This document contains a summary of Guru Charan Das's work experience and qualifications. He has over 11 years of experience in retail sales and store management, currently working as the Store Manager for Big Bazaar in Bhubaneswar, Odisha. Previously, he has held roles such as Deputy Store Manager for Max Retail and various positions for Pantaloon Retail including Assistant Store Manager and Department Manager. He has a bachelor's degree from Utkal University and a postgraduate diploma in computer applications.

1. GURUCHARAN DAS Mobile: 08984815003
Location: BHUBANESWAR Email: gururetail_gururetail@yahoo.co.in
Sales professional continuing 11 years of successful experience in Retail Sales and Store Management,
currently in FUTURE VALUE RETAIL LIMITED, BIG BAZAAR(FUTURE GROUP) Patia-Bhubaneswar , as
a STORE MANAGER , seeking a vertical shift.
CAREER IN Big Bazar & Brand Factory (Future Group): 3 yr.& 6 months
BIG BAZAAR. PATIA ,BHUBANESWAR,
STORE MANAGER, July 2012 to Till now
Delivered significant sales and revenue growth along with smooth operations through:
 Confident Store Management.
 Knowledge of Retail industry.
 Speed and quality of execution.
 Impactful merchandising.
 Effective customer service.
 Clear communication of plans and schemes.
Strengths Include: Handling customer complaints and queries, Positive outlook, Adaptability, Readiness for
Challenge, Flow , Value, Merchandise sensitisation, People sensitisation
Conversant with: Stock handling/reconciliation and Cash counter management. Plan-o-gram, Fixture profiling, Sell
through, ROS, Vendor Card,
AREAS OF EXPOSURE
Sales and Operations in Retail industry
 Overseeing the retail sales, thereby achieving increased sales growth.
 Category management, merchandising strategies, inventory management, margin analysis & contributions.
 Tracking daily KPI(Key Performance Indicator) i.e., footfall, conversion, ticket size/ basket size, avg. Value per
piece, average value per bill.
 Developing customer relationships to increase business and encourage repeat purchase.
 Maintaining MIS and making relevant reports to all the levels of management whenever required.
 Maintaining V.M. standard is as per Store Plan-o-gram.
 Controlling pilferage and damage.
 Review with Profit and Loss of store monthly and take corrective measures.
Business Development
• Managing business development activities and accountable for the top-line/ Bottom line profitability and
increased sales growth.
• Developing prospective clients across sectors for deeper market penetration.
• Executing effective plans designed to assure achievement of agreed-to volume, market share and profit
objectives.
Customer service
 Handling all customer queries to the satisfaction of the customer
 Identifying unspoken needs and guiding the customer to the appropriate product
 Understanding feedback and taking required action to meet both business and customer delight objectives.
Team Management
 Ensuring suitable training to ensure up to date product/pricing knowledge among team members.
 Leading, & monitoring the performance of team members to ensure efficiency in sales operations and meeting
of individual & group targets.
 Scheduling team assignments to achieve the pre set goals within time, quality & cost parameters.
 Managing timely break schedules for their respective teams and keeping a record of the same.
Ensuring goal alignment amongst all Team members.
Adhering Store Operating Procedure(SOP)
 Providing basic guide line for store operating system.
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2.  Educate team for the proper implementation of SOP.
 Smooth transaction of Store without any hurdle for operation
Key Performance Indicators
 Sales
 Customer management
 Team management
 Leadership
 Inventory management
 System
CAREER IN MAX RETAIL: CITY CENTER 2 RAJARHAT KOLKATA
DEPUTY STORE MANAGER, July 2011 To June 12.
Deputy Store Manager,
Responsibilities
 Plan and achieve daily, weekly, monthly, quarterly & annual budget targets
 Track store P& L monthly and take corrective action.
 Manage CONCEPT BUSINESS like Men’s wear, Ethnic wear, Kids Wear & Western wear, Footwear
 Track ROS(Rate of Sale) of Stocks and take steps to liquidate slow moving inventory
 Ensuring Store VM Standard AS PER PLANOGRAM
 Ensure to keep team motivateion & productive at high levels
 Keep the team motivated through regular appraisals, schemes and incentives.
 Team attendance and discipline at store.
 Track and control attrition
 Ensure the second level is ready to take over.
 Oversee retail operations in 7000 sq. feet carpet area.
 Manage a team of 30 people in various departments and functions. Explore new markets; initiate various business
activities for escalating turnovers & achieving goals.
 Standardize retail operations.
 Use marketing research techniques and promoting new promotion for attracting the customers.
 Identify catchments area through market surveys and mapping as per targeted plans.
 Conceptualise & implement plans in tune with micro department / business plans / projects.
 Focus on Store Strategy Planning & Analysis for assessment of revenue potential & opportunities to achieve
planned ABP
 Follow Global Counting on weekly basis adhering to store stock taking schedule
 Minimizing shrinkage in the department.
 Ensure readiness of store before opening on time in daily basis.
 CSR (Corporate Social Responsibility) activities.
 Quickly resolve queries & grievances to maximize customer delight
 Review business analysing growth /de growth decide action for improvement and plan for the next week/next
promotion
 Major focus on Sell through to 85% on current trading stocks.
 Focus on Customer loyalty programme(The Inner Circle)
CAREER IN PANTALOON RETAIL: 7 yrs 1 m.
Company Designation Location Period
Big Bazar
Asst. Store Manager Ranchi Nov -2009 to June - 2011
Department Manager Guwahati Sept - 2008 to Nov 2009
Department Manager Haldia Nov -2007 to Aug 2008
Asst. Department Manager Bhubaneswar Apr 2004 to Oct 2006
Team Leader Bhubaneswar 2005 April to 2006 April
Team Leader Bhubaneswar 2004 April to 2005 Mar
Responsibilities
 Plan and achieve daily, weekly, monthly, quarterly & annual targets
 Analyze financial performance.
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3.  Ensure costs are maintained as planned.
 Track store P& L monthly and take corrective action
 Head operations and ensure top line and bottom line profitability of both individual departments and of the Store.
 Manage LOB (Lines of Business) like Food Bazaar, GM-Home ware, Home fashion, BB-Fashion, Electronic &
furniture section.
 Track stock movement and take steps to liquidate slow moving inventory
 Ensure excellent standards of VM
 Ensure to keep team motivation & productive at high levels
 Keep the team motivated through regular appraisals, schemes and incentives.
 Team attendance and discipline at store.
 Track and control attrition
 Ensure the second level is ready to take over.
 Oversee retail operations in 75000 sq. feet carpet area in Ranchi Big Bazaar.
 Manage a team of 110 people in various departments and functions. Explore new markets; initiate various
business activities for escalating turnovers & achieving goals.
 Execute festival based promotions effectively, handling press release/press conference and tie up with local
channels.
 Track negative Inventory and take action to minimize it by analysing /finding store leakage area like margin, gate
pass, exchange register.
 Follow Global Counting on weekly basis adhering to store stock taking schedule
 Minimizing shrinkage in the department.
 Implement basics like Trolley and Basket Management, Cash Counter Management, Bin Management,
 Achieve both ATL and BTL objectives.
 Organize corporate tie-ups with Hospitals, clubs, to drive business.
 Quickly resolve queries & grievances to maximize customer delight.
 Big Day celebration(Celebrate the day as the Big, (Never Before)
Achievements
 Implemented SOP in Haldia store.
 Contributed significantly to opening 2 values formats BIG BAZAAR Kharvel nagar Bhubaneshwar and BIG
BAZAAR Haldia.
 Taken initiative to increase additional revenue for store. Example: Retail space on hire/Promoting other brand,
Focus on selling Store gift vouchers,
 Made popular in-house brand of food/fashion and general Merchandise
 Did free sampling.
 Organised various ramp/fashion/mannequin show.
 Initiating for creating Kids Club and increasing membership on purchase at Bigbazaar
 Arranging a seminar with regular customer “What they expect from Store”, which was great success.
 Creating business record in a single day 1 crore 15 lkh in Ranhi Big Bazaar.
 Initiating and started Night Shopping Experience (Shopping till late night) for customer.
EDUCATION & TRAINING
 Graduation (B.A). Hons. Utkal University.
 Post Graduate Diploma in Computer Application.
 Foundation Course on Retail Management
 Customer Satisfaction Index Programme
 Pursuing MBA .
Personal details
 Date of birth: 17 July 1976.
 Marital status: Married
 Languages known: English, Hindi, Bengali, Oriya.
 Permanents address:
Bijayanagar, PS-Gania, Nayagarh, Orissa
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