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Heroes of CRM Conference

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Gabriele Schilling: How to Boost Marketing Efficiency Using Predictive CLV
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Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity With Flexible Data Architecture
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Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
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Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invincible Brands
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Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its Digital Customer Journeys
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Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Data in A Smart and Lean Setup
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Janine Strenge: idealo's CRM Journey - How idealo Achieved CRM Growth of 2,000 % in 5 Years (DE)
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Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy Using First-Party IoT-Data
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Marc Preusche: The Importance of CRM – A Data-Driven View!
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Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM for A Digital Brand Platform
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Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMS
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Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakneck Speed – Lessons Learned and What We Need to Do Now
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Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER Touristik Online
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Nils Weber: Building a Successful Operating Model for Data Driven CRM
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Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'
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