The document discusses mobile applications and their role in enhancing cultural experiences. It notes that mobile apps can be used to virtually visit cultural sites, plan trips, guide visitors during trips through information and media, allow visitors to continue experiencing culture after trips, and influence others. The document then outlines a project by Cytech Ltd. to develop a mobile app and integrate various communication channels to improve access to and engagement with the cultural values of Patras, Greece. It discusses features like virtual visits, pre-trip planning, location-based recommendations, and potential future enhancements like augmented reality, visitor comments, and offers.

1. MOBILE APPLICATIONS AND
CULTURAL VALUES OF PATRAS
24 November 2013
>> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr

2. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
MOBILE APPS
!2
Internet application that run on smartphones
and other mobile devices. Mobile applications
usually help users by connecting them to
Internet services more commonly accessed
on desktop or notebook computers, or help
them by making it easier to use the Internet
on their portable devices.

3. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
ABOUT US
!3
Mobile Experts
12 years of
experience in the
mobile technology
field.
10 ppl
Most of them
Developers, sales
and marketing
Offices in Crete
and Athens
In the Science and
Technology Park of
Crete
customer base
More than 15
customers to 10
different countries like
Cameroon, S.Arabia,
Colombia, Thailand and
of course Greece
HAMAC
Member of HAMAC
and the organisation
team for
Greece@MWC14

4. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
H.A.M.A.C.
!4
Hellenic association of Mobile Application
Companies
More than 80 members with presence in 40
countries
Organizer of the Greek pavilion to the largest
mobile congress, Mobile World Congress in
Barcelona

5. !5
>> Cytech Ltd | Science & Technology Park of Crete |
MOBILES ARE
EVERYWHERE

6. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
GREEK MOBILE INTERNET
!6
51
49
Mobile
Other
25
75
Internet Users
Non internet users

7. !7
Mobile phone sales in millions
>> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
SMART VS FEATURE PHONES
500
0
Q3 2012
Mobile Phones
Smartphones
375
250
125
Q3 2013

8. 88% of emails are never opened, 84% of Facebook news feed items aren’t
viewed, and 71% of tweets are ignored. But there is one digital
communication channel that almost always gets attention: SMS. An
amazing 98% of SMS and MMS messages are opened and read by
recipients.
mobile subscribers
Mobile subscribers worldwide will reach 7.0 billion
by the end of 2013, 7.5 billion by the end of 2014
and 8.5 billion by the end of 2016.
Open Rate
Mobile Subscribers
100%
9
75%
8.25
50%
7.5
25%
6.75
S
SM
itt
er
Tw
ok
ai
l
0%
Fa
ce
bo
!8
SMS Open rate
Em
>> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
SOME STATS
6
2013
2014
2015
2016

9. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
QR CODES
!9
young adults scanned a qr code
More than 20% of the young adults in those countries have
scanned a QR code
40
France
Germany
UK
US
30
20
10
0
Magazine
Poster
Mail
Packaging

10. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
NFC CAPABLE DEVICES
!10
5% of the world
population.
The number of NFC phones shipped will
increase 156% in 2013 to a total of 400m
devices globally. This means that one third
of the smartphones sold globally this year
will support NFC.
nfc devices

11. !11
>> Cytech Ltd | Science & Technology Park of Crete |
MOBILE APPS AND
CULTURE

12. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
MOBILE APPS AND CULTURE
!12
1
Virtual
Visit
4
After visit
cultural
product
3
During visit
2
Before visit

13. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
MOBILE APPS & CULTURE
!13
• virtual visit
• Virtual visitor - Uses technology to experience the culture
• Mobile application as a guide
• BEFORE Visit
• Planning and learning
• Information about accessibility is necessary and the constant visitors’
complaint

14. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
MOBILE APPS & CULTURE
!14
• During Visit
• All information should be fresh and updated
• Visitors need to be able to share all their experience with their friends
on social media
• High quality media like photos and videos make the experience
attractive

15. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
MOBILE APPS & CULTURE
!15
• after Visit
• Mobile app permits visitors to get his experience with him
• They should be able to continue getting updated information from
home
• Incentive to visit again
• Influence others to visit

16. !16
>> Cytech Ltd | Science & Technology Park of Crete |
OUR PROJECT

17. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
OUR TEAM
!17
VANGELIS
— PROJECT MANAGER —
Cytech CEO and
responsible for the
overall qualitative
result
YIANNIS
VICKI
— MUSEOLOGIST —
— IT EXPERT—
— DESIGNER—
Content expert for
cultural values
Mobile application
development and
technology expert
Graphics and
concept design
XENOPHON

18. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
PATRAS CULTURAL VALUES
!18
Landmarks
Places of worship
Museums
Archaeological places
Places of culture
Outdoor monuments
Historical squares

19. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
COMMUNICATION CHANNELS
!19
Cultural value is accessible through different channels, both digital and
traditional
1
2
3
4
SIGNAGE
SMS
QR CODE
NFC TAG
WELL DESIGNED SIGN
WITH INSTRUCTIONS
AND INFORMATION
SHORT TEXT WITH
INFORMATION ABOUT
ALL CULTURAL AREAS
SCANNABLE CODE LEADS
TO MOBILE APP WITH UPTO-DATE INFORMATION
5
5
6
VOICE CALL
MOBILE APP
FOURSQUARE
AUTOMATIC VOICE
GUIDE FROM VISITOR’S
PHONE
ALWAYS FRESH INFO.
PERSONALISED
EXPERIENCE
LOCATION BASED
RECOMMENDATIONS
AND COMMENTS
TAP TO GET MORE
INFORMATION ABOUT
PATRAS CULTURAL VALUES

20. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
MOBILE APPS AND CULTURE
!20
Foursquare
and
comments
4
After visit
Mobile
App, SMS,
QR, NFC,
Voice,
Signs
1
Virtual
Visit
cultural
product
3
During visit
Mobile App
2
Before visit
Mobile App

21. >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
FUTURE EXPLOITATION
!21
Visit other
places
Tickets
Mobile Payments
Offers
After visit
communication
Service bundling
Offers
Augmented
Reality
Future
updates
Visitors’
comments
Just in
time and
place

22. !22
>> Cytech Ltd | Science & Technology Park of Crete |
THANK YOU
vanton@cytech.gr
vanton_cytech