2. Magazine
ideas
Masthead
Colour scheme
Types of images
frequency
Brand identity
Target audience
Same throughout, bold colours. Bright/dark
colours can be interpreted as anger or a
certain attitude. For example, if I was to use
red, I would use it consistently throughout
and also make sure it stands out.
Close ups with
different angles.
For example, on
the front cover
there will be a
main image and
there will also be
different images
used throughout
for variation. This
will connote the
presence of the
artist.
Weekly magazine. However this
magazine will have a good
variety of content throughout
and each issue will be much
different.
15-35 year olds. This is because the
magazine will be a weekly issue but
it will be affordable. This is
important because if the magazine
is not affordable then especially
teenagers may not be interested.
Star appeal and big artist. Furthermore,
there will also be a good variation of artist
in order to appeal to everyone. The
magazine will also contain its logo on each
page
Tune
RW magazine
4. Masthead:
As you can see the masthead is
one letter, this illustrates how
simple this magazine is whilst
being a great selling magazine.
Furthermore the large Q could
also connote quality within the
magazine. The bold red colour
may denote anger or could relate
to the genre of music this
magazine offers.
Cover lines:
The fact that the artists
name is bigger signifies a
importance in this issue.
This therefore gives the
customer an
understanding of what
this particular issue is
about. Furthermore
some people may be very
interested in this
particular genre of music
which may convince them
to buy it.
Main image:
From this main image, I can see that it is overlapping the masthead. The
denotations of this is that this issue conveys a sense of importance and the it is
an authoritative figure. Furthermore this main image is very large and takes up
most of the front cover and understand straight away who id featuring on this
issue. This is important as there may be a star appeal towards the customer .
Barcode, price, date and web address
This contains the website information in order to access Q
magazine. This is so people can find out more about Q magazine as
a company.
Strapline
The strapline “the
worlds greatest
music magazine”
could perhaps
connote that it is the
most interesting and
exciting to read due
to the information
within it.
Furthermore it could
also demonstrate
how they are
passionate about
their magazine and
also care about the
customers
Front cover analysis
5. Pull quote
The pull quote is important as it conveys a small section of the interview. It is normally a
very interesting quote which is important as is someone sees it then they may be drawn
into buying it. This may because they are intrigued to read the rest of the interview or
perhaps because it is one of their favorite artists. Furthermore, this quote also adds a sense
of mystery to the magazine. This is important because it also adds depth which is good as it
keeps the reader interested.
First letter
The first letter of a
magazine is always
big and bold. This is
to firstly illustrate
the artist and to
grab the readers
attention. Q
magazine also do
this with every
issue which also
connotes that it is a
successful
technique.
Page/web address
The page/web
address is an
important part of
this magazine. This is
important as a
customer may
decide that they
would like to see
their website. This is
important as the
website contains a
lot more
information.
Furthermore, this
signifies that their
customers are
interested in the
magazine which
connoted they are
doing a good job on
producing.
Main image:
From this main image, I can see that it is overlapping the cover lines. The denotations of this is that this issue conveys a sense of
importance and the it is an authoritative figure. Furthermore this main image is very large and takes up most of the front cover and
understand straight away who id featuring on this issue. This is important as there may be a star appeal towards the customer .
Drop capital: The use of drop capital within this double page spread is the big J. This is important as it coveys energy to the reader
whilst also standing out. Furthermore this can be used to therefore attract more readers and also there is star appeal.
DPS analysis
6. Genre
The genre of this magazine eclectic. This describes magazines without a specific genre however they
release issues without various types of artist on the front cover. For example one week it may be a rap
artist and the other it may be a rock artist. Furthermore, the non verbal connotations of this are the
artist on the different issues. This is because one month a rap artist may be staring and the other may
be rock. This is could as is provides variation and a wider target audience for Q. This is good as it means
more people may want to buy it which therefore explains one of the reasons that it is the UK’s best
selling magazine.
7. Font style
PixelCaps!
My magazine font styles are inspired by XXL. This is because they are both quite
simple whilst also being big and bold. This is good because they will stand out
on the shelves and therefore customers may be drawn towards them.
Furthermore, this is also good as they are new magazines and may therefore
attract a lot of attention
8. Colour scheme/House Style
Firstly, the colour scheme for this magazine is red and white. This is
because these two colours complement each other and also due to
the meaning behind the colour red. Furthermore the colour red
connotes a feeling of energy within this magazine and is also
emotionally intense. This is important as the function of this
magazine is to update the reader on current hip hop music and to
help them develop a passion for this type of music. Some
connotations behind the colour red include energy. This is important
because I would like people to feel excited and energized when
talking or reading my magazine. Furthermore, another connotations
behind the colour red would be joy and power. This is important as I
want people to enjoy this magazine and also for the magazine to
have an increase in power. This is significant because when people
see this logo there is more meaning to it than just a musical tune.
9. Summary of ideas
Genre
The genre of both my magazines will be based on XXL magazine. Furthermore, this magazine focuses on rap
artists and therefore mine will be focused on rap which includes star appeal each week.
Colours
The colours of both my magazines will be bright and bold throughout. This is good as it stands out to the
customers whilst being on the shelves. Furthermore, the colours would be for example re and black or just two
contrasting colours. For example, my first magazine will be based on XXL with and red and white colourscheme
and my second magazine I will change the primary colour red and change it to green.
Price
The price of both my magazines will be quite low. This is because I want it to be affordable in order for students
or people with not much money can afford it. An example price for one magazine may be between £2-£3.
Size
The size of both my magazines will be normal size which is A4. this s because all magazines are also this size.
11. As you can see the masthead will
always be placed at the top left hand
corner. This is important as it will stand
out more and attract more people
The barcode will either be at the
side or at the bottom left corner.
This is because it will have to be
scanned easily.
The main image will always be placed
in the centre. This is important
because it will have a star effect on our
audience and therefore will attract
more people especially is if is their
favorite artist.
The cover lines will also always be
placed around the main image. This
will involve quotes from the artists
interview.
The strapline will be near the
masthead and include a brand
slogan.
12. The Q&A will be placed in the centre and cover
the whole the second page. This is important
because it involves the cover artist and many
people will be interested in this.
The main image will always be placed in the
centre. This is important because it will
have a star effect on our audience and
therefore will attract more people
especially is if is their favorite artist.
As you can see the
masthead will
always be placed at
the top left hand
corner. This is
important as it will
stand out more and
attract more people
The barcode will either be at the
side or at the bottom left corner.
This is because it will have to be
scanned easily.
The cover lines will
also always be placed
around the main
image. This will involve
quotes from the artists
interview.
13. Interview Drafts
• Interview draft
•
• Hello how are you?
• Hi, I’m good thanks
• So, you’re going on tour next week. How you feeling about it?
• I’m feeling very confident, I think that it will a good experience for my new fans and also for the ones who have been following my since day one.
• What would you say you enjoy the most about going on tour?
• Well, first of all I love travelling the world and meeting my fans from different countries. It’s always good to be able to talk to them about my music and what they like about
it.
• Do you have anything that you always bring on tour, perhaps for good luck?
• (Ollie giggles). Well, I don’t really bring anything for good luck as long as I have a good rest before each show. Its important especially if you’re on the road as long as I am.
• Do you have a favorite song to perform on tour, one that gets the crowd going more than others?
• In my opinion its hard to just single one out, but what I think is important is that I enjoy performing every song of mine and that my fans do too
• Will many of the other artists featuring on your songs be going on tour with you?
• I know for sure that their will be some but I don’t want to give away any secrets or surprises for the fans.
• You only just broke onto the music scene and yet this is your second tour. Why/what if anything will be different form the first one.
• I enjoyed the first one a lot. I think it will be different this time as my fan base has become larger and also ive worked with more artists who help my music to be more
enjoyable for me to make.
I created this
interview drafts with
my music artist which
was going to be
featured in my
magazine,. When I
was writing this I tried
to base on a
magazine interview to
make it seem as close
to a real magazine as
possible.
14. Production process
Date of publication:
The date of publication is important as it means the date the magazine is going to be published. Furthermore, different magazine have
different frequency of release so for example Q magazine is published every month however other magazines are published once every
week.
Managing the schedule:
Managing the schedule is also very important. This is because after the release date of the magazine is announced then the schedule is
created so if anything is changed from the content from the original magazine they will have an alternative copy so that the magazine can
still be released on time.
Editorial and budgetary decision:
The editorial and budgetary step is when people involved in the production process gather together and decide what content they will be
putting into the magazine. This is significant because they can choose to have a guest artists every time they publish a new copy which
could have an interview within it with the chosen artist. They can also choose what advertisements and photographs they would like to
feature.
Content acquisition:
This stage is when the person who is going to be creating the content is chosen. For example, this person will be responsible for writing
the articles. To do this they must also decide whether they would like to appoint internally or externally in order for this person to write
about certain topics.
15. Production process continued
Sub-editing:
Furthermore, this stage focuses on quality control of the magazine. This would include details such as facts about the featured artist and also spelling
and grammar mistakes which may have been missed. This is important as customers will want to be paying for a magazine which has been produced
properly and they will maintain a high reputation from this.
Page layout:
this step purely focuses on the page layout of the magazine to ensure that the content flows well and also that there is enough space for
advertisements. Once this is checked over the
Proofreading:
this is when the first print of the magazine is printed out. This is important as the editorial department will then look over this and check for any
mistakes. If any mistakes are found, they will change it and then print an updated version of it.
Publication and distribution:
Once all the content from the magazine is proofread then the whole magazine is set to be printed. When all of them have been printed they will
then be distributed to all the stores which are selling them for them to be put up on top of shelves.
16. Production Plan – Launch Date –
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Look for
office
space, staff
and
equipment.
Set up all
equipment
and get
ready to
start the
magazine
process.
Set up
interviews
for job roles
such as
editor, writer,
designer and
others
available
within the
business.
Set up
interviews
for job
roles such
as editor,
writer,
designer
and others
available
within the
business.
Set up
interviews
for job roles
such as
editor,
writer,
designer
and others
available
within the
business.
DAYS OFF DAYS OFF
Complete
by: 5th
June
Complete
by: 6th June
Complete by:
9th June
Complete
by: 9th June
Complete
by: 9th June
Week 1
17. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Find someone
to host on the
first addition of
the magazine.
Find someone
to host on the
first addition of
the magazine.
Get the head
writer to come
up with
interesting
questions to ask
the artist whilst
being
interviewed.
Get reporter
to go to
interview the
chosen artist
with the
questions
and record
the answers.
Type up the
interview and
add it to the
magazine.
Take
photoshoot of
the chosen
artist for the
front cover and
double page
spread of the
magazine.
DAY OFF
Complete by:
14th June
Complete by:
14th June
Complete by:
15th June
Completed
by: 16th June
Completed
by: 17th June
Completed by:
18th June
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Get the
reporter to
investigate
more
stories
about the
artist/hip
hop in
general
Edit the
photos
taken of
the artist
in
Photoshop
to improve
the image.
Insert
interview
into the
double page
spread of
the
magazine
Look for
potential
advertise
ments
you could
use
within
your
magazine.
Start
integratin
g other
stories/art
icles into
the
magazine.
DAY OFF DAY OFF
Complete
by: 21st
Complete
by: 23rd
Complete
by: 24th
Complete
by: 25th
Complete
by: 26th
18. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Finish off
designing
the
magazine
Find some
more short
stories
about the
artist to
put into
the
magazine
Send the
magazine
off for
production
Once
magazine
s arrive
find
places
where the
magazine
can be
distribute
d.
Distribute
the
magazines
to stores
and
websites
which have
given you
permission
DAY OFF DAY OFF
Complete
by: 29th
June
Complete
by: 30th
June
Complete
by: 1st July
Complete
by: 2nd
July
Complete
by: 3rd July
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Set up social
media
account and
advertise the
magazine on
it.
Set up social
media
account and
advertise the
magazine on
it.
Product
Launch
19. Production plan continued
• My production plan is a detailed plan for the development and
making process of my magazine(TUNE). This includes sections of
preparation such as the costs of the process and also everything to do
with the chosen artist and interviews. Furthermore, another section
to this plan was to do with the staff and other equipment which will
be needed. In addition a lot of work needed to be put in to make sure
that the double page spread was of a good standard and therefore a
couple of days was to be spent on that. Finally, some of the last things
within the production plan was to finish the interview with the artist
and inset it into my magazine. This is an essential part as star appeal
is what most of my new customers may be interested in and may
therefore generate many of my sales.
20. Printing quotes and costs
https://print24.com/uk/
I have decided to print 15,000 copies of this magazine to start
off with. There is also 28 pages per magazine which includes
four cover pages with artists featuring on them. This magazine
will also cost around 40p per magazine which means it will also
be making £1.50 per magazine.
21. Staff costs
Staff salary
Publisher x3 £19,322
Editors x3 £25,361
Journalists x5 £23,825
Writers x3 £32,234
Photographers x6 £31,710
Marketing x5 £22,279
Financex5 £19,334
These are the costs of the staff I will be hiring in order to help me
publish my magazine. As you can see I will need 3 publishers, editors
and writers. In addition to this I will need 5 journalists, marketing and
finance staff members and finally I will need 6 photographers. The
publishers, writers and editors will be responsible
24. Advertising revenue
In my magazine I'm going to have 15 full page
advertisements, this means that I’m going to make
£45,375(15 x £3025)
Furthermore I'm also going to have 5 half page
advertisements, this means I'm going to make £7560
(5 x £1512)
Therefore, altogether from advertisements I'm going
to make £52,935 (£45,375 + £7560)
25. Budget summary
• My main source of income for my magazine will be advertising
revenue. This is important as I used rates from my magazine of
inspiration in order to predict what my revenue will be.
26. Legal issues
• Legal issues is important because there has been many times in which Magazines
companies have been involved in court cases. This is important because there
was a case about how they wanted their freelances to sign a new contract which
would take away their rights. Furthermore, this is significant as it would mean
that Bauer media could use their material whenever they wanted without
referencing any of them however none of the workers wanted to sign these
contracts as they did not agree.
• Another case which involved Bauer media was when they had an article which
contained some information about Tom Cruise. This is important as it was about
him not spending enough time with his children which he felt was incorrect and
therefore decided to try and sue Bauer media. However, because research has
proved that he doesn't’t spend that much time with his children he decided to
drop the case.
• Bauer media have also not yet had any legal issues to do with copyright.
27. Ethical issues
• Ethical issues is important because when producing magazines companies have
to follow a certain guideline in order for it to not offend or harm any of the
consumers. One of this guidelines state that ‘particular care must be taken to
avoid causing offense in terms of race, religion, gender, sexual orientation,
disability or age’. This is important as if consumers are offended in any way then
they could potentially have the company taken out of business. Therefore, it is
important to follow the guidelines of publicising information which may contain
some sensitive content in order to not be complained to. Another important
factor of this would be the audience of the magazine. This is because you may
need to adjust guidelines depending on the audience if they are sensitive to
particular topics.
• Furthermore, if there was no ethical issues then their could perhaps be younger
artists on front covers as they wouldn't want protection from the media.
28. Editors code of practise
• The Editors’ Code of Practice sets out the rules that newspapers and magazines
regulated by IPSO have agreed to follow. Furthermore, clauses which may relate
to my magazine is discrimination (clause 12) this is important as if there is any
form of discrimination found within my magazine then it may offend people and
therefore give my magazine a bad reputation.
31. Magazine
ideas
Masthead
Colour scheme
Types of images
frequency
Brand identity
Target audience
Same throughout, bold colours. Bright/dark
colours can be interpreted as anger or a
certain attitude. For example, if I was to use
red, I would use it consistently throughout
and also make sure it stands out.
Close ups with
different angles.
For example, on
the front cover
there will be a
main image and
there will also be
different images
used throughout
for variation. This
will connote the
presence of the
artist.
Weekly magazine. However this
magazine will have a good
variety of content throughout
and each issue will be much
different.
15-35 year olds. This is because the
magazine will be a weekly issue but
it will be affordable. This is
important because if the magazine
is not affordable then especially
teenagers may not be interested.
Star appeal and big artist. Furthermore,
there will also be a good variation of artist
in order to appeal to everyone. The
magazine will also contain its logo on each
page
Tune
RW magazine
42. Font style
PixelCaps!
My magazine font styles are inspired by XXL. This is because they are both quite
simple whilst also being big and bold. This is good because they will stand out
on the shelves and therefore customers may be drawn towards them.
Furthermore, this is also good as they are new magazines and may therefore
attract a lot of attention
43. Colour scheme/House Style
Firstly, the colour scheme for this magazine is red and white.
This is because these two colours complement each other
and also due to the meaning behind the colour red.
Furthermore the colour red connotes a feeling of energy
within this magazine and is also emotionally intense. This is
important as the function of this magazine is to update the
reader on current hip hop music and to help them develop a
passion for this type of music.
44. House style/Colour scheme
• The connotations of the my second magazine, RW would be that it is
a colour associated with energy and freshness, therefore bringing
something different to the standard rap magazine. This colour scheme
also connotes the ambition of this magazine to succeed and become
a well known name within the hip hop/rap industry.
45. Inspiration slide
Masthead
As you can see the
mast head has large
font and is bright in
colour. This is good
as it appeals to the
customers.
Main image
The main image on
this is also quite large.
This is good as the
magazine now has
star appeal which is
good for fans of
particular artists.
Furthermore the font
on the front cover is
also important as it is
easy to read and
therefore may stand
out even more.
Main headline
Another aspect I
based my magazine
off of is the main
headline. I though this
is good as it stands
out well. This is
important as my
magazine wouldn't’t
of been seen before
and is therefore
important that it
attracts the customers
attention.
46. Inspiration slide
Masthead
As you can see the
mast head has large
font and is bright in
colour. This is good
as it appeals to the
customers.
Main image
The main image on this is
also quite large. This is
good as the magazine
now has star appeal which
is good for fans of
particular artists.
Furthermore the font on
the front cover is also
important as it is easy to
read and therefore may
stand out even more.
Main headline
Another aspect I based my
magazine off of is the main
headline. I though this is
good as it stands out well.
This is important as my
magazine wouldn't’t of
been seen before and is
therefore important that it
attracts the customers
attention.
51. Step by Step Guide- Front cover
Front cover
• In order making a front cover you will need to open up Photoshop and create an A4 page spread. Go to File – New – International
paper which makes it an A4 sized paper
• To create a barcode where there was a template in public drive where you go to CTEC media where you can find a barcode
template where you go to file and place.
• For the background of the front cover you could have it based on the colour of your inspiration magazine. However if you would
like to change the colour then go to the paint bucket tool
• Then to create the masthead you would have to click on the pen tool then you would have to make a shape of a square by clicking
each of the points. You then have your masthead.
• Next in order to insert a font you would need to go to either go online and make a font on a website such as dafont.com. You
download the font and it will appear on all the other fonts on Photoshop. This will allow you to copy and paste it through and you
drag it to where your masthead is. To resize it you press command T and hold down shift so the font doesn't’t look pixelated, you
will have to do the same for the strapline.
• In order to create your puff promotion you will need to go to the shape tool on Photoshop in which
you would have to resize it so it is big as you want it to be, to add colour you will again have to use the
paint bucket tool where you can choose your colour, and also to add colour on the outside of the circle
you would to use a stroke affect where it gives you options if you want the colour to be faded or bold.
• to add cover lines into your front cover you will need to add text where you will write promotions to
promote your magazine, you will then need to resize and drag them both so they are on both sides of
the magazine cover.
• to add the title of your magazine you will need to again add text by clicking on the text box tool then
you will need to type in whatever your magazine title is going to be then you will need to again resize it
and make it stand out by using colour to make it stand out.
52. Step by step guide- Double page spread
• The first step to creating a double page spread on a magazine would be to choose a theme that would
fit best for your magazine for example your colour scheme, I choose a white colour faded into a brown/
dark pink colour for the canvas.
• The next thing you will need to do was to add a page number to your double page spread so that
readers can see what page it is on
• For this step you will need to take pictures of your chosen subject, after taking the images you will need
to save them in your file place. After that you will need to go to file then place in Photoshop and your
chosen image will appear, you will need to quick select you image and move it when you would like it to
go on your double page spread.
• For the next step you have to paste your interview with the artist into the double page spread, in order to do this
you will have to copy and paste the information over. After this you have to add in a drop capital to show it is
professionally laid out. You could also add the interview between the quote because I was linking to your chosen
magazine of inspiration.
• You then add the pull quote in between the interview by using the pen tool. Then insert the quote by using a
different font to make it stand out.
• In the interview you could use a different font to show that it’s professional for the readers, you could also choose
the colour of your font which should be based on your magazine of inspiration, therefore my font would be white
• lastly you have to add the masthead to the double page spread.
54. Chosen magazine
I've decided to chose this as my favored magazine. This is because I prefer the
colour scheme and overall layout. This is important as I think it is more
representative to my magazine of inspiration. Furthermore, I also prefer the
masthead of this magazine. This is because I think it looks more professional
and would therefore stand out of the shelves of shops more.
55. Launch dates Meetings Date Time Purpose
Planning and
pitching the ideas
to the client
5/6/17 14:30-16:30 During this I will be
pitching my ideas to
my client.
Client approval
meeting for print
advert
12/6/17 12:00-13:30 During the meeting
the changes are
being made for the
final product.
Client budget
meeting for print
advert
20/6/17 11.30-13:00 During this the
budget will be
discussed and
finalized.
Planning and
production for the
final print advert
25/6/17 13:00-14:30 This stage I am
planning to carry out
production.
Post production of
print advert
29/6/17 12:00-14:00 In this section the
material will be
edited
Launch date: 8/7/17 12:00-14:00 The finished product
will be presented to a
focus group where
they will suggest
some changes that
could be made.
56. Profit and loss breakdown
Revenue
In my magazine I'm going to have 15 full
page advertisements, this means that I’m
going to make £45,375(15 x £3025)
Furthermore I'm also going to have 5 half
page advertisements, this means I'm going
to make £7560 (5 x £1512)
Therefore, altogether from advertisements
I'm going to make £52,935
(£45,375 + £7560)
Staff costs
• Publishes=57,966
• Editors=76,083
• Journalists=119,125
• Writers=96,702
• Photographers=190260
• Marketing=111,395
• Finance=96,670
Equipment costs
• Office=5727
• Computers=5750
• Applications=1587
• Desk=3749
• Chairs=2760
• Printers=247.99
• Stationary=218.27
Staff costs + Equipment costs=£597,240.26
Costs
From these calculations I can conclude that I will be making a loss for
the first year that my magazine is published. The calculation for profit
is Revenue – costs.
£52,935-£597,240.26= -£544305.26
57. Risk assessment
Eye dropper tool
In order to maintain consistency with my colours throughout my front cover and DPS I used the
eyedropper tool. This allowed me to use the same colours for my masthead and colour of the font. This
is important as without it my colours would have looked inconsistent and therefore unprofessional. This
would also make my magazine front cover and DPS look less appealing. Furthermore to use this you can
create a colour and save and every time you would like to use it you can click on the saved colour as you
can see from the image in the bottom left.
When editing the images I used I had to
consider factors such as if it looked the right
size. This is important as you need to be careful
especially with the pixilation and also I can
potentially become stretched. Furthermore, I
found that the most useful to in order to resize
was the transform tool which is on Photoshop.
To carry this out you had to hold down the
shift key whilst clicking and holding on the
corner of the image and then when you are at
a size which you are happy with you release
the corner and then release the shift. This is
important as it helps you maintain a square
shape and also prevents from stretching the
image.
Resizing an image
58. Conclusion
• Within this learning objective I have completed the production
process for my magazine. I then had to analyse the feedback of my
pitch. This is important as I can then take this information and
improve how I presented or how to improve some of my slides within
my presentation. Furthermore, I have also explained some of the risks
involved which come with producing and publishing a magazine. In
addition I created a production plan in order to give me and idea of
when the magazine would be published and the steps leading up
towards that.
