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
 According to Cambridge
Academic Content dictionary,
Communication is the process by
which messages or information is
sent from one place to another
COMMUNICATION

 These are communication
channels which news,
entertainment, education,
information, or promotional
messages are disseminated.
MEDIA

 These are facts learned or
provided about something or
someone.
INFORMATION

- The USE OF SOUNDS AND
WORDS to express yourself.
VERBAL COMMUNICATION

Verbal Communication can be subdivided into two:
1.1 Oral Communication – the
process of expressing information or
ideas by WORD OF MOUTH.
VERBAL COMMUNICATION

Verbal Communication can be subdivided into two:
1.2 Written Communication –
involves any type of message that
MAKES USE OF THE WRITTEN
WORD.
VERBAL COMMUNICATION

- Communication without the use of spoken
language.
NON VERBAL COMMUNICATION

Nonverbal Communication has the following three
main elements:
2.1. Appearance – when someone speaks,
the way he or she looks can determine how a
message will be received.
NON VERBAL COMMUNICATION

Nonverbal Communication has the following three
main elements:
2.2. Body Language – In face-to-face
conversations, words are hardly the one thing
that receivers process. They also take our body
language into account.
NON VERBAL COMMUNICATION

Nonverbal Communication has the following three
main elements:
2.3. Sounds – Tone, pace, and volume are
considered in understanding the true meaning
of what someone is saying.
NON VERBAL COMMUNICATION

1. FORMAL COMMUNICATION
- Mostly takes place professional settings
- Observe proper grammar and correct
pronunciation
- Slang and foul language are strongly
discouraged.
COMMUNICATION
(PURPOSE & STYLE)

2. INFORMAL
COMMUNICATION
- The most commonly used form of
communication
- Takes place in our daily interaction with one
another.
COMMUNICATION
(PURPOSE & STYLE)

 Media Literacy
– “ability to access, analyze, evaluate, and
communicate information in a variety of
forms, including print and non-print
messages.
- This involves the ability to encode and
decode the symbols transmitted via
media and the ability to synthesize,
analyze and produce mediated messages
Review

 Information Literacy
– “Recognize when information is needed
and have the ability to locate, evaluate,
and use the needed information
effectively.”
Review

 Technology Literacy
– “The skills to responsibly use
appropriate technology to access,
synthesize, evaluate, communicate, and
create information to solve problems and
improve learning in all subject areas.”
Review
From Traditional to New Media

Identifies traditional media and
new media and their relationships
Editorializes the roles and
functions of media in democratic
society
OBJECTIVES

The Importance of
Media
The value of media lies in its pervasive nature, its function as an
information and entertainment source, its role as a persuasion
forum, and its binding influence on people.

 Pervasiveness
– present or noticeable in every part of a
thing or place. (The Cambridge
dictionary)
The Importance of Media

 Entertainment Source
– TV shows, music, films, books, clips and
videos, and social media, are just some of
the things that the media offers as
entertainment.
The Importance of Media

 Persuasion Forum
– The media has the power to persuade
people. It also acts as a platform for
discussion and debate.
The Importance of Media

 Binding Influence
– The media has the power to persuade
people. It also acts as a platform for
discussion and debate.
The Importance of Media

 Information Source
– The Internet has become everyone’s go-
to place whenever they need to know
something.
The Importance of Media

The Evolution of Media
Prehistoric Age
Industrial Age
Electronic Age
Information Age


Roles and Functions of
Media
In a Democratic Society

 Provides opportunities for people to
communicate, share ideas, speculate,
tell stories, and give information
CHANNEL

 Exposes corrupt practices of the
government and the private sector.
Creating a space wherein governance is
challenged or scrutinized by the
governed. It also guarantees free and
fair elections.
WATCHDOG

 Acts as a gateway of information for
the society’s consumption. Also, it
becomes a keeper of memories of the
community, preserver of heritage and
source of academic knowledge
RESOURCE CENTER

 Through its diverse sources or formats,
it bridges the gap of digital divide
ADVOCATE

ACTIVITY
CREATIVE GROUP REPORTING

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Chapter 2 EVOLUTION OF MEDIA.pdf

  • 1.
  • 2.   According to Cambridge Academic Content dictionary, Communication is the process by which messages or information is sent from one place to another COMMUNICATION
  • 3.   These are communication channels which news, entertainment, education, information, or promotional messages are disseminated. MEDIA
  • 4.   These are facts learned or provided about something or someone. INFORMATION
  • 5.  - The USE OF SOUNDS AND WORDS to express yourself. VERBAL COMMUNICATION
  • 6.  Verbal Communication can be subdivided into two: 1.1 Oral Communication – the process of expressing information or ideas by WORD OF MOUTH. VERBAL COMMUNICATION
  • 7.  Verbal Communication can be subdivided into two: 1.2 Written Communication – involves any type of message that MAKES USE OF THE WRITTEN WORD. VERBAL COMMUNICATION
  • 8.  - Communication without the use of spoken language. NON VERBAL COMMUNICATION
  • 9.  Nonverbal Communication has the following three main elements: 2.1. Appearance – when someone speaks, the way he or she looks can determine how a message will be received. NON VERBAL COMMUNICATION
  • 10.  Nonverbal Communication has the following three main elements: 2.2. Body Language – In face-to-face conversations, words are hardly the one thing that receivers process. They also take our body language into account. NON VERBAL COMMUNICATION
  • 11.  Nonverbal Communication has the following three main elements: 2.3. Sounds – Tone, pace, and volume are considered in understanding the true meaning of what someone is saying. NON VERBAL COMMUNICATION
  • 12.  1. FORMAL COMMUNICATION - Mostly takes place professional settings - Observe proper grammar and correct pronunciation - Slang and foul language are strongly discouraged. COMMUNICATION (PURPOSE & STYLE)
  • 13.  2. INFORMAL COMMUNICATION - The most commonly used form of communication - Takes place in our daily interaction with one another. COMMUNICATION (PURPOSE & STYLE)
  • 14.   Media Literacy – “ability to access, analyze, evaluate, and communicate information in a variety of forms, including print and non-print messages. - This involves the ability to encode and decode the symbols transmitted via media and the ability to synthesize, analyze and produce mediated messages Review
  • 15.   Information Literacy – “Recognize when information is needed and have the ability to locate, evaluate, and use the needed information effectively.” Review
  • 16.   Technology Literacy – “The skills to responsibly use appropriate technology to access, synthesize, evaluate, communicate, and create information to solve problems and improve learning in all subject areas.” Review
  • 17. From Traditional to New Media
  • 18.  Identifies traditional media and new media and their relationships Editorializes the roles and functions of media in democratic society OBJECTIVES
  • 19.
  • 20.  The Importance of Media The value of media lies in its pervasive nature, its function as an information and entertainment source, its role as a persuasion forum, and its binding influence on people.
  • 21.   Pervasiveness – present or noticeable in every part of a thing or place. (The Cambridge dictionary) The Importance of Media
  • 22.   Entertainment Source – TV shows, music, films, books, clips and videos, and social media, are just some of the things that the media offers as entertainment. The Importance of Media
  • 23.   Persuasion Forum – The media has the power to persuade people. It also acts as a platform for discussion and debate. The Importance of Media
  • 24.   Binding Influence – The media has the power to persuade people. It also acts as a platform for discussion and debate. The Importance of Media
  • 25.   Information Source – The Internet has become everyone’s go- to place whenever they need to know something. The Importance of Media
  • 26.
  • 27.  The Evolution of Media Prehistoric Age Industrial Age Electronic Age Information Age
  • 28.
  • 29.  Roles and Functions of Media In a Democratic Society
  • 30.   Provides opportunities for people to communicate, share ideas, speculate, tell stories, and give information CHANNEL
  • 31.   Exposes corrupt practices of the government and the private sector. Creating a space wherein governance is challenged or scrutinized by the governed. It also guarantees free and fair elections. WATCHDOG
  • 32.   Acts as a gateway of information for the society’s consumption. Also, it becomes a keeper of memories of the community, preserver of heritage and source of academic knowledge RESOURCE CENTER
  • 33.   Through its diverse sources or formats, it bridges the gap of digital divide ADVOCATE