It talks about the Advt. standards in India. Emphasise the standards which ASCI has been implementing to ensure fairness among the competitors and honesty in the advt. market

1. THE ADVERTISING STANDARDS
COUNCIL OF INDIA (ASCI)
Dr. J. JANARDHAN

2. ASCI
 A self regulatory voluntary organization of the Advt. Industry.
 The Advertising Standards Council of India established in 1985
 It is a commitment to honest Advertising and to fair
competition
 It stands for the protection of the interests of consumers

3. ASCI


4. ASCI

5. ADVT. CODE
 Code for Self-Regulation
 Truthful and Honest to consumers and competitors.

6. ADVT. CODE
 Code for Self-Regulation
 Non-Offensive to public ( Public decency and politeness)

7. ADVT. CODE
 Code for Self-Regulation
 Against Harmful products/Situations

8. ADVT. CODE
 Code for Self-Regulation
 Fair in Competition

9. ADVT. CODE
 Fair in Competition
 https://www.youtube.com/watch?v=msczklmNj6E

10. LODGE COMPLAING
 Source:ASCI

11. NAMS
 National Advertising Monitoring Service keep tracking of advts.
nationally
 Source:ASCI

12. NAMS
 Source:ASCI

13. Thank You