Priyanka Gaur is seeking a position in fashion merchandising and management. She has over 5 years of experience in fashion retail and merchandising. Her experience includes roles as an Assistant Category Manager at fashionandyou.com, where she managed vendor relationships, product launches, and sales targets. Previously she worked as a Senior Executive at TPG, where she performed retail planning, merchandising, buying, and launched a private label. She also has an internship and project experience at Shahi Exports in product development, forecasting trends, and handling shipments. She is proficient in MS Office and has strong communication, organizational, and time management skills.
I would take this opportunity to introduce myself. I am Shrikanth N, Assistant manager – Marketing ACT Fibernet fastest growing ISP in the Country.
As ACT’s Marketing team since 2012, I direct all phases of both the creative and technical elements of marketing initiatives including data mining, brand creation, print/Web collateral development, lead generation, networking, leading campaign, customer segmentation/profiling, as well as Customer Relationship Management.
Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:
• Led marketing campaign (comprised of ATL, BTL, Brand activities, Digital campaigns, company-related exhibitions, promotional events, market launch events, and others show, media and PR initiatives)
• Have been instrumental in launching brand ACT Fibernet in new markets like Chennai, Coimbatore, Vizag, Guntur & Tirupati.
• Oversaw creation of new brand name and rebranded ACT Broadband as ACT Fibernet in 2014 to cement a cohesive corporate identity.
• Led marketing campaign (comprised of ATL, BTL, Brand activities, Digital campaigns, company-related exhibitions, promotional events, market launch events, and others show, media and PR initiatives)
• Have been instrumental in launching brand ACT Fibernet in new markets like Chennai, Coimbatore, Vizag, Guntur & Tirupati.
• Oversaw creation of new brand name and rebranded ACT Broadband as ACT Fibernet in 2014 to cement a cohesive corporate identity.
• Led marketing campaign (comprised of ATL, BTL, Brand activities, Digital campaigns, company-related exhibitions, promotional events, market launch events, and others show, media and PR initiatives)
• Oversaw creation of new brand name and rebranded ACT Broadband as ACT Fibernet in 2014 to cement a cohesive corporate identity.
• Have been instrumental in launching brand ACT Fibernet in new markets like Chennai, Coimbatore, Vizag, Guntur & Tirupati.
I would take this opportunity to introduce myself. I am Shrikanth N, Assistant manager – Marketing ACT Fibernet fastest growing ISP in the Country.
As ACT’s Marketing team since 2012, I direct all phases of both the creative and technical elements of marketing initiatives including data mining, brand creation, print/Web collateral development, lead generation, networking, leading campaign, customer segmentation/profiling, as well as Customer Relationship Management.
Perhaps most importantly, I offer a history of proven results, as evidenced by the following marketing accomplishments for my current employer:
• Led marketing campaign (comprised of ATL, BTL, Brand activities, Digital campaigns, company-related exhibitions, promotional events, market launch events, and others show, media and PR initiatives)
• Have been instrumental in launching brand ACT Fibernet in new markets like Chennai, Coimbatore, Vizag, Guntur & Tirupati.
• Oversaw creation of new brand name and rebranded ACT Broadband as ACT Fibernet in 2014 to cement a cohesive corporate identity.
• Led marketing campaign (comprised of ATL, BTL, Brand activities, Digital campaigns, company-related exhibitions, promotional events, market launch events, and others show, media and PR initiatives)
• Have been instrumental in launching brand ACT Fibernet in new markets like Chennai, Coimbatore, Vizag, Guntur & Tirupati.
• Oversaw creation of new brand name and rebranded ACT Broadband as ACT Fibernet in 2014 to cement a cohesive corporate identity.
• Led marketing campaign (comprised of ATL, BTL, Brand activities, Digital campaigns, company-related exhibitions, promotional events, market launch events, and others show, media and PR initiatives)
• Oversaw creation of new brand name and rebranded ACT Broadband as ACT Fibernet in 2014 to cement a cohesive corporate identity.
• Have been instrumental in launching brand ACT Fibernet in new markets like Chennai, Coimbatore, Vizag, Guntur & Tirupati.
PCA16-Become the Product Manager You Always Thought You Could BeRay Hernandez
foundation level information on what a Product manager should be doing, the pitfalls in their career, and the ways for managers to get back on the path of success.
1. PRIYANKA GAUR
Permanent Address-House No.107 , Sector 11, Vasundhara, Ghaziabad 201012
Ph. +91-9899881843/9810453221, e-mail: priyanka.gaur1609@gmail.com
Personal Profile
To venture out into Fashion & Apparel industry, explore numerous responsibilities, make utmost use of past learning
and test waters of same, by looking forward to give my maximum and to achieve a successful position in field of
fashion merchandising and fashion management
Core expertise:
• Knowledge of market, leading brands and know how to plan assortments.
• Able to make decisions, meet targets and work under pressure
• Have a business oriented approach and use tact and diplomacy when negotiating
• Able to absorb and assess information quickly
• Being a good negotiator and enjoy dealing with people whether by phone or in person
• Have good creative ability and an eye for detail
• An excellent communicator with plenty of social confidence
1. Joined as an Asstt. Category Manager at fashionandyou.com from September, 2014 to present.
Key Role & Responsibilities as Asstt. Category Manager
• Planning & Execution of Sale Events keeping in mind the Target of the category as well as compare prices
offered by other companies for the same product and always try to give the best price to the customer by
negotiating the price from the Vendor.
• Prepare the seasonal budget based on past performance, current trends and future events that may
impact the business.
• Planning and creating lucrative deals for the customers.
• Managing relationships with multiple brands
• Managing roll-out of new products on the website
• Tracking sales targets, inventory, margins etc on a regular basis
• Negotiate and coordinate with suppliers, product development team and production
• Balancing promotional activity with overall category profitability and brand loyalty
• Look for new product lines which are missing in the website and look for vendors who can provide
these lines for the website.
• Vendor onboarding on regular basis to offer more options for the customer and also enhance freshness
of the catalogue
• Prepare OTB around the margin set by company twice a month basis the fast moving stocks, good sell
through, highest moving price points in case of new SKU selection etc.
• Keep record of all Vendor Payments and ensure that payment has been made to the Vendor in due time
as per payment terms.
• Ensure 100% fulfillment against all back to back orders and if the shortage is more than 2%, penalize the
vendor as per the agreement terms.
• Preparing a presentation every month on the Category’s performance for the Sales Meet which covers
all the information viz. Sales & Stock, Sale & Vendor Return, PO vs. GRN, Margin & Inventory Status etc.
2. Worked as a Senior Executive at TPG (Texus Pacific Group) – Vishal Megamart from February ‘2012
to Aug ‘2014.
Key Role & Responsibilities:
Retail Planning (Apps+GM)
• Sale analysis and freezing sale target for the company on the basis of actuals and past data provided
• Predicting sales (Top line) and Margin of the category on the basis of past trend and for future growth
for the company
• To Plan, direct, and coordinate the activities of buyers, movers involved in purchasing materials,
products, and service
• Managing inventory holding days and flow through analysis for the same
• OTB & STR Planning for Apps
• Store Allocation
• Sell through analysis and maintaining liquidation of articles and discounting of the same
Merchandising and Buying-(Lifestyle)
• Cost analysis and sample segregation on the basis of customer profile and need
• Vendor payment release on the basis of sell through, payment terms and Net Working capital of
company
2. • Establish products tech peck
• Range planning as per Style, Color, Design, all the attributes maintained in the system
• Achieving RGM and maintain Gross and Net Margins as given for division
• Article and vendor level working for liquidations and discounts
Launched a private label (Ladies Ethnic and western Wear)
• Learned Space planning approached in two ways, numeric and visual
• Allocation of merchandise
• Replenishment and generated automated allocation system for the same
3. Two Months Summer Internship and one Integrated Project for six months at Shahi Exports – Faridabad
from June’ 2011 to August’ 2011.
Key Role & Responsibilities:
• Explored various departments like Design/ Merchandising/Production/Quality
• Assisted the senior merchandiser.
• Handled different styles, Worked on all kind of samples.
• Handled whole shipment from PPS till packing and dispatch.
• Exposure to many garment and textile factories in Delhi, Bangalore, Tripur, Chennai.
PROJECTS UNDERTKEN
• Integrated Project on Working of an Export House (Shahi Exports House)
o Fabric identification
o Studied the legal documents- cost sheet, shipping docs , tech packs , etc
o Handled all kinds of samples during the process of shipment
o Pre-Production file and Production File maintenance
• Entrepreneurship and project management
o Learned about the process of preparing a business plan
o Prepared basic financial documents, Balance sheets, cash flow statements.
• Process of Product Development
o Learned the method of Fashion Forecasting
o Learned how to develop a product and how to launch any product globally.
o Forecasting fashion trends and colors in lifestyle clothing.
Computer Literacy
• Operating System : Microsoft Windows XP, 7
• Office Tools : MS Excel, MS Word, MS Power Point & Internet Explorer
(Advanced Excel knowledge Vlookup, Pivots, etc)
Academic Qualifications
2010-12 Post Graduation Diploma, Fashion Merchandising from Pearl Academy, New Delhi
2009-10 Post Graduation Diploma, Fashion Merchandising from YMCA, New Delhi
2006-09 B.Sc under University of Delhi
Strength
• Ability to work effectively within a team environment and to work proactively.
• Strong time management skills and the ability to work under pressure in a fast-paced environment.
• Uncommon ability to coordinate multiple complex tasks and projects concurrently.
• Strong organizational skills, interpersonal skills and attention to detail
Extra Mural Activities
• Organized various college festivals, presentations, seminars
• Active involvement in extra-curricular activities- especially debates and elocutions
• Anchored the Y.M.C.A fashion show and was in technical team to.
• Ability to work in diverse environments.
Personal Details
Father’s Name Mr. Om Veer Gaur
Date of Birth 16th
September 1989
Marital Status Single
Nationality Indian