This marketing plan outlines Black Cherry's launch of the BC2012 solar charging mobile phone. The plan includes an executive summary, situation analysis, market analysis, SWOT analysis, objectives, game plan, action plan, budget, and control measures. The key points are: Black Cherry is launching its first product, the BC2012 mobile phone, which can be charged by solar power; the target markets are middle income groups and rural sectors; and the marketing strategy involves distribution partnerships, advertising, sales promotions, and dealer/consumer promotion programs through 2022 with a total marketing budget of Rs. 1.1 crore.