Jess Sheridan- Prezi Pitch

Welcome to my Pitcb on JKZ magazine and HA
magazine.
I hope you enjoy it.

Format: I am going to create a magazine in the genre of pop which means it has all different types of genres and will be in
the form of a front cover and a double page spread.
Working Title:
My working title is JKZ although it might change because I don’t know whether to keep the smaller bit of the title
straight under each letters of JKZ or just place it underneath. The music magazine is very simple and easy to read
because the font is red and white background and is very easy to read. The title of the magazine JKZ will be placed
at the top Left hand corner. The colours that the title will be presented in are black, red , white and some bits of
dark green.
Genre:
My genre will be targeted at 15-25 year olds because it will be for teenagers and young adults who enjoy pop music, R&B
and Hip, Hop music.
Content:
‘JKZ’ magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will also
feature bands that are generally quite small and not mainstream. Most will be signed to small record labels or
perhaps not signed at all.

Style or Approach:
The denotation of the colour scheme for the magazine front cover will be red, black, grey and dark green.
The colour red was chosen from Q magazine because it’s my magazine of inspiration.
The colour Dark green connotes that it’s a different colour and stands out and also suits the target audience.
I am going to use Photoshop to construct the magazine pages (Front Cover and DPS) because it’s an easy way to
sort and make everything up clearly.
Some of the tools in Photoshop that will be particularly beneficial in constructing the front cover will be the text tools
because then I can add my text it easily.
Audience:
PRICE; £2.99
The audience are male and female. They are 15-25 in general although some might be older and a few younger. Music is a
big part of their life and they will base most of their activities and their style around this music.
Length:
• What will the size of the magazine be (A3, A4) and why
I intend to make 16 pages including the front and back cover. It will be A4 in size.

Format - my genre of my “HA” magazine is pop. It will be obvious that it is pop because it will
have pop articles on the front cover.
Working title – My verbal code “HA” means my magazine will have some jokes inside of it to
keep people entertained and focused on the magazine.
Genre - My magazine is a pop magazine. My magazine of inspiration is “We heart Pop”.
Which is also a pop magazine, as you can tell with the title. I chose this magazine because it
has the detail and frame that I liked and wanted on my magazine and I have changed it
around as well.
Content – My magazine will be full of images and games for the young teens to play and not
get bored with it and a waste of money. My magazine will also be supplying a toy in the front
of the magazine so more teens will buy it more and then make more of a profit by it.
Style or Approach - My magazine won’t be the same text all the way through. There will be
some pages which will be out going and bright to catch peoples eyes more.
Audience – My target audience will be girls 11- 17
Length - My magazine will be 62 pages long and some pages will be A4 like posters will fold
out to be bigger so the young girls can put them in their rooms.
Frequency - My magazine will be £2.70, and it will be a monthly magazine.

• My overview of JKZ magazine is that the target audience is 15-
25 and on my other magazine which is HA it is 11-17. JKZ
magazine is more of a rock magazine aged for 15-25+ and has
more adult humor inside of it and bands older people listen to.
My other magazine ‘HA’ is more of a teenage magazine with
teenage celebs inside and more gossip. Also my magazine HA
has games inside of it to keep the young teens connected.
• My purpose of my magazines is that they will both attract the
right audience with the front cover and both be entertaining
inside of the magazine and throughout.
• The competition is a busy market with magazines because there
are so many magazines so compete against and see what ones
better without reading it.
• ‘JKZ’= £2.99---- MONTHLY.
• ‘HA’= £2.70---- MONTHLY.

Technological convergence
Advertising
To advertise my magazine I have made a Facebook
page. The reason I am using Facebook to advetise my
magazine is because the main target audience for my
magazine is students therefore they are more likely to
be using social media. This is an example of ‘Below the
line marketing’. Furthermore, it is cheaper for the
company to use Facebook as it is free.

• My magazine will cost £2.99 for JKZ because all teenagers in the age range
will be able to afford it. I have made sure I have made the price cheaper
than Q magazine as I think this will give the magazine a good chance of
selling against a popular magazine like Q.
• I had to consider Hartley's 7 subjectivities and how age, gender, class, self
image, nationality, family and ethnicity should be considered when looking
at spending power.
Spending power
Source:
http://magazines.bauermediaadvertising.com/magazines/detail
/Q

• My ‘JKZ’ masthead is bright red like the Q
magazine which is my magazine of
inspiration. My other magazine ‘HA’ is light
blue because its for young teenagers and
older teenagers too, boys & girls.
• Both of my magazines will be for boys and
girls because they don’t need a specific
gender to read it.

Image of
Artist
JSX strapline
Headline
quote
Main headline
Cover lines
Barcode &
price & date
I have made a Graphic layout
Of my magazine to see if everything
would fit on the page and makes it
easier for me to see what needs
changing and what doesn't’t need
moving around on the
Page.

Interview
Information
Information
Information
Image
Image
Image
Information
Headline

I have made a Graphic layout
Of my magazine to see if everything would fit on
the page and makes it easier for me to see what
needs changing and what doesn't’t need moving
around on the
Page. I have also found it easier with this
graphic layout
because if I don’t like something I can easily
change it inside of rubbing it out or starting
again on paper.

Interview heading
Image of artist
Info about
the artist
Info about
the artistInfo about the
artist
HEADING
Image

I have put the strapline next to the front
heading because it will be the second
thing people see and then want them to
read it even more. The main image is put
in the middle so people will know what the
magazine holds inside.
‘Interview heading’ has been placed there to reveal what kind of
page it is. The image is in the middle to show who they are
interviewing instead of reading it and finding out you didn't’t want to
know about it. Also has loads of bits of information doted around
the page and not bundled together, it is spaced out.

I used this layout because its not the same as Q magazine
and I wanted it to be a bit different. The ‘headline quote’ is
next to the picture so they look at the picture and then see
the headline after. The barcode and price has been put at
the left hand side at the bottom to not make it stand out
as much as the other bits on the page.
On this page there are a lot of images around and bits of
information to show what the reader is reading about and not
getting bored. The ‘Headline quote’ is placed in a star to
make it stand out to the reader.

Hand DRAWN DRAFTS - HA
I used this layout because its not the same as Q
magazine and I wanted it to be a bit different. I put
the puff promotion, cover lines, main headline,
main image, strapline, barcode, social media on
the front cover.
On the DPS I have put main image, interview, main
headline and photo credits.

MAGAZINE FLAT PLAN - JKZ
Contents
page Top 10
iTunes
playlist
Tour
information
Editors
note
Article
Advert
Reviews eg,
albums
Answers
JKZ

MAGAZINE FLAT PLAN - JKZ
Top 10
Music videos Article Page numbers/contents Interview with
Ed Sheeran
My
DPS
Introducing new bands &
songs
Tour
information
on Adele
Images
JKZ

MAGAZINE FLAT PLAN – HA
HA
Free posterInterview with
Ed Sheeran
Article Images
Advert
Reviews eg,
albums
Advert
Article Images

MAGAZINE FLAT PLAN – HA
HA
back page
Barcode/co
st
Tour
information
Tour
information
Advert
Reviews eg,
albums

The house and style of my magazine will be modern and the colours will be mainly red and black but
will be putting some dark green as well around the magazine. Also the backgrounds will be light grey on
all the pages.
I choose these colours because
they all go together and suit the
age range of my magazine and
genre of it.
I will be keeping my masthead throughout my
Magazine as well as my house colours, this keeps it consistent so people will notice it more.
Connotations behind these colors:
Red: Red symbolizes leadership within something, it also can show power, and strength which links to
my magazine’s strengths.
Black: Black symbolizes power which links to my magazine being powerful, when competing against
other magazines. It also shows elegance, as it is seen as a classy color.
Grey: Grey is symbolized as being a formal color, which links to my magazine as formal, could also mean
gives off a professional look.
Layout/Colour Scheme/House Style

Second house style of the
magazine
I used these colours for my second magazine
because they are similar to the ‘We Love Pop’ and
Q magazine I analyzed. That shows I have used
my magazine of inspiration for this magazine.
Colour Scheme will be Dark red, blue and black. I
chose the colour blue because today, blue is
embraced as the color of heaven and authority,
therefore the connation's of blue connote the
magazine will be superior in the market.
Connotations behind these colors:
Blue: Blue symbolizes, confidence intelligence as
well as this the color blue is considered beneficial
to the mind and body.

Tests photos front cover
These are all the Test pictures I took of Izzy and Will. Also all the different ones with Izzy’s facial expression,
her clothes are up to date in fashion it could also inspire people to dress like her.
Once I tested Izzy I decided I wanted to use Wills pictures because they related to my interview which was on
Fetty Wapp which is a boy and would fit the stereotype of the genre.

‘HA’-
£2.70 x 10,000 = £27,000
This is how much it costs for me to
get 10,000 copies of my magazine
to sell to the public.
‘JKZ’-
£2.99 x 10,000 =
£29,900

• Above the line - Meaning or relating to promoting in the mass media.
You can use the ‘Above the line’ method for getting loads of people to
know about your magazine.
• I will be advertising my magazine on Facebook because its free and
will save me money. I am also using above the line as social media
today is really popular and a lot of teenagers use some form of social
media everyday.
• I am not using below the line advertising because it doesn’t reach a
mass audience like ‘above the line’ does (Facebook)

Production Plan (for your chosen magazine)
launch date: 1st October
4 weeks
Week beginning: Sunday 2nd September 2017
Sunday 3rd Monday 4th Tuesday 5th Wednesday 6th Thursday 7th Friday 8th Saturday 9th
Decide the
deadline for the
release.
Put down who's
going to be in the
magazine and what
topics ill put inside
of it.
Put down who's
going to be in the
magazine and what
topics ill put inside
of it.
Decide on the
colour scheme and
what target
audience I will be
having.
Decide on the
colour scheme
and what target
audience I will be
having.
Complete by: Complete by:
10th September
Complete by:
2 days time
Complete by:
Next day
Complete by:
Today
n/a n/a
Week beginning: Monday 11th September 2017
Monday 11h Tuesday 12th Wednesday 13Th Thursday 14th Friday 15th Saturday 16th Sunday 17th
Gather pictures
of the artists I
will be using and
choose what one
I want to
interview
Create my mood
bored so I know all
the headings il be
putting on my
magazine front
cover.
Create my mood
bored so I know all
the headings il be
putting on my
magazine front
cover.
Make my double
page spread and
front cover plan and
put where the
headings and cover
lines and main
image will be.
Make my double
page spread and
front cover plan
and put where the
headings and
cover lines and
main image will
be.
Complete by:
Tuesday 15th
September
Complete by:
Thursday 17th
September
Complete by:
Next day
Complete by:
Monday 21st
Complete by:
Monday 21st
n/a n/a

Production Plan (for your chosen magazine) launch
date: 1st October
4 weeksWeek beginning: Monday 18th September 2017
Monday 18th Tuesday 19th Wednesday 20th Thursday 21st Friday 22nd Saturday 23rd Sunday 24th
Take pictures of
my artists and
put it on a slide
of ‘Test
photography’.
Wrote my
interview and the
questions I will ask
Fetty Wap.
Wrote my
interview and the
questions I will ask
Fetty Wap.
started designing
my front cover and
uploading what
font I will be using,
and the house
style.
started designing
my front cover
and uploading
what font I will be
using, and the
house style.
24th September
Complete by:
Next day
Complete by:
Next day
Complete by:
Monday 29th
n/a n/a
Week beginning: Monday 25th September 2017
Monday 25th Tuesday 26th Wednesday 27th Thursday 28th Friday 29th Saturday 30th Sunday 1st
October
started
designing my
front cover and
uploading what
font I will be
using, and the
house style.
Insert my
interview and the
pictures (edit them
first) and place the
text in a text box
and then add
paragraph layers.
Insert my
interview and the
pictures (edit them
first) and place the
text in a text box
and then add
paragraph layers.
Create the double
page spread on
Photoshop. Create
the header similar
to my magazine of
inspiration.
Create the
double page
spread on
Photoshop.
Create the
header similar to
my magazine of
inspiration.
My magazine will
be produced by
this point, ready
to be distributed
on the 1st
October.
Complete by:
30th
Complete by:
Thursday 2nd
Complete by:
Next day
Complete by:
Friday 3rd
Complete by:
Today
n/a n/a

The price of my magazine is £2.70, so I have
estimated that I will be selling around 13,000
magazine in the year therefore I will be making
£35,100.

• HP Stream 11-r001na Laptop 32GB (Violet Purple)
• £159.00 x 10 = £1,590
• Office Space Rental in Guildford - GU1 - Serviced Offices Guildford
• 275 per month x 12 x 365 = £1204,500
Chair
• £19.99 x 10 = £190
Desks
£49.99 x 10 = £ 499.90
Total = £1,206,779

Employees Salary per year
Graphic Designer £19,870
Editor £23,260
Production Editor £22,700
Editorial assistant £18,463
Reporter £21,134
Legal £20,000 - £30,000
Human resources £17,000
Publisher £50,000
TOTAL COST; £192,427

Pages Prices per page
Full page x 13 £1,155 = £15,015
Half Page x 2 £660 x 2 = £1,320
Total = £163,335
I've estimated that over the year this is how much I will gain from advertising

£1,206,779 - £163,335 = £1,043,441
Overall costs
of all the
equipment
Advertising revenue

Consent form.
Here is my consent form,
which I only side emailed this
to the person I am taking the
photos of.
I did this for legal reasons.

Risk Assessment
• Making sure the area is safe to be taking pictures.
• Remove any wires so people wont trip over them and hurt themselves.
• Making sure the flash off before.

ETHICAL & LEGAL ISSUES
Copy right issues – Copyright means you have to ask for permission to use their
work. This can be shown on a photo or written work. This means I will have copyright
on my work so then people will have to email me and ask for permission to use my
work.
© will be located above my barcode so when the readers are reading the price of
the magazine they will see that it has the copy right symbol on it.
Data protection act - Data protection act means setting up rules that people have to
follow by having Information Commissioner to enforce the rules.
Intellectual property - Intellectual property refers to creations of the mind, such as
inventions; literary and artistic works; designs; and symbols, names and images
used in commerce.
Source: https://www.ukdataservice.ac.uk/manage-data/legal-ethical

Production Legal Issues
Copyright – copyright is a form of intellectual property, it enables the creator
of content the power to exclusive rights of their work.
The right to privacy – people have the right to have their own privacy. When
publishing content about people we need to make sure that we are not
breaking any regulations. To make sure this doesn't’t happen, you would have
to ask people that feature in the magazine will be asked for permission to use
their images and information.
Seditious and criminal libel – this is when information that is considered
offensive is written about the government, whereas criminal libel is
publishing information about someone or something that can create a
negative reputation for the person.
Source: http://www.desktop-documentaries.com/copyright-issues.html

Production Ethical issues
Discrimination – the magazine has responsibly for all of its content to meet the editors code of
practice. Therefore no content should include prejudicial content based on an individuals race,
colour, religion, gender and sexual orientation. This may only be mentioned if there is appropriate
relevance to the story.
Children – as children are considered vulnerable there are many limitations to publishing content
that specifically features them. Therefore it is important to establish a contract of agreement that
can be signed by child's parent/guardian to enable us to publish content if entirely necessary.
Accuracy – content that is published must not be inaccurate, misleading or distorted. This
includes pictures, interviews and general information. Sourcing of details also must be precise,
therefore material published should be definite fact and no rumors. If this ethical guideline is
broken an official apology to the person must be made from the magazine.
This is relevant to my magazine because accuracy includes pictures, interviews and general
information; which is like my magazine. Also sourcing of the details must be true, so there will be
no rumors going around that aren't true.
Source: https://www.google.co.uk/?client=safari#q=Production+Ethical+issues&gfe_rd=cr

PRESS COMPLAINTS COMMISSION-
I.P.S.O
The PCC used to be the body that regulated press complaints it has now been
superseded by IPSO. It used to be an independent body which administers the
system of self-regulation for the press. It dealt with complaints, framed within
the terms of the Editors' Code of Practice, about the editorial content of
newspapers and magazines and the conduct of journalists. It assisted individuals
by representing their interests to editors in advance of an article about them
being published.
When making my magazine I will have to consider the editors code, this is found
on the press complaints commission website.

HOW IPSO WORKS
• Negotiating remedial action and amicable settlements for complainants;
• Issuing rulings on complaints;
• Using published rulings as a means of guiding newsroom practice across the industry;
• Publicly censuring editors for breaches of the Code;
• Passing on pre-publication concerns to editors to prevent the Code being breached;
• Passing on requests to editors that their journalists cease contacting individuals, and so
prevent media harassment;
• Issuing formal guidance, based on its interpretation of the Code, to the industry on
important issues;
• Instigating its own investigations under the Code in the public interest where
appropriate;
• Conducting training seminars for working journalists and editors;
• Liaising with other press councils internationally.
https://www.ipso.co.uk/IPSO/index.html

COPYRIGHT AND ROYALTIES
• Copyright is one of the main types of intellectual property. Others include
designs, patents and trademarks. Intellectual property allows a person to
own things they create in the same way as something physical can be
owned. It is the right to prevent others copying or reproducing someone's
work.
• This is relevant to magazines because people might photocopy a magazine
or a book and give it out as their own copy.
• Many songwriters and composers ask The Guild of International
Songwriters & Composers questions relating to the music industry, song
writing, composing, lyric writing, music publishing and about music
publishers.

Thank you for watching !!
Check your emails for the
survey monkey

https://www.surveymonkey.co.
uk/r/SBR5M5H

Jess Sheridan- Prezi Pitch

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