Krishnan V seeks a professional position to improve his skills and excel in meeting deadlines. He has over 5 years of retail experience in planning, procurement, inventory management, sales, and distribution. As a key retail leader, he was instrumental in achieving sales budgets and reducing markdowns through optimal inventory levels and timely stock flows. He also improved category performance through accurate forecasting and inventory management. Krishnan's academic background includes an MBA in marketing and a bachelor's degree in computer science.
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Introduction to Sales Management – The Sales Organization
– Determining Sales Related Marketing Policies – Sales
Functions and Policies – International Sales Management
– Personal Selling.
Sales Planning – Sales Budgets – Estimating Market
Potential and Forecasting Sales – Sales Quotes – Sales &
Cost Analysis, Sales Force Management: Hiring and Training Sales
Personnel – Time and Territory Management –Compensating Sales Personnel – Motivating the Sales Force
– Leading the Sales Force – Evaluating Sales Force
Performance.
Marketing Logistics - Distribution as Marketing Mix
Element – Distribution Resource Planning – Marketing
Channel Integration – Channel Management – Nature of
Marketing Channels – Evaluating Channel Performance-
Specialized Techniques in selling – Tele Marketing – Web
Marketing
Distribution Cost Analysis: Managing Channel Conflicts –
Channel Information Systems – Wholesaling – Retailing –
Ethical And Social Issues in Sales and Distribution
Management.
1. KRISHNAN.V
Room No: 317, Gardens
Dubai
0559178839
Kris85venkat@gmail.com
_________________________________________________________________
OBJECTIVE
To achieve Professional excellence, Improve skills and Domain knowledge and to
beat deadlines at all times.
Professional Synopsis
• An astute professional with over 5 Years of experience in Retail Industry with
exposure to different aspects of retailing like Planning , Procurement,
Inventory management, Sales and Distribution
• Handling entire planning of Children department which contributes to more
than 40 % of entire business and does a turnover of 100 Mn Annually
• Responsible for Forecasting , Inventory Management, Promotions and Mark
Down
• Experience in Driving Top and Bottom Lines Across Diverse Business Models.
• Have handled Multiple product category- Apparels, Furniture
Career Path
Twenty4 Fashion (B.M.A International) Dubai U.A.E Nov’13-Present
Key Deliverables:
• Accountable for Sales Forecasting, Inventory Management up to Product
Category Level
• Holistic Planning for Over 40 Stores across GCC
• Responsible for OTB , Assortment Planning, Price Point Analysis
• Responsible for Event Calendar, Promotions
• Responsible for Handling ageing/Slow Moving Inventory by proper Mark Down
• Maintaining the Ideal Inventory across category in all the stores by mapping
its Sales and Area
• Post Season review at Category/Style for Improved Forecasting
• Preparing reports of Sales Performance, Stock Level at present and future
across categories to Management
Key achievements in job:
• Was instrumental in achieving the Sales Budget by maintaining Optimal Level
of Inventory
• Was Instrumental in Reducing the Mark down by ensuring timely flow of
stocks and Inventory Management
• Introduced a New Format where Style wise Performance can be monitored on
a weekly basis region wise
• Improved Category Intake/Realized Margin by proper Forecasting/Inventory
Management
2. • Re-Creation of Hierarchy across category according to Industry Standards
Home Town( Furniture Division of Future Group) July’10-Oct’13
Key responsibilities
Merchandising and Planning:
• Maximizing merchandise sales using product selection, product design,
product packaging, product pricing and product display that stimulate
consumers to spend more.
• Range Planning and product mix which includes Product range width, Product
Mix, Product Profitability analysis
• Assortment planning for New Store , Planogram
• Vendor Management and demand estimation
• Ensuring stock availability across stores
• Working out the Top Selling articles, High STR (Stock Turnover Ratio) and
Low STR articles, enable to create liquidation plans and infuse buying plan
where required.
• Assortment planning on the basis of the historical data and category analysis.
Key achievements in job:
• Was instrumental in increasing the sales of category from 40 crorers ( July
2009 to June 2010) to 50 crores ( July 2010 to June 2011)
• Reducing the level of inventory for the products by 10 lakhs within a week by
providing attractive offers, better display of products
• Successfully Implemented an Internal process (Automatic Replenishment
System) through which stocks gets automatically replenished through the
system which lead to increase in sales by more than 50 lakhs in a Month’s
time
• Successfully implemented an distribution system through which the
Inventory cycle time was reduced from 3 weeks to 1 week
• Was able to increase the Margin by 4 % by reducing the inventory holding
cost , Transit cost
Academic Profile:
• 2010: MBA (Marketing) with 66.04 %
• 2007: B.Tech(Computer Science) with 7.65 CGPA
• 2003: XII th, Tamil Nadu Board with 80.75 %
• 2001: X ,CBSE with 65 %
Computer Skills
• MS : Oracle ERP, Excel , Power Point
Declaration:
I hereby declare that the information furnished above is true to the best of my
knowledge and belief
Place: