Danny Moran was born in the Bronx but moved to Deltona, Florida in middle school. He has been a lifelong Orlando Magic fan and wants to work in sports production and promotion. He is currently studying Sportscasting and Production at Full Sail University to develop skills in live production and promotional content. His goals are to land an entry-level broadcasting job at ESPN after graduation and produce successful segments that increase viewership over time.

1. Personal Brand Exploration
Danny moran
Project & Portfolio I:Week 3
2/21/20

2. One of four children, Danny was born in the bronx,
new york. Danny and his family moved to Deltona,
Florida.When he was middle school.Which has
contributed to his well rounded perspective on
understanding trends and identifying opportunities.
Danny has been a life long orlando magic Fan with a
dream to work on the promotional / production side.
Danny eventually enrolled in Sportscasting/
production program at Fullsail University where he is
developing live production and promotional content
skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast News Analysts
• Sports content director
• Search Marketing Strategists
Creative Brand Archetype -
producing original brand stories that
captivate manifested visions. Using
industry trends and defining new ones
to Entertain audiences and inspire them
to express themselves creatively.
Sportscasting & Live Tv Broadcasting for large media conglomerates

4. • DEMOGRAPHICS: 75% middle
ages, between 35-45 years old,
Married, College Educated, Located
mainly in north eastern america.
• PSYCHOGRAPHICS: Enjoys
outdoor activities, Live sporting
events, enjoys team building exercises,
enjoys giving back to the community
• IDEAL AUDIENCE
MEMBERS: Roberto
Mucciacciaro,Associate Recruiter
(ESPN), Kathryn Fara,Talent
Management & Development
Manager (ESPN), Enrique G.
Washington, Head of Executive Talent
Acquistion (ESPN)
Recruiters & Hiring Managers at ESPN, FOXsports, and ABC
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level broadcasting position at ESPN.
‣Connect with, and send a follow up personal to, 35
ESPN team members on LinkedIn by the end of
2021.
Mid Term: (2025)
• produce a successful segment on the NBA jump on ESPN.
‣Increase viewership by 2% in six months October,
2025.
Long Term: (2040)
• Create a new app that increases fan and athlete
interaction during the game.
‣Save 150K, completely be my own boss, and secure
just one great business partnerships by February ,
2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Live production experience 77%
Adobe Creative Suite 80%
Multitasking 40%
Time management 60%
SOFTHARD
social media 10%
Premier 70%
Professional Writing 40%
Vocal talent 70%
SOFTHARD

7. I help entertainment conglomerates produce and
deliver original digital media content the
intention to provoke thought of growth while
also trying to capitalized on fans emotional
attachments.
PROMISE

8. CREDENTIALS
Work Experience:
• 6 years of customer service
• 2 years scoreboard operations (YMCA
Basketball)
Education:
• Sportscasting B.S.,Full sail University (2021)
Awards:
• Fan engagement award (PRHS)

9. COMPETITION
Nicholas Stathis
Industry Experience:
• No direct industry work experience
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail
University
Leadership Experience:
• No Leadership experience on profile
Skills and Proficiencies:
• Adobe Suite - 0 endorsements
• Social Media - 0 endorsements
• Microsoft Office - 0 endorsements
Danny Moran
Overall Online Presence:
• Less than 25 connections, decent headshot, lack of details
throughout profile, no articles published, inactive on social
media,
• Grade: Poor, 9 out of 100
Industry Experience:
• 0 years of direct work experience
Education:
• Current student enrolled in Sportscasting B.S. at Full Sail
University
Leadership Experience:
• Captain of kickball team
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Adobe Creative Suite - 0 endorsements
• Microsoft Excel - 0 endorsements
Overall Online Presence:
• Less than 40 connections, non professional headshot, vague
throughout profile with only one content pieces, no articles
published, sporadically active on personal social media
accounts,
• Grade: Poor, 8 out of 100

10. COMPETITION
Tyler Boronski
Industry Experience:
• One n half years of direct work
experience
Education:
• Sportscasting B.S at Full sail University
Noteworthy Experience:
• Production assistant (Olympic channel)
• Multimedia reporter for Atlantic league (MLB)
Skills and Proficiencies:
• Interviewing - 4 endorsements
• Video production - 3 endorsements
Danny moran
Overall Online Presence:
• 100 connections, banner image customized, polished
headshot, detailed profile summaries, notable volunteer
work,
• Grade: Good, 70 out of 100
Industry Experience:
• 0 years of direct work experience
Education:
• Current student enrolled in Sportscasting B.S. at Full Sail
University
Leadership Experience:
• Captain of kickball team
Skills and Proficiencies:
• Social Media Marketing - 0 endorsements
• Adobe Creative Suite - 0 endorsements
• Microsoft Excel - 0 endorsements
Overall Online Presence:
• Less than 40 connections, non professional headshot, vague
throughout profile with only one content pieces, no articles
published, sporadically active on personal social media
accounts,
• Grade: Poor, 8 out of 100

11. BRAND POSITION
Always be open, weather its life business or
anything else life has crazy way of working its self
out.
DANNY (BOUNCE HOUSE) MORAN
Fullie earned the nickname
“Slack-Jaw” in the Marines as
he often left his brothers at
arms astonished by his stories.

12. NETWORKING &
MARKETING
Industry Events & Organizations
Sportscasting Conference & Expo
• National sports media association
‣ Collegiate Membership | Orlando Chapter
• National sports broadcasting
Digital Marketing
• Primary Content: est. on instagram
• Primary Tools: snapchat and Instagram - promote youtube
channel. promo videos; LinkedIn - network with industry pros and
• Website: Full Sail digital portfolio site to showcase school work;
use blog to showcase knowledge of industry

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25 yrs
of experience in rodeo industry; family man that upholds
Christian values, Jan. 2020
Formal Education
• Complete Sports Marketing & Media, B.S. by expected
graduation date in 2020
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• SEO Foundations - Lynda.com, May 2019
• WordPress 5 Essential Training - Lynda.com, May 2019
Soft Skills
• Writing Formal Business Letters & Emails - Lynda.com,
Sept. 2019
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Fullie Salen
You know how Fans of sports yearn to be closer to there idols?
Well, what I do is produce personal brand stories that entertain and inspire
individuals
“

15. REFERENCES
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tracie-kalkbrenner-5113503/
ONETOnLine.org. (2019). Summary Report for: 15-1199.10 -
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professional-bull-riders/marketing/social-media-
coordinator-1955728
Professional Bull Riders, LLC. (2019). Professional Bull Riders,
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riders-inc./
RodeoCommittees.org. (2019). 2019 Global Rodeo
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SilverSpursRodeo.com. (2019). Event Schedule. Retrieved
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