SlideShare a Scribd company logo
Kathleen Claes 
Channel Development Manager 
Magento: Accelerating Momentum 
MagentoEMEA 
kclaes@ebay.com
MOBILE 
SHOPPING 
65% 
ECOMMERCE GROWTH 
16% 
MULTI-PLATFORM 
54% 
DIGITAL IS 
ACCELERATING
CUSTOMER 
PURCHASE 
PURE-PLAY 
BRICK & 
MORTAR 
POP-UP 
PARTNERSHIP
Retailers Challenged to Determine 
Which technologies matter? 
What’s best for customers? 
When to jump in? 
At what cost?
Consumers Are Leading With “Mall in Their Pocket” 
Promotions & 
coupons 
Mobile Commerce 
Payments 
Store location 
Shopping lists 
In-store research 
Self-scanning & self-checkout 
Social Commerce 
Loyalty 
Digital 
Mobile 
Social 
Local
Shopping is at an inflection point… 
Seamless, omni-channel, multichannel commerce 
Consumers are leading… Retailers are adapting… 
… eBay will enable commerce
MAGENTO 
BUSINESS MOMENTUM
240,000+ 
Businesses 
300+Partners 
Technology & SI 
~3,000 
Enterprise 
Merchants 
6,000+ 
3rdParty 
Extensions 
26+Billion 
CommerceVolume in 2013 
3,000+ 
Certified 
Developers 
214
EXPERT 
CONSULTING 
CUSTOMER 
SATISFACTION 
MAGENTO 
TRAINING 
INVESTMENTS IN THE 
MAGENTO ECOSYSTEM
LEADING PROVIDER IN 
NORTH AMERICA & EUROPE 
Tied 
with IBM 
#2 
Europe 
Mid-Market 
IR 500 
#1 
North America
MAGENTO 
MERCHANT DIVERSITY
1United States 
2Germany 
3Great Britain 
4France 
5Netherlands 
6Australia 
7Brazil 
8Spain 
9Singapore 
10Ireland 
TOP MARKETS IN TERMS OF RETAILERS* 
*Based on Alexa1M
1Fashion Apparel 
2Branded Manufacturers 
3B2B 
4Food & Beverage 
5Home & Garden
THE WORLD’S MOST INNOVATIVE 
RETAILERS RUN ON MAGENTO
MAGENTO 
PRODUCT INNOVATIONS
Magento Commerce Solutions 
Magento Community Edition Magento Enterprise Edition 
 Open-Source software for developers 
& tech-savvy merchants 
 Free download 
 Enterprise-class features, performance & 
support—with full source code access 
 Competitive Annual License Fee 
Small Merchants 
< $1M 
SMB to Enterprise Merchants 
$1M – $200M+ 
+3000 
merchants 
worldwide 
240,000 
merchants 
worldwide
Magento Enterprise Edition: Key Benefits 
Flexibility 
Full source-code access that puts the merchant in control. 
High Value 
Extensive native feature set. Compelling total cost of ownership 
Vibrant Global Network of Experts 
Find qualified service and tech partners wherever you are. 
Performance and Scalability 
Proven ability to support fast-growing businesses at scale. 
Commerce Leader 
Access the technology and know-how of a global commerce leader who will never compete with you. 
Magento Enterprise Edition empowers Growing Business Merchants to build and run their businesses their way by providing unsurpassed flexibility and control.
© 2013 
Page | 19 
Content Management (CMS) 
Gifting Options 
Private 
Sales 
Gift 
Registry 
Rule-based Related Products 
Persistent Shopping 
PCI-ready Payment Bridge 
Reward Points 
Segmentation & Targeted Promotions 
Automated 
Email Reminders 
Multiple Wish Lists 
Return 
Management 
(RMA) 
Magento Enterprise Edition Exclusive Features 
Prices & Promos Permissions 
Add to cart by SKU 
Scheduled Import/Export 
Staging, Backup & Rollback 
Customer Attribute Management 
Admin Roles & 
Logging 
Catalog Access 
Controls 
Store Credits 
SOLR 
Search 
Full Page 
Caching 
Background & 
Incremental Indexing 
Strong Data 
Encryption 
Order Tracking 
Widget
Magento 
Community 
Edition 
1.9 
Magento 
Enterprise 
Edition 
1.14 
+ 
Responsive Reference Design Theme 
Price consistency across borders for EU merchants 
PayPal Express Checkout Improvements 
1.14 
Faster Search Indexing
RELEASE APPROACH AND GOALS 
1.14 
1.14.1 
1x Maintenance / Support 
1x Maintenance / Support 
2.0 
DevBeta 
2.0 
DevRC 
2.0 
Merchant Beta 
2.0 
Merchant GA 
2.X 
Agile Release Cadence 
GOALS 
Modernize web technology stack 
1 
Improve performance and scalability 
2 
3 
Easy customizations 
Separate business logic from presentation 
4 
Cleaner installation and upgrades 
5 
6 
High code quality and improved testing framework 
2014 
2015 
2016 
2017
A Solution Partner will guide you every step of the way. 
Technical 
Support 
Robust trainiGnglo tboa lb suuilpdp yoorut rw theeanm y’so kun noewelde ditg.e in-house. 
Expert 
Consulting 
Group 
Magento U 
Training 
Magento technical experts always have your back. 
You + Solution Partner 
Planning & Design 
Customization 
Integration 
Learning 
Support 
Deployment
© 2013 
Page | 23 
What is your eCommerce vision?
ThankYou

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