principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
This category is developing and not fully grown in the market. The main reason for not growing is mainly of its high price, customers feel do they really benefit from drinking energy drink. The main sector who drinks is youth i.e. mainly who play sports frequently
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
principle of marketing "Bara sAft" JUICE projectchfahdi
This report explains the marketing plan for launching a fresh juice named Bara Saft. I have tried my best to come up to your mark by providing unique idea and elegant presentation
This category is developing and not fully grown in the market. The main reason for not growing is mainly of its high price, customers feel do they really benefit from drinking energy drink. The main sector who drinks is youth i.e. mainly who play sports frequently
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
the following presntation is made by Praveen Patel, Manoj Tiwari & Nishant Subba..... MBA student of Western International University india..
ppt is regarding how to launch any new product..
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
Food product development group assignment presentation #3Kern Rocke
Course: Food Product Development
Group Assignment looking at the consumer acceptability of fast food outlets in and around the University of the West Indies, St.Augustine Campus
LO1 Understand factors that influence menu planning decisions Menu development and policy
overview: principles of menu planning; types of menu; menu balance; creativity; consumer expectations; religious, cultural, ethnic and social influences; fads and trends; fashions; themes Menu compilation: factors eg taste, colour, texture, portion size, temperature, appearance, commodity planning, seasonal factors Recipe development: creativity; cookery styles; nutritional composition; consistency of product; methods eg fresh commodities, prepared foods, combination of fresh and prepared foods, cook-chill/freeze, batch cookery; call order; timing Food service systems: variations to standard service methods eg silver, table, buffet, tray, counter; food presentation; addressing consumer needs and expectations; timing
What if Coca Cola launches a brand into the market which is yet to be tapped and what effect it will have on its Product Life Cycle? Positioning plays a very important role in creating that niche image in peoples mind. And with host of digital activities it can do wonders. See How in this ppt.
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
In-depth research for Industry Analysis of the brand Too Yum!
Includes topics like -
Size of the Industry
Size of Product Category
Market share of the chosen brand
Business Trends in the Industry
New product launches in the industry
SWOT
Competition
Sales Channels used in the Industry
Customer Segmentation
Broad Sales Plan
Integrated Marketing Strategy used
Direct Sales force- Roles & Responsibilities
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Set off and carry forward of losses and assessment of individuals.pptx
Fruit punch - Launching a New Product - Marketing
1. Marketing Management
A Project Report on
FP Agro Pvt Ltd
Group Members
Marshall D’Souza # 115
Maulik Mehta # 136
Nikhil Mehta # 137
Vishal Pansari # 149
Kamlesh Parmar # 150
Niket Raut # 161
2.
3.
4. Agenda
Industry Analysis
Why this Product?
About the Company
Mission & Vision
Target Market
Competitive Analysis
SWOT Analysis
Marketing Mix (4 P’s)
5.
6. INDUSTRIAL ANALYSIS
Branded fruit beverage market in India is estimated to be worth Rs. 1,200
crore (nectars, drinks and juices combined)
Juices - over 85% pulp content
Nectars - 20% to 85% pulp content
Fruit Drink – Less than 20% pulp content
Segment Market Share
Juices 30%
Nectars 10%
Fruit Drink 60%
7. INDUSTRIAL ANALYSIS
The Fruit Drink market has grown at a 20% to 25% rate.
Of this, more expensive juices segment has grown at rate of
40% this year. It accounted for only 15% of the fruit beverage 3
years back.
In–home consumption of juices has gone up from 30%, three
years back to 80% today.
Mango based drinks account for two thirds of fruit drinks
industry.
More than 80 % of sales happen through the unorganized
route - juice centers, street corner shops and so on
8. About FP AGRO PVT LTD
FP Agro will produce fruit juice & fruit drinks.
FP Agro is going to make unique position in terms of
corporate presence with its advanced technology and the
instrumentation required to manufacture a Juice that has
many different flavors, for utmost customer satisfaction.
FP Agro will be an environment-friendly company dedicated
on sustainable development and corporate social
responsibility, as a service to society and preservation of
nature.
FP Agro headquarter will be situated in Mumbai and it would
be having Satellite branches in major Metros.
9. MISSION
“To be a leading producer of fruit juices based on
dedication to nature, corporate and process
hygiene, dynamic leadership and commitment
to our partners and stakeholders.”
10. VISION
“To be India’s Premier Fruit Juice Company,
offering nutritious & superior quality tasting
drinks to its consumers. By 2016 we aim to
achieve 30% of Market Share, and while doing
it we would be the best in terms of consumer
value, customer service, employee talent, and
consistent and predictable growth.”
11. Why this Product?
India currently produces about 50 million tonnes of fruits, which is about
9% of the world’s production of fruits.
Though India has a strong raw material base, it has been unable to tap the
potential for processing and value addition in perishables like fruits and
vegetables.
Only about 2 percent of the fruits and vegetables in India are processed,
which is much lower when compared to countries like USA (65 %),
Philippines (78%) and China (23)%
12. Why this Product?
Factors Driving Demand for Our Product
1) Changing age profile- A relatively larger share of young
population which has the ability to spend on processed foods
2) Increase in income- The middle and upper middle income
groups growing at a faster rate than in developed countries
resulting in higher spending on food
3) Social changes- Increasing number of working women
4) Life style factors- Increasing health consciousness and need
for convenience fruit drink
5) Availability of Organized Retail outlets- These provide the
much needed forward linkages
13. TARGET MARKET
Primary Market
– Kids – Fond of Fruit Juice (fond of mango, strawberry)
– Teens – More experimental
– Youth – Experimental and more buying power
– Working People
– Housewives
– Elderly people
Secondary Market
– Travel Industry
– Airlines, Railways and Local Transport Systems
– Recreational
– Movie Theatres, Malls, Amusement Parks.
– School, Colleges
– Hotels, Restaurants, Bars etc.
14. Market Segmentation
Market segmentation is the process in marketing of
dividing a market into distinct subsets (segments) that
behave in the same way or have similar needs
Variables Used for Segmentation
1) Geographic variables
2) Demographic variables
3) Psychographic variables
4) Behavioral variables
15. Market Segmentation Variables
Geographic Demographic
By leveraging the benefits of liberalization and Age – all age group
integration of the markets of the world, FP will Gender – Both Male and Female
seek to serve both domestic and international Family size - doesn’t matter
customers. Education - doesn’t matter
Metropolitan Cities, major cities/towns of the Income – middle & hi end consumer
states. Occupation – student, working and retired people
Density of Area: Urban, Semi-urban, Rural. nationality/race – doesn’t matter
language - doesn’t matter
Climate: Tropical
Psychographic Behavioral
Personality No benefit sought
product usage rate
Lifestyle Yes
brand loyalty
Value Yes profitability
Attitude Yes income status
16. Major Competitor Analysis
Dabur's flagship brand Real fruit juice is a Tropicana is a product of vast PEPSI
market leader in the packaged fruit juice family and has a market share of 25%
category.
The company sources orange juice
Real with a market share of 57 % offers to concentrates from Brazil.
its consumers the largest range of 9 juices
They come in Tetrapaks of one litre and
that comprise orange, mango, pineapple,
PET bottles of 500 ml and one litre.
mixed fruit, grape, guava, tomato, litchi and
cranberry. Pepsi also markets Gatorade an energy
drink for the sports personnel which is a
Real Active orange carrot juice, India's first
sugar-free Diet Pepsi.
packaged fruit + vegetable juice.
Pepsi, in association with Unilever have
Spread over 11 acres and geared to process
launched Lipton iced tea
150 tonnes of fruit per day, it has the
capacity to produce 192 tonnes of
pulp/concentrate
17. Major Competitor Analysis
Frooti from Parle Agro is the largest Maaza was launched in 1976.
distributed fruit drink with 85% market In 1993, Maaza was acquired by coca cola
share (Tetra Pack) India.
It reaches more than 10 lakh retail outlets Over the years, Maaza has become
in up to class C towns synonymous with mango.
Parle’s Agro’s APPY, in 1996 had a The drink became a hit with successful
market share of 5% in the fruit drink advertisement campaigns like "Taaza
segment mango, maaza mango,' and 'Botal mein
In 2003 its new variant-APPY FIZZ was aam, maaza hain naam.
launched which was a hit. It is available in 200 ml , 250 ml , 125 ml
Tetrapak and 200 ml Tetrapak.
18. Strengths & Weakness of Competitors
Name Strengths Weakness
CavinKare Pvt Ltd Acquired Maa Fruits Pvt Ltd Entering in a new
Distribution network segment
Coca Cola India Global leader in beverages New Entry
Growing Fast
PepsiCo Global Brand in beverage Less Product Line
Parle Agro Market share Less Product Line
Dabur Market leader Less cost effective
Godrej Beverages Innovation New entry
Ladakh Foods Nutrients Taste
Mother dairy Cost Effective New Entry
19. SWOT ANALYSIS
STRENGTH WEAKNESS
• Adequate availability of raw • Seasonal availability of fruits
INTERNAL
materials • Brand acknowledgement
• Price, a competitive advantage • Late entry into the market.
• Natural Product. • Dependence on HP fruits.
• Dependence on Monsoon
OPPORTUNITY THREATS
• Participation with a growing • Cut throat competition
EXTERNAL
industry. • Unstable government policies
• Competitive advantage over • Rising Global Warming
carbonated soft drinks.
• Success of incredible India
campaign
• Possible deal with Mumbai Criket
Association (MCA).
23. Product Life Cycle
Our product lie in Introduction Period of PLC
Low sales
High costs per customer
Negative profits
Innovator customers
Few competitors
Objective: To create awareness of product
Offer a basic product
Price at cost-plus
Selective distribution
Awareness – dealers and early adopters
Induce trial via heavy sales promotion
24. Place
Kullu Hazira and Dahej
(Himachal Pradesh) (Gujarat)
25. Place
In the initial phase we would be outsourcing fruit processing
and packaging of Fruit Juices under FP brand.
Fruits such as Orange, Apple, Pineapple etc would be
purchased from Kullu. Fruit Processing & Packaging would be
outsourced to local producer.
Mango would be purchased from Hazira and Dahej. Fruit
Processing & Packaging would be outsourced to local
producer.
Mode of Transport: Road Transport
26. Pricing
As a new comer our pricing strategy is to introduce
our products in the market at lower prices so as to
create huge demand in the market and then compete
with other competitors.
As we come up in the demand, we will increase our
prices and will provide more efficient and affordable
juices
27. Pricing Strategy
Penetration Pricing
Our product will be lie
on penetration strategy
with high quality & low
price
For introducing new
product
Price low to capture
market share
Expect to make profit
in volume
28. Promotion
As we are in the Introduction phase, our
objective is to create brand awareness
through Informative Advertising.
Use of Print Media, Radio
Advertisement, Hoardings in Public
Spots, Sample Distribution, Organizing
Events, TV Commercial etc.
Tie Up with major Cinema halls to
promote our products during Intervals.
In-film advertising, in its most effective
form, is about a brand being a part of the
cinema's content.
29. Web Marketing
Social Networking: In order to reach out to the TA and ensure that they feel
more connected with the brand it is necessary to start making conversation.
facebook
Creating a community on facebook
Creating a Fan page on facebook
This will enable the brand to keep its TA engaged and updated on the
introduction of new flavors and events
twitter
Creating an active account on a micro-blogging site such as twitter, where
regular tweets on product and event updates will ensure interactivity
Followers will be encouraged to tweet their suggestions on new flavors.
30. 5 Year Financial Planning (Rs. in lacs)
No. Particulars 1st Year 2nd Year 3rd Year 4th Year 5th Year
A Installed Capacity (In Tonnes) 1070 1070 1070 1070 1070
Capacity Utilisation 75% 85% 85% 85% 85%
Sales Realisation (20 % Growth yoy) 115.00 138.00 165.60 198.72 238.46
B Cost of Production 23.00 27.60 33.12 39.74
Raw Materials 54.75 60.23 66.25 72.87 80.16
Packing Material 4.25 4.68 5.14 5.66 6.22
Salaries 21.25 23.38 25.71 28.28 31.11
Stores & Spares 1.50 1.65 1.82 2.00 2.20
Selling and Distribution 8.50 9.35 10.29 11.31 12.44
Administrative Expenses 5.00 5.50 6.05 6.66 7.32
Total 95.25 104.78 115.25 126.78 139.46
C Profit before Interest & Depreciation 19.75 33.23 50.35 71.94 99.01
Interest on Term Loan 3.32 3.32 3.32 3.32 3.32
Interest on Working Capital 0.28 0.28 0.28 0.28 0.28
Depreciation 2.23 2.23 2.23 2.23 2.23
Net Profit 13.92 27.40 44.52 66.11 93.18
Income-tax @ 20% 2.78 5.48 8.90 13.22 18.64
Profit after Tax 11.14 21.92 35.61 52.89 74.54
Source: MOFI (Ministry of Food Processing Industries )
31. 5 Year Planning
Target of capturing 5% of the market share within a year and
30% by 2016-end
Initially we would be outsourcing the processing of fruits, but
after 3 years we would check the feasibility of starting our own
processing plant.
R&D Department to be set up by 2013 early, in order to
facilitate innovation in existing products.
We would open Satellite Branches in Major Cities to facilitate
product training & improve on Market Share.
FP Agro will be undertaking a host of energy conservation
measures