2nd Pitch

• By Lauren Dowley
• Candidate no.- 2044
• Centre no.- 64135

My 2nd Idea:
 Light, pastel girly colours make the magazine look
very girly and cute
 Bows, flowers, hearts and bubbles will be the
main shapes used at puffs
 ‘Life of Pop’ connotes that pop music is life for
young girls
 Target Audience= 13-16 aged girls

Main
image
Cover
lines
Cover
lines
Pug and
puff
Pug and
puff
Price, Issue
number,
Date and
barcode
Main cover
line

Quote
boxes
Masthead Text for
interview
Anchorage
text
Main Image
Page numbers will
be here

 Hartley:
 Age- average around 12+
 Gender- female
 Nationality- doesn’t matter
 Social class- middle class as upper class may go for
more classy magazines which have less
abbreviations and lower class providing they have
the money.

 Demographics:
 The audience will be most likely in group E because they will be
too young even top get a Saturday job yet as they're still in school.
 Psychographics:
 Aspirers because young girls are interested in who’s most interested
in who’s most popular and who isn’t, image appearance and fashion.
This is why I will focus more no colour and puffs to make my
magazine appeal more to the target audience.
 Spending power- how much you have left to spend.
 Pocket money
 Price must be cheap
 £1.50  more popular  more content £1.99
http://www.slideshare.net/Jesss21/audience-identification-research-9359908

• Katz:
 inform and educate or personal relations ship. Inform
and educate as the reader may learn something new
about pop star or band that they didn’t before by
reading the magazine. Personal relationship because by
reading the magazine, you can build an admiration for
a certain star or band.
• Maslow:
 social climber or care giver- Social climbers because
girls will feel that if they know more about certain
stars or bands they are more privileged than others
who may not know as much. Care givers because girls
may feel engaged with and/or sympathetic towards a
star or band.

 ‘Top of the
Pops’- 1995
 ‘We Love
Pop’ - 2011
Top of
the Pops
Sound of
Pop
We Love
Pop
http://www.mediaweek.co.uk/article/1080493/egmont-launches-new-teen-
magazine-we-love-pop
Top of
the Pops
Sound of
Pop
We Love
Pop
Year 1
Year 2
http://www.theguardian.com/music/2002/sep/1
2/artsfeatures.popandrock

 UK top 40 charts
 Newest Pop singles and albums
 Interviews
 Horoscope start signs
 Posters
 Newest fashion trends
 Competitions
 News about latest TV Shows
 Make-up tips and looks incl. nails
 Fashion trends
 Agony aunt (famous celeb)
What have I used
(content wise) in my flat
plan for my magazine?
http://www.mirror.c
o.uk/tv/tv-
news/celebrity-big-
brother-2015-
housemates-4930294
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waterlooroad.co.uk%
252Fimages%252Fslid
es%252F00-
Title.jpg%3Bhttp%25
3A%252F%252Fwww.
waterlooroad.co.uk%
252F%3B640%3B360

 First issue- around 40 pages
 Matt printing
 10,000 copies
 £8 344.31
 8 344.31 / 10,000= £0.83
 £1.50
 67p profit per issue
 £6,700 profit if sold all 10,000 copies
 Year 2:
 Increase price up to £1.99 and add more content
 New printing costs: 11 228.44 /10,000= £1.12
 87p profit per issue
 £8,700 if sold all 10,000 copies
http://print24.com/uk/product/magazin
es/?sid=04e07b0bdf640601923834227639e
153&cmd=obj_open_redirect_page

 40 page copy= £55.37 per issue
 £553,700
 60 page copy= 83.30
 £833,ooo
 10,000 copies

 Above the Line – TV Advert, Billboard Campaign, Posters, radio adverts and cinema
adverts.
 Below the Line – Social Media, Email subscribers of your “magazine of inspiration” in
advance of the release date and other promotions like free giveaways, 10% off the
magazine or buy one get one free offers.
 TV advert about 30 secs long
 Target to advertise on Disney channels where children will see it more.
 Push strategies- getting retailers to stock a product
 Pull strategies- advertising on TV’s
 Push marketing- sending our e-mails to people to advertise the product
 Pull marketing- online banner ads or advertising on social media websites e.g. Facebook
http://www.instantprint.co.uk/posters/a3?gclid=CjwKEAiA_4e
mBRCxi8_f2cWWjFcSJAB-
v1qyoy216_PALsNpGocTjphFbhSt8PMaJMs11hsZOkxTNBoCa-
Lw_wcB
http://businesscasestudies.co.uk/portakabin/promoting-the-
brand/above-the-line-promotion.html#axzz3QD1WQlFq
http://businesscasestudies.co.uk/kia-motors/using-sports-marketing-to-engage-
with-consumers/above-the-line-and-below-the-line-promotion.html#axzz3QD9cXccX
http://businesscasestudies.co.uk/portakabin/promoting-the-brand/below-the-line-
promotion.html#axzz3QD9cXccX
http://smallbusiness.chron.com/examples-push-pull-
marketing-20728.html
Prices for
printer posting

£1277.50 per
year
Life of Pop

 Process:
• Decide date of publication,
 Once the date for the release of my magazine has been chosen I will
then be working with a schedule which is in the slide after this.
• Manage a schedule,
 This is where my schedule will be managed and decided which is what
everyone will have to work against.
• Decide the over all budget,
 The editorial team will choose what topics that will be included in the
magazine, then look at how much money we have and decide a final
budget for the production of whole magazine.
• Decide content that will be included,
 At this stage journalists and reporters do a lot of research about the
topics and content that will be included in the magazine, interviews
will be arranged and artwork/ graphics are also worked on at this
stage.
• Edit the magazine
 We edit the magazine to make sure all facts are correct, checking
spelling and grammar and the house-style is carried out.
http://hosbeg.com/t
he-magazine-
production-process/

• Decide the layout of all the pages,
 The editorial team then choose the layout of each page in
the magazine and which order they should all go in. To do
this, the main programme that is used is InDesign. Adverts
are also placed in the magazine at this point.
• Proofreading,
 Once a hardcopy of the magazine has been printed, editors
will look through it and find and correct any mistakes.
• Send file of the magazine to the printer,
 Once proofread, the DTP file of the fully finished magazine
will be sent to the printer. If the editors approve he
printing, the printer will then start mass printing.
• Distribution.
 The magazines are neatly packed and sent to a warehouse
where the magazines are distributed and then sold to the
public.
http://hosbeg.com/th
e-magazine-
production-process/

 5-6 weeks prep
Week beginning: Monday 27th October 2014
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Task: decide
the final
deadline for
the
publication of
the magazine
and manage
the schedule
for the
production of
the magazine.
Discuss what
topics will
included in the
magazine, who
will be in it,
what pictures
to take, then
discuss the final
budget you wish
to pay by
looking at how
much you have
to spend and
what the money
will be spent on
in the
magazine.
Discuss what
topics will
included in the
magazine, who
will be in it,
what pictures
to take, then
discuss the final
budget you wish
to pay by
looking at how
much you have
to spend and
what the money
will be spent on
in the
magazine.
Discuss what
topics will
included in the
magazine, who
will be in it,
what pictures to
take, then
discuss the final
budget you wish
to pay by
looking at how
much you have
to spend and
what the money
will be spent on
in the magazine.
Gather
content for the
magazine.
Artwork and
graphics are
also worked on
at this point.
Research is
also collected
by journalists
through either
the internet
(on gossip
websites) and
interviews.
Gather
content for the
magazine.
Artwork and
graphics are
also worked on
at this point.
Research is
also collected
by journalists
through either
the internet
(on gossip
websites) and
interviews.
Gather
content for the
magazine.
Artwork and
graphics are
also worked on
at this point.
Research is
also collected
by journalists
through either
the internet
(on gossip
websites) and
interviews.
Complete by:
End of day
Complete by:
Two days time
Complete by:
The next day
Complete by:
End of day
Complete by:
One week time
Complete by:
End of day
Complete by:
End of day
Date: 27th
October
Date: 28th
October
Date: 29th
October
Date: 30th
October
Date: 31st
October
Date: 1st
November
Date: 2nd
November
http://hosbeg.com/the-magazine-production-
process/

Week beginning: Monday 3rd November 2014
Gather
content for the
magazine.
Artwork and
graphics are
also worked on
at this point.
Research is
also collected
by journalists
through either
the internet
(on gossip
websites) and
interviews.
Gather content
for the
magazine.
Artwork and
graphics are
also worked on
at this point.
Research is also
collected by
journalists
through either
the internet (on
gossip websites)
and interviews.
Gather content
for the
magazine.
Artwork and
graphics are
also worked on
at this point.
Research is also
collected by
journalists
through either
the internet (on
gossip websites)
and interviews.
Gather content
for the
magazine.
Artwork and
graphics are also
worked on at
this point.
Research is also
collected by
journalists
through either
the internet (on
gossip websites)
and interviews.
Editing the
magazine to
make sure that
all the facts
are correct,
the spelling is
correct,
grammar and
punctuation is
correct, that
the house-style
for the
magazine is
used, and that
the page layout
is revised and
corrected if
need be.
Decide the
layout of each
page using
programs like
InDesign and
Photoshop to
construct all of
the pages in
order to make
the magazine.
Decide the
layout of each
page using
programs like
InDesign and
Photoshop to
construct all of
the pages in
order to make
the magazine.
Complete by:
End of day
Complete by:
End of day
Complete by:
End of day
Complete by:
End of day
Complete by:
End of day
Complete by:
Two days time
Complete by:
The next day
Date: 3rd
November
Date: 4th
November
Date: 5th
November
Date: 6th
November
Date: 7th
November
Date: 8th
November
Date: 9th
November
process/

Week beginning: Monday 10th November 2014
Decide the
layout of each
page using
programs like
InDesign and
Photoshop to
construct all of
the pages in
order to make
the magazine.
The editors of
the magazine
print out a hard
copy of the
magazine and
read through it
to try and find
any mistake and
then correct
them.
The editors of
the magazine
print out a hard
copy of the
magazine and
read through it
to try and find
any mistake and
then correct
them.
The editors of
the magazine
print out a hard
copy of the
magazine and
read through it
to try and find
any mistake and
then correct
them.
Once the
magazine's
mistakes are
corrected the
DTP file of the
magazine is sent
to the printer
making sure
that you send all
of the images
and fonts with it
as well.
The magazine is
sent to a
warehouse.
From there the
magazines are
distributed and
sent to shops to
sell to the
public.
The magazine is
sent to a
warehouse.
From there the
magazines are
distributed and
sent to shops to
sell to the
public.
Complete by:
End of day
Complete by:
Two days time
Complete by:
The next day
Complete by:
End of Day
Complete by:
End of Day
Complete by:
The next day
Complete by:
End of day.
Date: 10th
November
Date : 11th
November
Date: 12th
November
Date: 13th
November
Date: 14th
November
Date: 15th
November
Date: 16th
November
process/

Jobs and salaries (per year):
• Commissioning editor- £26,500
• Publishing commissioning editor- £18,000 - £40,000
depending on experience
• Publishing editor- £15,000- £23,000 depending on
experience
• Editorial assistant - £15,000- £23,000 depending on
experience
• Magazine features editor- £25,000 to £40,000
• Publishing copy-editor/ proof- reader- £44, 512 for
proofreading and £52,000 for copy- editing and £62,
400 for large amounts of editing/rewriting.
• Press sub-editor£- £15,000 to £18,000 for a small
magazine and £20,000 to £23,000 for a larger
magazine
• publishing rights manager-£22,000 - £35,000
• Art director- £25,000 - £50,000 depending on
experience
• Interns- £0.00
• Photo editor- £25,000 to £40,000 depending on
experience
http://mediacareers.about.com/od/mediajobprofiles/tp/MagazineJobs.htm
http://www.lse.ac.uk/intranet/CareersAndVacancies/careersSe
rvice/EmploymentSectors/AdvertisingMediaPRMarketing/Publishi
ng/RolesInPublishing.aspx
www.prospects.ac.uk
http://getsmaart.com/career-overviews/publishing-
commissioning-editor
Subscription sales:
Special offers- e.g. 2-for-1 deal
for the firth month or 12 issues
for the price of 9
Start-up costs:
£8 344.31 + £553,700=
£562,044.31
Recruitment costs:
£905,012
Marketing costs:
£1277.50 for Facebook per
year
£1,277.50 per year for
Twitter
£1,277.50 per year for
Itunes
TOTAL= £3832.50

 Consumer wants and needs (vs. Products)
 You have to target the customers that would actually want to buy the product e.g. target young female
teens instead of a male in his twenties.
 Cost to satisfy (vs. Price)
 Will the reader of my magazine want to go out and pay for transport (e.g. getting the bus or getting their
parents to drive them and then pay for parking) to buy my magazine, especially if my magazine is
expensive. They will also have to want to do that every month.
 Convenience to buy (vs. Place)
 Young teenagers would most likely want to buy a magazine in their local corner store or supermarket
instead of ordering online or ordering over the phone as they wont have any debit or smart cards yet
either.
 Communication (vs. Promotion)
 Using communication to approach audience rather than promoting which can come across as patronising
or intimidating. When customers try to get in contact, try to be approachable, friendly and helpful and try
to include the customers when advertising,. For example use mobile number to send out text updates for
new subscriptions or issues.
https://ncrafts.wordpress.com/ctec-level-3-introductory-
diploma-in-media-candidates/unit-13-planning-and-pitching-
a-print-based-media-product-10-marks/
http://www.customfitonline.com/news/
2012/10/19/4-cs-versus-the-4-ps-of-
marketing/

 4 full page adverts = £10,000 (£2,500x4)
 2 half page adverts= £3,600 (£1,800x2)
 1 inner front cover= £5,000
 1 outer back cover= £5,000
 Total= £23,600
 ITunes= £3.50 per day
 Run continuously
 £1,277.50 per year
 Facebook= £3.50 per day
 £1,277.50 per year
 Twitter= £3.50 per day
 £1,277.50 per year
TOTAL= £3832.50

 All information obtained in my magazine must be
accurate and true,
 Must have permission from everyone whose photo
has been taken for my magazine,
 All content in my magazine must be copyrighted to
prevent others from copying or re-making my
magazine,
 Everyone who features in the magazine’s privacy
must be respected, e.g. details of their personal
life, home and health,
 Journalists must not be intimidating to get answers.
 These issues must be checked before the magazine is
finally produced.

Outgoing:
 Printing costs:
£,344.31
 Distribution:
£553,700
 Recruitment
costs: £905,012
 Marketing costs:
£3832.50
 TOTAL:
£1,470,888.81
£0
£10,000
£20,000
£30,000
£40,000
£50,000
1 year 2 years 5 years 10 years
Magazine profit over the
years Money
coming into
the
magazine Per
month:
• £30,300
Per year:
• £356,400

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