Christopher Young is exploring developing a career as a sportscaster. He grew up loving sports in Mississippi and wants to end up on screen giving sports insights. He is currently pursuing a Bachelor's degree in Sportscasting from Full Sail University. His goals are to obtain an internship after graduation with a media outlet and eventually transition to anchoring positions with networks like ESPN, FOX Sports, or NBC Sports.

1. PERSONAL BRAND EXPLORATION
Christopher Young
Project & Portfolio I: Week 3
June 22, 2019

2. The middle child of three siblings, Christopher
Young grew up in Gulfport, Mississippi where
his passion for all things sports began. He’s
always wanted to end up on screen giving his
insight on sports and making that into a
career. During his seven years in the U.S. Air
Force, Christopher enrolled in the Dan Patrick
School of Sportscasting program at Full Sail
University where he focused on and
developed his on camera and vocal skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Writer
• Television Reporter
• Announcer
Entertainer Archetype - being
charismatic and dazzling to light
up the world so that you make the
people feel entertained. Making
people feel amused, happy and
stimulated is the goal.
Sportscaster for Professional Television Network

4. • DEMOGRAPHICS:70% Male.
18-45 years old. All Races,
Single or Married. College
Educated. Located in larger
cities in the U.S.
• PSYCHOGRAPHICS: Enjoys each
moment and finds pleasure in
doing for others. Polite and
social. Work-driven people.
• IDEAL AUDIENCE MEMBERS:
Paul Richardson. SVP HR
(ESPN), Enrique Carvajal. Vice
President HR (FOX), Cristin Dunn.
SR. Talent Booker and
Recruitment (NBC Sports)
Recruiters & Hiring Managers at ESPN, FOX Sports, NBC
Sports, and TNT
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Earn an internship position for a media outlet
doing behind the scenes works.
‣Connect with, and send a follow up greeting
email to, 25 ESPN, FOX Sports, NBC Sports
and TNT team members on LinkedIn by
August 30, 2020.
Mid Term: (2025)
• Transition between sideline reporting and
anchoring positions from one of the above
networks.
‣Expand my brand so that it can be
recognizable by the public creating more
high-end connections with executives.
Long Term: (2040)
• Establish my own TV show for Sports Debate and
sports talk.
• Become well known in sports broadcasting
and influence the youth.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Media Creation 82%
Adobe Creative Suite 70%
Time Management 92%
Public Speaking 90%
SOFTHARD
Speaking 80%
Active Listening 70%
Professional Writing 82%
Storytelling Capabilities 85%
SOFTHARD

7. I use my confidence, work ethic, and
adaptability to generate excellence and
team based success on every level of
broadcasting to the audience.
PROMISE

8. CREDENTIALS
Work Experience:
• 7 years service in U.S. Air Force
• 3 years High School Basketball Official
Education:
• Sportscasting, B.S., Full Sail University (Exp. January 2021)
Awards:
• Global war on Terrorism Medal, U.S. Air
Force.

9. COMPETITION
Jordan Brong
Industry Experience:
• Does not include work experience
on profile; assumed to still be in
school
Education:
• Current student enrolled in Sports Marketing &
Media, B.S. at Full Sail University
Leadership Experience:
• Under Armor Sales Associate, customer service exp.
• High School Assistant Coach, mentored and
developed youth to unlock potential.
Skills and Proficiencies:
• Sports Marketing - 0 Recommendations
• Communication - 0 recommendations
Christopher Young
Overall Online Presence:
• Less than 35 connections, banner image not yet
customized, amateur headshot,
• Grade: Poor, 15 out of 100
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• 7 years U.S. Air Force, multiple leadership roles
• Mentor Youth in direction of sportsmanship and
integrity
Skills and Proficiencies:
• Public Speaking - 2 Recommendations
• Communication - 2 Recommendations
Overall Online Presence:
• Less than 10 connections, banner image customized,
professional headshot, no articles published, not
active on personal social media accounts, URL
customized
• Grade: Poor, 15 out of 100

10. COMPETITION
James Ballerstein
Industry Experience:
• Does not include work experience;
assumed to still be in school
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• 6 years U.S. Army Infantry.
• Various manual labor jobs, showing experience with
hands
Skills and Proficiencies:
• Television - 1 endorsement
• Production Assistant - 2 Recommendations
Christopher Young
Overall Online Presence:
• 20 connections, banner image not yet customized,
polished headshot, detailed summaries throughout
profile, no articles published, active on personal
social media accounts, URL customized.
• Grade: Poor, 30 out of 100
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• 7 years U.S. Air Force, multiple leadership roles
• Mentor Youth in direction of sportsmanship and
integrity
Skills and Proficiencies:
• Public Speaking - 2 Recommendations
• Communication - 2 Recommendations
Overall Online Presence:
• Less than 10 connections, banner image customized,
professional headshot, no articles published, not
active on personal social media accounts, URL
customized
• Grade: Poor, 15 out of 100

11. BRAND POSITION
Giving you the information your want and
need from a reliable source.
CHRISTOPHER YOUNG

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Tampa Writers Alliance Critique Group;
‣ June 24/26, 2019 | Tampa, FL
• Tampa Bay Comic Con; August 2-4, 2019
‣ Tampa Convention Center| Tampa, FL
• Letter Writing Club of Tampa Bay
‣ June 29 | Tampa, FL
Digital Marketing
• Primary Content: Continue building my brand and portfolio
through Full Sail Sportscasting program.
• Primary Tools: FB,Twitter, and Instagram - promote brand
and content for sports fans with breaking information and
personal opinions.
• Website: Full Sail digital portfolio site to showcase school
work; Social media and digital portfolio to showcase work
and progress through degree program.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a pro in the sports entertainment industry
who can break down the business specifically debate
shows, talk shows, and reporting. March 2020
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in January 2021
Technical Skills
• Progress Adobe Suite proficiency through classwork
and assignments.
• Proficient in Microsoft and iMovie through classwork
• WordPress 5 Essential Training - Lynda.com, June
2019
Soft Skills
• Creating sports content with iMovie - Lynda.com,
March. 2019
• Broadcast writing principals- lynda.com, March. 2019
• Digital production through Lightroom for improved
imagery July 2019 - Lynda.com, Nov. 2019

14. Christopher Young
You know there are facts that grab your
attention but also opinions. Generally we will
hear both but potentially be dragged to the one that grabs
our attention. Well to fill that void of attention grabbing is to implement
storytelling. Sportscasters implement this tool to grab and hook the
audience. Having this tool will add to my arsenal to making me a great
sportscaster.
“

15. REFERENCES
Brong, J. (2019). Jordan Brong LinkedIn Profile. Retrieved
June, 2019, from https://www.linkedin.com/in/jordan-brong/
Ballerstein, J. (2019). James Ballerstein LinkedIn Profile.
Retrieved June, 2019, from https://www.linkedin.com/in/
jamesballerstein/
ESPN. (2019). ESPN Company Page on Glassdoor. Retrieved
June, 2019, from https://www.glassdoor.com/Overview/
Working-at-ESPN-EI_IE13401.11,15.htm
ONETOnLine.org. (2019). Summary Report for: 27-3011.00 -
Search Radio and Television Announcers. Retrieved June,
2019, from https://www.onetonline.org/link/summary/
27-3011.00
Richardson, P. (2019) Paul Richardson LinkedIn Profile.
Retrieved June, 2019, from https://www.linkedin.com/in/
paul-j-richardson-b55b201/
Dunn, C. (2019) Cristin Dunn LinkedIn Profile. Retrieved
June, 2019 from https://www.linkedin.com/in/cristin-
dunn-6b11442/
Carvajal, E. (2019) Enrique Carvajal LinkedIn Profile.
Retrieved June, 2019 from https://www.linkedin.com/in/
enriquecarvajal/
Sports - Lynda. (n.d.) Retrieved June, 2019, from https://
www.lynda.com/search?q=sports