Bank of Baroda (BOB) was established in 1908 and was one of the first Indian banks to open an overseas branch in 1953 in Mombassa, Kenya. By 2005-06, BOB had nearly 3,000 branches worldwide across 20 countries. It offers various services for NRIs, export/import finance, correspondent banking, and more. However, transforming its bureaucratic culture and gaining employee buy-in to changes has been challenging. BOB is addressing this by expanding its market globally, developing new products and services, increasing branding, and focusing more on customers.

3. PROFILE
Bank of Baroda (BOB) was established in 1908.
It has an international experience of over 52
years.
 It was among the first Indian banks to venture
overseas by opening a branch in Mombassa,
Kenya, in 1953
BOB has over 2,900 branches worldwide at the
end of financial year 2005-06, which included 39
overseas branches in 20 countries.
Neha

4. SERVICES OF BOB
• NRI Services
• Foreign Currency Loans in India (FCNR 'B' Loans)
• Export Finance / Services
• Import Finance / services
• Correspondence Banking Services in India
• All General Banking Services
• Treasury Services
Neha

5. CHALLENGES FACED BY BANK OF
BARODA
Transformation process not a smooth
one
Political Pressure
Bureaucratic culture
Ashik

6. Neha
•Laid back attitude
•Trade union resistance
•Limited time horizon

7. Bhaumit
Budgeting constraints
Task-wide
Brand Building

8. Ashik
• Technology up gradation to compete
with other competitors
• Best HR practices to change the mind
set of employees

9. STRATEGIES FOLLOWED BY BOB
• Market Penetration :
Bhaumit
price Promotion
place
Public
relation
Business Line
&

10. Ashik
Market Development : EXPANSION
SriLanka Maldives Singapore
Russia UAE Yemen
Kenya China

11. •Product development :
Neha
Product innovation New services
Up-gradation of
services

12. Ashik
VISIBLE BRANDING
Publicity Advertisement
Brand
Ambassador

14. Neha
technology
enablement

15. Bhaumit
CUSTOMER CENTRIC
INITIATIVES
CUSTOMER FOCUS

16. Bhaumit

17. Bhaumit
STRENGTH
Biggest name
in PUS Banking Variety of
services and
products
CBS
Internationally
accessible.

18. Ashik
WEAKNESS
Lesser
number
of
branches
Focused
less on
local
branches

19. Neha
Scope to expand outside
India
Expansion
in local
rural areas
Capital markets
can generate
more revenue

20. Bhaumit
Banking
License
Competition
THREATS