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Communication
n. ‘Communis’ & v. ‘Communicare’- “to make common”.
 Commonality- Denis McQuails
 Sharing of experiences- Wilbur Schramm
 Its an exchange of ideas, opinions by two or more
people- Newman & Summer
 Exchange of information and transmission of meaning-
Elihu Katz & Khan
 Verbal Communication
 Non-Verbal Communication
 Speech has paralanguage-Rhythm,
Intonation, Tempo & Stress
 Word send non-verbal comm. Handwriting
style, spatial arrangement of words.
Press & Media
 James Augustus Hickey’s Bengal Gazette
 Udant Marthand (The Rising Sun) was the first Hindi.
 Media - communication channels
Media is the Messages –Marshall McLuhan.
Digital media
 Encoded in a machine-readable format.
 Can be created, viewed, distributed, modified and
preserved.
.
Multimedia
 The information which can be disseminated in
different formats.
E.g. text, audio, images, animations, video and
interactive content.
Social media
 Facilitates to create and sharing of information,
ideas, career interests and other forms of
expression via virtual communities and
networks
 Differences between social and industrial media
1. Quality,
2. Reach
3. Frequency
4. Accessibility
5. Usability
6. Immediacy
7. Permanence
Visual Media
 From popular media (advertising, photography,
television, film and video, new media and
games).
 Professional contexts (the courtroom, the
hospital, the gallery, the classroom).
Traditional Media
Traditional media thus represents a form of
communication employing vocal, verbal,
musical and visual folk art forms, transmitted to
a society or group of societies from one
generation to another.
 Traditional dance
 Drama
 Painting
 Sculpture
 Song
 Music
 Motifs and symbols
“New Media”
As the ability to combine text, audio, digital
video, web, email, chat, the cell phone with the
help of computer applications.

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Media Terminology

  • 1. Communication n. ‘Communis’ & v. ‘Communicare’- “to make common”.  Commonality- Denis McQuails  Sharing of experiences- Wilbur Schramm  Its an exchange of ideas, opinions by two or more people- Newman & Summer  Exchange of information and transmission of meaning- Elihu Katz & Khan  Verbal Communication  Non-Verbal Communication  Speech has paralanguage-Rhythm, Intonation, Tempo & Stress  Word send non-verbal comm. Handwriting style, spatial arrangement of words.
  • 2. Press & Media  James Augustus Hickey’s Bengal Gazette  Udant Marthand (The Rising Sun) was the first Hindi.  Media - communication channels Media is the Messages –Marshall McLuhan. Digital media  Encoded in a machine-readable format.  Can be created, viewed, distributed, modified and preserved. .
  • 3. Multimedia  The information which can be disseminated in different formats. E.g. text, audio, images, animations, video and interactive content. Social media  Facilitates to create and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks  Differences between social and industrial media 1. Quality, 2. Reach 3. Frequency 4. Accessibility 5. Usability 6. Immediacy 7. Permanence Visual Media  From popular media (advertising, photography, television, film and video, new media and games).  Professional contexts (the courtroom, the hospital, the gallery, the classroom).
  • 4. Traditional Media Traditional media thus represents a form of communication employing vocal, verbal, musical and visual folk art forms, transmitted to a society or group of societies from one generation to another.  Traditional dance  Drama  Painting  Sculpture  Song  Music  Motifs and symbols “New Media” As the ability to combine text, audio, digital video, web, email, chat, the cell phone with the help of computer applications.