The webinar covered how businesses can use Twitter effectively. It discussed how Twitter fits into the modern marketing landscape of pulling people in rather than pushing messages out. The presenter emphasized creating and curating remarkable content for others and treating others on Twitter the way you want to be treated. The key takeaways were that Twitter can recruit consumers, content should focus on others' interests, and businesses should generate and share valuable content regularly.

1. How to use Twitter for
Business
The webinar will start shortly…

2. Nice to Meet You
Jason Rudland
Owner of Get Me In Google!
http://uk.linkedin.com/in/jasonrudland
jason.rudland@gmig.co.uk
Hash Tag: #gmig

5. AGENDA
1 Where does Twitter fit in?
2 Twitter Central
3 Key Takeaways
4 Questions

6. Wh e r e d o e s
T wi t t e r
f i t i n ?
1

8. Do you Want to Buy my stuff?

9. 16

11. http:/ / bit.ly/ inbound101
3 Steps:
1 2 3
Get Found Convert Analyze
(Measure What
Matters)

12. Marketing was
about
pushing
messages out.

13. Today it’s about
pulling
people in.

15. T wi t t e r
Ce n t r a l
2

16. Image: http:/ / inay.org

17. What’s In It For Them?

18. CREATE
&
CURATE

22. Ke y
T a k e a wa y s
3

23. Key Takeaways
• Twitter works as a recruiter of consumers
• It’s not about you
• Create & Curate remarkable content
• Tweet others as you want to be Tweeted
yourself

24. Qu e s t i o
n s
5

25. Inspired?
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