The document compares exponential and linear models. Exponential models exhibit constant percentage change determined by the growth factor b, while linear models show constant increase/decrease set by the slope m. Exponential equations can be determined from a single point, unlike linear equations which require two points to find the parameters m and b. The document demonstrates finding the exponential equation for two given points (2,6) and (4,10) by setting up equations and dividing them to isolate the growth factor b.