Team Opera Mini were tasked to make an IMC plan for the brand new Toyota Yaris 2014 in the semi-finals of Ad maker Bangladesh.
We went through to the Grand Finale as group champions.
360° Marketing Campaign for OTOBI - Ad Maker 2014 - Round 2Sayem Faruk
Marketing campaign for a leading office furniture brand called OTOBI in Bangladesh. A 360° approach using multiple media channels. Winning slides for the second round of Ad Maker 2014.
From the perspective of Bangladesh we have known that the Sneaker cleaner, snicker cleaners or the converse cleaners are not available from other company, Chemtrek is the first as a company that is introducing the snicker cleaner for our target market. That’s why we are not going to face any kind of direct competition from the market. But we have some indirect competitors in the market regarding snicker cleaning. In our country we have detergent or soup for cleaning these items. So indirectly we have to handle those competitors and establish a new product for snickers cleaning. So we are now trying to get a competitive path for our product to be established. We have known previously that there is no any direct competition for this particular product that is snicker cleaner, so we have the opportunity to take a significant place for our product. If we can synchronize our all of the proposed IMC plan, then. When we are saying about the snicker or converse then it is saying itself about its target market. Now a day’s snickers or converse are used by the young generation. Mainly we have targeted the students of the colleges and universities as our target customers.
In this plan we will try to cover all the communication tools for marketing or promoting the particular product “Kelly’s Sneaker Cleaner”.
Hi there ,
this is jit. i would like to share our experience with your marketing experts. We have a large network in west bengal.
just go through with this ppt. it will lead you to our works.
thank you
Keeping established restaurant brands fresh, relevant and competitive often requires significant reinvention along the way.
In this hour-long webcast, moderated by rd+d Editor Dana Tanyeri, branding experts and chain executives who have led successful rebranding/reimaging initiatives will offer insights on timing, projecting ROI, process management and roll-out strategies.
360° Marketing Campaign for OTOBI - Ad Maker 2014 - Round 2Sayem Faruk
Marketing campaign for a leading office furniture brand called OTOBI in Bangladesh. A 360° approach using multiple media channels. Winning slides for the second round of Ad Maker 2014.
From the perspective of Bangladesh we have known that the Sneaker cleaner, snicker cleaners or the converse cleaners are not available from other company, Chemtrek is the first as a company that is introducing the snicker cleaner for our target market. That’s why we are not going to face any kind of direct competition from the market. But we have some indirect competitors in the market regarding snicker cleaning. In our country we have detergent or soup for cleaning these items. So indirectly we have to handle those competitors and establish a new product for snickers cleaning. So we are now trying to get a competitive path for our product to be established. We have known previously that there is no any direct competition for this particular product that is snicker cleaner, so we have the opportunity to take a significant place for our product. If we can synchronize our all of the proposed IMC plan, then. When we are saying about the snicker or converse then it is saying itself about its target market. Now a day’s snickers or converse are used by the young generation. Mainly we have targeted the students of the colleges and universities as our target customers.
In this plan we will try to cover all the communication tools for marketing or promoting the particular product “Kelly’s Sneaker Cleaner”.
Hi there ,
this is jit. i would like to share our experience with your marketing experts. We have a large network in west bengal.
just go through with this ppt. it will lead you to our works.
thank you
Keeping established restaurant brands fresh, relevant and competitive often requires significant reinvention along the way.
In this hour-long webcast, moderated by rd+d Editor Dana Tanyeri, branding experts and chain executives who have led successful rebranding/reimaging initiatives will offer insights on timing, projecting ROI, process management and roll-out strategies.
A second year presentation made by my team. We were asked by our faculty to be the board of directors of an agency and we were tasked to make a detailed marketing plan to brand the "Gola". We named it "Go-la-la"
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Integrated Marketing Communications/ IMC Plan for studentsManju Princy
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
MARK 695A Integrated Marketing Communications (IMC) Case Studymarhenbun
A case presented in Summer 2009 on the subject of Integrated Marketing Communications. An IMC campaign is developed for Subaru Canada's 2009 season with a target number of purchases of 1500 Subaru vehicles by the end of the year.
Sponsor municipal sponsorship_namingrights_june-2015Bernie Colterman
Municipal sponsorship continues to grow as more municipalities look for alternate sources of non-tax revenue to off-set operations and fund new facilities.
A second year presentation made by my team. We were asked by our faculty to be the board of directors of an agency and we were tasked to make a detailed marketing plan to brand the "Gola". We named it "Go-la-la"
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Integrated Marketing Communications/ IMC Plan for studentsManju Princy
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
MARK 695A Integrated Marketing Communications (IMC) Case Studymarhenbun
A case presented in Summer 2009 on the subject of Integrated Marketing Communications. An IMC campaign is developed for Subaru Canada's 2009 season with a target number of purchases of 1500 Subaru vehicles by the end of the year.
Sponsor municipal sponsorship_namingrights_june-2015Bernie Colterman
Municipal sponsorship continues to grow as more municipalities look for alternate sources of non-tax revenue to off-set operations and fund new facilities.
Mahindra& Mahindra (M&M) was established in 1945. It was converted into a public limited company in 1948. Manufacturing activities started in 1954 in collaboration with Willy’s Overland Corporation. Production of Light commercial Vehicles (LCV) started in 1965. Four Manufacturing Plants: 3 in Maharashtra (Mumbai, Nasik, Igatpuri), 1 in Andhra Pradesh.
It acquired International Tractor Company of India in 1977.
Tractor Brand Mahindra was established in 1982 Under the flagship company, there were two main sectors:
1) Automotive sector (utility vehicles, LCV’s, three wheelers)
2) The farm equipment Sector (Tractors and other farm implements)
The net worth of the company in 2003 was Rs.15.7 billion
We represent the most successful platforms Globally in Africa.
Platforms that are innovative and add value to the digital advertising spectrum.
We focus on delivering value, insights and results.
Similar to Branding the new Toyota Yaris 2014 (20)
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
4. 4
Consumer Insights
Sample : 80 people
Sampling method : Questionnaire survey through Google Docs
Positives:
Highly reliable performance
Excellent after sale service
Good resale value
New trend
Value for money
Negatives:
• Design and looks need some work
Research
findings
5. 5
Segmenting and Targeting
Segmentation
bases
Demographic • Family size
Social Class • Monthly Income
Psychographic • Lifestyle
Targets
4-5 (Nuclear Family)
BDT 135000-175000
Seeks value for
money in brand new
cars
6. Target Group Insight
• “Toyota/ Corolla is a synonym for reliability”
• “My car is mainly used by my family”
• “My car drops and picks me up from office and I also
use it for official purposes”
• “Car maintenance and fuel costs are a big hassle”
• “I want the best look and features at the right price”
7. Target Group Insight (Cont.)
• They seek a reliable, durable and stylish
car with quality interiors.
• They want the best quality at the same
time value for money
Why there is
a need for
the product?
• Brand new car with a stunning new look
and exciting features at a reasonable
price.
What benefit
Toyota, Yaaris
will provide?
10. The Big Idea
“Cherishing New Moments”
Our emotional appeal intends to touch the fathers of all
families who craves for memorable family experiences and
esp bridge any gap created with his son.
11. Activation Campaign Plan
Campaign Objectives:
I. Capitalizing on the emotional appeal to channel the
attributes of Yaaris into the minds of the TG.
II. Reaching out to all the former customers of brand
new Corolla
III. Establishling a Yarian Community
The Campaign Duration will be of seven months
12. Advertisements in parks
• We would capitalize on the community park
touchpoint.
• Banners of Yaris would be installed which
would promote family values through pictures
• Mile meters of Yaris would also be setup.
Budget BDT 200000
13.
14. Visual representations
• Select touchpoints like banks, stock exchanges
and ATM booths to give posters.
Budget BDT 150000
15. Parking space promotion
• We would target the Yaarian Corporate Houses
• We would renovate their car parks
• Each parking space would be named after the
employee with a Yaris board.
Budget- BDT 350000
16.
17. Cherishing moments at Club Wheels
• All buyers of the brand new Yaris will be enlisted in
the Yarian Community.
• They will be given discount coupons to celebrate
occasions like father’s day, wedding anniversary and
Eid.
• Special prototype of Yaris will also be set up at Club
Wheels
Estimated budget- BDT 520000
18. Cherishing the getaway rally
• Once every year we will host a rally for the Yaarian
Community.
• All Yaarians with their families will be invited.
• They will drive together to Savar resort.
• There they will have a picnic.
• Community ice breaking
Budget BDT. 595000
19. Cherishing a father and son moment
We would sponsor the much-hyped event and
Capitalize on the Rallycross touchpoint
We would give three father and son pairs the chance
to ride a Yaris at the course.
The selection would be based upon our online
promotions
Budget BDT 1500000
20. Cherishing the Yarian Famililympics
• At the year end we will organize the famililympics
• All the Yarian community can take part in different
events
• Each event would need a pair from a team
• Each team represents a certain family
• Family with the highest number of medals would
get best incentives. i.e. future discounts, free
servicing etc.
• Budget 220000
21. Cherishing the Yarian membership scheme
All of the Yarian Community will get a 30% discount
on membership at Cadet College Club
Budget- BDT 1500000
22. Yarians cherish their Golf
• Organize a golf tournament at Savar Golf Club
• Father and son will get to play as a team.
Budget BDT 1000000
23. Viral marketing
At the beginning of our campaign we will set up a
Facebook page “Yarian Generation” and maintain its
activity. This would have the aim of establishing an
online community.
We will have different viral events like celebration of
father and son moments through asking the son to
upload the best ever quote from his father.
Budget BDT 50000
24. Cherishing your need
• Establishing sign boards across the city.
• The boards would display the distance and
direction of nearby Petrol Station
• Anyone might have a need at any point and
this is when we come into play
Budget BDT 300000
25. TVC
Execution:
• To convey our positioning
• We have used emotional appeal in this TVC.
• The TVC will be aired only after 11pm in the
night.
• Aired during news, talk shows, newspaper
shows and business trade analyst shows
• Budget BDT 5200000
26. Radio Commercial
• This tool is not conventional for this segment
• Yet it presents an unique opportunity
• Most of the officers in our target market switches on
the radio on their way to the office or during jam and
that is when we reach out to them.
• We can use this opportunity to inform our potential
customers about our offerings.
27. Radio Commercial
• We will air a 15 seconds
RDC
• We will air the RDC in Radio
Foorti and BBC Bangla
Budget BDT 2000000
28. Print media
• We would convey information on our offerings
through newspaper advertisements like The
Daily Star and Prothom Alo
Budget BDT 2500000
31. 31
Vehicle
2014
May June July August
Septem
ber October
Novemb
er
Decemb
er
Brand
building
Awareness
creation
RDC
TVC
Print
advertisement
BillBoard
Timeline
32. Effectiveness of the strategies
32
Differentiating from its direct competitors :
Reasons why people will look for Brand new Toyota Yaris
Will tap on consumer’s perception on superior outlook and features
with a lower price :
The pricing would be within the capability of the upper middle class
33. Effectiveness of the strategies
33
Promotional Strategy :
The visual representations would create awareness
The numerous offerings would give the Yarians added
value in life.
RDC and print media: will convey the message of the
offerings to the TG!
34. 34
Budget
Detail BDT (lakh)
Club wheels 5.2
Park advertisement 2
Visual representation 1.5
Parking space advertisement 3.5
Print ad 25
Getaway Rally 5.95
Rallycross sponsorship 15
Billboard 10
35. 35
Budget
Detail BDT (lakh)
Familimpics
2.2
Cadet College Club membership 15
Golf 10
Viral 0.5
Signboards 3
Radio Advertisement 2
TVC 2.5
Total 161.85
36. Measuring Yaaris’s performance
36
Parameter’s that we will be looking into :
Unaided brand awareness
Top of the mind brand associations
Brand quality perceptions
Brand price sensitivity
Brand distribution
Brand market share
Brand sales
Brand profitability
Net promoter score
38. Performance indicators
• All forms of information to be collected through surveys.
• All these would actually help us understand the market scenario better
• We will know what changes might occur due to alterations in the product
• Net promoter score : It measures the ratio of people who would
recommend your product to a friend against those who would discourage
a friend from using it. Very relevant for brands that want to build
awareness through community and social engagement
38