This document discusses the 7 P's of marketing for State Bank of India. It covers the topics of product, price, process, place, promotion, physical evidence, and people. For each P, it provides details on SBI's approach. For example, for product it highlights loans like SBI Max Gain. For price it discusses interest rates for home loans. For process it outlines the steps for opening an account both physically and online. It also describes SBI's wide network of branches and ATMs across India and abroad.

1. STATE BANK OF INDIA- 7P’s Of Marketing
Pure Banking Nothing Else

2. Topics To Be Covered
 Product
o Siddhesh Shetyee
 Price
o Siddhesh Shetyee
 Process
o Mokshit Salian
 Place
o Aditya Iyer
 Promotion
o Ashutosh Athavale
 Physical Evidence
o Ashutosh Athavale
 People
o Satnam Metharu
 Conclusion
o Satnam Metharu

3. PRODUCT
The Most Vital P Of Marketing

4. SBI Max Gain
An innovative and customer-friendly product.
Flexibility to operate the Home Loan Account like SB or
Current Account.
Enables customers to park their surplus funds.

5. Demand Loan Against Fixed Deposit
Anytime Access To Money.
Demand Can Be Done Only Once.
Provision Of Checkbook.
75% Of Invested Funds Are Accessible.

6. PRICE
The Sacrifice For Satisfaction

7. HOME LOANS - INTEREST RATES
All Rate are floating only.
(Base Rate= 9.70% p.a.)
Loan Amount Linkage with Base
Rate over the tenor
of the loan
Effective Rate
Upto Rs. 30.00 lacs 0.25% above Base
Rate
9.95% p.a.
Above Rs. 30.00
lacs
0.40% above Base
Rate
10.10%

8. Price….
A premium of 0.25% over and above the applicable Home Loan
interest rate for Home Loan
0.5% over Fixed Deposit Interest Rate
SBI Max Gain
Demand Loan Against Fixed Deposit

9. PROCESS
The Steps Taken To A New Beginning

10. Through A Physical Branch
1. Visit the nearest branch
2. Enquire for the person who deals with this aspect.
3. He will give you a form and ask you to submit the form
after filling along with the necessary documents.
4. It is also required to show the documents in original,
submit a recent passport size photo, and get the
photocopies attested before submitting.
5. Finally the process ends getting the form signed by a
person who already has an account in that bank

11. Online
You may fill up an application online for opening a Savings
Bank account. The process in brief would be as follows:
1. Fill up and submit the required details online.
2. Print the Account Opening Form (AOF) on A4 size white papers.
3. Attach the required documents, such as photographs and proof of
identity and address, as mentioned in the AOF.
4. A TCRN (Temporary Customer Reference Number) will be
generated, which please note down. TCRN will also be sent on the
registered mobile number of the applicant(s).

12. PLACE
We Are Everywhere

13. In All Corners Of India…
India's largest bank with a network of over 16000 branches.
5 associate banks in the remotest parts of India.
188 Foreign Offices in 34 countries
Over 21000 ATMs in India.

14. PROMOTION
With You All The Way

15. Promotion..
Follows An Aggressive Promotional Strategies.
Promotes Through Itself Through:
o Advertisements
o Sponsoring
o Personal selling
Believes in Promoting Mainly Through:
o Print media
Tries To Express MOTO Of The Bank.

17. PHYSICAL EVIDENCE
The Real And Material Assets Of Bank

18. Physical Evidence….
Official Website

19. Physical Evidence…….
SBI’s Head Office At Mumbai
SBI’s Credit And Debit Cards

20. Physical Evidence….
Branch Ambience

21. PEOPLE
The One On Whom Bank Depends

22. Board Of Directors
(Apart From These Two Main Directors There Are 11 Other Associate directors who also
help in the functioning of the company)
Mr. Pratip Chaudhuri
Chairman & Associate Director
Mr. Deepak Kumar Chatterjee
Managing Director & CEO

23. Employees and Customers….
Values Its Employees.
Provides Training Programs To Employees.
o Back To Basic
 Special Grievance Cell For Both Employees And
Customers.
 Customer Service Committee

24. CONCLUSION

25. Acknowledgements
 We would like to thank our respected teacher Mrs. Jeenal
Mam to give us this wonderful opportunity to expose our
minds to the workings of the bank in the real world.
THANK YOU