This document provides an overview of how to start a business using the Magento e-commerce platform. It discusses Magento's architecture and flexibility, features like multi-store management, catalog and product browsing, marketing tools, and reporting. It also addresses questions about building extensions, the most important aspects, and selling extensions on marketplaces.

1. Magento Overview
How to Start a Magento Business
Ngo Van Trung
OSS Founder & CEO
Trungnv@oss.com.vn

2. Agenda
 Introduction
 Architecture Overview
 Introductory Features and Functionality Demonstration
 How to Start a Magento Business?

3. Magento
Company Platform
•Founded: 2001 • 60,000+ Merchants
•115+ employees (and continuing to grow) • Translated into 60+ languages with strong
world-wide traction
•Headquarters: Los Angeles, CA
• Named in 2009 Forrester Wave™ of B2C
•Increasing Revenues and Profitable Every Year eCommerce Platforms
• Named in Forrester’s 2010 Market
Overview: Global eCommerce Solutions
Report
“Magento is the world’s fastest growing eCommerce platform.”

6. Vizio

7. Fox

8. Flexibility with Enterprise
Support and Functionality

10. Architecture
• Extensible and Upgradeable Architecture
•Architecture Maintains Upgradeability with Customizations
•Core
•Local
•Community
• Complete Flexibility on Design Look and Feel
•MVC Architecture
• Core API opens platform for integration
•Supports both SOAP and XML RPC protocols
•Catalog
•Customer
•Order

12. Structural and Content Blocks

13. Templates and Design

14. Features and Functionality
•Site Management
•Multi-Store Management
•Search Engine Optimization
•Catalog Browsing
•Product Browsing
•Marketing and Promotion Tools
•Checkout
•Reporting and Analytics

15. Site Management
• Content Staging and Merging
• Restrict Access per Store(s)
• Multi-Lingual and Currency
• Upgrade Management
• Admin Roles and Users
• Content Testing and Management

17. Multi-Store Management
• Flexible Management for Many Business Uses
• Multiple Brand Sites
• Localized Versions of Sites
• Main and Micro-Sites
• Private Sales Sites
• B2C and B2B

18. Search Engine Optimization
• 100% Search Engine Friendly
• Search Engine Site Map
• URL Rewrites give full control of
URL's
• Meta-information for products and
categories
• Auto-generated Site Map for display
on site
• Auto-Generated Popular Search
Terms Page

19. Catalog Browsing
• Dynamic Attribute-Based Catalog for
Flexibility
• Layered Navigation
• Product Comparison
• Recently Viewed and Compared
• Product Reviews and Ratings
• Landing Pages, Banners and Personalized
Content
• Configurable Sorting

20. Product Browsing
• Configurable Attribute Based Detail Pages
• Multiple Images and Zoom
• Reviews and Ratings
• Product Tags
• Flexible Display Options
•Simple (one SKU)
•Configurable (Style Displayed with Selection)
•Grouped (Multiple SKU’s can be displayed/ordered)
•Bundled (Custom Configures Product or Kit)
•Downloadable and Virtual

21. Marketing and Promotion
Tools
• Rule-Based Promotions
• Customer Segmentation
• Personalized Content Display
•Private Sales
• Rule-Based Association of Upsells, etc.

22. Checkout
• Dozens of Payment Gateways
•Alternative Payment Methods (PayPal, Google
Checkout and Checkout by Amazon)
• One-Page Checkout
• Checkout as Guest
• Use Existing Account
• Ship-to-Multiple Addresses Checkout
• Real-time rates from Major carriers
•Store Credit and Gift Cards

23. Reporting and Analytics
• Dashboard view and Reporting module
• Logging of Administrator Actions
• Integrated with Google Analytics and
Website Optimizer
• Reports configurable and exportable
•Sales Report
•Abandoned Shopping Cart Report
•Most Purchased Products Report
•Search Terms Report
•And more

24. How to Start a Magento Business?
•Is it easy to build an extension?
•What is the most important?
•Sell your extensions on magento-connect.
•Sell your extensions on Magestore.com

25. Is it easy to build an extension?

26. What is the most important?

28. http://www.magestore.com

29. Thanks For Listening!