Communication &
Communication Studies:
What is it?

Mira K Desai
Associate Professor
University Department of Extension Ed...
Agenda for Today
Communication as a process and product
Communication for Media Communication
Your individual SELF in comm...
N
IIN
SS
SS
E
RE
PRG
XP G
EX
E

LOOKING
LOOKING
L N
E L IIN
FE E
FE
G
G

THINKIN
G
UNDERSTANDING
UNDERSTANDING
Words have ...
What is Communication?
ions,
Opin as…
,
acts s, Ide
F
otion
Em

Ideology

Int
era
Exc ctio
h an n
ge

Technology

Reality
...
What is Media?
Representation
Representation
Capital
Capital
and
and
Institutions
Institutions

Ideology

cal
riical
sto
i...
Elements/Process of Communication

SENDER

MESSAGE
CHANNEL

RECEIVER

FEEDBACK

= Noise

Co

xt
nte
Types of Communication
Vocal
Non-vocal

Direct
Written Mediated
Oral
One-way
Two-way
ar t i c i pat or y
P

Person
al-Info...
Scope of Communication
MASS
GROUP
INTERPERSONAL
Communication…?!
SOCIETY- Mass
MASS- Many Groups
Institutional/Organisational
GROUP- With a group of people
INTRA GROUP- W...
Functions of Communication
Information
Instruction
Entertainment
Persuasion
Debate and discussion
Cultural promotion
Integ...
Types of Media
nal-Private
Perso
Public
Group
Mass

Oral
Written
udio Visual
A
Convergent

-line
On
f-line
Of

Indoor
Outd...
COMMONs for Mass
Media
Address different senses
Approach ‘MASS’
Provide Information and/or Education
Entertain people
Tech...
Communication
Transmission View
 Communication links the

ways messages are
transmitted and received
via technology with ...
Approaches to
Communication
TRANSMISSION

‘imparting,’ ‘sending,’
‘transmitting,’ or
‘getting information to
others”
‘not ...
Ritual View of Communication
MEANING

SENDE
R

RECEIVE
R
John Dewey (1859 – 1952)
There is more than a verbal tie between the words
common, community, and communication. Men live
...
Marshall McLuhan (19111980)
Global Village
Media as technological extension of
human body.
When you are on the phone or on...
James Carey (1934-2006)
Communication as Culture
“Communication is a symbolic process
whereby REALITY is produced, maintai...
Effects of Telegraph…. Carey Ch8

Facilitated growth of monopoly capitalism and
imperialism (electric goods industry, cent...
Effects of Communication
Technologies….. Carey
(Contd.)
MYTHS
(future reality)

Democracy,
Freedom
Peace,
Brotherhood
Enli...
Transmission vesus
Ritual







TRANSMISSION
Transportation
Sender & Receiver
Sent & Received
Receiver ‘gets it’
Ac...
INTERPERSONAL
COMMUNICATION
SELF & OTHER
in Interpersonal
Communication
Non-vocal Communication
SIGNALS: attract attention & transfer, Device to
formulate extrinsic meaning
SIGNS: meaning of int...
Non-verbal communication in
Interpersonal Communication
Gesture
Posture
Facial expression
Proximity
Appearance
Orientation...
Construction of Self
Enculturation and indoctrination
(Background and bring up)
Institutional influences: Family,
Schools,...
Dimensions/Positions of
Self
Caste
Class
Religion
Gender
Education
Geography
Self Esteem
Scholastic competence
Athletic competence
Social acceptance
Behavioural conduct
Physical appearance
Making of ‘Self’
Self-confidence
Maturity
Expectation
Emotions
Ambition
Analytical abilities

Personality
Potentialities/S...
Personality types
Sensing: Sense the surroundings
Thinking: Analyses the situation
Intuitive: Depend on the gut feeling
Fe...
Effective Self Communication
Looking-Seeing-Watching
We most often LOOK
Occasionally we SEE
There are times that we WATCH
Rarely that we REGISTER
It is...
Process of ‘Listening’
Hearing
Focusing on the message
Comprehending-UnderstandingInterpreting
Analysing and Evaluating
Re...
Effective Feedback
Focus on specific behaviours
Keep it impersonal
Keep it goal oriented
Make it well timed
Ensure underst...
Human Intelligences*
Linguistic : words, language
Logical/mathematical: relation of
objects
Spatial: mind’s eye
Musical: c...
DISCIPLINE OF
COMMUNICATION
Communication:
Discipline…?!
Communication Science/Studies
Journalism
Mass Communication/Media Studies
Culture & Communica...
Communication Science
“a science which seeks to understand the
production, processing, and effects of
symbol and signal sy...
Media Analysis of History
The Tribal Age- Oral culture, Multisensory
involvement, Holistic-intuitive thinking
The Age of L...
Media & Entertainment
Industry…??!!
Advertising {OOH, Direct marketing, PR…}
Broadcast, Cable, DTH, IPTV
Filmed Entertainm...
Media Sector
Avenues
Advertising
Acting
Journalism
Public relations
Graphics-Gaming

Mass Media:
Print: Newspapers & Magaz...
Media in India means…
Public Service Broadcasting by
Doordarshan and All India Radio
700+ Television channels & 300 FM rad...
Mass Communication: Map
MEDIA INSTITUTIONS
MEDIA
CONTENT/
TEXT
AUDIENCES/
EFFECTS

CULTURE
POPULAR or
MASS

STRUCTURES
• P...
THANKS for TIME & PATIENCE…

drmiradesai@gmail.com
sndtmedia@hotmail.com
What is Communication-Communication Studies?
What is Communication-Communication Studies?
Upcoming SlideShare
Loading in …5
×

What is Communication-Communication Studies?

1,327 views

Published on

Its 3rd Dec 2013 presentation at the Refresher Course for teachers of Arts at University of Mumbai.

Published in: Education, Technology
0 Comments
10 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,327
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
47
Comments
0
Likes
10
Embeds 0
No embeds

No notes for slide

What is Communication-Communication Studies?

  1. 1. Communication & Communication Studies: What is it? Mira K Desai Associate Professor University Department of Extension Education S.N.D.T. Women’s University Juhu Campus, Mumbai
  2. 2. Agenda for Today Communication as a process and product Communication for Media Communication Your individual SELF in communication Communication as a communicator Communication as a receiver Communication as a discipline
  3. 3. N IIN SS SS E RE PRG XP G EX E LOOKING LOOKING L N E L IIN FE E FE G G THINKIN G UNDERSTANDING UNDERSTANDING Words have Meanings. Meanings create world.
  4. 4. What is Communication? ions, Opin as… , acts s, Ide F otion Em Ideology Int era Exc ctio h an n ge Technology Reality Pro duc t Process
  5. 5. What is Media? Representation Representation Capital Capital and and Institutions Institutions Ideology cal riical sto iistor xt H H te xt on te C on C Technology Reality Pro duc t Process
  6. 6. Elements/Process of Communication SENDER MESSAGE CHANNEL RECEIVER FEEDBACK = Noise Co xt nte
  7. 7. Types of Communication Vocal Non-vocal Direct Written Mediated Oral One-way Two-way ar t i c i pat or y P Person al-Infor m al PublicForma l Intra-personal (self) Inter-personal (other) Group (others) Mass (many groups) n-line O f-line Of Upward Downward Horizontal Vertical Audio-visual Audio Visual
  8. 8. Scope of Communication MASS GROUP INTERPERSONAL
  9. 9. Communication…?! SOCIETY- Mass MASS- Many Groups Institutional/Organisational GROUP- With a group of people INTRA GROUP- Within a group INTERPERSONAL- Between two people INTRAPERSONAL- Self as communicator
  10. 10. Functions of Communication Information Instruction Entertainment Persuasion Debate and discussion Cultural promotion Integration
  11. 11. Types of Media nal-Private Perso Public Group Mass Oral Written udio Visual A Convergent -line On f-line Of Indoor Outdoor Folk- Proverbs, Songs, Theatre, Dances Print- Newspapers, Magazines, Small print Electronic- TV, Radio New- Internet, Mobile
  12. 12. COMMONs for Mass Media Address different senses Approach ‘MASS’ Provide Information and/or Education Entertain people Technology/Infrastructure Institutions Difficulty of ‘modification’ Economics of ‘buying’ and ‘selling’
  13. 13. Communication Transmission View  Communication links the ways messages are transmitted and received via technology with the composition of these messages (or more broadly, as communicative relationships), and with the analysis of the effects of these communicative acts. Ritual view  Communication is a central daily ritual that helps form and sustain communities.
  14. 14. Approaches to Communication TRANSMISSION ‘imparting,’ ‘sending,’ ‘transmitting,’ or ‘getting information to others” ‘not toward the extension of messages in space’ ‘not the act of imparting information’ RITUAL ’sharing’, ‘participation’, ‘association’, ‘fellowship’, and ‘the possession of a common faith’ ‘toward the maintenance of society in time’ ‘the representation of shared beliefs’
  15. 15. Ritual View of Communication MEANING SENDE R RECEIVE R
  16. 16. John Dewey (1859 – 1952) There is more than a verbal tie between the words common, community, and communication. Men live in a community in virtue of the things which they have in common; and communication is the way in which they come to possess things in common. What they must have in common . . . are aims, beliefs, aspirations, knowledge, a common understanding– likemindedness as sociologists say. Such things cannot be passed physically from one to another like bricks; they cannot be shared as persons would share a pie by dividing it into physical pieces .... Consensus demands communication. (Dewey, 1916: 5-6).
  17. 17. Marshall McLuhan (19111980) Global Village Media as technological extension of human body. When you are on the phone or on the air, you have no body. People don’t actually read newspapers. They step into them every morning like a hot bath. News, far more than art, is artifact. All advertising advertises advertising.
  18. 18. James Carey (1934-2006) Communication as Culture “Communication is a symbolic process whereby REALITY is produced, maintained, repaired and transformed”. “social life is more than power and trade ... it also includes the sharing of this that experience, the religious ideas, personal values and the sentiments, and intellectual notions -- a ritual border” Source: James Carey. A Cultural Approach To Communication. Routledge, York, N.Y., 1989.
  19. 19. Effects of Telegraph…. Carey Ch8 Facilitated growth of monopoly capitalism and imperialism (electric goods industry, centralized control across space) Inspired popular imagery combining peace and harmony with power and profit. Marked watershed in communication (separated communication from transportation, basis for transmission model) Influenced journalism (objectivity) and language (telegraphic style) Changed the meaning of time (standard time zones, time as frontier) and space (national commodities markets, geographically dispersed markets)
  20. 20. Effects of Communication Technologies….. Carey (Contd.) MYTHS (future reality) Democracy, Freedom Peace, Brotherhood Enlightenment REALITY Centralization of Power Impersonalization Standardization
  21. 21. Transmission vesus Ritual       TRANSMISSION Transportation Sender & Receiver Sent & Received Receiver ‘gets it’ Accuracy of transmission Influence across space o o o o o o RITUAL Ceremony Participants Created and Recreated Shared experience Sense of community Community across time Metaphor- Role of participants- Role of meaningSuccess criterion- Basic function
  22. 22. INTERPERSONAL COMMUNICATION
  23. 23. SELF & OTHER in Interpersonal Communication
  24. 24. Non-vocal Communication SIGNALS: attract attention & transfer, Device to formulate extrinsic meaning SIGNS: meaning of intrinsic nature, Has FormSetting-Colour-Location contexts SYMBOLS: abstraction made rooted in society/culture ICONS: Group/cluster of interactive symbols GESTURES/Kinesics/Body language PROXEMICS: ways of communication across cultures about use of time and space as well as body positions and other factors
  25. 25. Non-verbal communication in Interpersonal Communication Gesture Posture Facial expression Proximity Appearance Orientation Aroma/smell Head/hand movements Body contact/touch Eye movement/contact VOICE related elements: Pitch Pace Rate Quality Laughter/yelling etc. Silence
  26. 26. Construction of Self Enculturation and indoctrination (Background and bring up) Institutional influences: Family, Schools, Media, Caste-CommunitySociety, Religion…. Self awareness and efforts Support of Others
  27. 27. Dimensions/Positions of Self Caste Class Religion Gender Education Geography
  28. 28. Self Esteem Scholastic competence Athletic competence Social acceptance Behavioural conduct Physical appearance
  29. 29. Making of ‘Self’ Self-confidence Maturity Expectation Emotions Ambition Analytical abilities Personality Potentialities/Strengths Likes/Dislikes Weaknesses Attitudes Beliefs
  30. 30. Personality types Sensing: Sense the surroundings Thinking: Analyses the situation Intuitive: Depend on the gut feeling Feeling: Feel and fun for everything
  31. 31. Effective Self Communication
  32. 32. Looking-Seeing-Watching We most often LOOK Occasionally we SEE There are times that we WATCH Rarely that we REGISTER It is only at times that we UNDERSTAND Its only after EXPERIENCE that it makes SENSE to us.
  33. 33. Process of ‘Listening’ Hearing Focusing on the message Comprehending-UnderstandingInterpreting Analysing and Evaluating Responding and NOT Reacting Remembering……..remembering…… ..remembering
  34. 34. Effective Feedback Focus on specific behaviours Keep it impersonal Keep it goal oriented Make it well timed Ensure understanding Give it direct towards behaviour that is controllable by the recipient
  35. 35. Human Intelligences* Linguistic : words, language Logical/mathematical: relation of objects Spatial: mind’s eye Musical: comprehension/production of sound Bodily/kinesthetic: using body Inter-personal: knowing ‘others’ Intra-personal: knowing ‘self’ * Gardner H (1993) Multiple Intelligences: The theory in practice, Basic Books, New York.
  36. 36. DISCIPLINE OF COMMUNICATION
  37. 37. Communication: Discipline…?! Communication Science/Studies Journalism Mass Communication/Media Studies Culture & Communication Media & Entertainment- Film, Music, New media, Outdoor, Gaming, Advertising “Journalism & Mass Communication”
  38. 38. Communication Science “a science which seeks to understand the production, processing, and effects of symbol and signal systems by developing testable theories, containing lawful generalisations, that explain phenomenon associated with production, processing and effects” Berger C R & S H Chaffee (1987: 17) The study of communication as science in Berger C R & S H Chaffee (ed.) Handbook of Communication Science, p-15-19, Sage, Beverly Hills.
  39. 39. Media Analysis of History The Tribal Age- Oral culture, Multisensory involvement, Holistic-intuitive thinking The Age of Literacy- Writing, The line becomes organising principle, Logic emerges The Print Age- “Guttenberg Galaxy” The eye becomes the dominant sense, Linear thinkingIndividualism The Electronic Thinking- “Global Village”, TV dominant medium, multisensory involvement, Retribalization, Decline of logic and linearity
  40. 40. Media & Entertainment Industry…??!! Advertising {OOH, Direct marketing, PR…} Broadcast, Cable, DTH, IPTV Filmed Entertainment Print- Newspapers, Magazines Publishing- Books Radio Upcoming convergent platforms- Mobile and telecom, Gaming, Internet & Social networking….
  41. 41. Media Sector Avenues Advertising Acting Journalism Public relations Graphics-Gaming Mass Media: Print: Newspapers & Magazines Radio TV Films Beauty & Make Up Art & Design Computer Animation Fitness Food Transport Other Media: Publishing: Books Mobile & Telecom Internet Outdoors & Events
  42. 42. Media in India means… Public Service Broadcasting by Doordarshan and All India Radio 700+ Television channels & 300 FM radio and 100+ community radio stations RNI registered no of newspapers, as on 31st March, 2008: 69,323 1132 features produced in 2007 (total of US+China+Japan in 2008) 1250 productions (2010) in 13000 Cinema halls Emerging markets of mobiles & Internet
  43. 43. Mass Communication: Map MEDIA INSTITUTIONS MEDIA CONTENT/ TEXT AUDIENCES/ EFFECTS CULTURE POPULAR or MASS STRUCTURES • POLITICAL • ECONOMIC • SOCIAL •TECHNOLOGICAL ORGANISATIONS • MARKET • FAMILY • MEDIA • STATE/GOVERNMENT TRADITIONS * STRUCTURAL: Sociology, History, Politics, Law, Economics * BEHAVIOURAL: Psychology, Social psychological, * CULTURAL: Humanities, Anthropology, Linguistics LOCATION: Local-Global, Micro-Macro, Intra-Inter-Group-within groups-Mass
  44. 44. THANKS for TIME & PATIENCE… drmiradesai@gmail.com sndtmedia@hotmail.com

×