This document outlines the 14 phases of developing B2C offers and propositions at Tamin Telecom. It discusses surveying competitors' offers, mapping the market, developing a roadmap, segmenting customers, and checking offers. It also provides examples of prepaid and postpaid plan names and descriptors. The final section discusses the number of plans for each customer segment and the main and sub-segments that each plan targets.
5 Voice Engine Optimization Strategies That Will Boost Your RankingsSearch Engine Journal
Now is the time for you to create a voice engine optimization (VEO) strategy that will increase your brand traffic and awareness.
Join this sponsored ThinkTank webinar and discover five things you need to know in order to create a successful VEO strategy.
Branding Your Investigations Firm and YourselfLawgical
Tom Shamshak of Shamshak Investigative Services, lead instructor for the Boston University Certificate in Professional Investigation program, shares how to brand your investigations firm. The presentation covers finding a niche, creating a marketing plan, promotion, public relations, and branding yourself as an expert.
10 Local Strategies to Drive More Customers from AdWords & FacebookSearch Engine Journal
As mobile-first consumers move between online and offline channels, you must optimize campaigns at every touchpoint to make it easy for them to convert however and wherever they want.
Join this ThinkTank webinar, presented by Blair Symes and Katie King of DialogTech, as they take a deep dive into 10 strategies to localize paid search and Facebook ads to generate more conversions and revenue.
5 Voice Engine Optimization Strategies That Will Boost Your RankingsSearch Engine Journal
Now is the time for you to create a voice engine optimization (VEO) strategy that will increase your brand traffic and awareness.
Join this sponsored ThinkTank webinar and discover five things you need to know in order to create a successful VEO strategy.
Branding Your Investigations Firm and YourselfLawgical
Tom Shamshak of Shamshak Investigative Services, lead instructor for the Boston University Certificate in Professional Investigation program, shares how to brand your investigations firm. The presentation covers finding a niche, creating a marketing plan, promotion, public relations, and branding yourself as an expert.
10 Local Strategies to Drive More Customers from AdWords & FacebookSearch Engine Journal
As mobile-first consumers move between online and offline channels, you must optimize campaigns at every touchpoint to make it easy for them to convert however and wherever they want.
Join this ThinkTank webinar, presented by Blair Symes and Katie King of DialogTech, as they take a deep dive into 10 strategies to localize paid search and Facebook ads to generate more conversions and revenue.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: The Great Campaign Structure & Match Type Debate. PRESENTATION: Management Friendly Alpha-Beta - Given by Caitlin Halpert, @caitlin_halpert - 3Q Digital, Account Director. #SMX #23B
Most Important PPC Updates From The Last 12 MonthsSwydo
With the breakneck speed digital advertising platforms introduce new ad types, extensions, features and targeting options it’s nearly impossible to keep up. Swydo’s Managing Director Jeroen Maljers has your back. His turbo masterclass will cover the most important updates affecting PPC campaigns – everything from the increasing impact of machine learning and automation, to the rise of Amazon as an advertising alternative. Get the insights you need to boost your marketing strategies.
Facebook Ads Now: Getting Started Off RightBrightEdge
Building your customer base through paid social is an important piece of today’s marketing landscape, but with so many ad types and targeting options, advertising on Facebook can get confusing. Fight through the clutter in understanding Facebook's capabilities to bring success to your next paid campaign.
For companies, the phone call is key for the relation with its customers and supplies. A good tracing can provide us a valuable information about how is seen our product and which opinions obtains. To transmit the necessities, PATlive.com entrusted us the creation of a 100% visual leaflet that transmit with images and infographic the value of centralized services of phone callings - See more at: http://ernestoolivares.com/infographics/steps-successful-call-tracking/#sthash.IEl7MtHR.dpuf
Scary Halloween Cybersecurity Lecture -- The Deep WebNicholas Davis
The Information Security class I teach at the University of Wisconsin-Madison, is a broad survey course. To be honest, sometimes the material gets a bit dry. Therefore, tomorrow's lecture, which was supposed to be about secure network architecture, will now instead be about the Deep Web, the scary and mysterious part of the Internet, dedicated to spooky, nefarious and illegal activity. I think it is good to give the students a break from classic course material, and spend some time on this tangentially related topic. I am putting together a class discussion exercise to go along with it.
A3 - Análise de ameaças - Threat analysis in goal oriented security requireme...Spark Security
Goal and threat modelling are important activities of security requirements engineering: goals express why a system is needed, while threats motivate the need for security. Unfortunately, existing approaches mostly consider goals and threats separately, and thus neglect the mutual influence between them. In this paper, we address this deficiency by proposing an approach that extends goal modelling with threat modelling and analysis.
Resposta a Incidentes de Segurança com ferramentas SIEMSpark Security
Conheça alguns dos desafios atuais da segurança da informação, os conceitos por trás de uma ferramenta SIEM e como ela pode apoiar a resposta a incidentes de segurança.
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: The Great Campaign Structure & Match Type Debate. PRESENTATION: Management Friendly Alpha-Beta - Given by Caitlin Halpert, @caitlin_halpert - 3Q Digital, Account Director. #SMX #23B
Most Important PPC Updates From The Last 12 MonthsSwydo
With the breakneck speed digital advertising platforms introduce new ad types, extensions, features and targeting options it’s nearly impossible to keep up. Swydo’s Managing Director Jeroen Maljers has your back. His turbo masterclass will cover the most important updates affecting PPC campaigns – everything from the increasing impact of machine learning and automation, to the rise of Amazon as an advertising alternative. Get the insights you need to boost your marketing strategies.
Facebook Ads Now: Getting Started Off RightBrightEdge
Building your customer base through paid social is an important piece of today’s marketing landscape, but with so many ad types and targeting options, advertising on Facebook can get confusing. Fight through the clutter in understanding Facebook's capabilities to bring success to your next paid campaign.
For companies, the phone call is key for the relation with its customers and supplies. A good tracing can provide us a valuable information about how is seen our product and which opinions obtains. To transmit the necessities, PATlive.com entrusted us the creation of a 100% visual leaflet that transmit with images and infographic the value of centralized services of phone callings - See more at: http://ernestoolivares.com/infographics/steps-successful-call-tracking/#sthash.IEl7MtHR.dpuf
Scary Halloween Cybersecurity Lecture -- The Deep WebNicholas Davis
The Information Security class I teach at the University of Wisconsin-Madison, is a broad survey course. To be honest, sometimes the material gets a bit dry. Therefore, tomorrow's lecture, which was supposed to be about secure network architecture, will now instead be about the Deep Web, the scary and mysterious part of the Internet, dedicated to spooky, nefarious and illegal activity. I think it is good to give the students a break from classic course material, and spend some time on this tangentially related topic. I am putting together a class discussion exercise to go along with it.
A3 - Análise de ameaças - Threat analysis in goal oriented security requireme...Spark Security
Goal and threat modelling are important activities of security requirements engineering: goals express why a system is needed, while threats motivate the need for security. Unfortunately, existing approaches mostly consider goals and threats separately, and thus neglect the mutual influence between them. In this paper, we address this deficiency by proposing an approach that extends goal modelling with threat modelling and analysis.
Resposta a Incidentes de Segurança com ferramentas SIEMSpark Security
Conheça alguns dos desafios atuais da segurança da informação, os conceitos por trás de uma ferramenta SIEM e como ela pode apoiar a resposta a incidentes de segurança.
Whether you’re sinking time into manual ad buys, missing audience opportunities with AdWords, or just waiting for a magic bullet to come along for digital ads — this webinar can give you a place to start for programmatic.
Do you know the most effective elements of your paid social campaigns?
Do you know how to identify opportunities for improvement?
Whether you’re just launching campaigns or a seasoned PPC professional, this webinar will help you invest wisely and win in your market.
Watch this Webinar to learn the critical components of a successful ad campaign and start implementing them tomorrow.
In this webinar, you’ll learn:
• How to effectively target your audience.
• How to choose the proper channels and campaign types for your goals.
• How to design compelling ad creatives and landing pages that convert.
Often, poorly formulated tactics lead to low-quality traffic and can negatively affect conversions.
Join us as Amy Bishop, owner and marketing consultant at Cultivative Marketing (and Paid Media Writer for Search Engine Journal), explains the essential elements you need to know about building effective paid social media campaigns.
Everything you need to know about Sponsorship MarketingPartnercademy
For the full presentation, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-complete-guide-to-sponsorship-marketing/?referralCode=6EED69808CFCE0071B71
Or further your Partnerships & Sponsorship Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
-------------------------------------------------------------------------------
This presentation covers sponsorship marketing from the advertisers perspective. Created for all sponsorship professionals, this highly-rated course will teach you how to set up and run successful Sponsorship Marketing campaigns, and be the best Sponsorships Manager you can be.
THIS IS THE FIRST HALF OF THE COURSE.
How to Sell Promotional Products as a Preferred Advertising MediumPaul Kiewiet MAS
Promotional products are an effective advertising medium providing frequency, reach, target ability and a low cost per impression. Learn how to sell the like an advertising professional.
Using Social Commerce/Group Buying websites for Art OrganisationsAudiencesEastScotland
Jane Hogg will share details of Audiences East Scotland's recent research on social group buying, looking at whether sites such as Groupon, LivingSocial and Itison can harness the power of these segments to deliver new revenue and increased audience growth.
The most efficient, unbiased, philanthropic funding source imaginable – based on secure behavioral technology, that more than doubles the efficiency of the entire advertising industry, and uses its massive revenues to fund humanity – while protecting each person’s identity and privacy
Unleash the true potential of your digital marketing campaigns by understanding how paid media and SEO can work hand in hand to achieve remarkable results. From aligning keyword research and targeting to leveraging data-driven analytics, this master class will equip you with the tools and knowledge needed to optimize your marketing initiatives across channels and maximize your return on investment.
The Logistics and Postal logistics Ecosystem
نقشه اکوسیستم لجستیک و پست
For High Resolution File, please message me in LinkedIn
برای دریافت این فایل با کیفیت بالاتر لطفا در لینکدین پیام بدهید
همه ما در طول دوران حیاتمان با نمونه های زیادی از نام های معروف (برندهای شخصی) ستاره های سینما، سیاست مداران، خوانندگان، ورزشکاران و غیره مواجه شده ایم که یا حال با پایان عمر حرفه ای شان در آن حوزه از آن کناره گیری کرده اند (به زبان تئوری منحنی عمر، دچار افول و نابودی شده اند) و یا در برهه ای از زمان به علل مختلف دچار آسیب دیدن شهرت و وجهه خود شده اند و زودتر از اینکه برند شخصی شان به بلوغ برسد از اذهان پاک شده اند. برخی اما مسیر دیگری را پیش گرفته اند و هر بار که برند شخصی شان در دوره بلوغ گیر کرده و یا به افول نزدیک شده است، از دام افتادن در روند معروف معرفی، رشد، بلوغ و افول فرار کرده و دوباره به برند شخصی شان حیات بخشیده و رشدی دوباره برای آن رغم زده اند. این تعداد قلیل هستند. آنهایی که حال یا بدرستی یا بر اساس اصول برندسازی و روابط عمومی برند شخصی شان را ساخته و مدیریت کرده بودند و یا در هر برهه ای از زمان بر اساس تحقیق و تحلیل از جایگاه شان در ذهن مخاطبین بدرستی آگاه شده بودند، در این زمینه بسیار موفق عمل کرده اند.
Mazlow hierarchy of needs and consumer goods : this slide shows each category of goods we need in each level of our hierarchy of needs.
این اسلاید نشان دهنده سلسله مراتب نیازهای مازلو و کالاهای مصرفی مورد نیاز در هر مرحله هستند. این اسلاید به بازاریابان در شناسایی
بازاریابی و برندسازی یک رویداد : چطور یوفا به یک برند قدرتمند جهانی تبدیل شدMohammad Ghazizadeh
چندین سال است که رقابتهای باشگاهی، ملی و جهانی کشورهای مختلف در رشته فوتبال را دنبال می کنم. در میان این رقابت ها برخی با اقبال جهانی طرفدارانی از سرتاسر جهان، برخی با اقبال طرفدارانی در سطح همان قاره و برخی دیگر نیز تنها با اقبال طرفدارانی در حیطه جغرافیایی همان کشور مواجه شده اند.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Telecom consumer plans :1-The architecture
1. 1-The Architecture
Marketing B2C Propositions & Offers :
M.Ghazizadeh
20/06/11
View Mohammad Ghazizadeh'sprofile on LinkedIn
https://www.linkedin.com/in/mohammadghazizadeh
2. B2C Offers
Phase One . Surveying on our Foreign Competitors offers , plans and tariffs
Phase Two . Surveying on our Local Competitors offers , plans and tariffs
Phase Three . Surveying on & Reviewing our Two years portfolio of offers , plans and tariffs
Phase Four. Completing B2C Offers inventory (raw materials)
Phase Five . Offer & plans Market mapping.
Phase Six. Tamin offers Road map
Phase Seven . Making the foundation and the structure of offers
Phase Eight . Checking the offers with segmentation
Phase Nine . Checking the offer with VAS
Phase ten . Checking the offer with content
Phase Eleven . Checking the offer with Product
Phase Twelve . Checking the offer with Pricing
Phase thirteen . Checking the offer with Regulatory
Phase fourteen . Checking the offer with Network
Final Development of Offers & Propositions
3. From then on up to the completion of final naming by BrandComwe call our different plans by below names and descriptors :
Pay Play™ forall Prepaid Plans
Hybrizone™ for all Hybrid Plans
BreakFree ™ for all Postpaid Plans
Names Guide3Pay Play™ (BreakFree )™ Hybrizone™ For General Plans :
For Segmented Plans :
e.g. : Pay Play™ Locked
Plan Name + Descriptor
Plan Name +
Descriptor
e.g. :Businessman™
(BreakFree)
4. i Learner B
i Woman B
i Active! 3i business APrepaidHybridPostpaidPay Play Locked
Break Free Locked
HybriZoneLocked
i Active! 1
i Learner Ai Woman A
i Active! 2
i Business B
Premium
Pay Play GO
Pay Play Monthly
i TouristHybriZoneunlockedBreak freeBreak freeForever
RightelEssentials:
RightelEnhancers:
(Generic -offers)
(Segmented Offers)
Marketing B2C Propositions & Offers
4
Portfolio Definition
General Structure
from13plansweproposed,9ofthemareplan(bundle)basedoffersanditisbecause“nearly70%ofconsumerssaidthattheyprefertopayoneamountforabundledofferincomparewithpayingseparatelyforeachservices”*
* NSN market research 2009
5. Friends & FamilyFootball Fan
Foreign Workers
My Territory
Web Junkies
Elite
TaminDelighters:
More Accurate and event based Passes
Marketing B2C Propositions & Offers
5
Off-PeakersB
Data Boost
Text Boost
Call Boost
6. Some Points about SIMs & Offers
•Atlaunch,allSIMswillbepresentedtonewsubscribersforfreebuttheyshouldpayfortheoffertheywillselect(selectinganofferiscompulsory!)
•Afterlaunchtherewillbejust2SIMsand2prices,oneforprepaidandoneforpostpaid
•Afterlaunch,therewillbe2differentkindsofpackagedoffersforprepaidandpostpaid:1-SIM+Offer2-Offer
•Afterlaunch,therewillbeapriceforSIMandallpackages` priceswillincludeSIMpriceandofferpriceaswell
•Onandafterlaunch-timeinourstores,newsubscriberswillbepresentedbydifferentgiftoptionsintheirsubscriptionformsinwhichtheyshouldselectonofthosegifts.
7. SIM
Tariff Plan
Top Up
Customize
Marketing B2C Propositions & Offers
7Pay Play
On net / off net tariff plan
With top up , access to fixed and generic tariff plans
Range of passes with specific tariff plans
Hybrizone
Tariff Plan range chooses by customer
With top up , access to fixed and generic tariff plansRange of passes with specific tariff plans
Break Free
Tariff Plan range chooses by customer
No-top up but when out of range , customer pays extra
Range of passes with specific tariff plans
Break Free Forever
On net / off net tariff plan
No-top up (Bill Payment)
Range of passes with specific tariff plans
Portfolio Definition
General Structure
Pay Play Monthly
Tariff Plan range choose by customer to pay monthly
With top up , access to fixed and generic tariff plans
Range of passes with specific tariff plans
9. Choose the Prepaid plan that suits you!
Marketing B2C Propositions & Offers
9
Customer Expectations
Which plan
Offers` Benefits
Young Generation
Student
Mass Market
Theywantgeneralandsimpleplanwithlowtariffsanddifferentoptionstopayandbonuses,discounts. Mainlyneedgeneralservices.
•SimplePlansbasedonthebudgetandusageattitudesofyou.
•chatwithyourfriendsinacheaperway
•lowtariffstotalkwithyourfamily
•enjoyyourtimewhenyouareoffschool!
•Sharewhatyoulearn!
Theywantlowtariffrates, theywanttochat,theywanttoaccessinternetfortheirprojects,theywantentertainmentintheirfreetime,theywanttotalktotheirfamilyincheaperway
i Learner™
Pay Play™ Locked
Pay Play™
Pay Play™ Monthly
They want high-end 3G handset ,3G services with lower prices , never stop & low-rate internet , entertainment , fun of use
•Highend3Ghandsetwithlowerprice
•Cheapertariffthanotherplan
•Usemore,payless
•Interneteverywherewithlowtariffs
Housewives
Theywantsimplethings, simpletariffplans,tobeaccessibleforfamilyandfriends,checkuptheirchildren,helptodotheirchoresbetter
•Talkwith5favoritefriendsandfamilynumbersinthecheapestway
•haveachancetoattendfemaleactivitiesandeventsinIran
•HealthTextServicefreeforoneyear
•Nutrition&cookingrecipesbySMS
•knowwhereareyourchildrenorlovedonesanytime!
Pay Play™
i Woman™
Pay Play™
10. Choose the Prepaid plan that suits you!
Marketing B2C Propositions & Offers
10
Which plan
Tourists
•stayintouchacross5continentswithFriends& Family
•Freeinternationalcallingminutes
•24/7EnglishCustomerCare
•FreeContent:GPSmaps, interestinglocations,moneyexchangerate
•InternationalSMS
•SendmorethanjustSMS, Sendcolourphotos& Videos!
Theywanteasycommunicationswiththeirfriendsandfamiliesin5continent,theywantlowertariffsthanroaming,Fast&easyTopupbydifferentoptions, EnglishcustomercarecallCentre,internationalMMS-SMS, goodcoverageintouristattractionlocations,GPSmaps, FreeSIM,availabilityinentrancelocations:airports, Hotels,…
Young Generation
Theywant3G services with lower prices , never stop & low-rate internet , entertainment , fun of use , talk to their friends ,gaming , chatting , applications
•Interneteverywherewithlowtariffs
•callatyourpreferredtimewithreducedrate
•CallingonThursdays*isfreeofcharge
•XRBTforfree
•freeinternetonThursdaysandFridays
•Call3friendswithreducedrate
•FavouriteZone!
•UnlimitedcallsandSMSonyourbirthday!
i Active 3™
Pay Play™
i Tourist™
Pay Play™
Customer Expectations
Offers` Benefits
11. Choose the Postpaid plan that suits you!
Marketing B2C Propositions & Offers
11Which plan
PremiumBusinessman
Theywantreliabilityonnetwork,needtodotheirbusinessesbetterandeasier, needtochecktheiremails, MobilepaymentsandmoneymanagementServices,needtotalktobusinesspartnerincheaperways,extraservicesoutoftelecomboundaries
•businessservicestohelpyoudoyourjobbetter
•pay less for your international calls
•paylesstotalkwithyourbusinesspartnersandsubordinates
•Mobilebanking,moneymanagementservices
i Business™
Premium™
Theywanthigh-end3Ghandset,3Gserviceswithlowprices,neverstopinternet, entertainment,funofuse, GPS,Chatting,talktotheirfriendswithlowtariff,socialstatus,Gaming
•GoldenNumbers
•PremiumMembership:VIPServices
•Exclusiveoffers
•PremiumServices
•PremiumContents
•24/7callcenter
(BreakFree) locked™
(BreakFree )
(BreakFree)
(BreakFree)
(BreakFree) Forever™
Young Generation
•competitivetariffs
•Competitivehandsetprice
•Selectthepostpaidtalkplanthatsuitsyourusageandyourbudget
•MonthlyBillpayment
•GamingService
•FreeMusicDownload
•TaminLive!Getmusic,videos,games,newsand…allonyourcellphone.
Theywanttohaveroundnumbers,tailor-madeservices(VIP),servicesoutoftelecomboundariesluxuryhandsets,tobeconsideredpriorsineverynewservicesandoffers, exclusiveoffers,socialstatus
i Active 1™
(BreakFree)
Customer Expectations
Offers` Benefits
12. Choose the Prepaid plan that suits you!
Marketing B2C Propositions & Offers
12
Which plan
Petty Bourgoius
Young Family
i Active 1™
(BreakFree)
•You can talk with 5 numbers of your friends and family with reduced tariffs
•Unlimited Browsing !
•Talk all nights for free
•Favourite Zone !
•Free Games , Music and …
•Having chance to attend contest and youth events .
•Music event reminder and news !
•Free Photo messaging every evening !
Theywanttotalkwiththeirfriendsandfamilywithlowrates.Browsing,talkwithreducedratesattheirplace,Games,Musicand… Entertainment,Helpfullfamilystaffplanningservices,familyeconomy, savingsand…..
Customer Expectations
Offers` Benefits
ourbundledoffersaremainlybasedon“whatcustomersexpectbundledofferstoinclude”*
priorityofthoseneeds:internet,videocall,Message(SMS/MMS)andvoice
* NSN market research 2009
13. Number of plans for each segmentTourist
Housewives
Convenience
Premium :Well-fixed , Businessman/woman
Young Generation: Youth , Young Active , Young Family , Student
Marketing B2C Propositions & Offers
137 Plans6 Plans
2 Plans
1 Plans
1 Plans
14. premium
Petty Bourgeois & Capitalist
√
√
√
Businessman
√
√
√
√
√
√
Young Generation
Youth
√
√
√
Young Active
√
√
√
√
√
√
√
Student
√
Young Family
√
√
Mass Market
N/A
√
√
Women (Housewives)
N/A
√
Tourist
N/A
√
Main Segment
Sub Segment Marketing B2C Propositions & Offers
14
15. Packages
Enhance Connections
Tariff Based
Geographical Based
Premium Distribution & Density of Competitors Offers and PlansDistribution & Density of TaminOffers and Plans in 1stYear
Marketing B2C Propositions & Offers 15