unit 1 LO1 - LO5

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 01:
Analyzing Media Products and Audiences
Evidence
Jess Sheridan
St. Andrew’s Catholic School
64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

3. 1. Bauer Media is a division of the Bauer MediaGroup,
Europe’s largest privately owned publishing Group.
2. The Group is a worldwide media empire offering over 300
magazines in 15 countries, as well as online,TV and radio
stations.
3. 'WETHINK POPULAR': is the tag-line gets right to the
point in just three words.
4. The Bauer MediaGroup is a family-owned company.
5. For all relevant target groups: the attractiveness of the
media brands is the key to the success of the Bauer Media
Group.
6. Founded - 1875
7. Our magazine heritage stretches back to 1953 with the
launch of AnglingTimes and the acquisition in 1956 of
Motor Cycle News, both still iconic brands within our
portfolio.
8. The company has a presence in a total of 20 countries.
9. Today the Bauer MediaGroup is Europe's largest
magazine publisher.
10. family-owned company
1. Published monthly in UK
2. Mark Ellen and David Hepworth founded the
magazine because they felt it was a niche
market as there wasn't a magazine for the
older generation who were still buyingCD's.
3. Q was first published in 1986.
4. Q has a history of association with charitable
organisations.
5. Q also has it's own music channel called QTV.
6. They hold Q awards every year.
7. It's cover price is £3.90.
8. The target audience for Q magazine are the
older generation such as people in their 30's
and 40's.
9. It was originally going to be called 'Cue',
however it was changed to 'Q' due to possible
confusion with it being a snooker magazine,
plus a single lettered title is thought to be
more prominent on newsstands.
10. Promotional gifts are given away quite often,
such as CDs and books

7.  As you can see from these examples of Q magazines front
covers, the mast head is always placed in the top left corner.
This is so, as soon as the reader has a look at their
magazine, the first thing they'll see is the mast head, as well
as the image of the artist, and they'll automatically be aware
that it's a Q magazine.
 Mark Ellen and David Hepworth founded the magazine
because they felt it was a niche market as there wasn't a
magazine for the older generation who were still buying
CD's.The magazine Q was first published in 1986, Q has a
history of association with charitable organisations.

8.  Q magazine was first released on the radio in 2008. It doesn’t have its own app to
read the magazine. Its currently available online in the UK.
 In 2000 it made its ownTV channel and hosts its own award show.The show
originally started in 1990.

9.  Women's magazines e.g. Heat, Closer
 Men's magazines e.g. MATCH!
 Outdoor magazines e.g. GOLF
 Teenager magazines e.g. J-14
 Parenting magazines e.g.
Mothers baby.
 Soap magazines
E.g. CBS Soaps

10. These magazines are popular sold
Separately. Bauer has published more copies because they own more magazines.

11.  IPC- formed in 1963, the person who found it is
called George Newnes. It is valued at between
$2bn and $3.5bn.
 Music & media- it was founded in 59-65 Worship
street, LONDON. The founded was Rory David
Philip bett £158,541.00
 Hearst- was founded in newYork by William
Randolph Hearst. Its worth 2 billion.
 TimeInc UK- it was founded in 1963 by Marcus
Rich In London.The company is worth 218.7m.
 Immediate media – It is located in Hammersmith
and was founded in

12. Banner: Magazine is just the
letter Q, it is in upper case font
which stands out and also the
white colouring of the font is
layered upon a prime red and
this helps it stand out too.
The writing ‘ Artic Monkeys is in
upper case and contrasts against
the simple background, also some
of the other musicians are behind
the lead singer.
The colours used are typical of
general rock magazines, with
red, black and white being the
main palette. However, blue is
also used in places to provide a
contrast with the red, and
perhaps to give the magazine a
possible ‘British’ feel.
The masthead is barefaced but very
basic. The font of the masthead is
very simple and unique but shows
effectiveness. The colours used are
white and red which contrast
against each other. The red is very
eye-catching and will catch the
readers’ eyes easily. The fact that
the magazine is called’ Q’ shows
simplistic and maturity which
suggests that there is a older target
audience.
The headline is at the
Bottom like every magazine
head is at the bottom.
The barcode at the bottom
shows what the price is
and the date when the
magazine was released
on.

13. Straplines
“discover Great music”
This strapline connotes that
reading this magazine gives
you the knowledge of different
types of music and makes you
discover more.
Cover line
Is “ARTIC MONKEYS” which
would reveal it says more
about them inside of the
magazine.
Price - £3.90
This is expensive for a magazine
Which might show the people
buying
Them are working people.
The target audience for Q
magazine are the older
generation such as people in
their 30's and 40's.
The background is in a field
which seems really out of place
for a music magazine. The
colour of the field contrast
against the red making a
statement by using different
ranges of bold colours.
The length of the magazine is
8.25cm whiles the width is
11.2cm.

14. Strapline - The strapline
is in red like the colour
scheme.
Main headline – Is the
persons name who they
are interviewing. So it
makes it clear what the
page is about.
Main images - The
main images convey
that that’s who is in
the interview and
that’s who they are
interviewing.
Steve Neale – 1980;
“Genres are instances
of repetition and
differences.
The paragraph columns make the page
look neater and well set out. Also it is
easy it read.
The artist who is the
main feature is
someone who is
extremely well
known in the music
industry, the clothes
are smart suggesting
he might be a bit
indie and might show
it through his music
as well.
The Header of this
double page spread is
neat and organised also
goes in with the picture
because he looks smart.

15. Heading- which denotes what
type of page it is to the reader, it’s
the contents page so it will have all
the page numbers and say what
every page will be.
This page also says when songs are
released e.g. monthly.
Image – Main image reveals
that Adele is in the magazine
and might have a interview
about her or one of her songs
has been released.
Columns –The columns make the
page and the writing look neat and
organised and also makes it clear to
read what is going on.
Date –The date is on this page
to tell everyone how new the
songs that have come out and if
there's an interview how dated
that is, so everyone is kept up to
date.
There is a review at the
bottom and it lists new
albums, music videos, how to
buy, live music & where? And
also music books.They have
put this there so no one has
any questions and doesn't’t
need to search anything up on
Google because its all in the
magazine.

16.  In the magazine it holds a range of different
artistes and interviews with people. Also it
has facts about how people started off with
there music and became famous.
 It also has information and facts about the Q
magazine awards and how to vote for it and
win tickets.
 The magazine also has biography’s of famous
people and interesting information about
them and what they’ve done to get
themselves where they are now.

17. Q magazine does not really have a genre of music, its main
interest is new releases and upcoming artists they also
base on interviews. There target audience is round 16 plus.
Q has been published monthly since 1986 by Bauer Media
Group. Q magazine from 1986 Q magazine from 2009.
Source:
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&
cad=rja&uact=8&ved=&url=http%3A%2F%2Fwww.isubscribe.co.uk%2Fnews
%2Fentertainment-magazines-8%2Farctic-monkeys-talk-about-their-new-
album-with-q-
3541%2F&bvm=bv.103388427,d.d2s&psig=AFQjCNFiSkgBq8MCbWA0OSc7e
0Y36SuqnA&ust=1443194326638520

18.  The house style is very manly as the
colours used are red and white.The
colours are steadily used throughout the
page and link in well with each other.
 The font's used are very simple,
signifying the target audience would be
very comfortable and simple and do not
need very bold fonts to keep them
attracted.
 The colours also connote summer which
links in with the June month that the
magazine was issued out in.

19. SUB-
EDITING:
To check all the spelling and format to make sure it is okay to be
published and to make loads of copies. Also to keep their reputation
good quality.
PAGE
LAYOUT:
Check on the format of the pages to see if everything is
spaced out enough for people to read.
PROOFREADING:
Re- reading everything to check spelling mistakes and printing it
out as one hard copy and seeing what it will look like. Therefore
you can correct anything then print all the pages off.
PUBLICATION AND
DISTRIBUTION:
Now everything has been proof read It can be printed and
sent off to stores and been made to sell to the public.

21.  The target audience will be for young adults aged 13-18+
because they’re more young singers in the magazine and
young people are mostly interested in singers/bands their
age. Also the target audience is people who are into music
and love reading about it and listening to it.
https://www.google.co.uk/search?q=Q+magazine+target+audienc
e&safe=strict&hl=en&source=lnms&tbm=isch&sa=X&ved=0ahUKE
wisyo6K4bDLAhVHtBoKHRFuAhwQ_AUIBygB&biw=1366&bih=65
1#imgrc=XWo-BDbbuQ3tuM%3A

22.  Graham burton has a theory about classifying
audiences by their social and media grouping.
The social grouping of my target audience is
middle aged grouping (30-50) men and
women.They will most likely be British and
mixed ethnicity. Q magazine is eclectic.

23.  Diversion – Escaping from everyday life, Connections to music
media – audience would be reading it to explore to be a musician
or singer.
 Personal relationships – Using media for emotional and social
interaction, Audience reviews of concerts – this would be more
useful for singers to get the message out to more people.
 Personality identity – Reflecting yourself in texts, learning
behaviours and values from articles
 Surveillance – Articles/ information could be useful for everyday
life.
I think it relates more to Diversion and personal relationships
because the audience of young men would be looking to form a
social connection with music artists whilst maintaining a relatively
high profile by reading Q magazine rather than a more ‘grungy’ music
magazine like Kerrang!

24. Q magazine fits in with Esteem, because Q
magazine is targeted at individauls who have
achieved highly in their personal and professional
lives. Readers of the magazine would also have a
high level of confidence which would command
respect from others and they would show respect
to others.

25. A
Higher management, bankers, lawyers ,doctors , and other
professionals.
B
Middle management , teachers, creative and media people e.g.
graphic designers.
C1
Office supervisors, junior management, nurses, specialists
clerical staff- white collar.
C2 Skilled manual workers, plumbers, builders- blue collar
D Semi-skilled and unskilled manual workers.
E Unemployed, students, pensioners, casual workers.
This defines the adult population largely by the job they do.This is based on the
national readership survey (NRS)
According to the social economic graph and the target audience for Q
magazine would fall into A & B.

26. Mainstreamers Seek security.Tend to be domestic conformist, conventional, sentimental- favour value for
money family brands. Nearly always the largest group.
Aspirers Seek status. Materialistic, acquisitive, orientated to image and appearance, personal and fashion.
Attractive packaging more important than contents.Typically younger people, clerical and sales job.
Succeeders Seek control. Strong goals, confidence, work ethic and organisation, supports stability. Brand
choice based on self-reward , and quality – typically higher management and professionals.
Resigned Seeks survival. Rigid and authoritarian values. Interested in the past and tradition. Brand choice
stresses safety, familiarity and economy.Typically.
Explorers Seek discovery. Energy, individualism and experience.Values difference and experience.Values
difference and adventure. Brand choice highlights satisfaction, and instant effect.The first to try new
brands.Younger demographic.
Struggles Seek escape. Alienated and disorganised. Few resources beyond physical skills. Brand choice involves
impact and sensation. Buys alcohol , junk food , lottery tickets, D and E demographic.
Reformers Seek enlightenment. Freedom of restrictions and personal growth. Social awareness and
independent judgement.Anti- matristic but aware of good taste. Has attended higher education and
selects products for quality.
Readers of Q are the succeeders because it’s a brand choice based on self-reward.The
demographic of the magazine would suggest that young highly paid individuals are the
main consumers of the product therefore they have high work ethic and clear life goals.

27. Primary research is any type of
research that you go out and collect
yourself. Examples include surveys,
interviews, observations, and
ethnographic research.A good
researcher knows how to use both
primary and secondary sources in her
writing and to integrate them in a
cohesive fashion.
This is an example of my survey
monkey.

28. This graph shows there are more
female than males agreeing to fill
this questionnaire out.This
connotes that female readers are
more likely to be concerned
about the content of a magazine
than male readers would be and
that also they are more likely to
except the content of the
magazine to be tailored to their
needs.This demographic is
something to consider when
producing my own magazine.

29. This question reveals that there are
more old teenagers who filled this out
than older adults.
This could mean that I am better
placed to target teenagers and young
adults as I myself fit in to that
demographic.This would mean that
my own interests are more likely to
mirror the interests of my potential
target audience as opposed to trying
to research and include the interests
of an older adult target audience.

30. This question shows that the indie
genre seems to be mostly popular so
this would seem a good place to start
when deciding on the content of my
magazine. However pop, rock and R&B
are also popular genres and perhaps
more in the media eye than indie music
would be as this tends to be less
reported on and more of a niche
market.

31. On this question it shows how often
people buy a magazine and most of the
people who answered it said never.This
reveals the level of marketing I would
need to consider when launching a new
music magazine.This could mean
offering a free sample copy or
download to entice the potential
audience to buy my full priced and fully
formed magazine.

32. I asked this question because
then I will know how much people
would want to spend on the
magazine.This will help me
decide on the price of my
magazine bearing in mind what
potential customers have said
they are prepared to pay. Over
pricing it might need to higher
profits but could also switch
buyers off from buying the
magazine in the first place.

33. On this question on my questionnaire
I'm analyzing why you would buy a
magazine. Most people said for the
gossip and some people said general
information and pictures. This reveals
that an indie genre might not be the
best option as generally it is pop and
rock stars who create gossip and hype.

34. This question on my questionnaire
is asking if you’d buy a magazine
for the free gift. Most people said
‘yes’ this could reveal they are not
buying the magazine for the
information therefore disposing of it
to just enjoy the freebie. Giveaways
are useful marketing tools but not
something a new to market
magazine would be able to sustain
for any length of time due to the
high cost no profit factor.

35. This question on my
questionnaire is asking if you
would subscribe to a magazine?
Most people said ‘no’ this can
convey that most readers don’t
want to commit to paying for the
magazine in advance. This could
mean I will need to offer further
incentive in order to persuade
them to part with their money in
advance in receiving a copy
each month.

36. This question is who are your
favourite music artists? I asked this
question because I wanted to know
who everyone's favourites are so I
can put them into my magazine and
then it would appeal to everyone.
Obviously I will now need to consider
popular artists within the chosen
genre of my magazine. This could
lead to needing to complete further
primary research with the intended
target audience.

37. Secondary: Secondary research involves
looking at existing materials. It allows you
look at resources that have already been
created. It could also involve both
qualitative and quantitative research.
Positives: The research that is already out
there. All you have to do is sift through it.
There are a wide range of resources
available.
Negatives: The research may not be
entirely suited to your needs.You are
reliant on the accuracy and integrity of
other researches work.

39. Above the line - Meaning or relating to promoting in the mass media.You can use the
‘Above the line’ method for reaching mass audiences . Eg Facebook, twitter, Instagram.
Below the line - Symbolizing or relating to advertising by means such as direct mail,
email, publicity events. Also it means its your choice to read about the things you are sent
via the internet.
Methods of advertising across different medias.
 Posters/leaflets
 Bill boards
 Ticketing
 Bus adverts
 TV/ radio adverts
 YouTube
 Cinema adverts

40.  Guerilla marketing is a cheaper way of advertising something but means
you need more energy.
This picture shows a snake
Surrounding a bus. Which
makes it stand out more and
more eye catching. This picture reveals
that people bite their
nails and the bag is
trying to get out to
people to stop.
This picture of a man on a
bench demonstrates that
the catchphrase “take a
break” and the man taking a
break on the bench with the
KitKat logo.

41.  Viral marketing is any marketing system that inducesWeb sites or users
to pass on a marketing message to other sites or users, creating a
potentially exponential progress in the message's visibility and result.
http://www.marketingterms.com/dictionary/vi
ral_marketing/

42. The top magazine brand across print and digital is IPC's What's onTV, with a combined
circulation of 1,084,302, though the proportion of digital circulation is miniscule, at 1,104 e-
editions
Q magazine is available online http://www.qthemusic.com/This is the main link to access the Q
magazine. The cost of an annual subscription
Fans can get the magazine delivered to them and they can subscribe to it.
http://www.greatmagazines.co.uk/q-
magazine?gclid=CLCug_rK1ssCFdYy0wodWLsNDA

44.  Q magazine is distributed
monthly.
 Q magazine is available in store
and online.
 Q magazine is £3.90 for a hard
copy and , and It's circulation
figures are 103,017. (81,240
being in the UK and republic of
Ireland) 01-Jul-2008 to 31-Dec-
2008.

46. At its simplest, ethics is a system of moral principles.They affect
how people make decisions and lead their lives. Ethics is
concerned with what is good for individuals and society and is
also described as moral philosophy.
Media ethics is the subdivision of applied ethics dealing with the
specific ethical principles and standards of media, including
broadcast media, film, theatre, the arts, print media and the
internet.The field covers many varied and highly controversial
topics, ranging from war journalism to Benetton advertising.

47.  A stereotype is a thought that can be adopted about specific
types of individuals or certain ways of doing things.These
thoughts or beliefs may or may not accurately reflect reality.
 Some magazines stereotype celebs because they are famous
‘so they must all care about money’.
This front cover shows
it’s a stereotypical rap
artist with the gold
teeth, dark skin and
gold rings.
This front cover
depicts a blonde /
busty female
with the sub-
heading SEX
close by
connoting that
this ‘look’ is sexy.

48. ASPIRANT
Aspirant is the tribe that suits my magazine best because its
living for the moment and a unique magazine.
Also because all the other tribes said ‘chavs and wastemans’
which isn't what my magazine is about.

49.  Racism-The belief that all members of each race possess
characteristics, abilities, or qualities specific to that race,
especially so as to distinguish it as inferior or superior to
another race or races.
 Sexism- stereotyping gender roles. Discrimination or
devaluation based on a person's sex or gender, as in
restricted job opportunities, especially such discrimination
directed against women.

50.  The theory suggests that the male gaze denies women
human identity, relegating them to the status of objects to
be admired for physical appearance.The theory suggests
woman can more often than not only watch a film from a
secondary perspective and only view themselves from a
mans perspective Remember the stat from miss
representation, only 16% of media creators are female.
Laura Mulvey’s Male Gaze theoryThe “masculinisation” of
the viewer
 However the presence of a woman in mainstream texts is
something that is vital.
 Often a female character has no real importance herself, it
is how she makes the male feel or act that is the has the
biggest impact on the male audience.

51.  Copyright is one of the main types of intellectual property. Others
include designs, patents and trademarks. Intellectual property allows a
person to own things they create in the same way as something physical
can be owned. It is the right to prevent others copying or reproducing
someone's work.
 This is relevant to magazines because people might photocopy a
magazine or a book and give it out as their own copy.
 Many songwriters and composers askThe Guild of International
Songwriters & Composers questions relating to the music industry, song
writing, composing, lyric writing, music publishing and about music
publishers.

52.  Censorship is the suppression of speech, public
communication or other information which may be
considered objectionable, harmful, sensitive, politically
incorrect or inconvenient as determined by governments,
media outlets, authorities or other groups or institutions.
 Offensive material -Any published or broadcast content
(such as articles, photographs, films, or websites) that is
likely to be upsetting, insulting, or objectionable to some or
most people.

53. The PCC used to be the body that regulated press complaints it
has now been superseded by IPSO. It used to be an independent
body which administers the system of self-regulation for the
press. It dealt with complaints, framed within the terms of the
Editors' Code of Practice, about the editorial content of
newspapers and magazines and the conduct of journalists. It
assisted individuals by representing their interests to editors in
advance of an article about them being published.

54.  Negotiating remedial action and amicable settlements for complainants;
 Issuing rulings on complaints;
 Using published rulings as a means of guiding newsroom practice across the industry;
 Publicly censuring editors for breaches of the Code;
 Passing on pre-publication concerns to editors to prevent the Code being breached;
 Passing on requests to editors that their journalists cease contacting individuals, and
so prevent media harassment;
 Issuing formal guidance, based on its interpretation of the Code, to the industry on
important issues;
 Instigating its own investigations under the Code in the public interest where
appropriate;
 Conducting training seminars for working journalists and editors;
 Liaising with other press councils internationally.
https://www.ipso.co.uk/IPSO/index.html

55. TOM CRUISE SUES
BAUER –
In this screen shotTom Cruise sues
Bauer for posting that he abandoned his
little girl.

56. 1. Submitting your complaint to IPSO
2. Initial assessment
3. Referral to the publication
4.The investigation
5. Adjudication by the Complaints Committee
6. Remedies
7. Anonymity and publication of decisions
8. Review
9. Confidentiality
10. Accommodating individuals with disabilities
11. Unacceptable behaviour by complainants and
vexatious complaints
12. Complaints about IPSO
https://www.ipso.co.uk/IPSO/index.html