6 years of Sports Coaching
• 5 years of Sports Management
• 1 year of ownership of a semi-pro football
team
Education:
• Sportscasting, B.S., Full Sail University
(Exp. 2020)
Awards:
• 2013 Manager of the year

9. COMPETITION
Aaron Moses
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Manager for last job listed
Skills and Proficiencies:
• Customer Service
• Microsoft Office
• Microsoft Excel
David Rodabaugh
Overall Online Presence:
• Banner image not yet customized, Professional
Headshot, lack of details throughout profile, no articles
published, inactive on social media, URL not yet
customized
• Grade: Poor, 30 out of 100
Industry Experience:
• No Sportscasting experience
Education:
• Currently a student enrolled in Sportscasting, B.S. at
Full Sail University
Leadership Experience:
• 6 years of Sports Coaching
• 5 years of Sports Management
• 1 year of ownership of a semi-pro football team
Skills and Proficiencies:
• Microsoft Office
• Adobe Creative Suite
• Computer and Electronics
Overall Online Presence:
• Banner image customized, professional headshot,
detailed summaries throughout profile with two content
pieces, no articles published, sporadically active on
personal social media accounts, URL customized
• Grade: Average, 55 out of 100

10. COMPETITION
Egidio DeliuIndustry Experience:
• 5 years as a play-by-play
Announcer/Reporter/Producer
• 2 years as Television News Reporter
• 2 years as
Host/Producer/Commentator/Sideline
Reporter
Education:
• Bachelor of Arts (B.A.), Communications
Noteworthy Experience:
• 5 years as a play-by-play Announcer/Reporter/Producer
Skills and Proficiencies:
• Broadcast- 9 endorsements
• Microsoft Office- 7 endorsements
• Sports- 7 endorsements
David Rodabaugh
Overall Online Presence:
• 250+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, no
recommendations, notable volunteer work, URL not yet
customized, No membership
• Grade: Good, 75 out of 100
Industry Experience:
• No Sportscasting experience
Education:
• Currently a student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• 6 years of Sports Coaching
• 5 years of Sports Management
• 1 year of ownership of a semi-pro football team
Skills and Proficiencies:
• Microsoft Office
• Adobe Creative Suite
• Computer and Electronics
Overall Online Presence:
• Banner image customized, professional headshot,
detailed summaries throughout profile with two content
pieces, no articles published, sporadically active on
personal social media accounts, URL customized
• Grade: Average, 55 out of 100

11. BRAND POSITION
Renewing the world of sports by establishing
a connection with the audience by showing
how grounded and honest I am and leaving
them more entertained than ever before.
DAVID “RODIE” RODABAUGH
David earned the nickname
“Rodie” in High School because
his Football coach and
teammates couldn’t pronounce
his last name.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Football Career Conference during the NFL Combine
‣ Feb 27th, 2020 | Indianapolis, Indiana
• 2019 Dealmakers in sports
‣ December 4th, 2019 | New York City, NY
• SportAccort Pan America
‣ December 10th-12th, 2019 | Fort Lauderdale, FL
Digital Marketing
• Primary Content: est. a weekly running show based on
recapping games, stats, injuries, and highlights that would be
edited by me and published to YouTube.
• Primary Tools: Facebook, Twitter, and Instagram - promote
through 30 sec. teaser videos; LinkedIn - network with
industry pros and publish monthly articles highlighting some of
the weekly Stats and stories.
• Website: Full Sail digital portfolio site to showcase school
work and I will use my blog to showcase sportscasting skills
and link to my weekly show.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seek senior-level broadcasting pro with at least 25
yrs of experience in the Sportscasting Industry; A
sports enthusiasts that wants to have a great time
talking about sports. 2020
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in 2020
Technical Skills
• Complete ERP Training and Tutorials -lynda.com,
Dec. 2019
• Adobe Suite courses - Lynda.com, May 2019
Soft Skills
• Customer Service - Lynda.com, Sept. 2019
• Personal Service - Lynda.com, Oct. 2019
• Join local Football Career Conference during the
NFL Combine and regularly attend yearly events,
starting Feb 27th, 2020

14. David Rodabugh
You know how, when you watch sports you see what seems to be the same
people, older and more structured gentlemen? Well, my goal is to bring in a
more youthful and freeform feel to the announcing board around the scene. I
can do so by showing the audience that they can experience a new way of
enjoying the sports by being active on all social media platforms, which in
turn will increase traffic to the company's social media platforms and will
boost our reach and following by 100% in which it will boost our television
ratings.

15. REFERENCES
(n.d.). Retrieved October 20, 2019, from
https://www.linkedin.com/in/aaron-moses-
282291124/?showPremiumWelcomeBanner=true.
(n.d.). Retrieved October 20, 2019, from
https://www.linkedin.com/in/egidio-deliu-68894750/.
Adams, M. (2018, April 11). Customer service. Retrieved
October 20, 2019, from https://www.lynda.com/HootSuite-
tutorials/Customer-service/514231/558017-4.html.
Announcers. (n.d.). Retrieved October 20, 2019, from
https://datausa.io/profile/soc/announcers#education.
Conferences: Sports Management Worldwide. (n.d.). Retrieved
October 20, 2019, from
https://www.sportsmanagementworldwide.com/conferences.
Sports Business Conferences. (n.d.). Retrieved October 20,
2019, from https://www.scoreandchange.com/sports-business-
conferences/.
Summary Report for: 27-3011.00 - Radio and Television
Announcers. (n.d.). Retrieved October 20, 2019, from
https://www.onetonline.org/link/summary/27-3011.00.