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Cross-Media Communications

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drew davidson
drew davidson

This talk takes a look at cross-media communications.

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Cross-Media Communications Drew Davidson, Ph.D. Director ETC-PGH, CMU
Cross-Media !  What? !  Media !  Genres !  Concepts !  ETC
What? !  Integrated Media Experiences !  Across Multiple Media !  Audience Interactivity
Media !  Textual !  Electronic !  Digital !  Environmental
Genres !  Entertainment & Art !  Education & Training !  Activism & Public Relations !  Marketing & Advertising
Concepts !  Problems & Promises !  Transparency & Ubiquity !  Literacy & Ethics
ETC !  Interdisciplinary Projects !  Interactive Media !  International Scope
Thanks! !  Questions? !  email: drdrew@cmu.edu

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Cross-Media Communications

  • 1. Cross-Media Communications Drew Davidson, Ph.D. Director ETC-PGH, CMU
  • 2. Cross-Media !  What? !  Media !  Genres !  Concepts !  ETC
  • 3. What? !  Integrated Media Experiences !  Across Multiple Media !  Audience Interactivity
  • 4. Media !  Textual !  Electronic !  Digital !  Environmental
  • 5. Genres !  Entertainment & Art !  Education & Training !  Activism & Public Relations !  Marketing & Advertising
  • 6. Concepts !  Problems & Promises !  Transparency & Ubiquity !  Literacy & Ethics
  • 7. ETC !  Interdisciplinary Projects !  Interactive Media !  International Scope
  • 8. Thanks! !  Questions? !  email: drdrew@cmu.edu