The document outlines a business proposal for a gaming and entertainment center at Madina Market, targeting youth from Bahria University and surrounding areas. The aim is to provide an engaging environment with activities like computer games, snooker, and table sports while promoting social interaction and entertainment. The proposal includes a detailed analysis of market needs, demographic insights, goals for growth, and financial planning to ensure the venture's success.

1. Let’s Play (Entrepreneur Finance
proposal)
Muhammad Saad Mazhar

2. Introduction
• To propose a business plan under the auspices of
a vacuum that we may seek in our surrounding.
• We found an opportunity at “Madina Market”,
located at the close proximity of our very own
Bahria University
• Students of Bahria and some other youth used to
knock around and they have almost nothing to do
rather than having junk food from nearby fast
foods restaurants. .

3. Company Description
• Our company’s core purpose is to deploy the
youth, who have currently been burning their
time and money on unproductive activities.
• We intend to provide them a place where they
can not only get entertainment but also get some
quality time with their significant others under
the auspices of computer games and others.
• Our product services would be computer games,
snooker, table football, table tennis.

4. Continues….
• Our core competencies will be our first mover
advantage at our desired location, citing no
other venture is currently operating in the
same way.
• Also, the location is a center of attention for
the denizens, who count that place for social
get together or a place where they can
unwind themselves to the max.

5. Company History
• As to company history, it is necessary to mention
here that how we get to this idea and what did it
take to make this business opportunity feasible
and viable.
• Finally we come up with an idea by the time we
conduct a thorough analysis of Madina Market;
we subconsciously had been observing that place
for years, but couldn’t make anything out of it
owing to our lack of knowledge and interest in
the business world.

6. Mission Statement
• “To provide the platform for gamers to
showcase their skills and abilities while having
quality time with their loved ones”

7. Vision Statement
• “To be one of the best fun zone organizations
in the future, serving as a vantage point for
youth.”

8. Goals
• Our first and foremost goal is to enlarge our market share
at our location, where we will operate, within two years.
• Secondly, we intend to target youth to the max; so that
they remain enthralled with our business. For this sake, we
will keep on installing latest games to keep our market
share for the long run.
• Thirdly, we would target maximal earnings while keeping
stability in the quality of services in order to raise our
contribution margin which would help us in reaching break-
even there and then.

9. Personal Goals
• As we know, the initial stage of the venture is
quite difficult to manage, but we need to stay
calm and keep on trying to stay on course.
• To keep ourselves motivated during tough
circumstances. We need to be dedicated and
hardworking for making the venture lucrative.
• Put in place proper ethics among the partners so
that we prevent ourselves against any potential
rift that is rife among the partners nowadays.

10. Business Goals
• Our first business goal is to increase our annual
sales by 10 percent each year with the help of
constant innovation and by ringing out subtle
changes down the road.
• We will be finding ways to cut down our cost by
improvising our system or to install any other
technology that would reduce our fixed cost as
much as possible.
• To open two or more gaming product services
within next year.

11. • Strategic Objectives
• Purpose
• Product and services
• Current Status
• Legal Status

12. Core Marketing Offerings

13. Industry Analysis

14. Industry Information :
• The industry has been growing with an
exponential rate after the inception of IT era
in Pakistan.
• Youth used to play games at their private PCs
and had the sense of loneliness but now they
can play with one another to alleviate their
loneliness concerns.

15. Market Analysis
• As we are going to launch our services at
Madina Market Islamabad, hence, our major
target would be youth who needs to be
deployed for the same reason.
• With the aim to discover our target market,
we run the market analysis to unravel the
depth of our customers’ diversity

16. • Ideal customers
• Market Segmentation and Target Market
Selection:

17. Geographic Segmentation:

18. Demographic Segmentation:

19. Psychographic Segmentation:

20. Behavioral Segmentation

21. Target Market Selection

22. Chain Ratio Analysis

23. ATAR Model

24. Market needs, trends, & description

25. Market Needs

26. Market Trends:
0
1
2
3
4
5
6
7
8
9
10
Personal gaming Facilities Energy Crises Multiplaying Trend Market Saturation
2014
2017
2020

27. Demographic Analysis:
• There’s more than 1.71 million population of Islamabad.
• The majority of the population lies in the age group of 15–
64 years, around 59.38%. Only 2.73% of the population is
above 65 years of age; 37.90% is below the age of 15.
Islamabad has the highest literacy rate in Pakistan, at 87%.
9.8% of the population has done intermediate education
(equivalent to grades 11 and 12). 10.26% have a bachelor
or equivalent degree while 5.2% have a master or
equivalent degree. The labor force of Islamabad is 185,213
and the unemployment rate is 15.70%.

28. Psychographic Analysis:

29. Geographic Analysis:

30. Differentiators:
• Wide product mix
• Organize tournaments with worthwhile purses:
• Technician facilities:
• Free Wifi:
• Customer Empowerment:
• Provision of drinks and some eatables:
• .

31. Overall marketing strategy:

32. Marketing Strategies w.r.t Product Life
Cycle

33. • Development Phase:
• Introduction stage

34. • Survival Stage:
• Rapid Growth Stage:

35. • Maturity Stage:
At the stage of maturity, we keep on seeking the
feedback of our patrons, and bring in new
services while acting on their suggestions and
efforts.
• Decline Stage:
At the decline stage, we’ll do product line
extension or branch out into other businesses
like CD’s or DVD with respect to computer
games.

36. Core Strategy:

37. Positioning goal:
• “let’s have some quality time with your loved
ones” in order to captivate the youth of
Islamabad.”
• Core Branding Elements:
• Identity Design:
• Name and Tagline: Our slogan is “let’s have some
quality time with your loved ones” which seems
quite rewarding and full of affection.

38. SALES Process

39. Organizational Chart

40. PRODUCTION PLAN
• Infrastructure requirements:
• Buildings (anything required to setup
business and make it operational)

41. Continues….

42. • Machinery (anything required to setup
business and make it operational)
• The machinery that we intend to use for our
business would be following:
• Two computers for administrative purposes
• A Generator to counter load shedding issues
• Eight Air Conditioners
• 1 refrigerator
• Wi-Fi Facility

43. Production Process (from procurement of
raw material to final finished product):

44. Financial Plan

45. Purchase of Assets

46. Depreciation

47. Marketing Offerings

48. Monthly Income Statement

49. Yearly Income Statement

54. Break Even Analysis

56. Financial Ratios:

60. Monthly Income Statement for
calculating IRR and NPV:

61. Monthly Income Statement for
calculating IRR and NPV:

62. Yearly Income Statement for
calculating IRR and NPV:

63. Feedback is Welcome