The document discusses how to align social conversations with business objectives using a digital workplace platform. It suggests setting up networks and communities focused on business goals like innovation, customer relationships, and talent management. Organizing unstructured information and curating it can make it more useful. Assessing how social tools impact business processes is important. The goal is to produce value by inserting relevant conversations into business processes.

1. Align conversations on
business objectives
Client - Date

2. What is the main discussion between people of a
same company at lunch

3. Set up the network
Conversation and processes
Make the process smooth
Optimize the process
Conversations are part of the processes

4. Set up the network
Conversation and processes
Make the process smooth
Optimize the process
There is more and more conversations

5. Set up the network
Conversation and processes
Make the process smooth
Optimize the process
Too much conversations ?

6. How to use conversation to enhance the business

7. Social business impact is a long journey
Collaborative use
above the business
process:
i.e : community of
practice

8. Align social goals on business goals

9. Different objectives related to your business lines
R&D
• Innovate through partnership
• Community of experts
Customer and Sales
• Enhance the client relationship
• Integrate the customer insights
Human ressources
• Strengthen recruitment and talent management
• Make the organization nimble

10. A tool and organization issue

11. A tool to smooth the daily work …

12. … Then develop new uses

13. Digital workplace is more and more trendy
Jane Mc Connel’s vision :
The digital workplace is the eco-system of
enterprise platforms and services that enable
people to work, collaborate, communicate,
develop services and products and better
serve customers or the public
The digital workplace is multi-dimensional:
• The managed dimension includes business applications and validated, authoritative,
reference content. It is primarily internal but extends partially into the client-partner sphere
for inter-enterprise projects and processes.
• The structured collaborative dimension involves teamwork on projects with specific goals,
deliverables and timelines. It also extends into the client-partner sphere.
• The social collaborative dimension is self-organizing. It includes social networking, micro
blogging, community-building and other social features such as UGC (user-generated
content). It extends from internal into the public sphere.

14. 14
Inspiré de 3e monde
Multi-canal
Collaborateurs
Managers
HR
C-Suite
& Governance
Social
Network
Business Purchase Supply Finance …SI
Thread to smooth daily work
Socialization of the IT system

15. Organize the unstructured information to make
them available and useful
• 70-80% of the
information are
unstructured
and grow 10 to
50 time faster
than the
structured one
• Synthesize,
filter and
prioritize
information to
make them
intelligible and
available
(curation)

16. A community is potentialy a private space, gathering people with a common goal.
Organize to bring the conversations to the objective
Business
community
Community
of practice
Project
community
Experts
community

17. Asses the impact on business processes
Yo u d o n ’ t a s s e s s t h e
membership and the use of
the platform :
• Number of commentaries
• Number of members
• Number of content
• …

18. Produce value through conversations inside
business process
Identify goals
• Answer to a
business need
• Identify the
added value
Define a
strategy
• Describe needs
• Identify and
assess
Insert
conversations
• Filter the threads
• Work inside
dedicated
communities
Apply and Assess