Panteene pro v project plan

PROJECT PLAN FOR
PANTENE PRO V AD
CAMPAIGN
[COMPANY NAME: EYEDEA- THE
CREATIVE SOLUTIONS]
The Project Plan is made for P&G by an Ad Agency named EYEDEA-the Creative
Solutions.
Submitted to:
Dr Ali Ahsan
PROJECT PLAN FOR
PANTENE PRO V AD
CAMPAIGN
[COMPANY NAME: EYEDEA- THE
CREATIVE SOLUTIONS]
The Project Plan is made for P&G by an Ad Agency named EYEDEA-the Creative
Solutions.
Submitted to:
Dr Ali Ahsan
2012
Marium Sarfraz
B09-008
6/01/2012

2 EYEDEA-THE CREATIVE SOLUTIONS
IMPORTANT NOTE
THIS PROJECT PLAN CONTAINS THE INITIATION AND THE PLANNING PHASE OF THE
PROJECT, THE EXECUTION PHASE DOCUMENT CONTAINS ONLY THE TABLES OR
DOCUMENTS TO BE FILLED DURING THE PROJECT AND THE CLOSING GIVES THE PROJECT
BACKGROUND OVERVIEW AND THE DESCRIPTION OF THE CLOSURE TASKS TO BE DONE
IN THE PROJECT CLOSEOUT PHASE.BUT BOTH THE DOCUMENTS WILL BE DEVELOPED
AFTER THE APPROVAL OF THE INITIATION AND THE PLANNING PHASE OF THE PROJECT.
IT ALSO INCLUDE THE REQUIRED TOOLS AND TECHNIQUES
MONITORING AND CONTROL IS DONE THROUGHOUT THE PROJECT.
IMPORTANT NOTE
THIS PROJECT PLAN CONTAINS THE INITIATION AND THE PLANNING PHASE OF THE
PROJECT, THE EXECUTION PHASE DOCUMENT CONTAINS ONLY THE TABLES OR
DOCUMENTS TO BE FILLED DURING THE PROJECT AND THE CLOSING GIVES THE PROJECT
BACKGROUND OVERVIEW AND THE DESCRIPTION OF THE CLOSURE TASKS TO BE DONE
IN THE PROJECT CLOSEOUT PHASE.BUT BOTH THE DOCUMENTS WILL BE DEVELOPED
AFTER THE APPROVAL OF THE INITIATION AND THE PLANNING PHASE OF THE PROJECT.
IT ALSO INCLUDE THE REQUIRED TOOLS AND TECHNIQUES
MONITORING AND CONTROL IS DONE THROUGHOUT THE PROJECT.

TABLE OF CONTENT
INITIATION
 BUSINESS CASE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
 PROJECT FEASIBILITY STUDY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
 PROJECT CHARTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
 PROJECT STAKEHOLDER REGISTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
 PROJECT STAKEHOLDER MANAGEMENT STRATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
PLANNING
 PROJECT MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
 PROJECT SCOPE MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
 PROJECT TIME MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32
 PROJECT COST MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
 PROJECT QUALITY MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
 PROJECT RESOURCE MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
 PROJECT COMMUNICATION MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
 PROJECT RISK MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
 PROJECT PROCUREMENT MANAGEMENT PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52

INITIATION
 BUSINESS CASE AND FEASIBILITY STUDY
 PROJECT CHARTER
 STAKEHOLDER REGISTER
 STAKEHOLDER MANAGEMENT STRATEGY
BUSINESS CASE
Business Problem

By doing environmental analysis we identify that Main problem faced by the Pantene that Market share
was going down.
Problem Analysis
Problem faced by P&G was falling market share of Pantene. Main reason of problem faced by the Pantene
is that traditional publishers were no longer delivering the target frequency of views per month required
for the Pantene advertisements to achieve the desired impact. This problem has adverse effect on
Company financial position and should be resolved as soon as possible.
Available Options
There are following Option available to P&G
Market share of Pantene can be gained again from looking at the variables of Marketing Mix.
Solution1: Product
Product attributes can be changed to provide more value to the customer like by improving product
quality.
Solution 2: Price
If the price elasticity of demand is elastic that is greater than 1 a decrease in price will increase sales
revenue. This tactic may not succeed if competitors are willing and able to meet any price cuts.
Solution 3: Distribution
Add new distribution channels or increase the intensity of distribution in each channel.
Solution 4: Promotion
Increasing advertising expenditures can increase market share unless competitors respond with similar
increase.
Quantification of Each Alternative Solution
Quantification of Benefit

Solution 1: Improving Product
Benefit
Category
Benefit Description Benefit Value
Customer Improved customer Satisfaction
Greater Customer Attraction towards
Product
10% increase
20% increment than Before
Solution 2: Decreasing Price
Sales Improves sales
Improves Profitability
20% improve in sales
30% from Previous Sales
Solution 3: Adding New Channel of Distribution
Operational Improved operational Efficiency
Additionalcompetitive Advantage
10% improvement
Competitive advantage by non presence of competitors in
selected area
Solution 4: Doing Promotional Campaign
Financial New Revenue Generated $1000 revenue than Previous Year
Customer Increased customer Satisfaction
Improved Customer Loyalty
Increased customer Retention
10% increase
Loyalty will increased
50% will be retained more than previous Record
Market Increased Market Awareness
Greater Market share
Additional Competitive advantage
15% more marketing awareness
20% snatching of market share
Competitive advantage of having greater market share

FORECASTING COST
Forecasting cost
Solution 1: Improving Product
Expense
Category
Expense Description Expense Value Expense
Type
R & D Improving R&D cost for inclusion of Extra Benefit in
Product
$2000 CAPEX
Solution 2: Decreasing Price
Brand Image By low pricing setting the image in the mind of
customers that our product has of low Quality.
Intangible
And Adversely affect financial
position of brand Portfolio
Intangible
Solution 3: Adding New Channel of Distribution
Distribution
Expense
Contracting with new wholesalers and Retailers to
Distribute Product.
$2000 CAPEX
Solution 4: Doing Promotional Campaign
Promotional
Expenses
Advertising and communication to fully aware the
customers about product specification
$1500 CAPEX
SOLUTION FEASIBILITY
Solution
component
Feasibility Rating Methods Used to Determine Feasibility
Adding Features 9 Technology prototype was created to assess the solution

Lower the Prices 4 Competitor analysis has been done to assess the solution
Adding Channels 8 New markets has been analyzed to assess the solution
Doing Promotion 10 Ad agencies and promotion trend has been analyzed to assess to the solution
IDENTIFICATION OF RISK
Risk Category Description Risk
Id
Risk
Likelihood
Score Impact Score Priority
LIKELIHOOD
+ IMPACT/2
= PRIORITY
Rating
Risk Involved in Implementing solution 1
Risk of not Being
Sale
Risk of
Cannibalization
Product many not
be sale and can
cannibalize the
market share of
other product
1 High 80 High 80 80 High
Risk Involved in Implementing Solution 2
Risk of bad
impression
Risk of Price
War
Bad Impression in
the mind of
customers and
initiation of price
war among
companies
2 High 80 High 80 80 High
Bad
management
Risk of not well
management of
new channels
3 Very high 100 High 80 90 Very high

Risk of
frustration of
customers
Risk of high
frustration of
customers by
increase
advertisement
4 medium 60 Medium 60 60 Medium
RISK SCHEDULE
Rating Risk Id Preventive Action
High 1 Proper investing in R&D after deep research
High 2 By analyzing the competitors strategies
Very High 3 Proper analyzing the market in which going to add channel
Medium 4 By proper running of ad campaign under experienced ad Agency
IDENTIFICATION OF ISSUES
Issue Description Issue
Priority
Actions Required to Resolve Issue
Regulatory Approval must be
sought to implement the final
solution
Low Initiate the regulatory approval process early so that it does not delay
final roll-out Process
Copy Rights Protection
[advertisements, illustrations,
Medium Artist will be given copyright protection for his or her component of a
given piece of work – the photographer, the illustrator, the graphic
designer, etc. Each artist will be ask to sign a release

photos,logos, etc.]
Required Expenditure fund have
not been budgeted
High Request funding approval as the part of this proposal
PREFERRED SOLUTION
After analyzing the each solution we have conclude that solution number four has maximum benefit and
lower cost to implement as well as lower risk. So solution number 4 is best among all solutions.
PROJECT FEASIBILITY STUDY
Executive Summary
P&G has one of the largest and strongest portfolios of trusted brands in the world, including Pantene, a
leading hair care product. P&G wanted to run a brand campaign for Pantene to drive awareness and
increase purchase intent.
Background information
Pantene is one of P&G’s major hair care brands, and the company uses various innovative advertising
approaches to keep the product prominent with consumers. Despite its continued innovation, one of the
challenges faced by the Pantene marketing team was lowering market share because of traditional

publishers were no longer delivering the target frequency of views per month required for the Pantene
advertisements to achieve the desired impact.
Description of the Problem
Main problem faced by the Pantene marketing team was that traditional publishers were no longer
delivering the target frequency of views per month required for the Pantene advertisements to achieve
the desired impact.
Proposed Idea of the Project
Going to design an ad campaign, in order to make target audience aware, about the Pantene Pro-v
features.
Timeline of the Project
EYEDEA-THE CREATIVE SOLUTIONS
Ad Campaign Timeline
Date of Project: 1st
October -1st
December, 2011.
Name of Project: Designing of Ad Campaign
Project Manager: Marium Sarfraz
SR.# Activities Time Required
1 Market Research 1 week & 4 days
2 Budgeting 2week
3 Setting Goals of Ad campaign 2week
4 Advertising Venue 2 week
5 Choosing Creative 2week
6
Designing and Wording 1week & 2 days
7 Placing an Ad 1week & 2 days
8 Evaluation of Ad 1week
Feasibility Review Board

After reviewing the feasibility, customers, stakeholders and ad agency board realized that project is
feasible economically, financially and technically.
Go/no-Go Decision
Project is approved by the client i-e P&G, Project organization i-e EYEDEA-THE CREATIVE SOLUTIONS
and its Project Manager as well.
PROJECT CHARTER
Authorization of Project
This Charter formally authorizes a project that is to develop an “Ad Campaign for PANTENE Pro V hair
fall solution” a product of P&G. A project plan will be developed and submitted to the Project Sponsor.
Included in the project plan are to be a scope statement; schedule; cost estimate; budget; and provisions
for scope, resource, schedule, communications, quality, risk, procurement, and stakeholder management
as well as project control.
Project Organization
EYEDEA-THE CREATIVE SOLUTIONS is a full service advertising agency which is #2 in media buying
power with annual billings of 22 millions. We have outstanding planning and research capabilities tools
to ignite your brand. Beyond the media, we have an honor of reliable financial reputation that invoice
that we are charged up and unmatched in this industry. EYEDEA-THE CREATIVE SOLUTIONS is not just
an agency, what we really are an ethos. We all strive not only to be a profitable, but to be the best in
class.
Mission

 EYEDEA-THE CREATIVE SOLUTIONS is an enterprise; exist for the purpose of generating sales &
profits for its customers.
 The company will provide the best advertising solution for the product Pentene Pro v, with a staff
of proven experienced consultants and industry leaders
 Our customers will always receive a valuable service that utilizes the latest in technological
advances, with team of high energy, results oriented people who are trained to be the best.
 Our team will be offered a workplace where they can prosper & grow in a dignified, fun and
rewarding manner.
 Our customer will see a lucrative return on their investments, and will have the opportunity for
future growth and prosperity with the company.
 Advertising campaigns will grab readers immediately and drive home the right message to the
right audience.
Project Description & Business Need
Pantene is one of P&G’s major hair care brands, and the company uses various innovative advertising
approaches to keep the product prominent with consumers. Despite its continued innovation, one of the
challenges faced by the Pantene marketing team was lowering market share because of traditional
publishers were no longer delivering the target frequency of views per month required for the Pantene
advertisements to achieve the desired impact.
So, EYEDEA is going to design an ad campaign, in order to make target audience aware, about the
Pantene Pro-v features.
Project Objectives, Success Criteria & Deliverable
EYEDEA-THE CREATIVE SOLUTIONS Advertising will design, build, test and deploy the Advertising
campaign for P&G product Pentene Pro v hair fall solution. It will also report the progress of the
campaign in real-time to provide our customers maximum flexibility. At the end of the campaign,
EYEDEA-THE CREATIVE SOLUTIONS will analyze its success in order to improve the company's future
campaigns.

Project Manager
The Project Manager, Marium Sarfraz, is hereby authorized to interface with management as required,
involved with the planning, controlling and monitoring, managing and directing the assigned project
resources to best meet project objectives, delegate responsibilities to ensure work is assigned and
completed on time and within budget, to communicate with the contractors and management. She is also
responsible for developing the project plan, monitoring the schedule, cost, and scope of the project
during implementation, and maintaining control over the project by measuring performance and taking
corrective action.
Project Timeline
Project estimated time is 3 months
EYEDEA-THE CREATIVE SOLUTIONS
Ad Campaign Timeline
Date of Project: 1st
October -1st
December, 2011.
Name of Project: Designing of Ad Campaign
Project Manager: Marium Sarfraz
SR.# Activities Time Required
1 Market Research 1 week & 4 days
2 Budgeting 2week
3 Setting Goals of Ad campaign 2week
4 Advertising Venue 2 week
5 Choosing Creative 2week
6 Designing and Wording 1week & 2 days

7 Placing an Ad 1week & 2 days
8 Evaluation of Ad 1week
Project Budget
The budget required for the project is Rs/-3398300
Project Key Stakeholders
Stakeholder Major Benefits Attitudes Win Conditions Constraints
Project Sponsor
(P&G)
Profits, Revenue,
Market,
Popularity
Encouraging Project Completed on
time with minimum
cost.
Budget
Project
Organization
(EYEDEA-the
Creative
solutions)
Profits, Revenue,
Market,
Popularity
Encouraging,
Positive.
Projected Completed
on time with efficient
utilization of
Organizational assets.
Time and Resource
Project Manager Promotion, Pay
Increase.
Encouraging,
Positive.
Projected Completed
on time with efficient
utilization of
Organizational process
assets, funds and effort.
Time and Resources.
Project Team Promotion, Pay
increase.
Positive, Ready
to take on the
challenge.
Project completed on
time with efficient
utilization of effort,
resources and funds.
Time and Resources.
Customers
Awareness,
product benefits
Optimistic --------------------------- --------------------------
Project Milestones & Checkpoints
Mile Stones Description Deliverables Description

Market Research A proper Market Research to
Identify the Problem
Market Research
Document
Documents of Research having
Solution of Problem
Budgeting Budgeting of all the activities Financial Plan
Document
Document forecasting cost of all the
Activities involved
Setting Goals Goals to be achieved through Ad
campaign
Document of
Objective
State all the objective need to be
achieve
Advertising Venue Planning about Advertising
Venue
Media Plan
Document
Television, Radio, Website
Choosing Creative Choosing Creative to formulate
creative Brief
Creative Brief Including all essential of
Advertisement
Design and wording
of AD
Formulation of advertisement Final Form of
Advertisement
Final electronic Form of
Advertisement.
Placing an Ad Placing an Ad(on Television,
Radio and Websites)
Project Phases, Activities, Task, Duration and Dependencies
Major Phases of our Ad Campaign
 Identifying of need
o Market Research
 Planning of Ad Campaign
o Budgeting
o Setting Goals

o Advertising Venue
 Formulation of Ad Campaign
o Choosing Creative
o Design and wording
 Execution of Ad Campaign
o Placing an Ad
 Evaluation of Ad Campaign
Project Approvals
For the purpose of approvals which are to be made in a project a project approvals team has been made
including CEO and the project people. As project plan has been made than approval is to be made. Any
plan not accepted by the Approval team results in a new better and improved plan because approval of
wrong plan will lead to project failure.
Role or Title Name and Signature
CEO P&G Mr. Ahmad Sarfraz
CEO EYEDEA Mr. Usman Khalid
Project Manager Miss Marium Sarfraz
Team Leader Miss Namra
Quality Head Miss Anum Shahid

STAKEHOLDER REGISTER
Name Position Role Requirements Expectations Influence
Mr. Ahmad
Sarfraz
CEO
P&G
(sponsor)
Looking
over the
project’s
processes
Project to be
completed on time
and service to
satisfy the
customers
Efficient use of
resources and funds
Head of sponsor
organization and
project done
according to the
laid down rules
Mr. Usman
Khalid
CEO
EYEDEA
(Head of
project org)
Looking
over the
project’s
processes
Project to be
completed on time
and with quality
service to satisfy
the client
Efficient use of
resources and funds
Head of project
organization and
project done
according to the
laid down rules
Mr. Hamza
Aziz
HR
Manager
Acquiring,
Developing
Team.
__________ Better utilization of
human resource in
project.
Influence the
making of project
team, training etc.
Mr. Hammad
Awan
Finance
Manager
Allowing
release of
funds and
monitoring
their
utilization
Audit reports Better utilization of
monetary resources
in project
Allocate funds for
the project and
helps in Costing
and Budgeting of
the project
Miss Anum
Shahid
Quality
Manager
Quality
Assurance
and Quality
Control
Meeting customer
requirements and
meeting project
schedule
objectives
Meeting customer
requirements and
provide best quality
service
Accepting or
rejecting the
training and
quality service
based on

customer’s needs
Miss Marium
Sarfraz
Project
Manager
Planning,
Implementin
g and
completing
the project
Implementation of
required project
management
processes from
initiation to closing
Complete the project
within the given time
and within the given
budget
Strong influence on
the project as he is
managing and
looking after the
project’s processes
Miss Namra Team
Leader
Leading the
team,
developing
workers
together
Timely and
efficient
completion of the
tasks
Satisfy the CEO, PM
and customer
Being the team
leader he has the
influence over
other team
members
Customers ________ __________ Quality service Quality service and
excellent home
delivery
Can change the
market demand

STAKEHOLDER MANAGEMENT STRATEGY
Name Influence Impact
Assessment
Strategies
Mr. Ahmad Sarfraz
CEO P&G
Mr. Usman Khalid
CEO EYEDEA
Head of
organization and
project done
according to the laid
down rules
High degree of
influence as he is the
head of organization
Project will be executed efficiently and
effectively and according to the rules and
procedures adopted by the organization
which will help in gaining the confidence of
the organization head
Mr. Hamza Aziz
HR
Manager
Helps in making and
developing a project
teams
Can have both positive
and negative impact on
the project based upon
the establishment of
project team
To perform all the tasks and responsibilities
it is important that right people are
assigned the tasks which they can perform
well Developing a project team is important
to accomplish the project’s tasks effectively
and efficiently.
Mr. Hammad Awan
Finance Manager
Allocate funds for
the project and
helps in Costing and
Budgeting of the
project
Have strong impact on
the working of the
project as funds are
required for the
smooth working of the
project
Adequate funds will be allocated for the
project to perform different tasks without
any problem. Reports will be published to
show project’s cost performance and to
mitigate negative impacts on project
Name Influence Impact Assessment Strategies
Miss Anum
Shahid
Quality
Manager
Implementation of
Quality Assurance,
Quality Control,
Strong impact By implementing the quality
management components we will
satisfy the customer needs of
reliable and efficient product
Miss Marium
Sarfraz
Project
Manager
Governing the project
and managing the
project processes
Strong influence on the project
as he is managing and looking
after the project’s processes
Right job to a right person and
performance appraisal is key to
success in any project, so to bring
the project to a meaningful end
measures will be taken to
maximize the team’s performance
Miss Namra
Team Leader
Being the team leader
he has the influence
over other team
members
It’s the responsibility of team
leader to make sure that all
processes are performed
effectively and efficiently
Right job to a right person and
performance appraisal is key to
success in any project, so to bring
the project to a meaningful end
measures will be taken to
maximize the team’s performance

Stakeholder Influence Grid
Key Playerss/ Decision
Supporters
Team members
Project Manager
Team leader
Important Players / Key
influencers
Client
Affected Players/ Project
Risks
Supporters(project org)
Client(sponsor)
Other Players / Low
threats
Technical Buyers
Technical Buyers
HighLow
High
Low
Influence
Impact

PLANNING
PROJECT MANAGEMENT PLAN
This project management plan contains details about the execution of “Pantene Pro V Ad Campaign”. It
describes the purpose and objectives of the project. It has all the required detail about the work
activities related to the project and their management. The project manager, project team members,

project sponsor and project stakeholders are being described, and their roles and responsibilities
identified and stated.
The plan has the schedule for the project which describes how the project will be commenced forwards.
The cost estimation included gives details of the monetary values and costs of this project. Whole of the
project is divided and decomposed into work break down structure and this document as well has an
insight to that.
The Plan is a dynamic document and is expected to go through updates during the life of the project. The
updates will be recorded and maintained as part of the project change management process, which is a
contributory portion of the overall project management plan.
Subsidiary plans are also included which are;
• Project Scope Management Plan
• Project Time Management Plan
• Project Cost Management Plan
• Project Quality Management Plan
• Project Resource Management Plan
• Project Communication Management Plan
• Project Risk Management Plan
• Project Procurement Management Plan

GENERAL PROJECT INFORMATION
PROJECT GOVERNANCE DOCUMENTS
The project charter and project scope statement will be followed throughout the project. All the changes
that are considered necessary will be included as per requirement.
TEAM MEMBERSHIP
PROJECT ORGANIZATION HEAD
• Mr. Ahmad Sarfraz
PROJECT MANAGER
• Miss Marium Sarfraz
PROJECT TEAM
• Miss Namra (Team Leader)
• Mr. Umer Ahmad (Media Manager)
• Miss Ayesha Shahid (Production Department Manager)
Points of Contact
Name Project Role Phone NO.
Marium Sarfraz Project Manager
+92 332 6946974
Namra Team Leader
+92 334 5168055
Umer Ahmad Media Manager
+92 343 5789022
Ayesha Shahid Production Dept Manager
+92 342 5501843
PROJECT SCOPE MANAGEMENT PLAN

Project Scope Statement
The scope of this project is to learn, understand and develop an Ad campaign for Pantene Pro V hair fall
solution in order to create awareness among customers and increase its Market share, keep a detailed
record of all the project activities in order to create a best solution and keep a record of Best Practices.
Project Deliverables
Deliverable Description
Market Research Document Documents of Research having Solution of
Problem
Financial Plan Document Document forecasting cost of all the
Activities involved
Document of Objective State all the objective need to be achieve
Media Plan Document Television, Radio, Website
Creative Brief Including all essential of Advertisement
Creative Brief Including all essential of Advertisement
Final Form of Advertisement Final electronic Form of Advertisement.

Assumptions
Assumption of Project include
 Material will be available to us when required
 Project will complete on time
 Extra Budget will be given by P&G when required
 If we contact the media with our story, some subset of the contacted media will run the story and
the story will carry some of the messages we’ve included in our media materials.
 If some subset of the media runs the story, some subset of our target audience will see, read and
comprehend the story.
 If this happens, some subset of those that saw and read will either be introduced to the product
for the first time or become more favorably disposed toward our product.
 And, if this happens some subset of those will actually purchase.
Project Constraints
 Budget constraints
 Time constraints
 Legal constraints
Project Phases, Activities, Task, Duration and Dependencies:
Major Phases of our Ad Campaign
 Identifying of need
o Market Research

 Planning of Ad Campaign
o Budgeting
o Setting Goals
o Advertising Venue
 Formulation of Ad Campaign
o Choosing Creative
o Design and wording
 Execution of Ad Campaign
o Placing an Ad
 Evaluation of Ad Campaign
Project Plan
Sr.# Activities Task Duration Dependencies
1 Market Research Identification of Problem facing by P&G 1 week & 4
days
2 Budgeting Deciding Human Resource Cost
Deciding Administrative Cost
Deciding Project Cost
2week
3 Setting Goals of Ad
campaign
Awareness 2week 2
4 Advertising Venue Doing Contract with Television channels,
Radio, Websites
2 week 3

5 Choosing Creative Choosing voice actors for radio, models
for photography and so on
2week 4
6 Designing and
Wording
Choosing and working with Designer
and creative’s
1week & 2
days
7 Placing an Ad Placing Ad on Choosing Venue 1week & 2
days
6
8 Evaluation of Ad Comparing the Sales before and After
Advertising Campaign
1week 7
REQUIREMENT COLLECTION
CUSTOMER REQUIREMENT DOCUMENT (P&G)
Project Scope
 Limiting the possibility of delays or major errors that occur during the project
Customer Needs
 Execute a Pantene brand campaign that would drive awareness among its target audience of
women aged 18 to 44, and increase purchase intent
 Ensure that its target frequency of six views per month was met
 Improve upon cost per reach metrics from traditional publishers
Risk
 Risk of Failure
 Risk of Beating by competitors Ad Campaign
 Risk of non acceptance of P&G
 Risk of non availability of Required Labor

 Risk of increase in prices of equipment and material in near future
 Risk of not completion of Project on time
 Risk of not completion of Project in allocated budget
Constraints
 Legal Constraints
 Time constraint
Policies and Procedure
 Disclosures and disclaimers providing important information to consumers about their purchase
must be displayed clearly in an advertisement.
 Express claims in advertisements directly state what their product can do. For example, a
toothpaste company may claim its toothpaste makes teeth white.
 Ads must be fair and not market products that cause injury to a consumer.
Operational Requirement
 Creative Team
 Researchers
 Media Planner
 Account Manager
 Media Brief
 Media Vehicles(electronic)
Requirement Priority Matrix
 Identification of the target audience
 Establish the Message and Budget Objectives
 Creative Designing of Ad

 Chose the Media Type and Media Schedule
 Evaluation of Advertising
Output Reporting Requirement
 Advertising Campaign Checklist
 Creative Brief
 Planning Document
 Project Completion Report
 Project Review Report
PROJECT TEAM REQUIREMENTS
Stakeholder Requirement *Category *Priority Acceptance Criteria
Usman Khalid
CEO
EYEDEA-the
Creative
Solutions
Project to be
completed on time
and quality service to
satisfy the customer
A A Customer satisfaction,
project execution with
good utilization of
monetary and other type
of resources in the form of
time and human resource
Mr. Hamza Aziz
HR Manager
Better utilization of
the human resource
provided for the
accomplishment of
tasks
B B _________________
Mr. Hammad
Awan
Finance
Manager
Weekly to monthly
audit reports
including cost
performance report to
analyze utilization of
resources
A A Efficient use of funds
provided

Miss Anum
Shahid
Quality Manager
Meeting customer
requirements and
meeting scheduled
project objectives
A A Implementation of
organizational process
assets
Miss Marium
Sarfraz
Project Manager
Implementation of
required project
management
processes from
initiation to closing
A A Implementation of all the
required processes to
build a quality service to
satisfy customer needs
Miss Namra
Team Leader
Timely and efficient
completion of the
tasks
A A The tasks assigned to
other group members are
completed on time
*Category: A: Very Important and very Influence. *Priority: A: High Priority
B: Important and good priority. B: Important and Influential.
PROJECT SCHEDULE MANAGEMENT PLAN
 Project will start on 1st
January 2012 and ends on 1st
April 2012
Sr.# Activities Task Duration Start
Date
End date
1 Market Research Identification of Problem facing by
P&G
1 week & 4
days=11 days
1st
jan 11th
jan
2 Budgeting Deciding Human Resource Cost
Deciding Administrative Cost
Deciding Project Cost
2week=14 days 12th
jan 25th
jan
3 Setting Goals of Ad
campaign
Awareness 2week=14 days 26th
jan 8th
feb
4 Advertising Venue Doing Contract with Television
channels, Radio, Websites
2week=14 days 9th
feb 22nd
feb
5 Choosing Creative Choosing voice actors for radio,
models for photography and so on
2week= 14
days
23rd
feb 7th
march

6 Designing and
Wording
Choosing and working with Designer
and creative’s
1week & 2
days=9 days
8th
march
16th
march
7 Placing an Ad Placing Ad on Choosing Venue 1week & 2
days=9 days
17th
march
25
march
8 Evaluation of Ad Comparing the Sales before and After
Advertising Campaign
1week=7 days 26th
march
1st
April
Project Life Cycle
Start: 1st
Jan
End: 1st
April
Initiation: 1st
Jan- 15th
Jan
Planning: 16th
Jan – 16th
Feb
Execution: 17th
Feb– 20th
March
Monitoring and
control:
1st
Jan- 1st
April
Closing: 21th
March – 1st
April

+
PROJECT COST MANAGEMENT PLAN
Cost of Labor
Role cost per Month
Project Manager Rs/-50000
Operation Manager Rs/- 40000
Media Manger Rs/-30000
Finance Manager Rs/-25000
Lighting Technician Rs/-15000
Musician Rs/-15000
Film Maker Rs/-10000
Camera Man Rs/-10000

Sound Technician Rs/-5000
Cost of Equipment
Equipment Item Cost Per Unit
Camera Rs/-25000
high-quality microphones Rs/-20000
sound systems Rs/-15000
good lighting Rs/-10000
movie editing software Rs/-25000
Laptop Rs/-250000
Cost of Material
Material Item Cost
Water Rs/-250 0Per Month
Gas Rs/-2500 Per Month
Power Rs/-290 0per Month
Transportation Rs/-5000per Month
Rental charges Rs/-5000per Month
Expense Schedule
Expense Type Januray Feburary March Total
Labor
• Project manager
• Operation Manager
• Media Manger
• Finance Manger
Rs/-50000
Rs/-40000
Rs/-50000
Rs/-40000
Rs/-50000
Rs/-40000
Rs/-1500000
Rs/-1200000

• Lighting Technician
• Musician
• Film Maker
• Camera Man
• Sound Technician
Rs/-30000
Rs/-25000
Rs/-30000
Rs/-25000
Rs/-30000
Rs/-25000
Rs/-15000
Rs/-15000
Rs/-10000
Rs/-10000
Rs/-5000
Rs/-90000
Rs/-75000
Rs/-45000
Rs/-45000
Rs/-30000
Rs/-30000
Rs/-15000
Material
• Water
• Gas
• Power
• Rental Charges
• Transportation
Rs/-2500
Rs/-2500
Rs/-2900
Rs/-2500
Rs/-2500
Rs/-2900
Rs/-2500
Rs/-2500
Rs/-2900
Rs/-7500
Rs/-7500
Rs/-5800
Rs/-5000
Rs/-5000
Equipment
• Camera
• high-quality microphones
• sound systems
• good lighting
• movie editing software
• laptop
Rs/-25000
Rs/-20000
Rs/-15000
Rs/-10000
Rs/-25000

Rs/-
250000
Rs/-250000
Total Rs/-
402900
Rs/-
152900
Rs/-152900 Rs/-3398300
PROJECT QUALITY MANAGEMENT PLAN
Quality Roles and Responsibilities
Roles Responsibilities
1. Project Cost Efficiency. 1. Finance Manager, Quality Manager, Project
Manager, Project Team.
2. Product Cost. 2. Project manager, project team.
3. Project schedule. 4. Project Manager, Quality Department.
4. Project overall. 5. Project Manager, Project Team.

Quality Assurance Approach
Planning quality and performing quality control tools and techniques, process analysis to continuously look into
the working of the management processes and the product related processes to mitigate negative impacts and
check the cost and schedule variances and cost audit reports will be presented weekly. These reports will show
the project’s performance and quality standard.
Quality Control Approach:
Inspection of the processes both of the project and service and implementation of change requests when
there is a need. Control charts to control costs of the process and projects entire cost.
Weekly cost performance reports will be issued and help will be sought from Finance department to
reduce costs both on project and product as well. Inspection, Control Charts and Scatter plot will be
made to analyze project, team members and schedule performance.
Quality Improvement Approach:
To improve the quality of the project’s processes weekly meeting will be called between the project manager and
project team so that any difficulties in the project might be removed because those issues can affect the working of
the project team which will directly affect the quality of work.
Similarly weekly cost performance reports will be issued and help will be sought from Finance department to
reduce costs both on project and product as well. Inspection, Control Charts and Scatter plot will be made to
analyze project, team members and schedule performance.
PROJECT RESOURCE PLAN
Project Team (Human Resource Breakdown Structure)

Project
Team
Qualification Skill Salary Experience Job Description
Project
Manager
MS in PM Good organizational skills,
High Level of creativity and
innovation
Rs/-
50000
Per
month
3 year of
experience in
Handling multiple
projects and
providing project
management
services
Accountability for
accomplishing the
stated project
objectives
Operation
Manager
Certified in
Production and
Inventory
Management
(CPIM) by APICS
Good management skills Rs/-
40000
Per
month
2 year experience
in relevant field
creating and managing
budgets, data entry,
forecasting
Media
Manager
Master in media
management,
diploma in new
media, and mass
communication
Good networking skills,
good managerial skills and
communication skills
Rs/-
30000
Per
month
3 year of
experience
to make sure a reliable
marketing message is
created and
consolidates his
position in a specific
product segment

Finance
Manager
MBA in Finance Good communication
skills, An analytical mind,
good interpersonal skill
Rs/-
25000
per
month
5 year of
experience
To establish and
maintain financial and
management
procedures, Providing
an interpretation of
financial information
Lighting
Technician
Diploma in
installation of light
Skill in operating
lighting related
equipment.
Skill in both verbal
and written
communication.
Rs/-
25000
3 year relevant
experience
Drafts light plots and
oversees the
installation of lighting
equipment.
Performs minor
repairs, cleans and
adjusts lighting
equipment.
Assists supervisor in
scheduling work force
for productions.
Musician Courses of maintain
instrument s
Theoretical knowledge of
the building blocks of
musical scales, keys,
tempos and signatures.
Often a wildly diverse
range of musical styles will
need to be understood, as
musical genres span many
types of music, and some
session musicians are
expected to cover all of
them.
Rs/-
15000
2 year maintaining the
instrument;
setting up/tuning the
instrument and other
equipment
Film Courses of making comprehensive Rs/- 1 year Obtaining financial

Maker film and securing
film locations
understanding of all
aspects of film production,
from acting to lens
technology
15000 backing, finding scripts,
assembling cast
members, enforcing
deadlines, keeping to a
budget and secure
filming locations.
Camera
Man
Short courses of
using camera
Having a good artistic eye
for photography
Having knowledge of film-
specific photography
equipment and techniques
Rs/-
10000
2 year To assemble camera
equipment before and
after a photo or film
shoot.
Sound
Technician
Courses of
Recording all sound
Talent, passion and a good
ear...
Technical aptitude
Creativity
Attention to detail.
Rs/-
10000
3 year production: the
recording of all sound
on set or on location;
Post-production: the
balancing, mixing,
editing and enhancing
of pre-recorded audio.
Project Office
The Office Structure we have uses is supportive in nature and consist of reception and conference room
• Reception
• conference room
Reception
We welcome the clients and visitors. It is a place where we welcome visitors and clients at office.

Conference room
Conference Room is the central place of our office. It is designed in such a manner, so that the members
can easily communicate. Furniture of the conference room is so comfortable and different equipment of
presentation is present in the conference room.
Role of Office
The primary reasons for implementing a PMO include:
 Efficiency – for making optimal use of available resources;
 Effectiveness –in order to ensuring Project Management processes are delivered in a correct,
consistent, and timely manner; and
 IT Governance – in providing the leadership, organizational structure, regulations, standards
and processes that ensure projects comply with best practices in accordance with the enterprise
charter/mission, strategies, and business objective
 For conducting the business meetings

 For Recording the documents
Policies and Procedure
Work Planning and Performance Review
Work Planning and Performance Review will be handled in keeping with ad agency policy. Each year, in
May and June, a Work Plan will be developed for and discussed with each staff member. The Work Plan
will define performance expectations at the “Good” level. A development plan worksheet, identifying
training goals and suggestions for improving or enhancing knowledge, skills, and abilities, will
accompany the Work Plan. .
Smoking
The department office areas are designated as a non-smoking workplace. Smoking is prohibited in all
rooms of office
Files
The department secretary maintains central department files. There are two major file types:
• Audit working paper files, which are stored in binders and filed by audit number. These files are
maintained for a period of 7 years at which time they will be reviewed and destroyed as
appropriate.
General office files which will include correspondence, departmental administrative files, personnel files,
publications, and files relating to professional organizations, and committees. These items are filed by
department or organization and will be reviewed on an annual basis
Resources Specifically Required For this Project
 Research Resource Requirement
o Questionnaire
o Retail Audit
 Media Requirement
o Space on Radio
o Space on Websites
o cable and satellite television

 Creative and technical Support Team
o lighting technician
o musicians
o presenter
o producer
o sound technician
o camera person
o copywriter
o director
o film maker
Material Required
 Water
 Gas
 Power
 Vehicle for transportation
 Rental charges of outdoor Advertisement

PROJECT COMMUNICATION PLAN
Purpose
As we are doing an advertising campaign of P&G product Pentene Pro v hair fall solution. To do this
project the communication between project team is very necessary for successful completion and
effective decision making of project. In our project team we are initially four people. In this project we
will be doing advertising campaign on electronic media. We need the communication with production
house, creative brief team, media manager, gathering information and interaction with sponsor and
stake holder etc.
Roles and responsibilities
Project sponsor
Our project’ sponsor is P&G. P& G provide us the budgets, technical supports as well.
Project Team
 Project Manager: Marium Sarfraz
Project Managers also responsible for the account management department, is the link between the ad
agency and its clients and as well as management of whole project.
 Marketing Manager: Sikander Khan
The responsibility of the agency’s media department is to develop a media plan to reach the target
audience effectively in a cost effective manner.
 Media Manager: Umer Ahmad
The responsibility of the agency’s media department is to develop a media plan to reach the target
audience effectively in a cost effective manner.
 Production department Manager: Ayseha Shahid

Ayesha Shahid is responsible for the production of the approved TV commercial; the production
department may supervise the casting of actors to appear in the ad, the setting for scenes and selecting
an independent production studio. The production department sometimes hires an outside director to
transform the creative concept to a commercial.
 Finance and accounting department Manager: Hammad Awan
Responsible for all finance and account related issues
 Technical Support Team
Our technical support team consists of following labor and their responsibilities are mentioned below
Lighting
Technician
Drafts light plots and oversees the installation of lighting equipment.
Performs minor repairs, cleans and adjusts lighting equipment.
Assists supervisor in scheduling work force for productions.
Musician maintaining the instrument;
setting up/tuning the instrument and other equipment
Film Maker Obtaining financial backing, finding scripts, assembling cast members, enforcing deadlines, keeping to
a budget and secure filming locations.
Camera Man To assemble camera equipment before and after a photo or film shoot.
Sound
Technician
production: the recording of all sound on set or on location;
Post-production: the balancing, mixing, editing and enhancing of pre-recorded audio.
COMMUNICATION PLAN MATRIX

What Who/Targe
t
Purpose When/Frequen
cy
Type/Method(s) Owner
Initiation
Meeting
Project
Sponsor,
Team and
Stakeholder
s
Gather
information for
Initiation Plan
FIRST
Before Project
Start Date
Meeting Project
Manager
Internal
Initiation
Meeting
Project
team
Discussion on
Project Initiation
Plan
I Before
starting project
Meeting Project
Manager
Distribute
Project
Initiation
Plan
Customer
and team*
Distribute Plan to
alert stakeholders
of project scope
and to gain buy in.
Before Kick Off
Meeting
Before Project
Start Date
Document distributed
via hardcopy or
electronically.
Initiation Plan
Project
Manager
Project Kick
Off Meeting
All
stakeholder
s*
Communicate
plans and
stakeholder
roles/responsibiliti
es.
Encourage
communication
among
stakeholders.
At or near
Project Start
Date
Meeting

What Who/Targe
t
cy
with
production
houses, TV
Channels
and
Websites
related
team
Mangers of
Production
houses, TV
channels
project
Office
Negotiation about
commercials and
media buying
First week of
project
Meeting Project
Manager
Team
Meetings
Entire
Project
Team.
Individual
meetings
for sub-
teams,
technical
team, and
Functional
teams as
appropriate
.
To review detailed
plans (tasks,
assignments, and
action items).
After meeting of
stakeholders
Regularly
Scheduled.
Weekly is
recommended
for entire
team. Weekly
or bi-weekly
for sub-teams
as appropriate.
2nd
and third
week
Meeting
Detailed Plan

What Who/Targe
t
cy
Sponsor
Meetings
Sponsor(s)
and Project
Manager
Update Sponsor(s)
on status and
discuss critical
issues. Seek
approval for
changes to Project
Plan.
Regularly
scheduled
Recommended
biweekly also
as needed
when issues
cannot be
resolved or
changes need
to be made to
Project Plan.
Meeting Project
Manager
Audit/Revie
w
Project
Office,
Project
Manager,
select
stakeholder
s,
Review status
reports, issues,
and risks. To
identify and
communicate
potential risks and
issues that may
affect the
schedule, budget,
or deliverables.
weekly
Scheduled by
the Project
Office
Meeting/Report
Project Office will
produce report using
their template.
Project
Manager
Post Project
Review
Project
Office,
Project
Manager,
key
stakeholder
s, and
sponsor(s).
Identify
improvement
plans, lessons
learned, what
worked and what
could have gone
better. Review
accomplishments.
End of Project
or end of major
phase
Meeting/Report
Project Office will
produce report.
Project
Manager

What Who/Targe
t
cy
Presentatio
ns to
Customer
Examples:
Customer
and sensor
board, etc.
To update external
groups to promote
communication a
create awareness
of project
interdependencies.
At project
milestones so
as to introduce
outside of the
Project Team.
Presentation/Demonstr
ation
Communication Constraints:
The project team will communicate with the team leader through emails or other reports or meetings, in
extreme circumstances the project team members can communicate with the project manager otherwise
they are advised to report the team member only. The team leader will interact with the Project Manager
through meetings, presentations and emails telling him about the current situation of the project and
will bring in notice the problems faced by the team, the team leader is not authorized to come in direct
communication with other stake holders and CEO with few exceptions.
The Project Manager will communicate with all the relevant stakeholders including the CEO and the
customer and will present them with project performance reports. The Project Manager will bring in
notice the cost and schedule performance to the CEO.
PROJECT RISK MANAGEMENT PLAN
Our Project involve following Risks
1. Risk of Failure
2. Risk of Beating by competitors Ad Campaign
3. Risk of non acceptance of P&G
4. Risk of non availability of Required Labor

5. Risk of increase in prices of equipment and material in near future
6. Risk of not completion of Project on time
7. Risk of not completion of Project in allocated budget
Risk, Risk Priority and Impact
Risk
Category
Description Risk
Id
Risk
Likelihood
Score Impact Score Priority
LIKELIHOOD
+ IMPACT/2
= PRIORITY
Rating
Schedule Risk of not
completion of
Project on time
1 Low 40 High 80 60 Medium
Budget Risk of not
completion of
Project in
allocated budget
2 Low 40 High 80 60 Medium
Acceptance Risk of non
acceptance of P&G
3 Medium 60 High 80 70 High
Resource Risk of increase in
prices of
equipment and
material in near
future
Risk of non
availability of
Required Labor
4.1
4.2
High
Medium
80
60
Medium
Medium
60
60
70
60
High
Medium
Benefit Risk of Failure 5 Low 40 Very
high
100 70 High
Competitor Risk of Beating by 6 High 80 Very 100 90 Very High

competitors Ad
Campaign
High
Risk Schedule
Rating Risk
Id
Preventive Action Action
Resource
Medium 1 Proper monitoring of activities and planning of Schedule Project
Manager
Medium 2 Authorizing extra budget from sponsor for those activities which are not identified
in planning phase
Financial
Manager
High 3 Clearly communicating Customer Requirement and running training programs to
aware labor about customer Requirement
Project
Manager
High
Medium
4.1
4.2
Already contracting with supplier for material and equipment needed in Project Project
manager
High 5 Clearly defining the scope of Project Project Manger
Very
High
6 Contracting with intelligence companies to get data about competitors and work
accordingly
Project Manger
PROJECT PROCUREMENT PLAN
Procurement Authority:
The procurement authority is assigned to the project manager and he can procure the required material
for the project.
Roles and Responsibilities

Project Manager: Procurement Department:
1. He will prepare procurement
requirement document with the
consultation of project team leader.
1. The procurement department has laid
down rules for procurements.
2. He will look after the needs of the
project and the things needed to be
procured.
2. It is the responsibility of procurement
department to make the things available
on time.
3. It will be the responsibility of project
manager that procurements should
be timely.
3. The procurement department will ask the
authorized suppliers about the availability
of the components, devices and equipment
available or not.
4. The project manager will prepare
audit report of the procurements
made.
4. Managing multiple suppliers.
Procurement Statement of Work
Standard Procurement Documents:
1. Request for Proposal.
2. Request for Quotation.
3. Tender Notice.
4. Invitation for Seller’s Initial Response.
Procurement Assumptions and Constraints:
The procurements will be on time but as the funds are limited so the procurements should be limited
and we have to complete the tasks and responsibilities with the available materials, resources and
supplies.
Source selection criteria
Source selection criteria are
1. less cost
2. good quality

3. less time to procure
4. less number of risk
Procurement Plan
All the products will be acquired from the external market and will be purchased due to deficiency of
resources.
Acquired Products Description Of Acquiring Each Product Timeframe For Acquiring
Product
Camera To Make An Electronic Ad For Target Audience Execution Phase
High-Quality
Microphones
In Order To Convert Sound In Electrical Signals Execution Phase
Sound Systems Enable To Record The Sound In High Quality Execution Phase
Good Lighting To Add Dramatic Look In Advertisement Execution Phase
Movie Editing Software To Edit Advertisement To Make It More Attractive Execution Phase
Laptop Enable Are The Upper Level Staff To Communicate With
Each Other
Throughout The Project
PHASE REVIEW
Project Details
Project Name: Ad Campaign of Pantene Report Prepared by: Project Manger
Project Manager: Marium Sarfraz Report Preparation date:
Project Sponsor: P&G
PHASE REVIEW DETAIL

Review Detail
Review Category Review Question Answer Variance
Schedule Was the phase completed to schedule? Y/N Y/N
Expense Was the Phase Completed within budgeted cost? Y/N Y/N
Deliverable
Project Plan
Resource Plan
Financial Plan
Quality Plan
Risk Plan
Acceptance Plan
Communication Plan
Statement of work
Request for Information
Request for Proposal
Supplier Contract
Was a Project Plan approved?
Was a resource Plan Approved?
Was the Financial Plan Approved?
Was the Quality plan approved?
Was the risk Plan Approved?
Was the acceptance plan approved?
Was the Communication Plan approved?
Was the statement of work released?
Was a request for information released?
Was a request for proposal released?
Was the supplier Contract approved?
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Y/N
Risk Are there any outstanding Project Risk? Y/N Y/N
Issues Are there any outstanding Project issue? Y/N Y/N
Challenges Are there any outstanding project challenges? Y/N Y/N
Planning Phase Approval

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