Cadbury is one of the world's largest confectionery companies known for brands like Cadbury Dairy Milk chocolate. Its vision is to create brands that people love through innovative products meeting nutrition needs while delivering shareholder value. Cadbury has a strong presence in Pakistan with power brands including Dairy Milk, Éclairs, and Perk. Its strategy is to increase profitability and volume globally through internal growth and ensuring brand strength. Cadbury maintains market leadership through quality, value, and advertising.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Marketing Presentation Cadbury the king of Indian chocolate market VJ Vishwajeet
1) Introduction:
Cadbury was Launched in India in 1948.
It’s operation in 60 country
Cadbury has its headquarter in UK.
Before launch of Cadbury Indians hold the notion that “Chocolates are for kids.
During 1948, Per Capita consumption of Chocolate in Urban India is 160 gm Compared to 8kg in UK.
2) In India Cadbury Offers four Product Categories:
Chocolate and Confectionary - Cadbury Dairy Milk, 5 Star, Perk,
Eclairs and Celebration
Milk food drinks - Bournvita.
Candy – Halls
Gum - Bubbalo.
Cadbury has covered the market by offering the Range from Re. 1 for Eclairs to Cadbury Celebrations gift packs price between Rs.100 to Rs. 200.
3) Some Facts About Cadbury
The name “Cadbury” is synonymous with Chocolates in India.
Logo- Its Purple color are strongly associated with the Brand.
Dairy Milk emerged as the no. 1 “Most Trusted Brand” in India by Brand Equity’s most trusted Brands Survey (2005).
“The Worm Incidents” in 2003.
Cadbury’s Market share in India slid from 73% to 69.4 % in almost overnight.
Cadbury rescued itself today to its original position with market share of 71 %.
Cadbury creates confidence which help it successfully overcome this situation
Today Cadbury is the King of Indian Chocolate market.
This presentation is about Cadbury Dairy Milk.onecan get idea of the history of cadbury. It's present market share, future projection of consumption including future growth of chocolate industry. It also includes the consumer behavior and their decision making process and ad campaigns with STP, BCG matrix of Cadbury Dairy Milk and also its PLC.Here you can find the porter's 5 Forces model for the Cadbury Dairy Milk and Critical success factors of the chocolate and the competitors analysis and also major distribution channel. You can get all information regarding Cadbury Dairy Milk market situation. You can get entire knowledge of their market situation
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals.
With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. We employ approximately 140,000 people and have operations in more than 70 countries.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
CadburyCompany|profile|Mission|Vision|Objectives|BrandBuilding|Competitors|SWOT|ProductProfile|CdburyIndiaProducts|BCG Matrix|MajorAchievements of Cadbury|Conclusion
In this presentation I have covered 5cs of Marketing Mix of Cadbury
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4. INTRODUCTION
• Cadbury Dairy Milk chocolate is one of the major
success stories for Cadbury and one of the world's
most famous chocolate brands.
• Chocolate confectionery is sold
internationally under Cadbury name and includes
power brands such as:
• Cadbury’s Dairy Milk
• Cadbury’s Time Out
• Picnic and
• Roses.
7. MISSION STATEMENT
• Cadbury is committed to the long-
term development of the chocolate
industry in Pakistan through:
• Substantial foreign capital infusion,
• Category management
• Local infrastructure and
• Talent development.
8. VISION STATEMENT:
• Cadbury’s vision statement is 'Working together to create
brands people love'. For Cadbury, it captures the positive,
collaborative aspects of doing business and recognizes the
emotion, attachment and values associated with their
brands. we envision to:
• Meet the nutrition needs of consumers of all age groups
from infancy to old age, from nutrition to pleasure, through
an innovative portfolio of branded food and beverages
products of the highest quality.
• Deliver shareholders value through profitable long term
growth, while continuing to play a significant and
responsible role in the social, economic, and environment
sectors of the country.
9. PRODUCT LINE:
• Sugar and Chocolate
• Cadbury Pakistan boasts five power brands that
are:-
• Cadbury Dairy Milk
• Soft mints
• Éclairs
• Cadbury Perk
• Five Star
• Cadbury Roast Almond
• Chocki
10. STRATEGY:
• The company strategy is to increase
• Profitability
• strength and
• volume on a global basis in its two business
streams: beverages and confectionery through
a combination of internal growth and ensure
the continuing strength and earning potential
of the group’s brand.
12. STRENGTHS:
• Cadbury’s success is based on three factors: quality, value for money and good
advertising.
• Maintains a stable growth of the company by maximizing the use of its producti
on capacity and thus increase its economies of scale and scope.
• Cadbury Schweppes is the world’s largest confectionery company with a
product portfolio including chocolate, candy and gum.
• Cadbury has a long history up to 200 years and exercises good advertising.
• It is a global chocolate brand built upon a reputation for fine products and
services
• Cadbury market and sells unique brands which give pleasure to millions of
people around the world every day.
• Cadbury Schweppes employs around 54,000 people and its brands are enjoyed
in almost every country around the world Profits are increasing year by year
• Cadbury enjoys a good reputation worldwide and its profits are increasing year
by year.
• The organization has strong ethical values and an ethical mission statement
• Cadbury posses strong leadership position in confectionary markets
• Cadbury is recognized as highly respected company and an employer of choice.
13. WEAKNESS:
• There is a lack of launch of new brands in
Chocolates segment and Very few new products
are created by Cadbury’s own group.
• The company has no apprehensions of
cannibalization of its chocolate brands
• Cadbury offers a Small range of products to its
customers.
• Sales of milk chocolate bars, which account for 24
percent by volume of total sales of chocolate
bars, decreased by 3.7 per cent.
14. OPPORTUNITIES:
• The Pakistani market and more specifically the urban
areas where the penetration of Chocolates is low can
be developed as a future market through affordability
and availability.
• Cadbury can use information and technology to bring
efficiency in logistics and distribution.
• Cadbury can offer Sponsorship for sporting events as a
source of promotional advertising
• Cadbury can diversify
or expand into a different market by producing new pr
oducts and using large marketing strategies.
• Co-branding with other manufacturers of food and
drink, and brand franchising to manufacturers of other
goods and services both have potential.
15. THREATS:
• Cadbury takes into account the growing health concerns of
consumers worldwide as a serious threat to their product.
• Cadbury considers Nestle one of the competitive threats to its
market shares.
• Supermarket own brands serve as a threat to growth of
Cadbury.
• The company has large exposure to foreign currency exchange
rate risk, mainly on account of imported cocoa beans and
cocoa butter in US Dollar and Pound Sterling.
• The company should take note of the changes in
the consumer’s buying trend. It's perceived that consumers
might shift from chocolates to “Healthy” snacks
• The emerging retailer pressure is yet another fear to Cadbury.
• Stiff competition exists in Confectionery segment.
17. • In terms of political issues, France being an
advanced democratic country, specific risk is
negligible.
• In terms of economic issues, it has fourth largest
GDP in the world.
• In term of social issues, Large number of occasion
celebrations and festivals in which chocks are used
as a medium to convey happiness.
• In term of technological issues, Communication
has improved as well as marketing the product
through word of mouth has now changed to
advertising in magazines, newspapers, bill boards,
television and even the internet.
18. BOSTON CONSULTING GROUP
MATRIX:
• In the confectionery
market, Cadbury’s global
market share has grown
through acquisition and
organic growth.
• Cadbury focus on
generating cash flow and
making efficient use of
capital is also allowing it to
make investments in new
businesses and assets.
21. CONCLUSION:
For Cadbury innovation remains one of the key
elements to the company’s success with new brands
catering for changing tastes and life styles. Identifying
these changes in taste and lifestyle and matching
these with quality product with strong brand values
will mean that new product development will
continue to be an integral part of the
Cadbury’s business strategy.