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INTRODUCTION TO COMMUNICATION
JANARDHAN. J
COMMUNICATION
 The word communication derived from Latin
n. ‘Communis’ & v. ‘Communicare’- “to make common”
 It has simplest sense-
 Involvement is more for to communicare
 It is thus not so much an act/ as a process
 It is a fact in the world human beings, animals and plants
DEFINITION
 It is a process which increases commonality.
-Denis McQuails
 It also requires elements of commonality
Language
Shared Culture
Common interest
 It brings people together
 ‘Sadharanikaran’-Sanskrit term denotes common/ commonness
 It can be achieved only among ‘Sahridayas’.
DEFINITION
 Sharing of experiences on the basis of commonness-
- Wilbur Schramm
 Its an exchange of ideas, opinions by two or more people
-Newman & Summer
 It is the exchange of information and transmission of meaning
- Elihu Katz & Khan
COMMUNICATION
 It progresses by means of keep in touch
 Not just words and music, picture and print, postures etc
 Every word catches the some one’s attention
 Every sound that resonates upon another’s ear
 Its free for animal, birds, nature, air creatures.
Ex: The croaking of frogs-rainy season begins
TYPES OF COMMUNICATION
 It has been classified into several types
 In terms of Verbal & Non-verbal
Techno. & Non-technological
Mediated & Non-mediated
Participatory & Non-participatory
 In the actual practice, there is much overlapping
 Size plays key role in the process.
VERBAL & NON-VERBAL
 Verbal Communication
-Spoken or Written
 Non verbal Communication
- gestures, body language,
facial expression
eye contact and dressing
VERBAL & NON-VERBAL
 Speech also contains nonverbal elements
 It known as paralanguage, e.g. rhythm (beat)
intonation (tone)
tempo and stress. (pitch)
 It affects communication most at the subconscious level
 It also establishes trust.
 written texts include nonverbal elements- handwriting style,
spatial arrangement of words
 Use of emoticons to convey emotion.
VERBAL & NON-VERBAL
 Non-verbal behavior is relied on to judge another’s
attitudes and feelings.
 All the non-verbal channels must be engaged during face-
to-face interaction.
 Non-verbal behaviors may form a universal language
system.
 That are used and understood by people regardless of
nationality.
POPULAR TYPES
 One common typology relates to the sizes of social group
 It ranges from -Intrapersonal,
Interpersonal
Group and the mass
Mass-line communication
Interactive communication
INTRAPERSONAL COMMUNICATION
 It is individual reflection-
contemplation and meditation
 Transpersonal comm.-
conversing with the divine, with spirit and ancestors.
 This is vital experience in the religious and monastic life.
INTERPERRSONAL COMM.
 It is face-to-face communication b/w two personals
 Dialogues or conversations without the intervention of
another person
 It is personal, direct and intimate
 It allows the maximum interaction and exchange
 It is known as highest and most perfect form.
 It is more persuasive and influential
INTERPERRSONAL COMM.
 It takes within its compass words.
Body movements
Physical characteristics
Body odors and clothes
 It involves the sharing common space and time.
INTERPERRSONAL COMM.
 It conducted on the basis of focused and unfocused
interactions
 Most of the interpersonal communication is unfocused
nature
STAGES OF INTERPERSONAL COMM.
 It has three stages i.e. The phatic stage
The personal stage
The intimate stage
GROUP COMMUNICATION
 The larger the group has less personal/ intimacy
Complex process
Monology
Less participation
More misunderstanding
Feedback is unfair
MASS COMMUNICATION
 Group communication is extended by mass comm. tools
 Modern Mass Media tools: Books, The press
Cinema, Radio
TV, Video & Internet
 Traditional community media: Folklore
MASS-LINE COMMUNICATION
 Talk to the masses termed as mass-line communication
-Mao Zedong
 The essence is personal experience
 Respect for the peasant's knowledge
 Non-manipulative information
INTERACTIVE COMMUNICATION
 Communication via the new media
Ex. Mobile, Computers, electronic mails
 Point-to-Point communication system
 It can also approximate to the all
 It is asynchronicity-sends/receives at one’s convenience

THANK YOU

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Introduction to communication 22.08.2017

  • 2. COMMUNICATION  The word communication derived from Latin n. ‘Communis’ & v. ‘Communicare’- “to make common”  It has simplest sense-  Involvement is more for to communicare  It is thus not so much an act/ as a process  It is a fact in the world human beings, animals and plants
  • 3. DEFINITION  It is a process which increases commonality. -Denis McQuails  It also requires elements of commonality Language Shared Culture Common interest  It brings people together  ‘Sadharanikaran’-Sanskrit term denotes common/ commonness  It can be achieved only among ‘Sahridayas’.
  • 4. DEFINITION  Sharing of experiences on the basis of commonness- - Wilbur Schramm  Its an exchange of ideas, opinions by two or more people -Newman & Summer  It is the exchange of information and transmission of meaning - Elihu Katz & Khan
  • 5. COMMUNICATION  It progresses by means of keep in touch  Not just words and music, picture and print, postures etc  Every word catches the some one’s attention  Every sound that resonates upon another’s ear  Its free for animal, birds, nature, air creatures. Ex: The croaking of frogs-rainy season begins
  • 6. TYPES OF COMMUNICATION  It has been classified into several types  In terms of Verbal & Non-verbal Techno. & Non-technological Mediated & Non-mediated Participatory & Non-participatory  In the actual practice, there is much overlapping  Size plays key role in the process.
  • 7. VERBAL & NON-VERBAL  Verbal Communication -Spoken or Written  Non verbal Communication - gestures, body language, facial expression eye contact and dressing
  • 8. VERBAL & NON-VERBAL  Speech also contains nonverbal elements  It known as paralanguage, e.g. rhythm (beat) intonation (tone) tempo and stress. (pitch)  It affects communication most at the subconscious level  It also establishes trust.  written texts include nonverbal elements- handwriting style, spatial arrangement of words  Use of emoticons to convey emotion.
  • 9. VERBAL & NON-VERBAL  Non-verbal behavior is relied on to judge another’s attitudes and feelings.  All the non-verbal channels must be engaged during face- to-face interaction.  Non-verbal behaviors may form a universal language system.  That are used and understood by people regardless of nationality.
  • 10. POPULAR TYPES  One common typology relates to the sizes of social group  It ranges from -Intrapersonal, Interpersonal Group and the mass Mass-line communication Interactive communication
  • 11. INTRAPERSONAL COMMUNICATION  It is individual reflection- contemplation and meditation  Transpersonal comm.- conversing with the divine, with spirit and ancestors.  This is vital experience in the religious and monastic life.
  • 12. INTERPERRSONAL COMM.  It is face-to-face communication b/w two personals  Dialogues or conversations without the intervention of another person  It is personal, direct and intimate  It allows the maximum interaction and exchange  It is known as highest and most perfect form.  It is more persuasive and influential
  • 13. INTERPERRSONAL COMM.  It takes within its compass words. Body movements Physical characteristics Body odors and clothes  It involves the sharing common space and time.
  • 14. INTERPERRSONAL COMM.  It conducted on the basis of focused and unfocused interactions  Most of the interpersonal communication is unfocused nature
  • 15. STAGES OF INTERPERSONAL COMM.  It has three stages i.e. The phatic stage The personal stage The intimate stage
  • 16. GROUP COMMUNICATION  The larger the group has less personal/ intimacy Complex process Monology Less participation More misunderstanding Feedback is unfair
  • 17. MASS COMMUNICATION  Group communication is extended by mass comm. tools  Modern Mass Media tools: Books, The press Cinema, Radio TV, Video & Internet  Traditional community media: Folklore
  • 18. MASS-LINE COMMUNICATION  Talk to the masses termed as mass-line communication -Mao Zedong  The essence is personal experience  Respect for the peasant's knowledge  Non-manipulative information
  • 19. INTERACTIVE COMMUNICATION  Communication via the new media Ex. Mobile, Computers, electronic mails  Point-to-Point communication system  It can also approximate to the all  It is asynchronicity-sends/receives at one’s convenience 

Editor's Notes

  1. Daniel Lerner-Mobility Multipliers Wilbur Schramm –Magic Multipliers