English version of the presentation about SEO and Marketing presented on SEED/MG 14/02/2014. Pedro Villalobos (http://lagiar.com/)

1. SEO for Startups
101

2. Lagiar
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•
•
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Profile based gift suggestion platform
Founded in August/2012
Start Up Chile 6º Generation Alumni
European Venture Market 2013

3. WHAT IS SEO?

4. What was SEO?
• Search Engine Optimization (Google)
• Attract traffic to your website using
only your content without investing on
ads
• SERP Domination

5. SEO is Dead
!
CON
TRO
• People are not searching for
information only on Google
• The competition is higher
• Social Networks are more important
• You shouldn’t put all your eggs in one
basket
VERS
Y

6. So, what is SEO?
• Complete online marketing
– Search Engines
– Social Networks
– Advertisements
– Public Relations
– Content optimization

7. Why do we do it?
• Generate traffic
– Leads
– Sells
– Clicks
• Create brand awareness
• Save on ads
• Raise the ROI (Return of Investment)

8. STEP BY STEP

9. Always monitor
• Google Analytics (http://pvi.me/1iMEk2r)
– Use analytics.js (newer, more powerful)
– Use to monitor sales funnel
• GA for Wordpress (http://pvi.me/1ckOEu2)
– More information and less time spent
• Crazy Egg (http://pvi.me/1bKsKUh) Paid
– Heatmaps

10. Publish it somewhere
• WordPress (http://pvi.me/1nmNrYy)
– Fast
– Free
– Customizable
– Robust
– Safe

11. Creating Content
• Keyword Research
– Find your keywords
• Content Research
– Know what people are talking about
• Content Rebuild
– Talk more about what is already
successful

12. Creating Content
• Premium Content
– E-books and vídeos shared only after
signing up for a newsletter
• Outsource to win (brazilian companies)
– Rock Content (http://pvi.me/1o7MN46)
– Tex.do (http://pvi.me/1dAfNcf)

13. Be Seen
• Google Webmaster Tools (http://pvi.me/1eGlsDy)
• Bing Webmaster Tools (http://pvi.me/1lRmZe4)
• Send your sitemap to both
– WordPress SEO by Yoast
(http://pvi.me/1job2dU)

14. Tell everyone
• Facebook Fanpage
– Use images to reinforce the message
– Do not use memes
– Test schedules of publication
– Pay to promote (likes and friends)
• Google+
– It’s the Linux of social networks
• Other networks (Twitter, Pinterest, Instagram)

15. Evaluate the result
• Which yielded more pageviews?
• Which had more interaction? (likes,
shares, retweets)
• Which yielded more leads?
• Which yielded more sales?

16. Do it all the time
• Create a monthly agenda
• Have a wildcard content
• Respond with a tone matching your
audience

17. BONUS

18. Create a quality high conversion landing page

19. Automate
Mailchimp or Customer.io for email interactions

20. Don’t plagiarize

21. Create a checklist
This way you will never forget to do something and will keep
up with the quality (http://pvi.me/1dAbQV1)

22. Useful Tools
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Moz (http://pvi.me/1cl8CoD)
Ahrefs (http://pvi.me/1fQieKt)
Admetricks
Consumer Barometer (http://pvi.me/1d9wGyI )
Google Customer Journey (http://pvi.me/1bh2Eul)
Similar Web (http://pvi.me/1bh2H9z)
(http://pvi.me/1aKSSAb)

23. Talk to me:
LinkedIn
Twitter @PedroVillalobos
Email pedro@lagiar.com
http://lagiar.com/
All the links are in: http://pvi.me/M2Lg0K
Download this presentation:
http://pvi.me/1eVYbxK