The document outlines the importance of omni-channel commerce, emphasizing that it's centered on the customer rather than just multiple channels. It discusses the rise of mobile and social commerce and highlights the capabilities of Magento as a flexible platform for eCommerce, allowing merchants to customize their solutions effectively. Key features of Magento Enterprise include complete control of the source code, support for multiple consumer touchpoints, and a rich set of built-in capabilities for marketing, customer engagement, and product management.

1. Driving You to Success in
Omni-Channel Commerce
Kathleen Claes
Channel Development Manager
April 23rd, 2013

2. Omni-Channel
Commerce : It’s not
about Channel – It’s
about your Customer!

3. Multi-Channel
Having multiple channels. They aren’t necessarily
integrated.
STORE CATALOG WEB MOBILE SOCIALWHOLESALE
COMMERCE
Multi-channel customers
spend 3x a single-channel
customer

4. new retail interface

5. Retailers Challenged to Determine
 Which technologies matter?
 What’s best for customers?
 When to jump in?
 At what cost?

6. Consumers Are Leading With “Mall in Their Pocket”
Promotions &
coupons
Mobile
Commerce
Payments
Store location
Shopping lists
In-store
research
Self-scanning &
self-checkout
Social
Commerce
Loyalty
Digital
Mobile
Social
Local

7. Consumers are in
charge

8. best of both worlds

9. Shopping is at an inflection point…
 Seamless, omni-channel, multichannel commerce
 Consumers are leading… Retailers are adapting…
 … eBay will enable commerce

10. PLATFORM
(MAGENTO)

11. enabling consumers to shop anytime, anywhere
commercee

12. Accelerating Innovation
Enabling Disruptive
Innovation

14. Magento: Founding Principles
Platform created to be “At the Core of eCommerce”
 Open-source / open core
 Feature-rich
 Unprecedented flexibility & control
 Highly customizable
 Extensible framework
 Large Developer Ecosystem
 Exceptional value
Our core beliefs
 Merchants want to focus on delighting their customers
 Merchants need to be able to easily customize solutions to fit their
changing needs
 Merchants want to be merchants, not technologists
 No single vendor has all the answers

16. Magento Enterprise: Unique Benefits
 Complete control with full source-code access for customization and innovation
– Developer friendly framework for implementation and custom development
– Modular architecture
 Rich configurable out-of-the-box feature set
– Merchandising, Marketing, Targeting, Orders, Customers, Private Sales, Mobile, etc
 Support of large, vibrant open-source extension and partner community
– 5600+ 3rd party extensions covering almost every area of functionality
– Community feedback on release candidates for shared features
 Control of multiple consumer touch points from a single application
– Multiple websites, multiple devices, multiple interactions
 Cost Effective
– Low total cost of ownership
– Quick time-to- market for projects

17. Magento Enterprise: Key Capabilities
 Marketing and Merchandising
– Personalization and targeting using Customer groups and Segmentation, targeted catalog and
shopping cart promotions, Coupons, Automated email reminder, Customizable product catalog
 Customer Engagement
– Reward Points, Private Sales, Wish Lists, Gift Registries, Store Credits, Persistent shopping
cart across devices
 Multiple site management
– Multiple websites from a single instance, shared or separate cart and accounts, native mobile
device support
 Core Commerce capabilities
– Flexible product catalog, Customer accounts, Search and layered navigation, Reviews, Orders,
Return Management (RMA)
 Internationalization and localization
– Out-of-the-box local support, Multiple language support with available translations, language
and locale control across and within sites
 Payments
– Compatible with PA-DSS certified Magento Secure Payment Bridge

18. Magento Enterprise Merchants

19. Reinventing How Eyeglasses Are Sold

20. Bringing Content-to-Commerce to Life

21. Fueling Passions

22. Celebrating 125 Years & Blazing New Trails

23. Q&A