This document provides a market analysis for Britannia biscuits in India. It includes an overview of the company history and products. SWOT, Porter's 5 Forces, and BCG matrix analyses are presented. The major competitors are identified along with Britannia's market share. Segmentation, targeting, positioning, and the marketing mix are described. Retailer and consumer survey results are summarized. Recommendations include associating with government initiatives, improving packaging and margins for retailers, and introducing new flavors.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors
This ppt can be useful for BBA - 2nd year student - Marketing Subject.
In his ppt one can get all the information about Britannia company swot , pest analysis ,logo , market share, advertising , history, sub products , sales promotion strategy
This is a presentation on Britannia Company for Marketing Project.
This includes:
Britannia Introduction
Britannia LOGO
Britannia tagline
Britannia Products
Britannia Purpose
Britannia Market Share
Britannia Brand Ambassadors
Britannia Competitors
This ppt can be useful for BBA - 2nd year student - Marketing Subject.
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
Presentation on Britannia Industries LimitedRekha Rani
This presentation giving an overview about the Britannia Industries Limited. The evolution of this compny and the market strategy applied by this company are good to know for enhance the business.
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
Here is the Power-point presentation ppt of Britannia Industries Limited. In this ppt we have described you about Mission statement, Vision Statement, Britannia's products, Britannia's competitors, Britannia's stakeholders, Positive and negative of stakeholders, Primary and secondary stakeholders, which stake holders are important and which are not also which stakeholders influence the most and which not, Britannia's Problem tree, Britannia's objective tree, segmentation, PESTEL analysis, Swot analysis, Tows analysis, 4Ps (i.e. Product, Price, Promotion, Place), Porter's five forces (Analysis), Business Model, BCG Matrix (Growth Share matrix), Consumer/Customer Perception, Strategic Recommendations/Suggestions.
Final project on Britannia company and competitor Raman Bang
sector information, sector analysis, company profile, company portfolio, porter five force model, swot analysis, Competitor analysis, Marketing mix, Analysis of net profit,revenue,debt-equity, Finance ratio, Organisation hierarchy,, Job description Job analysis, marketing product life cycle,
Full report of company on the basis of 3 profile Marketing, finance, Human resource management.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Understanding of market analysis and sales development through the study of B...Aftab Sahil
A summer internship project report on market analysis and sales development through the study of Britannia Industry under the roof of Big Bazar, Lucknow
This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
you can comment on it: Email: andy.more4@gmail.com
Please we would like to get your feedback :)
if you want to download this ppt
email me !!! andy.more4@gmail.com
Presentation on Britannia Industries LimitedRekha Rani
This presentation giving an overview about the Britannia Industries Limited. The evolution of this compny and the market strategy applied by this company are good to know for enhance the business.
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
Here is the Power-point presentation ppt of Britannia Industries Limited. In this ppt we have described you about Mission statement, Vision Statement, Britannia's products, Britannia's competitors, Britannia's stakeholders, Positive and negative of stakeholders, Primary and secondary stakeholders, which stake holders are important and which are not also which stakeholders influence the most and which not, Britannia's Problem tree, Britannia's objective tree, segmentation, PESTEL analysis, Swot analysis, Tows analysis, 4Ps (i.e. Product, Price, Promotion, Place), Porter's five forces (Analysis), Business Model, BCG Matrix (Growth Share matrix), Consumer/Customer Perception, Strategic Recommendations/Suggestions.
Final project on Britannia company and competitor Raman Bang
sector information, sector analysis, company profile, company portfolio, porter five force model, swot analysis, Competitor analysis, Marketing mix, Analysis of net profit,revenue,debt-equity, Finance ratio, Organisation hierarchy,, Job description Job analysis, marketing product life cycle,
Full report of company on the basis of 3 profile Marketing, finance, Human resource management.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Understanding of market analysis and sales development through the study of B...Aftab Sahil
A summer internship project report on market analysis and sales development through the study of Britannia Industry under the roof of Big Bazar, Lucknow
it's my project about Britannia which will provide you lots of important data and consumer analysis feedback about Britannia products and also give you a clear concept about Britannia
Summer Internship Project Report "Britannia industries limited"Anup Rai
This project report is my summer internship project report which i did in Britannia company so my role was in this project in Management trainee in modern trade.
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Financial analysis : Britannia Industries LtdKaustubh Gupta
Financial Analysis of Britannia Industries is a comprehensive research report on financial standing of the company and an in depth analysis with its peers. The report analyses financial documents of the company and provides an insight to the inflows and the outflows recorded.
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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3. Overview
Indian based company established in 1892, with an
investment of Rs. 295 in Kolkata.
Principle activity in the manufacture of biscuit , bread , rusk
and dairy products.
1999: "Britannia Khao World Cup Jao" - a major success!
Profit up by 37%More than 3300000 distribution outlets.
2001:BIL ranked one of India's biggest brands.
2005:Re-birth of Tiger - 'Swasth Khao , Tiger Ban Jao'
becomes the popular chant!
Received the Most Respected Company Award 2011 from
Businessworld.
Overseas presence in Dubai, Oman and NewZealand.
Positioned on Taste and Health platform.
5. • Extensive distribution network
• Providing a wide range of biscuits
• Innovative Advertisements
Strengths
• Dependence on stores & retailers
• Low penetration in rural areas.
• Not an extensive overseas market.
Weaknesses
• Increasing demand for diet, sugar free biscuit
• Retaining loyal retailers and wholesalers
• Targeting interior area of India
Opportunities
• Local bakery products, Imitations
• New entrants – eg:cadbury Oreo, sunfeast dark
fantasy
• Margin war among the major brands
Threats
SWOT Analysis
6. Porter’s 5 Forces Model
BRITANNIA
Bargaining power of
suppliers:
Wheat, Sugar, other
commodities, increasing
price
Potential entrants:
High end Biscuit
varieties,Traditional
Indian
Snacks, Breads, Pack
age Snacks, Bakery
Products
Existing Competitors:
Glucose Segment:
Parle-G, Sunfeast, Local
brands
Others: Marie,
Bourbon
Substitutes:
Snacks- Road side chat
shops, Haldiram‟s Rs 10
offerings etc.
Confectionary-
Patties, Local Bakery
Cookies, Rusk
Bargaining power
of customers:
Other low price
biscuits, same cost
bakery items,
homemade snacks
9. STP of Britannia
Segmentation
It is mass production, mass distribution and
mass promotion of Tiger, Good Day for all
buyers
Consumed by people staying in urban, semi
urban and rural areas.
10. Targeting
Britannia as a whole inculcates „Selective
Market Specialization‟ strategy.
P1 – Good Day
P2 – Pure Magic, Digestive
P3 –Tiger,50-50,Milk Treat
M1 – High income
M2 – Mid income
M3 – Low income
11. TARGETING AND POSITIONING
TIGER:
TARGETED ON KIDS
POSITIONING IS DONE FOR MODERN MOTHER
LITTLE HEARTS
TARGETED ON YOUTH
POSITIONING IS TO BE A SNACKS
GOOD DAY
TARGET ALL AGE GROUPS
POSITIONING IS AS EVERYDAY BISCUITS WHICH
BRING HAPPINESS IN EVERYONES LIVES
MARIE GOLD
TARGETING HEALTH CONSCIOUS PEOPLE AND
ESPEACIALLY WORKING WOMEN
POSITIONING AS A TEA TIME BISCUITS WITH
PROTEINS
12. Differentiation
• Large variety and range of biscuits
• Most intensive distribution coverage
• Britannia has an image that generates fun along
with a belief of good quality.
• Plays perfectly around it‟s tag line “Eat
healthy, Think better”
• Britannia Nutrition Foundation-
“To secure Every Child‟s Right to Growth and
Development through Right 2 Nutrition”.
13. Boston Consulting Group (BCG) Matrix is a four
celled matrix (a 2 * 2 matrix) developed by BCG, USA.
The horizontal axis represents relative market share
and the vertical axis represents market growth rate.
16. •Consumable goods
•Different sizes and shapes
•Good for health, tasty, attractive packaging
•Good quality and in a number of variants.
•Brand image of fun, taste and health.
17. •Market- penetration pricing for products like
Tiger.
•Product quality leadership for products like
Good day and Treat.
• Special event pricing in festive season.
18. •Advertisement- Television, newspaper, magazines
•Sales promotion-Small pack of 50-50 with Good
day, free gift pack in festive season, rural marketing
fair.
•Been a sponsor for many cricketers on Bats.
•Events-Britannia Khao World Cup Jao in 1999,
•Lagaan match in 2001
•Interactive web site
20. Retailer Survey Analysis
Type/age of consumers purchase Britannia
Low to middle income group. (>30 years).
Shelf space given to Britannia
Maximum compared to other competitors.
Major competitors of Britannia
Parle-G, Sunfeast cream biscuits, Priyagold
Supply chain & packaging observed
Very efficient supply chain along with good packaging as compared to its
competitors.
Flaws in Britannia brand/biscuit from retailer‟s view:
Less schemes in bigger packs for better sales.
23. Recommendations
Associate with various Government initiatives as mid day
meals, Sarva Shiksha Abhiyaan, National rural Health missions.
Bring promotional schemes like free extra grams
Improve packaging
Give more margin to retailers and wholesalers
Break the monotony. Introduce new flavours
Open dedicated Britannia stores/outlets.
