This document provides a summary of Amar Ashar's contact information and 18+ years of experience in sourcing, brand management, sales, marketing, business development, and team management. He has experience working for Bharti Walmart and Pantaloon Retail, and has expertise in categories like home textiles, housewares, kitchen accessories, and bath products. He is seeking a challenging position in sourcing or brand management with a reputable organization.

1. AMAR ASHAR
Contact No.: 09717091480/ 01244378354 ~ E-Mail: amarashar123@hotmail.com
Contact Address: Flat No. B – 908, Adityavardhan CGHS, Off Saki Vihar Road, Opp. John Baker Bus Stop, Near
Minal Building, Chandivali, Mumbai - 400072, Maharashtra
Performance-driven Professional in pursuit of challenging and enriching assignments in Sourcing/ Brand
Management with an organisation of high repute
PROFILE SUMMARY
• Over 18 years of experience in:
~ Sourcing ~ Brand Management ~ Sales & Marketing
~ Business Development ~ Channel Management ~ Import & Export Operations
~ Range Development & Selection ~ Retail Operations ~ Team Management
• Distinction of collaborating with Marketing, Domestic and International Sourcing – Far East Asia, Thailand, Middle East, China
and Pakistan
• Sound exposure in initiating modular planning exercise to facilitate effective category adjacencies and increase add-on sales
keeping in mind ground realities of low fill rates
• Adept in initiating & developing relationships with key decision-makers in target organizations for business development
• Deft in breaking new avenues and conducting opportunity analysis by keeping abreast of market trends and competitor moves
• A keen planner, strategist and implementer with deftness in devising and implementing strategies aimed at ensuring effectiveness of
operations, realization of sales & business promotion targets, with key focus on ROI
• Creative and Multi-disciplinary Executive renowned for building brand and enhancing its visibility using all forms of brand
communication thereby growing brands sales and launching products
• An effective communicator & negotiator with strong analytical, problem solving and organizational skills
CORE COMPETENCIES
• Ensuring product volumes and order flow are optimized in order to achieve target sales objectives
• Executing profitable & productive business relationships and building an extensive client base with distinction of accomplishing
multi-fold revenue increase
• Monitoring strategies to enlarge the core market base of the company based on market research data while conceptualizing,
planning and implementing processes to drive business volume growth
• Developing and executing innovative sourcing policies & procedures while streamlining workflow and creating team
environment to increase productivity
• Increasing demand in the market by implementing consumer loyalty programs/ strategies to improve the product awareness in markets
• Overseeing complete business operations with accountability of profitability, forecasting monthly/ annual sales targets, &
executing them in a given time frame
• Implementing strategies for building team effectiveness by promoting a spirit of cooperation between team members

2. WORK EXPERIENCE
Since Oct’08 with Bharti Walmart Private Limited, Gurgaon
Oct'08 Joined as DGM Buyer - (Category Bath, Window Solution, Flooring Solution)
Aug'09 as DGM Buyer - received charge for complete portfolio for Home Textiles -
(categories Bed, Bath, Flooring, Window and Kitchen & dining)
Jan'11 Additional Categories -Charge of Tableware and Kitchenware categories
Key Result Areas:
• Monitoring the entire category of home textiles & houseware category in terms of buying and merchandising (Homeware
comprises of Home Linen, Plastic ware, Kitchenware, Cookware, Crockery, Luggage & Home Décor)
• Carrying out central & international sourcing, buying and merchandising for complete home textiles, kitchen accessories/
utilities and bath aides
• Collaborating with Marketing and Store Operations Team to ensure effectiveness of sales promotions
• Ensuring effective developments of private labels within categories in order to optimize product margins and ensuring product
consistency at floor level
• Successfully initiated Joint Business Plan Process (JBP) with top vendors
• Administering the launch of kids home program
• Supervising a team of 6 members
• Implementing merchandise and assortment planning project
Highlights:
• Holds the distinction of being selected for active participation in development program for initiating Asia’s Merchant Academy
• Successfully liaised with USA Team for initiating E-Auction Program for Bath & Bed Linen, Plastic ware & Table ware Categories.
Saved Rs. 10.5 million on Overall company level for the said categories
• Demonstrated excellence by being awarded by CMO’s Office on initiating and successfully lining up Joint Business Process (JBP)
in General Merchandise Category
• Efficiently ensured successful launch of imported range of bath accessories and glass ware range
• Won:
o Best Performer Award in 2013
o Best Performer Award for the Bedding Business – introduction seasonal merchandise in 2011
Product Categories Handled:
• Bath Solutions - Towels, Coordinated Bath Accessories Like Bathrobes, Bath Slippers, Shower Coordinates like Shower Curtains
& Mats, Dispensers, Tumblers and Soap Dish in different materials like Ceramic, Stoneware, Metals, Suction Cup Accessories,
Wire wares, Plastic Bath Cabinets, Mirrors, Toilet Seat Covers, Bath Scales, Towel & Cloth Hangers/ Holders, Laundry Accessories
like Laundry Baskets and Cloth Driers
• Bed Linen – Bed Sheets Sets in Printed, Solids, Jacquards/ Damask, Quilts & Comforters, Bed Covers, Blankets, Pillow Fillers &
Covers, Decorative Filled Cushions, Cushion Fillers & Cushion Covers, coordinated range of Curtains & Curtain Accessories Like
Expandable Curtain Rods, Tassels and Curtain Blinds
• Floor Solutions – Different quality of Carpets, Rugs, Durries, in door & out door mats, Kids Mats, Floor Cushions and Pouf’s
• Kitchen & Table Solutions – Imported range of Tableware Products like Ceramic, Porcelain, Glassware’s, Plastic ware fridge
aides, coordinated Kitchen Linen Range, Silica Gel Hot Plate Mats, and Table coordinates in different materials. Successful
launch of JBP with Corel (USA), Pasha Pashi of Turkey and Crisa (USA)
Jul’02 to Sep’08 with Pantaloon Retail (I) Ltd. (Big Bazaar Division)
Last designated as Senior Category Manager (Home Linen)
Growth Path:
Jul’02 to Jun’04 Assistant Category Manager – Bed & Bath Linen
Aug’04 to Dec’05 Deputy Category Manager – (Bed, Bath & Kitchen Linen)
Jan’06 to Jun’07 Category Manager – (Home Linen)
MM’07 to Sep’08 Senior Category Manager (Home Linen)
Key Result Areas:
• Handled the category of Home Linen in terms of merchandising and buying
• Monitored central & international sourcing, buying and merchandising for complete home linen category

3. • Managed Business Turnover of INR 350 Crores (US $ 70.70 Million)
• Ensured effective new product development and procurement from various international markets like China, Pakistan and other
South East Asian Countries
• Carried out constant analysis of stock / sales reports to map out buying plan for the category
• Assisted in new store opening in terms of planning and merchandise display & projects
• Involved in various promotional offers for effective growth of the category
• Administered in coordinating and executing new store opening on behalf of entire Big Bazaar category (apparel and general merchandise)
• Implemented ERP program SAP I S RETAIL (Version 5.0) on behalf of category management team
• Supervised a team of 16 members
Highlights:
• Holds the distinction of being promoted as Category Manager (Home Linen) wherein got promoted twice in span of 1 year’s
time during 2005-2006
• Attained Best Performer Award for the Financial Year 2002-2003
• Played a stellar role in improving the contribution level of the home linen category at overall company level business from 2.5% to 4%
• Efficiently implemented Auto Replenishment Process in SAP for VPI articles for Big Bazaar Fashion Line of Business
• Acknowledged for establishing vendor partner at U.A.E. for sourcing of bed linen from Pakistan
• Ensured successful launch of celebrity endorsed brand “DREAMLINE” for Future Group Stores (Pantaloons, Big Bazaar, Home
Town and Food Bazaar)
• Essayed a key role in launch of Licensed Kids Home Textile Product Lines via Imports
• Successfully handled implementation of SAP ERP version 5.0 in Future Group in 2007 from merchandising side and also attained
award for the same at Future Group
PREVIOUS WORK EXPERIENCE
Mar’00 to Jun’02 with Winmark Enterprises (Marketing Arm of Welspun India Ltd.), Mumbai.
Executive in Export Department
Feb‘97 to Feb’00 with Modern Terry Towels Ltd., Mumbai & Ahmadabad
Deputy Manager Sales
Jan’96 to Jan’97 with Zener Indiana, Mumbai
Senior Sales Executive
FAIRS ATTENDED
• Canton Homeware & Textiles Fair in Apr’07, Oct’07, Apr’08 and Oct’11
• Canton Fair – Oct’13 (2nd
Phase and 3rd
Phase)
INDUSTRIAL VISIT
• Dubai (UAE) in Apr’14 for Global Hometex Supplier Meet from WGMS Pakistan (Walmart Global Sourcing Pakistan).
TRAININGS
• High Impact Presentation Skills from Dale Carnegie, Gurgaon in Nov’09
• Senior Leadership Program from Walton Institute, Gurgaon in Apr’12
ACADEMIC DETAILS
2002 B.Com. (Correspondence) from Bhartiya Shiksha Parishad, Mumbai, Lucknow University
1998 Advanced Diploma in Sales & Marketing from Apex (Joint Venture b/w Aptech India and Track Training
International, UK), Mumbai
1996 Japanese Language Proficiency Test from Govt. of Japan Held at Pune University
IT SKILLS

4. • Well versed with:
o MS Office (Windows Package)
o Internet Applications
o implementation and working of SAP I S Retail
o Pro-space Light – Space Planning Software developed by JDA
PERSONAL DETAILS
Date of Birth: 24th
November, 1977
Language Known Hindi, English, Japanese, Gujarati, Marathi and Kutchi
LinkedIN Profile: http://lnkd.in/bsmugB4