Wayne Brayshaw is an experienced retail professional with over 24 years of experience in grocery retail. He is currently the Entertainment Operations, Returns & Compliance Manager at WM Morrison Supermarkets, where he has delivered improvements such as reducing shrinkage by 42% and returning over £20 million of stock to suppliers. He is seeking a new challenging role where he can utilize his skills and expertise in areas such as process improvement, customer service, and inventory management to benefit a retail organization.

1. Wayne Brayshaw
Address: 11 Heaton Lodge, Birstall, Batley, WF17 9NT
Mobile: (07898) 626626 Email: wayne.brayshaw@sky.com
Profile
I am an experienced retail professional with a proven track record in driving improved compliance to process,
delivering systems and operational improvements which have delivered reduced cost to serve, shrinkage and
margin erosion within the retail industry. My strong inter-personal skills and attention to detail ensure that tasks are
delivered right first time, within set timelines and move compliance and returns performance forward.
I am passionate about retail and thrive in collaborating with internal and external stakeholders at all levels to
overcome cultural, system and historical issues to improve ways of working that benefits both internal and external
customers.
Objective
I am looking to secure a new challenging and rewarding role within the wider retail sector where my skills,
knowledge and expertise gained throughout 24 years grocery retail experience can be transferred across and
utilised to best effect for the benefit of your organisation.
Key Competencies
 Process Improvement  Customer Service
 Returns Management
 Global Sourcing
 Teamwork
 Inventory Management
Career Summary
WM Morrison Supermarkets Plc October 1991 – Present
Entertainment Operations, Returns & Compliance Manager January 2013 – Present
WM Morrison Supermarkets Plc, Hilmore House, Gain Lane, Bradford BD3 7DL
Key Responsibilities:
• Manage end to end Return to Vendor solution which ensures prompt release of working capital within the
business and all avenues for returning stock are not lost.
• Engaging with Supply Chain to drive operational improvements (Warehouse to Store and Reverse Logistics)
• Reducing shrinkage throughout relevant areas working with Loss Prevention and Retail Operations.
• To understand, analyse & reconcile data and convert data into actionable and meaningful information
• Develop and produce reports in timely manner for Senior Management / Trading Teams
• Drive compliance to process in store.
• Engage stakeholders, including internal business partners, other Finance teams and external stakeholders, to
identify and address business needs and issues, ensuring continued support and buy-in
• As part of the team design, document and implement business process solution improvements including
product protection methods.
• Review internal processes in order to identify financial risk / loss
Key Achievements:
• Delivered full end to end return To vendor solution delivering over £20m of stock returned to suppliers
• Entertainment shrink in store reduced by 42% against a target of 25% and now within industry averages
• Implemented improved in store product protection methods driving further decreases in in-store theft.
• Corporate stock levels reduced from £50m to £16.8m, a reduction of 66%. Stock levels two years ago were a
£70m
• Depot Storage Charges reduced by 25% which has improved the corporate bottom line profitability of the
category.
• Reductions in Inventory Adjustments of (75%) at cost and (81%) at retail value through execution of improved
training and compliance in store.
• Delivered 90% improvement in store RA compliance completion and 75% in Goods In Scanning Compliance
as a result of developing new reporting processes and engaging all internal business partners.
• Supported the trading team in delivering a workable and manageable solution for the accurate management
of stock to be sold through new sales avenues of the convenience and online platforms which both had
significant challenges.

2. Buyer August 2010 – January 2013
Key Responsibilities:
• Starting at Junior Buyer level, I was responsible for several categories, including Stationery, Motoring, DIY,
Homebrew & PFS Promotions.
• Full Category and P&L responsibility for 5 categories with a combined SKU count over 500 lines, a total
sales plan of £40m and all-in margin targets of £14m
• Supplier negotiations of all commercial aspects of the category.
• Annual range reviews sourcing products from both UK and Far East suppliers.
• Building and maintaining an effective on and off shelf promotional strategy ensuring clear sell through
• Working with Key internal and external stakeholders to maintain and improve profitability and customer
experience.
Key Achievements:
• Re-sourced all the Own Label Stationery business through the newly formed HK Sourcing Office significantly
improving product quality and reducing the supply base by 28%
• Re developed all stationery packaging to optimise efficiencies in SRP and primary packaging saving
significant labour hours in store.
• Maximised EDLP sales opportunity within Winter Motoring Range resulting in YOY sales performance of
+77% and depot stock reduction of 56% despite a mild winter.
• Sourced and ranged key winter motoring lines from the Far East driving significant additional volume.
Further Experience
Finance Analyst – Home & Leisure 2004 – 2010
• Originally a Trading Information Analyst, this role evolved into a Finance Analyst specifically for the Home
& Leisure Category.
• Reporting to the Senior Finance Manager, responsibilities included supporting the trading team in the
production of periodic and ad-hoc reporting covering all trading matters including sales performance, range
performance and any on demand reporting.
• Seasonal sales, margin and sell through performance analysis on all seasonally relevant periods including
Easter, Christmas, Gardening Season, etc, supporting the business in making time sensitive and financially
impactful decisions.
Store Accounts Senior Store Accounts Clerk 1996 – 2004
• Reporting to the Store Accounts Manager and Management Accountant, responsibilities include:
• Preparation and audit on weekly and periodic management accounts including sales analysis between
anticipated and actual sales on management accounts covering all Market Street Areas
• The upkeep and maintenance of the mainframe accounts costing system which controls over 800 retail
products and 1,700 raw ingredients and production of product costings for any new product development.
Store Colleague (Days & Nights) 1991 – 1996
• Replenishment and general store duties while studying at college and university.
Professional Development
The Complete Skilled Negotiator Course – GAP Partnership Completed March 2011
Education
The University of Huddersfield, Queensgate, Huddersfield, West Yorkshire HD1 3DH
BA (Hons) Accountancy Studies 2nd
Class Honours: 2nd
Division
Key I.T Skills
Strong knowledge of Microsoft Excel including the use of Pivot Tables, Macros, Chart Building, vlookups, as well as
Microsoft Word and Microsoft Powerpoint.
SQL server skills.
Other Details & Interests
Clean Driving Licence
Motorcycling (obtained full bike licence in August 2014), Jet Skiing and Weekend Breaks

3. References are available on request