business comm

1. INTRODUCTION
COMMUNICATION

2. DEFINITIONS
• Communication is defined as the interchange of thoughts
or opinions through shared symbols; e.g. language,
words, phrases e.t.c.
• Communication is the process through which
participants create and share information with one
another as they move toward reaching mutual
understanding .
• Communication is the process, by which we understand
others and in turn endeavor to be understood by them. It
is dynamic, constantly changing and shifting in response
to the total situation.

4. COMMUNICATION PROCESS
NOISE
FEEDBACK

5. THREE WAYS TO VIEW
COMMUNICATION
• Communication as ACTION: the transmission of
information from one person to another through the
use of symbols and their accompanying meaning.
• Communication as INTERACTION: the exchange
of information between two (or more) individuals
through the symbols and their accompanying
meaning.
• Communication as MEANING
CONSTRUCTION: the process by which two or
more individuals arrive at ostensibly shared (or
common) meanings or understandings for symbolic
actions.

6. IMPORTANCE OF COMMUNICATION
• Organizational / Functional:
greater information access and awareness
• Improves coordination:
reduces logical gaps
• Encourages cooperation:
helps bring everyone in the mainstream
• Gives a direction:
to tasks and activities
• Morale and empowerment:
boosts the morale of the workforce.

7. WHY COMMUNICATION IS
IMPORTANT TO MANAGERS
• To delegate task/s.
• To inform .
• To persuade.
• To increase satisfaction.
• To increase productivity.
• Feedback.

8. TYPES OF COMMUNICATION

9. COMMUNICATION NETWORKS
• CHAIN

10. WHEEL
2

11. CIRCLE
3

12. INVERTED
A
B
DC

13. ALL CHANNEL NETWORKS

14. PERFORMANCE OF NETWORKS
• SPEED FAST MODERATE FAST SLOW FAST
• ACCURACY GOOD HIGH GOOD POOR
MODERATE
• LEADERSHIP VERY MODERATE MARKED NONE
NONE
PRONOUNCED
• SATISFACTION LOW MODERATE MODERATE HIGH
HIGH
FACTORS WHEEL INVERTED CHAIN CIRCLE ALLCHANNEL