1. Subhash Chandra Yadav
Mob No. - +918527399601
E-mail: subhash8494@gmail.com
Objective
Sales professional with 6 Yr of result-oriented experience in Reckitt Benckiser, Nestle India Ltd, seeking vertical shift to a
managerial position in FMCG/Consumer Durable sales/Telecom/Auto.
Consistently delivered significant sales and distribution growth through:
 Finely honed Sales ability
 Effective Team leadership
 Speed and Quality of Activation
 Clear communication of plans and schemes
 Meticulous planning
CORE COMPETENCIES
• Key Account Sales
• Distribution Management
• Business Development
• Channel Revenue Generation
• Invoicing & Redistribution
• Budgeting
• Sales Forecasting
• Presentation Skills
• Team Management
• Training & Development
• CAREER PROFILE
• Feb 2012 to Present :- Reckitt Benckiser India Ltd.
• Current Position:- Area Sales Executive
• Business Handling:- 4.5 Cr Per Month
AREAS OF EXPERTISE
Sales and Distribution
• Overseeing the sales and distribution operations, thereby achieving increased sales growth.
• Analysing and develop new /alternate routes to drive volumes resulting in augmented business.
• Driving activation and merchandising efforts for volume growth, visibility and availability.
• Driving Key Account sales on local level.
• Working to a clear sales objective along with channel partners.
• Maintaining MIS and using the same for effective operation.
Channel Management
• Identifying and networking with financially strong and reliable dealers/ channel partners, resulting
in deeper market penetration and reach.
• Evaluating performance & monitoring distributor sales activities.
• Ensuring required infrastructure from distributors
Team Management
• Spearheading a team of Sales Officer Trainees, Distributor Salesmen, Merchandisers and Pilot
Salesmen to ensure efficiency in sales operations and meeting of individual & group targets.
• Motivating Team members to achieve greater heights
• Scheduling team assignments to achieve the pre set goals within time, quality & cost parameters.
Key Deliverables
• Delivering sales objectives as per OPL (operational plan) in the territory.
• Planning and Forecast of Sales and Redistribution Plan.
• Handling Key Projects in the zone
• Brand Promotion and activation as per plan
• New product launch.
• Channel and category management for the entire zone
• Planned Execution of various Consumer Promotions.
• Managing and motivating a team of Sales Representative and Distributors.
• Mapping and Tracking of Alternate routes to Sale (Colleges, Schools, Hospitals etc.)
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2. • Ensuring Availability, Visibility and freshness by maintaining market hygiene.
• Infrastructure analysis and filling the gaps if any at channel partners end.
• MIS Data maintenance
• Recruitment and training of SSF, field operators.
• Categories and Brands Handling.
• Category - Brands
• Surface Care - Lizol, Harpic & Easy of bang .
• Home Care - Airwick, Mortein
• Health Care - Strepsil ,Disprin & colsprin
• Personal Care - Dettol , Veet & Clearsil.
• And other brands like - Robin Powder ,vanish ,colin & cherry polish.
• Total SKU’s handling Around 200+
• Job Profile:-
• Managing sales and distribution network across North Region key accounts with the help of 17 KSR.
• Forecasting: Assisting Accounts in Planning and Forecasting of SKU’s for Replenishment. Regularly
monitoring and analysing of Actual Sales vs. Forecast and sharing the same with accounts for improving
the process.
• Pipeline/ in Stock Tracking: Monitoring and Tracking of stock pipelines along with freshness at
warehouse level for completion of account orders.
• MBQ review: Tracking, Updating and Sharing MBQ’s with field branch and HO MT Team, advising
account on MBQ revision according to the basis of in stock and OOS tracking.
• Inventory Tracking: Monitoring and Tracking Inventory of Account –Highlighting and Initiating suitable
actions required for ordering along with reducing or increasing norms etc.
• Promo stock planning: Proactively liaison with respective branches on arranging promo stock to
capture sales potential.
• Handling 180 Retail Stores of Wal-Mart.
• Looking after both direct & indirect channels:- Reliance, Big Bazaar, Best Price Cash & Carry, Carrefour
Cash & Carry, Spencer & Vishal etc
• Current job responsibilities include – Taking care of Sales Targets, Sales patterns in the market,
• Market & industry analysis, generating & increasing sales, distribution network, selection & motivation of
distributors & accounts, relationship mgt., institutional sales etc.
• Looking after merchandising and promotion activities of the whole territory within the assigned budgets.
• Maintaining and improving upon market share in modern trade.
Sales Forecasting – Volume-Value wise, Brand wise, segment wise, channel wise planning and scheme
• target setting for existing network.
Help in devising product schemes and organizing various display incentives / contests for the territory.
• Competitor tracking and countering.
• Ensuring customer complaints are settled early and satisfactory
• Supply Chain
• Master Data Alignment and Timely updation with Accounts for its Price Change / Case Lot Sizes/
Grammage Change / Tax / EAN code.
• To assist MT team at HO in timely reconciliation / fill rate analysis with accounts on agreed frequency.
• Ensure consistent Supply, Planning and Resolving of supply related issues through liaising with
respective branches and Value chain team at HO.
• Managing DC appointments.
• To track remittances by Location.
• PREVIOUS EMPLOYMENT DETAILS:-
• Dec 2010- Nov 2011:- Nestle India Ltd.
• Position – Sales Office (General Trade)
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3. Since Jan’2010 to Dec 2010 KAPL, Delhi Deputy Regional
Officer
Key Deliverables:
 Handling the entire gamut of sales activities in the assigned region of Delhi/ NCR.
 Leading a team of 20 people.
 Building relationships.
PROFESSIONAL QUALIFICATION
Post Graduate Diploma in Business Management, (Two Year Full Time) from IMS Ghaziabad
Delhi(Approved by AICTE Ministry of HRD Govt. of India). Specialisation in Marketing.- 2009
EDUCATION
Year Exam University/Institute
2006 B.B.A. I.I.S.E. Lucknow
2000 Sr.Higher Secondary R.L.B. School, Lucknow
1998 High School R.L.B. School, Lucknow
ACADEMIC PROJECTS
• Involved actively as research associate in the research project "Marketing Practices in Retail Sector in India”, under
Research Promotion Scheme (RPS) funded by All India Council for Technical Education (AICTE).
• Contribution in the collection of the primary data for the research paper on “Balance Scorecard Implementation in
BSNL”, selected for the presentation at IIT, Kanpur during 11th
Annual International Strategic Management Convention.
• Actively associated in the preparation of the Research Paper on “Rural Marketing Practices in Telecom Sector in
India” presented at National Conference on Rural Marketing at IIM, Kozhikode.
• Contribution in collection of primary data for KSA Technopak Live Project related to Paint Industry in December 2008.
PERSONAL DETAILS
Date of Birth: 16th Nov 1983.
Marital Status: Married .
Language known: Hindi & English.
Correspondence Address- E 6/18 1st
Floor Arjun Marg Dlf Phase 1, Gurgaon
Nationality : Indian.
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