online shoes business idea of shoes business Online shoes Website development E-commerce project

1. WallStreet Shoes
Submitted By:
Please pray for me reader
Department of Management Sciences
CASE Business School,
Center for Advanced Studies in Engineering
19-Attaturk Avenue, Sector G-5/1, Islamabad Pakistan

2. Table of content
NO, Subject
1 INTRODUCTION OF OUR BUSINESS
2 BUSIINESS MODEL
3 OUR TARGET MARKET
4 SWOT ANALYSIS
5 HOW WE VALUE OUR CUSTOMER
6 OUR SUPPLIER AND EXISTING OUTLET
7 MARKETING STRATEGIES
8 KEEPING TRACK OF OUR CUSTOMER
9 PRODUCT PURCHASE CYCLE
10 PAYMENT OPTION
11 CUSTOMER CARE
12 REVENUE MODEL
13 WEBSITE DEVELOPMENT
14 PRODUCTS DESCRIPTION

3. Introduction
Wall StreetShoes is a product oriented online business providing men’s shoes.
Currently company is covering and selling its products throughout the Pakistan
and planning to cover the area beyond the national limits. The company was
established in December, 2014. We comprised on 3 team members.
Business model
Basically our online business model is to sell handmade unique design, high
quality, Smooth and light weight shoes that fulfill the fashion need of men
regarding footwear. There are lots of online shoe businesses but none of them are
currently providing such high quality and unique designs .Currently there are lot of
online shoes selling website but none of them are providing the facility of shoe
customization. So we decided to take first step in market and introduce first time
in Pakistan the facility of shoe customization on our website. Currently we are
providing the facility of selecting favorite color, comfortable heel and inner stuff. In
near future we are planning to introduce more customization options as well.
Business to consumer (B2C):
Basically we are selling our productdirectly to our customer so our business
model is Business to customer.
Our Target market:
Our currenttarget market for our shoes business is middle and upper class such
as office employees, university going and business class people. we are providing
decent and unique hand made products as per the requirement of the customers
looking products so weexpect that our products will be purchaseby the people
who are related to these class.

4. SWOT Analysis:
SWOTanalysis is the analysis of Strength, weakness, opportunity and Threats of
our online business
Strength of our Business:
 Firstonline shoecustomization facility
 Feasible mode of payments
 More stylish and quality products as compareto our competitors
Weakness of our Business:
 Low profit margin
 Currently having few categories
Opportunities of our Business:
 Due to social media increase in internet users
 Starters to shoe customization trend in Pakistan
Threats to our Business:
 Increasein online shoebusiness shop
 Threat of competitor entering in online business.
How we value our customer:
We are the only online shoebusiness in Pakistan which are providing the facility
customizing shoes according to our customer desire. Following are the options
that we are providing to our customers
1) Color customization in
a. Suede
b. leather
2) Heel customization following are the types of heel customization which we
are providing which are

5. a. Horseman heel,
b. Roper heel
c. Futurity heel
d. Riding heel
3) We are also providing inner material customization following are the inner
material customization which we are providing
a. Textile
b. Synthetic
Our supplier and existing outlet:
We have contractwith a shop who made handmade shoes which is based in I-8
islamabad. Currently they have no online business so we talked to them and we
decided to open an E shop for them once we get the order we forward thatorder
to our shop warehouseand when order will be complete we will ship the order to
our respected customer.
Marketing strategies:
The top mostmarketing priority of our productis by the most used and free
platformwhich is Social media. As we made our website
(www.wallstreetshoes.biz) As wehavealready linked our website to our facebook
fan page in near futurewe are planning to link our website to other social media
accounts as well like twitter, pininterest that’s how we market our brand.
Similarly we are also planning on promoting our websiteto someother Pakistani
websites like OLX, Pakwheels wheremostly people visit it. We are also planning of
promoting our website through printmedia or a radio adds.
Keeping track of our customers:
Once customer made one purchasefromour website we will regularly update
them aboutour new arrivals, and also if we are going to provideany discount
offer, through email and sms.

6. Product purchase cycle:
Payment options:
Currently there are two types of payment options which we are providing
Direct bank transfer:
This is the option in which we provideour customer with the direct bank account
number of our company.so they transfer theamount of their respected purchase.
For this purposecustomer can easily transfer the amountby the online banking
1.Browse throughover
differentproducts
Choose yourdesired
customizationforyour
product
Enter yourdetail and
select methodof
paymentandcomplete
your otherrequired
information.
Wait forconfirmation
call of yourorder
Sitback and waitfor
your order.

7. facility of their respected bank account and can transfer the amount online from
their bank accountto our company’s bank account
Cash on delivery:
This is the most convenient way of payment for our customers. After ordering
their purchasethey can select the option of pay on delivery in this process if the
amount is 3000 they will pay amountto order deliver person but if the amount is
more than 3000 they will receive a advancepayment letter fromour company in
which they have to pay 50 percent of amount advancethe letter will be delivered
through TCS or any other mean of delivery. Once they paid the advance payment
we will forward their order after quality and controlinspection of their respected
order they will receive order within 15 days and will have to pay remaining 50
percent amount on time of delivery.
Easy paisa:
Currently this option is not added but in near future we are also planning to add
this options in our website for our customer ease. In easy paisa they have to send
amount to our easy paisa account through their mobile number and national
identity card after receiving amount wewill forward their order within a week
Customer care:
Replace warranty:
We are providing a money back warranty if productis found to be faulty within
the useof one week. We will always try to deliver quality and flaw less product
but if productis found to be guilty of any defect it will be replaced or repaired for
free of cost.
Customer loyalty:
We will try to maintain our customer loyalty with bonus coupons or sale coupons
so every time a customer make a purchasethey will be rewarded a coupon points

8. so next time if they refer someother person through our coupon they will get
discounted on their purchase.
Revenue model:
In our revenue model we have planned a strategy to earn revenue through each
purchaseour customer make. We will have percentage profit on each sale
between us and our shoemaker, profit of our business depends individually on
each sale and our shoe item which is being ordered.
Website development:
For website development we have used following tools
Theme:
We have used pro business theme the benefit of using this theme was it already
has option of installed plug inns so this feature has benefited us.
Woo commerce:
Following tool is used to add Products as our business idea is related to sale so for
us woo commerceis essential tool for our project. We haveused woo commerce
to add products and as well as their attributes. Our products attribute includes
color, size, heel, and inner stuff. Woo commerce is also providing us the facility to
providecheck out option in which we havealso provided the differentpayment
options or deal with our pending orders.
As we are providing a customization option in our products here is the Attributes
option of woo commerce help us create attributes of our products for this
purposeweclicked on our productand after that we clicked on option

9. General after that we selected what kind of data this product has so we selected
Variable product data by clicking variable data it enabled us option of variables.
After that we clicked on attributes and enter the name of each attribute in values
we given values according to our attributes values are basically options which will
later appear in our productpage
After that we clicked on Variation page and in last of this page we clicked on Link
all variation. by clicking it we finally added our attributes of each products.
Revolution slider:
We have used revolution slider for the decoration purposeof our website as a
productselling website it is important for us to give a slide show of our most
attractive items on the frontpage of our website. By the help of this tool we can
show as much slides as we like on frond page for this purposewe haveused
New transparentslide>Add layer image>Add layer of text
After that we have selected the font which we want to display by clicking on Style
by matching it with our productcolor on each slide in last we haveclicked on
update slide
Next Script Social Network auto poster (face book
integration):
Note: we can access auto poster in setting of admin panel
Next scriptsocial network auto poster is a word press plug in which helps us to
keep our business or websiteconnected to our official business websitesocial
media page. This tool automatically postwhatever new item, post, or product you
poston your official business website. There is option of turn off the auto poster
which is helpful while publishing new postto your website as new productdetails
are not complete and if you want to publish it on your official fan page once the
detail is complete.

10. For now we have only created a face book fan page for this purposewe have
went to facebook and created a fan page of our website after that we havewent
to
https://developers.facebook.com/
after that we have clicked add an new app button
after that we have clicked advance setting button
after that we have given a display name as “Next script” and a category as a
“Communication” after that we haveclicked on create app which give us a unique
aap id and App secret
Right below of page there was a button name as “Add platform” we have clicked
on it.
As we see it has forward us to new page here we only clicked on “website” icon
Here we see another window weclicked on “Basic” here we havegiven app
domain as www.nextscript.com
In site URL sectionwe have giventhe URL of our official business website.
After that we clicked on “App live” button as On so it can be seen by every one
after that we clicked on submission button.
Now connecting our word press to face book
Firstof all we haveLogin to our Word Press Admin Panel then wewent to the
Settings->Social Networks Auto Poster Options.
After that we have Click green “Add new account” button then we selected “Face
book” fromthe list.
After that we filled our “Facebook URL”, after that we filled Fill “App ID” and
“App Secret”.
After that we clicked on “facebook authorized account”

11. After that 2 authorization messages appeared and we clicked okay two times.
After that our auto poster was ready to post.
Product description:
Following are the detail of products which weare providing
Zip boots:
Zip boots is one of our product which we are providing this product is made of high quality
leather as most of boys like to wear zip boots so keeping that need in view we have created zip
boots named as “Show stoppers” we are also providing an customization option of inner stuff,
color or a heel in this item so customer can select as they please.
Loafer’s shoes:
We are also introducing new suedeand leather look loafer’s shoeone item
named as Moccasins loafer’s shoes Special about these shoes is that they are
made of light weight Suede material with unique style buckle on their front we
are also providing loafers made of high quality leather and unique design. We are
also providing flat loafer shoes with unique leather designing on the front.

12. Wall Street Men’s Military style boots:
We have created unique military style boots by the combination of leather and
suede material. These boots have stylish military look which is unique of its kind
with light brown or silver suede material with leather give it eye catching look. We
are also providing customization in these boots as well.
Wall Street Men’s Crocodile Italian shoes:
These boots are made up of high quality polished leather. We named it after its
unique pattern on the frontportion of boots which is quite similar to crocodile
skin. Due to unique crocodile pattern on the front portion of shoes it gives them a

13. eye catching and appealing look in addition to that we are also providing
customization in these shoes as well.
Wall Street Men's Dance Floor shoes:
With high quality Suede material these shoes are one of the attractive shoes
offered by Wall Street. These shoes have unique design of strip like high quality
shinny leather along unique design buckle on them which provide them unique
and attractive look for our customers. They can be used for dance or any occasion
our customer like them to use.

14. Wall Street Men's Prime shoes:
Wall Street men’s prime shoes are unique of its kind due to attractive designing
on the front portion of leather with laces. These shoes are also a combination of
suede and high quality leather. We are also providing a facility of customization in
these shoes as well.

15. Wall Street Men's Formal Italian Shoes:
Following category of shoes are for the people who demand simple shoes keeping
this in mind we are offering formal Italian shoes which are made up high quality
leather best for multipurpose.
Wall Street Men's Two Tone Burnished Shoes:
We have achieved a unique dual color shoes with the combination of two high
quality polished leather with different colors, we will recommend this shoes for
the people who have unique taste in boots selection.

16. Wall Street Men's formalBuckle shoes:
These shoes are simple designed buckle shoes with high quality leather we have
also provided the facility of customization in these shoes as well making it easier
for our customer to choose according to their desired design as they wanted.