Mp3 player complete market plan
Mp3 Music player complete market plan
Music portable player complete market plan
Music Player portable complete market plan
Chai Sutta Bar is a tea franchise that should focus on social media marketing during lockdown, especially on platforms like Facebook, Instagram, and LinkedIn. It should target advertising in cities like Pune, Mumbai, and Nagpur to open new franchises after lockdown. The document identifies Chai Point, Yewale Tea, and ChaaYos as major competitors and recommends home delivery as a good option for the region. It notes Chai Sutta Bar's strengths as variety of tea flavors, low price, attractive name, and many outlets, and weaknesses as less social media campaigns, confusing name, and limited menu options and services.
It is a descriptive presentation of Sony's marketing strategies. All you need to know about the strategies of Sony corporation is here in this small presentation.
Parle Agro Pvt. Ltd. is a Rs. 5,000 crore family-owned FMCG business started in India in 1929. It enjoys 40% market share of the total biscuit market in India, led by its Parle-G brand which has a 70% market share in glucose biscuits. Parle Agro has 12 biscuit manufacturing units and 75 confectionary units, employing over 2,500 people. The company follows a rural-urban penetration strategy and value-based pricing for its popular Parle-G biscuits. It has grown its Parle brand through advertising, sponsorship, and public relations initiatives over the decades.
Britannia Industries is one of the leading food companies in India. It produces biscuits, breads, rusks and dairy products. Britannia has a wide range of popular biscuit brands like Tiger, Good Day, 50-50 and Marie Gold. It also sells dairy products like cheese, butter and ghee. Britannia follows a marketing mix strategy involving its product range, competitive pricing, promotions and wide distribution network. It targets middle and lower middle income customers by keeping prices low while maintaining quality. Britannia has emerged as the market leader in the Indian biscuit industry through effective use of its marketing mix over the decades.
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
This document provides an overview of the Parle company and its products. Parle was established in 1929 in India and initially produced sweets and toffees. It later expanded into biscuit production. The company was divided into three subsidiaries focused on specific product lines - Parle Products (biscuits, sweets, snacks), Parle Agro (beverages, water), and Parle Bisleri (bottled water). Parle Products is the largest division and known for popular biscuits like Parle-G, glucose biscuits, and its wide variety of biscuits, sweets, and snacks.
Cadbury is one of the world's largest confectionery companies known for brands like Cadbury Dairy Milk chocolate. Its vision is to create brands that people love through innovative products meeting nutrition needs while delivering shareholder value. Cadbury has a strong presence in Pakistan with power brands including Dairy Milk, Éclairs, and Perk. Its strategy is to increase profitability and volume globally through internal growth and ensuring brand strength. Cadbury maintains market leadership through quality, value, and advertising.
Chai Sutta Bar is a tea franchise that should focus on social media marketing during lockdown, especially on platforms like Facebook, Instagram, and LinkedIn. It should target advertising in cities like Pune, Mumbai, and Nagpur to open new franchises after lockdown. The document identifies Chai Point, Yewale Tea, and ChaaYos as major competitors and recommends home delivery as a good option for the region. It notes Chai Sutta Bar's strengths as variety of tea flavors, low price, attractive name, and many outlets, and weaknesses as less social media campaigns, confusing name, and limited menu options and services.
It is a descriptive presentation of Sony's marketing strategies. All you need to know about the strategies of Sony corporation is here in this small presentation.
Parle Agro Pvt. Ltd. is a Rs. 5,000 crore family-owned FMCG business started in India in 1929. It enjoys 40% market share of the total biscuit market in India, led by its Parle-G brand which has a 70% market share in glucose biscuits. Parle Agro has 12 biscuit manufacturing units and 75 confectionary units, employing over 2,500 people. The company follows a rural-urban penetration strategy and value-based pricing for its popular Parle-G biscuits. It has grown its Parle brand through advertising, sponsorship, and public relations initiatives over the decades.
Britannia Industries is one of the leading food companies in India. It produces biscuits, breads, rusks and dairy products. Britannia has a wide range of popular biscuit brands like Tiger, Good Day, 50-50 and Marie Gold. It also sells dairy products like cheese, butter and ghee. Britannia follows a marketing mix strategy involving its product range, competitive pricing, promotions and wide distribution network. It targets middle and lower middle income customers by keeping prices low while maintaining quality. Britannia has emerged as the market leader in the Indian biscuit industry through effective use of its marketing mix over the decades.
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
This document provides an overview of the Parle company and its products. Parle was established in 1929 in India and initially produced sweets and toffees. It later expanded into biscuit production. The company was divided into three subsidiaries focused on specific product lines - Parle Products (biscuits, sweets, snacks), Parle Agro (beverages, water), and Parle Bisleri (bottled water). Parle Products is the largest division and known for popular biscuits like Parle-G, glucose biscuits, and its wide variety of biscuits, sweets, and snacks.
Cadbury is one of the world's largest confectionery companies known for brands like Cadbury Dairy Milk chocolate. Its vision is to create brands that people love through innovative products meeting nutrition needs while delivering shareholder value. Cadbury has a strong presence in Pakistan with power brands including Dairy Milk, Éclairs, and Perk. Its strategy is to increase profitability and volume globally through internal growth and ensuring brand strength. Cadbury maintains market leadership through quality, value, and advertising.
Bank of Baroda (BOB) was established in 1908 and was one of the first Indian banks to open an overseas branch in 1953 in Mombassa, Kenya. By 2005-06, BOB had nearly 3,000 branches worldwide across 20 countries. It offers various services for NRIs, export/import finance, correspondent banking, and more. However, transforming its bureaucratic culture and gaining employee buy-in to changes has been challenging. BOB is addressing this by expanding its market globally, developing new products and services, increasing branding, and focusing more on customers.
This document compares the marketing mix of Balaji Co. Pvt. Ltd. and Pepsico Pvt. Ltd. It outlines the key details of each company's products, pricing, promotion, and distribution strategies. Some key differences highlighted are that Balaji started in 1981 in Gujarat, India and focuses on the Gujarat market, while Pepsico was formed in 1965 in the US and has a global presence. Balaji's prices are generally lower than Pepsico and it focuses advertising mainly in Gujarat, whereas Pepsico does large scale worldwide promotion.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
Sony India Pvt. Ltd. is a subsidiary of Sony Corporation, Japan established in 1994. The report provides a brief history and introduction to Sony Corporation and Sony India. It discusses Sony's international marketing strategy of establishing overseas offices and subsidiaries like Sony Corporation of America to oversee marketing activities in other countries. The report also summarizes Sony's focus on quality management, productivity improvements, and maintaining positive employee and public relations.
This document outlines a marketing project for a pen business. It includes sections on selecting the product, competitors and their unique selling points, branding, pricing, packaging, distribution channels, warehousing, promotions, and a marketing mix. A questionnaire is also included to gather customer preferences. In conclusion, the author notes the market share of different pen brands and suggests focusing on quality and affordability to build market share and goodwill. The project provides an overview of key considerations for marketing a pen product.
This document summarizes the marketing strategy of Tata Salt in India. It discusses Tata Salt's history as the first packaged and iodized salt brand in India launched in 1983. It describes Tata Salt's manufacturing process and market leading position with approximately 50% market share. It also summarizes Tata Salt's advertising campaigns including its successful "Desh Ka Namak" campaign highlighting everyday acts of patriotism. The campaign emphasizes Tata Salt's values of purity, integrity and loyalty without explicitly mentioning the brand.
- Maaza was first launched in India in 1976 and has since expanded globally through various acquisitions and partnerships.
- It is currently owned and distributed by Infra Foodbrands, located in the Netherlands, which exports Maaza to over 33 countries worldwide.
- Infra Foodbrands markets Maaza in 9 flavors across 9 packaging formats to suit different market segments.
Marketing Strategy in the Indian Potato chips marketPoulamiKarjee
This document provides an overview of the Indian potato chips market. It discusses key details about the fast moving consumer goods sector in India and how the potato chips market falls under this. It then analyzes the potato chips market segment using Porter's 5 Forces model. It identifies Lays, owned by PepsiCo, as the market leader with 40% share. ITC's Bingo is identified as the main market challenger with 16% share. Pringles is identified as a market nicher targeting health conscious consumers. The document then provides further details on the strategies and positioning of Lays and Bingo as the top two brands in the market.
Nirma started as a small detergent manufacturing business in 1969 in India. Through a price-led strategy of selling detergent powder at Rs. 3/kg when competitors charged Rs. 13/kg, Nirma was able to gain a large market share, especially in rural areas. As Nirma grew, competitors like HLL launched new brands and promotional campaigns to counter Nirma. However, Nirma continued to succeed through low-cost production, product diversification, and expanding availability. By 1999, Nirma had over 35% market share in detergents and 20% in toilet soaps, becoming one of the largest detergent brands in the world.
This document discusses the 7 P's of marketing for State Bank of India. It covers the topics of product, price, process, place, promotion, physical evidence, and people. For each P, it provides details on SBI's approach. For example, for product it highlights loans like SBI Max Gain. For price it discusses interest rates for home loans. For process it outlines the steps for opening an account both physically and online. It also describes SBI's wide network of branches and ATMs across India and abroad.
This document discusses Maggi noodles, a brand owned by Nestle. It provides details on Maggi's history and introduction in India in 1982. Maggi quickly gained popularity and market share through promotions targeting children and working women. The document outlines Maggi's product portfolio expansion and covers its marketing strategies over time, including pricing, distribution, and promotions. It analyzes Maggi's performance through the stages of the product lifecycle model and discusses its current market leading position in India's instant noodles category.
Presentation on Marketing Plan of Spotify extending it's services to India created by Abhinav.U, IIT Madras, during a Marketing Internship by Sameer Mathur
Nestle is a leading nutrition, health and wellness company founded in 1866. It employs over 280,000 people worldwide and has operations in almost every country. The document discusses Nestle's marketing mix in India, focusing on its products like beverages, milk, chocolate; pricing strategy; nationwide distribution network; and promotions. Nestle promotes its brands like Maggi, Nescafe, and KitKat through TV, online ads, and trade promotions. It aims to motivate retailers through sales targets and discounts to boost consumer promotions.
This document provides a market analysis for Britannia biscuits in India. It includes an overview of the company history and products. SWOT, Porter's 5 Forces, and BCG matrix analyses are presented. The major competitors are identified along with Britannia's market share. Segmentation, targeting, positioning, and the marketing mix are described. Retailer and consumer survey results are summarized. Recommendations include associating with government initiatives, improving packaging and margins for retailers, and introducing new flavors.
This document provides an overview of the FMCG sector in India including a SWOT analysis. It begins with definitions of FMCG and describes key segments. India has a large FMCG market, expected to reach $33.4 billion by 2015. The top strengths are low costs, established distribution networks, and strong brands. Weaknesses include lower technology investment and counterfeiting. Opportunities include the large untapped rural market and rising incomes. Threats include increased competition and high taxes. The document proposes strategies like expansion, improved distribution, innovation, and addressing issues in tax policy.
The consumer durables industry in India is poised for strong growth driven by increasing disposable incomes and rural electrification. Major segments include consumer electronics (brown goods) like TVs and appliances (white goods) like refrigerators. The market is expected to grow at a CAGR of 14.8% to $12.5 billion by 2015. Key players like Samsung, LG, and Whirlpool have large market shares, though competition is intense. The industry relies on economic growth as higher household incomes are driving greater spending on durables.
This is a presentation on the analysis of Marketing Mix, S.T.P. analysis and S.W.O.T. analysis for launching a new smart phone in India as a result of Make in India Initiative.
Bru Coffee is India's largest coffee brand owned by Hindustan Unilever Limited. It holds a 51.1% value market share in the coffee segment. Bru offers a range of Indian and international coffee products through an extensive distribution network across India. Its marketing strategy focuses on product innovation, affordable pricing, and aggressive promotional campaigns to position Bru as a beverage that promotes positive social interactions and happiness.
Brand behavior - portable mp3 player by anubhab & krishna - IWSBkrishnareddy0316
The document summarizes research on the portable MP3 player market in India. It finds that the market is highly fragmented with over 100 brands but dominated by Sony, Apple, and Phillips. The target consumer is primarily ages 18-40 from urban middle to upper middle class families who see the device as a lifestyle product rather than just utility. Research shows they highly value brand name, quality, and design when choosing a portable MP3 player. The conclusion recommends marketers focus on high-value devices that emphasize look, style, and design to attract consumers and compete against cheaper imports.
This document discusses the history and technology of MP3 players. It explains that MP3 players play digital audio files compressed in MP3 format, which was developed in the 1990s. Early MP3 players were unsuccessful, but WinPlay3 and later the AMP MP3 Playback Engine were able to play audio in real time. Justin Frankel helped popularize MP3 players with Winamp. There are different types of MP3 players that use flash memory, hard drives, or burn MP3 files to discs. MP3 players compress audio files to reduce their size without significantly degrading sound quality.
Bank of Baroda (BOB) was established in 1908 and was one of the first Indian banks to open an overseas branch in 1953 in Mombassa, Kenya. By 2005-06, BOB had nearly 3,000 branches worldwide across 20 countries. It offers various services for NRIs, export/import finance, correspondent banking, and more. However, transforming its bureaucratic culture and gaining employee buy-in to changes has been challenging. BOB is addressing this by expanding its market globally, developing new products and services, increasing branding, and focusing more on customers.
This document compares the marketing mix of Balaji Co. Pvt. Ltd. and Pepsico Pvt. Ltd. It outlines the key details of each company's products, pricing, promotion, and distribution strategies. Some key differences highlighted are that Balaji started in 1981 in Gujarat, India and focuses on the Gujarat market, while Pepsico was formed in 1965 in the US and has a global presence. Balaji's prices are generally lower than Pepsico and it focuses advertising mainly in Gujarat, whereas Pepsico does large scale worldwide promotion.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
Sony India Pvt. Ltd. is a subsidiary of Sony Corporation, Japan established in 1994. The report provides a brief history and introduction to Sony Corporation and Sony India. It discusses Sony's international marketing strategy of establishing overseas offices and subsidiaries like Sony Corporation of America to oversee marketing activities in other countries. The report also summarizes Sony's focus on quality management, productivity improvements, and maintaining positive employee and public relations.
This document outlines a marketing project for a pen business. It includes sections on selecting the product, competitors and their unique selling points, branding, pricing, packaging, distribution channels, warehousing, promotions, and a marketing mix. A questionnaire is also included to gather customer preferences. In conclusion, the author notes the market share of different pen brands and suggests focusing on quality and affordability to build market share and goodwill. The project provides an overview of key considerations for marketing a pen product.
This document summarizes the marketing strategy of Tata Salt in India. It discusses Tata Salt's history as the first packaged and iodized salt brand in India launched in 1983. It describes Tata Salt's manufacturing process and market leading position with approximately 50% market share. It also summarizes Tata Salt's advertising campaigns including its successful "Desh Ka Namak" campaign highlighting everyday acts of patriotism. The campaign emphasizes Tata Salt's values of purity, integrity and loyalty without explicitly mentioning the brand.
- Maaza was first launched in India in 1976 and has since expanded globally through various acquisitions and partnerships.
- It is currently owned and distributed by Infra Foodbrands, located in the Netherlands, which exports Maaza to over 33 countries worldwide.
- Infra Foodbrands markets Maaza in 9 flavors across 9 packaging formats to suit different market segments.
Marketing Strategy in the Indian Potato chips marketPoulamiKarjee
This document provides an overview of the Indian potato chips market. It discusses key details about the fast moving consumer goods sector in India and how the potato chips market falls under this. It then analyzes the potato chips market segment using Porter's 5 Forces model. It identifies Lays, owned by PepsiCo, as the market leader with 40% share. ITC's Bingo is identified as the main market challenger with 16% share. Pringles is identified as a market nicher targeting health conscious consumers. The document then provides further details on the strategies and positioning of Lays and Bingo as the top two brands in the market.
Nirma started as a small detergent manufacturing business in 1969 in India. Through a price-led strategy of selling detergent powder at Rs. 3/kg when competitors charged Rs. 13/kg, Nirma was able to gain a large market share, especially in rural areas. As Nirma grew, competitors like HLL launched new brands and promotional campaigns to counter Nirma. However, Nirma continued to succeed through low-cost production, product diversification, and expanding availability. By 1999, Nirma had over 35% market share in detergents and 20% in toilet soaps, becoming one of the largest detergent brands in the world.
This document discusses the 7 P's of marketing for State Bank of India. It covers the topics of product, price, process, place, promotion, physical evidence, and people. For each P, it provides details on SBI's approach. For example, for product it highlights loans like SBI Max Gain. For price it discusses interest rates for home loans. For process it outlines the steps for opening an account both physically and online. It also describes SBI's wide network of branches and ATMs across India and abroad.
This document discusses Maggi noodles, a brand owned by Nestle. It provides details on Maggi's history and introduction in India in 1982. Maggi quickly gained popularity and market share through promotions targeting children and working women. The document outlines Maggi's product portfolio expansion and covers its marketing strategies over time, including pricing, distribution, and promotions. It analyzes Maggi's performance through the stages of the product lifecycle model and discusses its current market leading position in India's instant noodles category.
Presentation on Marketing Plan of Spotify extending it's services to India created by Abhinav.U, IIT Madras, during a Marketing Internship by Sameer Mathur
Nestle is a leading nutrition, health and wellness company founded in 1866. It employs over 280,000 people worldwide and has operations in almost every country. The document discusses Nestle's marketing mix in India, focusing on its products like beverages, milk, chocolate; pricing strategy; nationwide distribution network; and promotions. Nestle promotes its brands like Maggi, Nescafe, and KitKat through TV, online ads, and trade promotions. It aims to motivate retailers through sales targets and discounts to boost consumer promotions.
This document provides a market analysis for Britannia biscuits in India. It includes an overview of the company history and products. SWOT, Porter's 5 Forces, and BCG matrix analyses are presented. The major competitors are identified along with Britannia's market share. Segmentation, targeting, positioning, and the marketing mix are described. Retailer and consumer survey results are summarized. Recommendations include associating with government initiatives, improving packaging and margins for retailers, and introducing new flavors.
This document provides an overview of the FMCG sector in India including a SWOT analysis. It begins with definitions of FMCG and describes key segments. India has a large FMCG market, expected to reach $33.4 billion by 2015. The top strengths are low costs, established distribution networks, and strong brands. Weaknesses include lower technology investment and counterfeiting. Opportunities include the large untapped rural market and rising incomes. Threats include increased competition and high taxes. The document proposes strategies like expansion, improved distribution, innovation, and addressing issues in tax policy.
The consumer durables industry in India is poised for strong growth driven by increasing disposable incomes and rural electrification. Major segments include consumer electronics (brown goods) like TVs and appliances (white goods) like refrigerators. The market is expected to grow at a CAGR of 14.8% to $12.5 billion by 2015. Key players like Samsung, LG, and Whirlpool have large market shares, though competition is intense. The industry relies on economic growth as higher household incomes are driving greater spending on durables.
This is a presentation on the analysis of Marketing Mix, S.T.P. analysis and S.W.O.T. analysis for launching a new smart phone in India as a result of Make in India Initiative.
Bru Coffee is India's largest coffee brand owned by Hindustan Unilever Limited. It holds a 51.1% value market share in the coffee segment. Bru offers a range of Indian and international coffee products through an extensive distribution network across India. Its marketing strategy focuses on product innovation, affordable pricing, and aggressive promotional campaigns to position Bru as a beverage that promotes positive social interactions and happiness.
Brand behavior - portable mp3 player by anubhab & krishna - IWSBkrishnareddy0316
The document summarizes research on the portable MP3 player market in India. It finds that the market is highly fragmented with over 100 brands but dominated by Sony, Apple, and Phillips. The target consumer is primarily ages 18-40 from urban middle to upper middle class families who see the device as a lifestyle product rather than just utility. Research shows they highly value brand name, quality, and design when choosing a portable MP3 player. The conclusion recommends marketers focus on high-value devices that emphasize look, style, and design to attract consumers and compete against cheaper imports.
This document discusses the history and technology of MP3 players. It explains that MP3 players play digital audio files compressed in MP3 format, which was developed in the 1990s. Early MP3 players were unsuccessful, but WinPlay3 and later the AMP MP3 Playback Engine were able to play audio in real time. Justin Frankel helped popularize MP3 players with Winamp. There are different types of MP3 players that use flash memory, hard drives, or burn MP3 files to discs. MP3 players compress audio files to reduce their size without significantly degrading sound quality.
intro of PepsiCo
Intro of CEO
Mission & Visions
History
Organization Chart
Philosophy
Policies
Current Strategies
Products Details
Competitor & its Analysis
Swot Analysis
We as a CEO
Conclusion
Pepsico Presentation
Pepsico's Analysis
The document discusses trade secrets, conflict of interest, and insider trading. It defines trade secrets as confidential business information that provides a competitive advantage. Several factors are discussed for determining what qualifies as a trade secret, including money spent developing the information. Conflict of interest refers to situations where personal interests conflict with professional obligations. Types of conflict of interest include biased judgment, direct competition, misuse of position, and confidentiality violations. Insider trading involves illegally using confidential corporate information for stock trades. The document argues that both trade secrets and insider trading negatively impact fairness.
Obstacles in way of development of Pakistan economy Hagi Sahib
Obstacles in way of development of Pakistan's economy
Problems in way of development of Pakistan's economy
hindrance in way of development of Pakistan's economy
Digiday Publishing Summit Europe: Data Driven EngagementDigiday
Snack Media is a leading independent sports digital media company that uses data-driven engagement strategies to create connections between brands and fans. The CEO discussed how Snack Media has diversified and grown over the past decade based on insights from user data. Key points included how data on gambling consumption led them to focus on ads-to-subscriptions in that space. Data also showed high fan media and streaming consumption, leading them to develop fan tools and the live streaming platform StreamFOOTBALL. Looking ahead, the CEO discussed opportunities around continued fan media growth, AI, voice/speech, and live streaming based on analyzing usage trends.
Team Opera Mini were tasked to make an IMC plan for the brand new Toyota Yaris 2014 in the semi-finals of Ad maker Bangladesh.
We went through to the Grand Finale as group champions.
Our mission is to build brand value by delivering eco-friendly electronic devices with simple usability and long battery life. We will target customers who prefer high-quality sound, various storage options, and new indie artists through our website and various retail channels. Our strategic focus is to enter the digital music player market and differentiate ourselves through superior sound quality, ease of use, and battery longevity. We will market multiple player options at various price points below $350 to target both wide and premium audiences through advertising, social media, and preloaded music.
The document summarizes a digital marketing campaign for JBL Tune Pro truly wireless earbuds. It includes segmentation targeting urban music lovers aged 25-35 in India. The buds will be positioned as a lifestyle product for their musical experience. The campaign goals are to grow sales, engage customers through dialogue, provide good service, reduce costs and build the brand online. Promotions will feature brand ambassadors on digital platforms and music/video streaming sites. A Google Ads campaign will target keywords like "wireless earbuds" with display ads and sitelinks driving to the product page.
The document provides an overview of Toshiba's marketing strategy in Egypt. It outlines goals to become the top Arab and African company in laptops by 2014 and the African/Middle Eastern leader. Objectives include increasing market share, brand awareness, and effective communication. A SWOT analysis identifies strengths in innovation/technology and weaknesses in pricing/sales knowledge. The strategy focuses on the laptop market and segments consumers into retail, SME, and major accounts. Products, pricing, placement, and promotion approaches are defined, along with distribution channels, communication mix, and social responsibilities.
The slides present a Entrepreneurial Business Plan amidst the capital city of Pakistan. It consists of all the ins and out of establishing the business alongside with its pro forma financial statements per ante.
Maneuvering Through A Crowded Media LandscapeKenny Ong
Malaysian Media Conference (MMC) 2022
"Maneuvering through a crowded media landscape" by Kenny Ong
A crowded media landscape
First and Foremost: Understanding Your Business Model
Media Trends and Predictions 2022 and beyond
Key themes, Risks and Opportunities
Media vs Audience
Group 5 presented on the online furniture company Urban Ladder. Key points include:
- Urban Ladder is an Indian online furniture retailer founded in 2012, currently valued at $250-300 million with a GMV of $250 million.
- The Indian home decor and furniture market is worth $20 billion with less than 10% organized, leaving significant room for growth.
- Urban Ladder targets digitally savvy urban customers, focusing on quality over quantity and using mobile apps and technology for virtual product trials.
- While facing competition from both online and offline players, Urban Ladder has raised $77 million from VCs and plans further expansion into related home categories. The presentation pitched Urban L
Telenor Pakistan is a 100% subsidiary of Telenor Group, a Norwegian telecommunications company. It began operations in Pakistan in 2005. Some key points:
- Telenor Pakistan has over 30 million subscribers, making it the second largest mobile operator in Pakistan.
- It has created over 2800 direct and 25,000 indirect jobs, and invested $2.3 billion in Pakistan's economy.
- Telenor Pakistan's mission is to help customers by making services easy to buy and use, delivering on promises, and respecting cultural differences.
This document discusses how social media should be an important part of marketing plans. It notes that customers have changed and are now "digital natives" who are constantly connected. It emphasizes that social media allows for relationship building and that companies need to understand their customers to connect with them online. It provides examples of how different social media platforms like Facebook, Twitter, and LinkedIn can be used. It also stresses the importance of having a plan that sets objectives and allocates the necessary resources like time, staff, and budget.
This document outlines the 14 phases of developing B2C offers and propositions at Tamin Telecom. It discusses surveying competitors' offers, mapping the market, developing a roadmap, segmenting customers, and checking offers. It also provides examples of prepaid and postpaid plan names and descriptors. The final section discusses the number of plans for each customer segment and the main and sub-segments that each plan targets.
Psonar is a streaming music service that operates on a pay-as-you-go business model, allowing users to pay per song instead of paying a subscription fee. It has over 3 million tracks available and is currently live in the UK and Ireland. The service aims to be the top on-demand streaming option for the billions of people worldwide who cannot afford subscription services but have smartphones. Users can pay as little as 1p per song and share songs with others for the same price. The company plans to expand globally to territories with high smartphone penetration and many pre-paid users without credit cards.
Entrepreneurship presentation on projectZohaib Ahmed
- The document outlines a business plan for a partnership called Youth Fun Land that aims to establish an entertainment market in Multan, Punjab providing various games and activities.
- The partners are Arshad Hayat, Zohaib Ahmed, Bilal Leghari, and Ali Raza. They plan to provide services like snooker, table tennis, computer games, shooting games, and more in a friendly environment.
- The objectives include generating loyal customers, creating a positive brand image, encouraging future investment, and eventually expanding offerings over the long term. Short term goals focus on covering initial expenses and improving operations.
The document is a sponsorship proposal for a proposed Premiere Basketball League in India, outlining details of the league such as format, marketing plan, and sponsorship opportunities. It discusses the untapped potential of basketball in India and presents Nike as a sponsor, highlighting benefits such as visibility, access to target audiences, and opportunities to test new products. Sponsorship levels ranging from title sponsor to silver sponsor are outlined with corresponding investment amounts and benefits.
This marketing plan outlines Black Cherry's launch of the BC2012 solar charging mobile phone. The plan includes an executive summary, situation analysis, market analysis, SWOT analysis, objectives, game plan, action plan, budget, and control measures. The key points are: Black Cherry is launching its first product, the BC2012 mobile phone, which can be charged by solar power; the target markets are middle income groups and rural sectors; and the marketing strategy involves distribution partnerships, advertising, sales promotions, and dealer/consumer promotion programs through 2022 with a total marketing budget of Rs. 1.1 crore.
Protocol Expert is a Delhi-based media company that provides political campaign management, digital media, and production services. It has over 100 employees across its publication, production, and digital media divisions. The company aims to help political parties and candidates win elections through strategies like surveys, SWOT analyses, and developing action plans at the booth level. It offers services such as creative design, content creation, digital marketing, campaign strategies, and managing activities on electronic, print, and outdoor media. Protocol Expert has previously worked with Rashtriya Lok Samta Party and Jan Adhikar Party on their election campaigns in Bihar.
The document outlines a marketing plan for an app called "IPL 2017 - The Game" that allows users to experience the Indian Premier League cricket tournament through an interactive game. The summary is:
1) IPL 2017 - The Game aims to capitalize on the popularity of cricket in India by allowing users to experience the IPL through an auction mode game and competing against friends.
2) The target market is sports enthusiasts and young people in India. The app will generate revenue through in-app purchases of features like challenging friends and unlocking players.
3) The marketing strategy involves free social media promotions, collaborations with YouTubers, and distributions through app stores to position the app as a fun
Fabulux Furnitures is a bricks and clicks furniture business located in Lahore, Pakistan that sells premium wooden furniture online and through an outlet. It offers customized furniture design options on its website. The company aims to provide quality furniture at competitive prices through low overhead costs. Its mission is to treat customers with respect and integrity. Fabulux analyzes the market, competitors, and customers' needs to ensure it offers innovative, high-quality products to its target demographic of upper-middle and upper-class customers in Lahore.
Similar to Mp3 Player complete marketing plan (20)
This document summarizes key points from the book "48 Laws of Power". It recommends being cautious of complete trust in friends, maintaining an air of mystery to gain attention, and focusing on your strengths rather than weaknesses. It also suggests avoiding showing off skills, using people's needs to your advantage, and coming to problems with a plan to avoid neglect later on. The overall message is to build your reputation through actions rather than words and maintain an appearance of control over situations.
Tobacco market research paper Questionnaire Hagi Sahib
This document appears to be a survey about smoking habits. It collects information such as the respondent's name, occupation, age, education level, chief wage earner's occupation, brand of cigarettes smoked, smoking frequency, age started smoking, and opinions on warnings and future smoking. The survey contains 13 multiple choice questions on topics like favorite and past brands smoked, reasons for brand selection, smoking history, acquisition of cigarettes, influences to start smoking, and views on smoking risks and quitting.
The document outlines the business plan for an e-commerce shoe company called Wall Street Shoes. It discusses the business model, which involves customizing handmade shoes. It also covers the website development using themes like WooCommerce, revenue model from customer purchases, target market of upper/middle class individuals, and marketing strategies using social media. Payment options including bank transfer and cash on delivery are provided.
The document is a project plan created by the advertising agency EYEDEA-THE CREATIVE SOLUTIONS for a Pantene Pro V advertising campaign. It includes an initiation section covering the business case, feasibility study, project charter, stakeholder register, and stakeholder management strategy. The planning section contains the project management plan and sub-plans for scope, time, cost, quality, resources, communication, risk, and procurement management. The preferred solution is to conduct a promotional campaign to increase awareness, sales and market share for Pantene.
The document summarizes the initiation phase of a project to construct Café Pink in Islamabad, Pakistan. The project aims to provide a safe environment exclusively for women. The initiation phase involves developing a project charter that outlines the objective to construct the café within 6 months for Rs. 10 lac. Key stakeholders are identified, including the project supervisor, sponsors, customers, and a contractor. Roles and responsibilities are defined.
Eco friendly electricity generating tiles projectHagi Sahib
The document provides a stakeholder register for the "Pavagen tiles" project. It lists key stakeholders such as the project supervisor, sponsors, customer, project manager, and team members. For each stakeholder, it provides contact information, role, type, expected communications, influence on the project, and expectations. The stakeholder management strategy is to ensure proper resources and support from high influence stakeholders, develop an effective project team, allocate adequate funding, implement quality processes, and satisfy customer needs for a successful project outcome.
Construction & esstablishment of cattle farm project report.Hagi Sahib
This document provides a project charter and management plans for constructing a cattle farm for Cherkizovo Group in Pakistan. Key details include:
- The project will construct a cattle farm to house 250 animals near Cherkizovo's meat processing plant to supply it.
- Safa Farms will complete the project in 6 months, including building sheds, procuring animals, and establishing fodder production.
- The project charter, stakeholder register, schedule, and management plans cover scope, time, cost, quality, resources, communication, risk, and procurement.
This document outlines a business project proposal to start a toy manufacturing company called ARCHY. The project aims to produce affordable toys for children, especially in developing countries where financial constraints may limit access to toys. The proposal discusses conducting market research and surveys to identify popular toy types. It then outlines plans to import production equipment, hire and train workers, produce toy samples for testing, and refine the toys based on feedback. Finally, it discusses marketing, advertising, and manufacturing the toys for distribution, with the overall goals of providing joy to children and profitability for the business.
This document provides an acknowledgement and thanks to those who helped with a hypothetical solar street light project in Pakistan. It recognizes the project professor, guide, family, and friends for their support. An executive summary then outlines the project, which aims to address Pakistan's energy crisis by installing solar street lights in Islamabad. Key project details are presented, including objectives to boost the economy and reduce costs through solar energy. Stakeholders include the Government of Pakistan, World Bank, UN, and UNICEF.
Barber shop tiny clippers for kids project.Hagi Sahib
Tiny Clippers aims to be the first kids' hair salon in Pakistan. It will provide a child-friendly environment with specially trained stylists, whimsical furniture, and LCD monitors in mirrors for kids to watch cartoons while getting haircuts. The salon will be located in Islamabad and owned equally by six partners. There is currently no competition in kids' salons, giving Tiny Clippers an opportunity to be the pioneer in this market niche.
CNG station construction project report.Hagi Sahib
This document provides a project plan for constructing a compressed natural gas (CNG) station in Barakao, Pakistan by Medgulf Construction Company. The plan outlines the project scope, timeline, budget, and management approach over 12 phases. The goal is to construct a CNG station that can fill 12 cars simultaneously with additional facilities, at an estimated cost of Rs23.1 million over a 1.2 year timeframe starting January 2011. The scope involves procuring materials, constructing buildings and installing CNG equipment. Project requirements, a scope statement, and work breakdown structure are defined to map out the project.
construction of Reservation software solution for Airline Companies project ...Hagi Sahib
The document describes a project to develop an airline reservation system (ARS) with three main goals:
1) Build an application to manage airline ticket reservations for passengers, travel agents, and airlines.
2) Interface the system with airline ticketing staff to search flights and make reservations for passengers.
3) Allow airline managers to maintain flight schedules, change fares and times, and add/remove flights and users.
The Inter Loop Pvt. Ltd is providing medical aid to flood victims in Noshera and Mardan, Khyber Pakhtoon Khawa, Pakistan. They will survey the affected areas to determine medicine needs and then procure and distribute medicines. Mr. Ahsan Javed will manage the project, which will be funded by The Inter Loop Pvt. Ltd. The goal is to provide basic medical support to people affected by widespread flooding in Pakistan.
This document discusses the scope management and human resource management processes for a gas pipeline construction project in Pakistan. It provides details on:
1. Developing the project scope statement, work breakdown structure (WBS), and requirements traceability matrix to define and control the project scope.
2. Planning the human resource management which includes developing a staffing plan, acquiring the project team, developing the team, and managing performance.
3. Outlining the roles and responsibilities of key stakeholders involved in the project, including the project management team, consultants, and skilled workers to be hired.
This document provides a project plan and initiation for an Online Education System project at C@SE University. The key points are:
- The project will develop an online system for C@SE University to provide online education programs for students.
- The system aims to allow online lectures, assignments, quizzes, course registration and more to enable distance learning.
- Success will be measured by completing the project on time, within budget, and ensuring the system is secure, efficient, usable and reliable.
Construction of CNG station project final report.Hagi Sahib
This document provides a project report for the construction of a CNG station in Gujar Khan, Pakistan. Key details include an overview of the CNG industry and market demand, the project vision, mission, description, budget, management plan, requirements, risks, milestones, and scope. The project involves establishing a CNG refueling station through a partnership with four sponsors. A site has been selected and the necessary licenses and approvals will be obtained. The station will provide a needed service while generating profits and helping grow the local CNG industry.
project on construction of house report.Hagi Sahib
The document provides details of a project to construct a house including the project charter, scope, schedule, and resources. The project has defined activities to construct the house over a 1 year period within a budget of Rs. 14,365,047. Key stakeholders include the customer Mr. Ali Hamza and supplier vendors. The project manager developed a work breakdown structure and activity list to plan and track the house construction.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
1. Launch of New MP3 Player
Presented By:
Hafsa Muhammad
Saim Ali Shah
Bakar-ul-Hassan
Mohsin Ibrahim
JETSONS
2. Introduction
• Everyone loves to listen to music
• Music as a source of relaxation
• 10 years ago new phenomenon was introduce I.e. I-pod.
• 1st
ever Pakistani MP3 brand
4. Vision Statement
• “To stand out as a team with passion, for
creating the best customer experience
professionally while delighting our customers
whom we consider as our essence”
5. Marketing Objective
• To get awareness of our 50% of our target segment at the
end of 1st
quarter of 2011
• To achieve 80% of sales till 2011
• To keep marketing cost fewer than 50% of total cost
• To run marketing promotions to achieve maximum sales at
the end of 1st
year of launch
• Inform target audience about the features that are included
in our product
• To decrease or remove potential customers’ resistance of
buying our product.
6. Concept Testing
• Questionnaire consist of 26 questions in places like Super
market, Jinnah Super , Saddar , Commercial Market etc.
• The questionnaire was distributed between people of age
group 15-25
• Result of questionnaire was that 70% of the audience favored
the product idea and 30% of the population rejected it.
8. Analysis of Segmentation
Demographic Segmentation:
• Target market is the people between 15-25 both male and
female
• 70% of people’s saving between Rs.0-500
Geographic Segmentation:
• The target audience live in Islamabad and Rawalpindi
• Areas: F-6, F-7, F-10, F-11, G-10, G-11, I-8, I-9
9. Analysis of Segmentation….
Psychographic Segmentation:
• Lifestyle of target segment:
• They are interested in activities like studying, working, playing sports
• Eating Fast food, watching movies and TV programs related to music
• For songs:
• 28% of the people listen to radio
• 72% download their own music
• Internet using:
• 38% of the population use social networking websites like orkut /
facebook
• 28% use Google
• 28% use yahoo and Hotmail
10. Segmentation Analysis…..
Behavioral Segmentation:
• User-Friendliness and fun to use
Socio Cultural Segmentation:
• Middle class, upper middle class, upper class
• 72% of population willing to pay 0-3000 for new Mp3
• Non racist and non- biased
• Multi-cultural.
11. Target Market
• Our target market live in sector’s F-6, F-7, I-8, I-9,
Commercial, Saddar etc
• The age bracket of our target segment is from 15-25 years
• Most of our target segment have monthly saving of around
2500
• We are targeting the people that love to listen to music
• We are targeting the people that love to stay up to date with
all the latest fashion trends
12. Size of Target Market
Target market with
respect to buying
power
Target Market with respect to buying
power:
•Rocker: 20,504
•Pixel: 49,582
Population 15 to 25:
•1.6 million
Population 15-25
Total Population Islamabad
and Rawalpindi
Total Population Islamabad and
Rawalpindi:
•2.8 Million
13. Market Positioning
• We are positioning Rocker and Pixel on the basis of
“Competitive Advantage”
• Our value preposition is “ More for Less”
• The slogan of Jetson will say “ Music and Fun… All in 1”
16. Marketing Mix
• Product
• Portable music device
• Not only comparable but also better then any other high quality device
• Two products are:
• Rocker
• Pixel
• Rapster (Still in progress under r & D Department)
17. Marketing Mix….
• Rocker:
• Memory (5 GB)
• External memory slot (Extendible up to 15 GB)
• Extended Battery life (12 Hours)
• Wireless Headset with Bluetooth
• Colored Screen
• F.M Radio
• Voice Recording
• F.M Recording
• External Charger
• Price Rs. 7999/-
21. Marketing Mix….
• Price
• Strategic Planning
• Charging less price then our competitors thus fulfilling value proposition
of “ More for Less”
• Discounts
• Coupons
• 50-1500
22. Marketing Mix….
• Place
• Head Office
– Our head office in Super market
– We will have our sales outlet at Jinnah super too
• Retail Stores
– Metro and Cash & carry Rawalpindi
– Using customer psychology of retail outlet image
23. Marketing Mix…..
• Promotion
• It will be done through both ATL and BTL
Total population of Islamabad and Rawalpindi of our target segment =
1,600,000
Percentage population who want to buy new Mp3= 23.33%
Total number of people who want to buy new Mp3 =
1,600,000 x 23.33% = 372,800
24. Marketing Mix….
• Promotional budget for Rocker
Percentage of people who can afford
Rocker Mp3 player price
5.5%
Total number of people who want to buy
new Mp3 player
372,800
Total number of people who can
afford Rocker
372,800 x 5.5% = 20,504
Expected sales of Rocker:
People who can afford Rocker 20,504
Sale price of Rocker 7,995
Total sales of Rocker 20,504 x 7,995 = Rs. 163,929,480
Percentage of sales advertisement
budget
5%
Promotional budget for Rocker 163,929,480 x 5% = Rs. 8,196,474
25. Marketing Mix….
• Promotional budget for Pixel
Percentage of people who can afford
Pixel Mp3 player price
13.3%
Total number of people who want to buy
new Mp3 player
372,800
Total number of people who can afford
Pixel
372,800 x 13.3% = 49,582
Expected sales of Pixel:
People who can afford Pixel 49,582
Sale price of Pixel 4,750
Total sales of Pixel 49,582 x 4,750 = Rs. 235,514,500
Percentage of sales advertisement
budget
5%
Promotional budget for Pixel 235,514,500 x 5% = Rs. 11,775,725
26. Marketing Mix….
• Total Promotional Budget
Promotional Budget of Rocker Rs,8,196,474
Promotional Budget of Pixel Rs.11,775,725
Total Promotional Budget 8,196,474 + 11,775,725 = Rs.19,972,199
28. Marketing Mix….
• Advertisement
• Informational message
• Ad Message
– “When was the last time you felt the freedom to reach out and get what you
desire, we give you a product that can provide that feeling with a product
made in your own country”
• Message will show the lifestyle and personality symbol of
target Market
29. Marketing Mix….
• Advertisement Media
• TV Ad in HBO, Star Movies, Ten Sports and MTV
• Billboards in Jinnah Super, Blue Area and Saddar
• Sales Promotions
• Fast-food Buildings
• Direct Marketing
• Direct mail magazines like Spider and Us
• Public Relations
• Sponsoring different sports and fashion events
30. External Analysis
• SWOT Analysis
• Strengths
– Pioneer in the Industry
– Partners with good knowledge of businesses
– State of the art facilities
– Location
– Employees
• Weaknesses
– Need to built reputation
– Inexperience
31. External Analysis….
• SWOT Analysis…
• Opportunities
– Growing Trend of Mp3
– Lack of Competitors
– High rate of unemployment
– Marketing via Internet
• Threats
– Law and Order situation
– Political condition
– New Entrants
32. Conclusion
• High Quality
• People are patriotic so they will favor the product that is
made in Pakistan
• Marketing plan if implemented will prove to be effective