The document outlines the business plan for an e-commerce shoe company called Wall Street Shoes. It discusses the business model, which involves customizing handmade shoes. It also covers the website development using themes like WooCommerce, revenue model from customer purchases, target market of upper/middle class individuals, and marketing strategies using social media. Payment options including bank transfer and cash on delivery are provided.

2. Group members
Haseeb karim
M.Bilal khan
Shams-ul-arifeen
E-commerce
Wall Street Shoes.

3. Our Business Model
 Hand made Shoe selling business
 Facility of customization in color, heel,
inner stuff.
 Our business model type is B2C.

4. Our Revenue Model
 We will earn revenue against purchase
made by customer.
 A shared profit between us and our shoe
maker
 Revenue depends on each item
purchased.

5. Website development
 Theme
We have used pro business theme.
 Woo commerce
Used for adding products
Used for adding products attributes and
categories.
Also used for selecting currency and
check out option for payment.

6. Website
development(cont)
 Revolution slider
Used for website decoration purpose
Used for displaying product image
slide show on front page
Also used for displaying prices of
products on each slide.

7. Website
Development(cont)
 Next Script Social Network auto poster
Help us to post new product
automatically to social media fan page
Currently only linked to facebook.

8. Our target Market
 Our target market is Upper and Middle
class such as
Employees
university going
business class people

9. How we value our
customer
 We are providing value through
customization
 Color customization in
Suede
 leather

10. How we value our
customer
 Heel customization
Horseman heel,
Roper heel
Futurity heel
Riding heel

11. How we value our
customer
 Material customization
Textile
Synthetic

12. SWOT Analysis
 Strength of our Business:
First online shoe customization facility
Feasible mode of payments
More stylish and quality products as
compare to our competitors

13. SWOT Analysis (Cont.)
 Weakness of our Business:
Low profit margin
Currently having few categories

14. SWOT Analysis (Cont.)
 Opportunities of our Business:
Due to social media increase in internet
users
Starters to shoe customization trend in
Pakistan

15. SWOT Analysis (Cont.)
 Threats to our Business:
Increase in online shoe business shop
Threat of competitor entering in online
business.

16. Our Suppliers
 Contract with Hand made shoes shop
Located in Islamabad I-8.
We will forward our customer order to
them once completed then delivered.

17. Our Marketing Strategies
 Through Social media (fan page)
 Planning to link with other Social media
as well
 Also planning on promoting to
Other website
Print media
Radio adds

18. Keeping tack of our
customers
 Once purchased made by customer
 We will notify them through email about
New Offers
Discounts
Hit products.

19. Product Purchase Cycle
1.Browse through
over different
products
2.Choose your
desired
customization for
your product
3.Enter your detail
and select method
of payment and
complete your other
required information.
4.Wait for
confirmation call of
your order
5.Sit back and
wait for your order.

20. Payment Options
 Direct Bank Transfer
One of easy way of transferring money
We will provide company bank account
Customer can transfer from their to our bank
account online.

21. Payment Options (Cont)
 Cash on delivery
Customer can pay on delivery
If amount is 3000 their will be no advance payment
If amount is more then 3000 they have to pay
advance payment

22. Customer Care
 Replace warranty
if order found faulty in 1 week time period will be
replaced with new one
 Customer loyalty
Will issue bonus coupons
Result in more purchase