Downloaded 13 times
Presentation2
- 1. IPL 2017 –THE GAME Marketing Plan
- 2. A DIE – HARD CRICKETFAN ? IF YES , YOU ARE AT THE RIGHT PLACE
- 4.
- 5. 1. Executive Summary •IPL 2017 – The Game plans to grab this opportunity to scale itself throughout the whole country •With rising income levels , discretionary spending is likely to increase . Playing cricket is one such form of discretionary expenditure .
- 6. What is IPL2017 – The Game An App that helps to drew millions of people of different backgrounds to enjoy the novelty of the IPL experience .
- 7. Unique and NovelPremier League Experience
- 8. Auction Mode asgives a feel of real match
- 9. Acting as arecreational activity
- 10. Helps to challengea friend for a match
- 11. Road to ChampionsLeague T-20
- 12. 2. Situational Analysis •Overview of Company and Market • Target Consumers
- 13. The App aimsto promote and improve gaming done in India
- 14. Target Customers Sports enthusiastAND Youngsters
- 15. Strength FUN AND ENTERTAINMENTUNDER ONE ROOF
- 16. Market Overview S :Strength W : Weakness High cricket demand Newer concept of Direct approach to target online cricket match customers New to market Flexibility as per customer Slow Internet connection in remote area O : Opportunity T : Threats Promotion of online activity. Regular quality checks Up gradation of cricketing Up gradation for Pro version standards . Multiple team and player options
- 17. 3. Goal To provideand promote gaming done in India through cricket and also uniting people from different backgrounds for recreational purpose
- 18. Want to leavea mark …
- 19. 4. Strategy • TARGETMARKET • VALUE PROPOSITION
- 20. Time to timeup gradation of the game
- 21. Improved gaming standards. Broader customer reach .
- 22. 5. Tactics • PRODUCT •SERVICE • BRAND • PRICE • INCENTIVES • COMMUNICATION • DISTRIBUTION
- 23. Competitors IPL 2017 –The Game is dominated by its bigger competitors Real Cricket™ Premier League, World Cricket: Indian T20 Live, etc in following segments : GEOGRAPHIC : TECHNOLOGY BASED : SERVICE BASED : Local players Search engine Established in their Recommendation System market
- 25. Points of Parity(POPs) • Auction Mode • Choose your franchise • Flurry of shots • Fresh look and feel • PL Challenge
- 26. Points of Difference(PODs) • New Team • New Player • Road to Champions League T-20 Trophy • Buy merchandises • Cash prizes • New cricket equipments
- 27. 6. Implementation • BUSINESSPROCESS • IMPLEMENTATION SCHEDULE
- 28. Product Pricing This Appis FREE To download
- 29.
- 30. So what’s theplan ? The App would mint Its money through in – app purchases
- 31. Services Answer reviews ,analytics, Time to time up gradation of the App manage deals and events Road to Champions League Unique and Novel Premier League T-20 Trophy experience
- 32. Free features AuctionMode Choosing franchise Road to Champions League T-20 Classic Animations Personalized experience Number of times changing of equipments
- 33. Premium features • Challengeto a friend • New team • New player • Up gradation to PRO league • Unlocking of Key Players
- 34. Value Proposition- Users Iam feeling exhausted in the office , how to get charged up Finding IPL 2017- The Game Very happy by the performance Share experience
- 35. Incentives For every timethat the Customers opens the app , they win certain number of credit points which can be redeemed later on .
- 36. Promotions Our initial promotionmediums would be Free social networking platforms Word of mouth Tie ups with games owners .
- 37. Collaboration Tie ups withpopular YouTuber groups looking for ideas for their videos
- 38. Distribution • Apple Appstore • Google Play • Microsoft windows store • Amazon App store • IPL 2017 – The Game Website
- 39. BRAND • We willposition our app in the minds of the target consumers as “I would rather die of passion than of boredom” • One of the most reliable destination for fun and entertainment purposes .
- 40. DISCLAIMER THANK YOU Created byHarshil Jain , Commerce College , Jaipur, during the Marketing Internship by Prof. Sameer Mathur , IIM Lucknow