The document is a sponsorship proposal for a proposed Premiere Basketball League in India, outlining details of the league such as format, marketing plan, and sponsorship opportunities. It discusses the untapped potential of basketball in India and presents Nike as a sponsor, highlighting benefits such as visibility, access to target audiences, and opportunities to test new products. Sponsorship levels ranging from title sponsor to silver sponsor are outlined with corresponding investment amounts and benefits.

1. 2013
Premiere
Basketball League
Sponsorship
Proposal by
Presented
Arbind Kumar(A13003)
Maruthi Nataraj K(A13009)
Pankaj Kumar Singh(A13010)
Punit Kishore(A13011)
Rohit Kumar(A13012)

2. AGENDA
Premiere Basketball League
Why should you sponsor us?
 About us
 Indian Basketball Scenario
 Reasons why the league will thrive in India
 Format and Schedule
 Marketing roadmap to success of the league
 Our understanding of your business
 What is in it for you?
 Sponsorship Opportunities and Benefits

3. About us
 What is Premiere Basketball League ?
 Objectives of the League
- Awareness
- Entertainment
- Talent discovery
 Our team
 Our Tie-Ups
- National Basketball Association(NBA)
- Basketball Federation of India (BFI)

4. Indian Basketball Scenario
 Rising appetite for Sports and Entertainment
 How long can cricket be milked?
 Basketball is being recognized as prominent game
 Largest untapped basketball market in the world
 NBA’s initiatives to popularize the game in India

5. Reasons why the league will thrive in India
 International exposure
• Common platform for Foreign and Indian players
 Glamour quotient
• Ownership of franchisees by prominent personalities of Bollywood and
Corporates
• Brand Ambassadors/Cheerleaders
 Past record
• Success of other leagues
- IPL, IBL, Hockey India League, I-League (football)
• Proven track record in similar formats
- FIBA Asia 3x3 championship - Mahindra NBA challenge
 Nature of Basketball game
• Action packed & Short duration

6. Format & Schedule
Mumbai
Mumbai
Delhi
Delhi
Chennai
Chennai
Q1
Bangalore
Bangalore
Q2
Q3
SF1
 Total Teams
 Total Matches
 League Matches
 Semi-Final Matches
 Grand Finale
06
33
30
02
01
Mohali
Mohali
Q4
SF2
Winner
Winner
Hyderabad
Hyderabad
$1.5
$1.5
Million
Million
Prize
Prize
Money
Money

7.  Duration
Format & Schedule
• Total 40 min, 4 quarters of 10 min each/ Half time break of 10 min
 Player Mix
• Minimum of 11 players including 4 foreign players and 1 junior
national player in each team
• 5 players including at most 2 foreign players on the court
 Event dates and timings
• Dec 9th, 2013 – Dec 29th, 2013 / 7:30 pm – 9:30 pm
 Venues
• Mumbai, Delhi, Chennai, Hyderabad, Bangalore and Mohali
• Each team to play at home and opponent venues respectively
• Finale in Bangalore on Dec 29th, 2013

8. Marketing roadmap to
success of the league
 Official Broadcaster
• Sony Six
 Media Partners
• Electronic Media: NDTV, CNN-IBN, Red-FM
• Print Media: TOI, Sports Star

9. Marketing roadmap to
success of the league
 Electronic Media
• Record viewership of teaser on TV (TAM report)
• Radio jingles, E-mails
• Tie up - Xstone mobiles for SMS alerts, mobile apps etc
 Social Media
• Social Media presence with massive response
• @PBL_official
• www.facebook.com/PBL
• www.youtube.com/user/pblofficial channel
• Google Ads/Blogs
• Official website – www.pblindia.com
• Ticket sales (online) - www.bookmyshow.com

10. Marketing roadmap to
success of the league
 PBL Promotion
• Exhibition matches with renowned players
• School and college level competitions– “Slam Dunk”
• Teaser song composed by ace music director
• Hoardings at traffic junctions and shopping malls
• Posters and flyers at gyms, athletic stores etc
• Ticket counters (offline) - CCD, Dominos
• Apparel sales (Online/Offline)
 Print Media
• Articles and stories in newspapers/magazines

11. Marketing roadmap to
success of the league

12. Marketing roadmap to success of the league
Marketing Budget

13. Marketing roadmap to success of the league
Marketing Budget

14. Our understanding of your business
 Leading athletic footwear, apparel and equipment
company
 Collection of wide range of products
- Air Jordan XX3 (high performance Basketball shoe)
- Air Zoom Yorker (lighter Cricket shoe)
- Nike+ for runner’s performance monitoring
- Urban fashion clothing
 Aggressive marketing strategies centered around
Basketball game
 Expansion plans in India

15. What is in it for you ?
 More visibility
• Media exposure
• Brand awareness and recognition (Logo placement)
 Better reach to your target group
• Estimated no of spectators
• Court : 3000
• TV Viewers: 25Lakhs
• Contacts
• Access to Mailing Lists, Distribution Channels etc
 Opportunity of test-marketing your new product
• Distribute Samples or Trial Offers – Nike 7.0

16. Sponsorship Opportunities
and Benefits
Sponsorship Category
Title Sponsor Platinum
Gold
Silver
Minimum Investment
$15 Million
$7.5 Million
$5 Million
$2 Million
Available Opportunities
1
3
5
10
• Sponsor logo printed on Leagues products
• Radio ads
• Commercials on local channels
• Banners posted on every page of website
• Number of banners posted around venue
• Announcement with sponsor mention at
every stop of play
• Mention in newspaper and magazines
• Internet ads
• Outdoor ads
• Promotions posted on Face book and
Twitter
fan pages
• Mentions in mail list, text listing, direct mail,
etc.
Additional Recognition
Yes
Up to 5 years
Up to 5 years
Yes
20
Yes
Yes
1 year
1 year
Yes
12
Yes
Yes
8 months
8 months
Yes
8
No
Yes
3 months
3 months
Yes
5
No
Yes
Up to 5 years
Up to 5 years
Yes
Yes
1 year
1 year
Yes
Yes
8 months
8 months
Yes
No
3 months
3 months
Yes
Yes
Yes
No
No
Available
NA
upon request
NA
NA

17. Contact Details
Mr. Rohit Kumar Singh
Brand Manager,PBL
rohitsingh@pbl.ac.in
91-956623XXXX